Maintaining a strong and relevant digital campaign is a very important digital marketing strategy and it commonly involves designing a web page. However, it is important to understand that mobile responsiveness must also be taken into consideration because not all browsers or site visitors are viewing from PCs or laptops.
Good web design does not only include impressive graphics, navigation, content, etc. It also includes the responsiveness of a web design that can easily adapt to a viewer’s viewport. In other words, the web site must adjust to a visitor’s screen size/device and not the other way around.
Benefits Of Responsive Web Design
The concept of responsive web design has already existed for decades but it was only until the mid-2000s that developers began applying and appreciating its benefits. This is understandable because it was during that period of time when the rise of mobile phones began.
Flexible, Functional Art
Designing a web page that is not only aesthetic but also functional is a skill. Not everyone can do it and that’s why hiring a professional web designer can be quite pricey. However, the end result will be definitely worth it.
With all the devices on the market today – desktops, smartwatches, tablets and smartphones, developers must ensure that websites will be attractive and functional by creating flexible layouts. Today, more and more users are accessing the internet through their smartphones which makes mobile responsiveness very crucial to web design.
No matter how big, established or popular a company’s website may be, if it doesn’t cater to mobile users, it would definitely go extinct. Consumers are pushing forward down the digital lane and mobile responsiveness is one of their greatest demands.