Starting a business in this highly technologically-advanced world can be confusing. After all, not all business-minded people are techies. Even so, you shouldn’t underestimate the power of the Internet when you start your business, even if it is only in a small-scale.
In fact, there are a lot of ways business has changed for the better because the Internet was born. Business became faster and reduced overhead costs. It even changed how we do advertising and customer service.
Website Vs. Social Media: What Your Small Business Needs
If you are running a small-scale business, there is a good chance that you have a limited budget for things like online marketing. Even so, you shouldn’t hesitate to create at least a social media page for it. This shouldn’t be a problem because the creation of business pages is free. Or is it?
There has been a long-standing debate about what works better for small to medium businesses: social media or website? Whether you like it or not, it is your time to get involved in this argument if you want your business to grow.
Perks of Being on Social Media
- No Need for In-Depth Knowledge
No one needs to take a months-long course to know how to work the social media. In fact, even people who have little to no technical expertise. All you need to learn about is how to work the Internet using a mobile phone or PC.
- Automatic Search Engine Optimization
Search engine optimization is a craft that requires expertise. Fortunately, social media is already optimized for search engines, which means you won’t have to be an expert in SEO to get your social media posts found by Google.
- Integrated Marketing Tools
Marketing is a relatively expensive part of doing business. Because of this, social media platforms created tools to make a business owner’s life easy.
- Ease of Generating Buzz Within Your Target Audience
Nothing generates buzz better than social media. The best part is, it is cheap and effective.
- Helps Build Relationships with Professionals and Other Businesses
Aside from potential customers, you can also connect with other businesses through social media. It is also a great means to locate the best partner or superstar employee amid the sea of strangers you see online.
Why Build A Website
- Boosted Company Credibility
Websites are great for showing people that you mean business. Because most consumers are now after easy access to information, having a website that contains all information potential customers would want and, ultimately, provide virtual proof of your company’s credibility.
- Enhanced Online Presence
About 47 percent of the world’s entire population go online all day to search for information, share things on social media, and buy things from e-commerce websites. Take this neat statistical data and turn this to your advantage by enhancing your online presence by creating an SEO-friendly website that not only will promote your business but also make operating a business more flexible.
- Improved Working Relationship with Target Market
A website provides users with a peek at the identity of a company. This means that when you build a website for your business, you introduce it to them. It can also help you establish a strong working relationship with them by incorporating a web-based customer service program and address their needs.
- Efficient Business Promotion
While it is well and good to promote your business the old way, some experts consider it a waste of valuable resources. After all, you have the power of the Internet at your fingers tips, so you might as well use it.