SEO and social media are often thought of as marketing practices that are mutually exclusive. Most companies or businesses have already set up their own websites where they can feature everything about their company. Having a website is a great way to connect and interact with your existing clients, as well as reach your target market. However, this won’t be possible without SEO.
On the other hand, business owners have also recognized the importance of having a good and effective social marketing team that will handle the promotion of the company’s products and/or services. Times have certainly changed in the aspect of marketing or promoting a particular brand. Many organizations rely on the Internet to advertise and show off what they can offer.
So how can these two methods boost your marketing campaign? Read on to find out.
Share Content Across Platforms
Search Engine Optimization could be a tricky world and there are a lot of things you need to know and keep in mind, including the need for services in the design of various social media sites that you are using to promote. With the right design, blueprint and overall look, it will be a lot easier for you to encourage and get the attention of your future clients.
Whether you are currently running a local operation, a small business or are interested to start growing it globally, the statistics could be more important. One thing is for sure: all your customers are online. Almost 90 percent of people around the world are using social media to interact and purchase the different products and services they need. This means that you will have better sales when you expand your local business; not just on social media, but through organic SEO, as well.
Social Media vs. SEO
Small businesses do not only use social media to promote their products and services. Even big recruitment advertising agencies use these to increase their online presence. One of the agencies that have made a big switch is andSome. According to the agency’s co-founder Mark Rice, this switch made a big statement for the firm. The switch has gathered 2,000 followers on Twitter and more than 200 likes on Facebook. But does social media marketing only work for certain industries?
Creating a blog on WordPress, Tumblr, or any other blog site is very cheap. You don’t need to spend much just to create an online presence. However, you still need to make an investment so you can pay for the additional features.
With social media services, you don’t have to pay for anything because they are for free. You just need to create an account or a page to promote your business online. You also don’t need to watch over your page the whole day just to see if there is an improvement.
But this type of marketing strategy isn’t enough for some industries. If you are in e-commerce, you should create your own website to post the products you are selling and work on your SEO along with it.
Christopher Schwarz, the chief executive of Outreach Kings, says that it is important to consider the return of time invested. He also says that there are certain businesses that become popular because of social media, while there are industries that need to create websites for their business.
Which Is More Important?
SEO and social media have their own importance. They increase both your sales and your online presence. Time and hard work are also necessary to increase your visibility. If you don’t put your 100 percent effort into your marketing plan, these strategies will be useless.