Hiring an Internet Marketing Agency to help your company expand your brand reach and develop better search engine rankings can be an excellent decision you can make in 2017, provided that you make a smart choice and work with a reputable company with proven results. So, what exactly does that mean? For this business working relationship to work properly, both parties must establish trust and confidence right off the bat with one another. Considering that there are millions of choices out there to pick from, here are some super important things to take into account before you go out and hire an Internet Marketing Agency.
1. Define your goals clearly and stick to them.
When it comes to your own company, nobody in this world knows your customer base and what they want better than you do. Before running out and hiring an Internet Marketing Agency to take over your company’s marketing strategy, make sure your business goals are clearly defined and bold.
A lot of people call a West Palm Beach SEO agency or West Palm Beach Web Design firm and tell them that they “want them to make their business better.” Many agencies will pat you on the back when you ask this question and rush to take your business and your hard earned money from you based on this question and offer. This always works out much in favor of the Internet Marketing Agency and much less in favor of your business! Allowing an agency to take over your marketing without clearly defined business goals can lead to a serious money pit and disaster with your newly found marketing efforts.
What exactly is it that you want to accomplish with your marketing? Are you looking to drive leads to your website so that customers call you? Maybe you want to increase your Social Media presence and engage more customers in that fashion? Does your company want to increase overall brand awareness and branch reach, making your company a household name across America?
Whatever you do, before you start hiring Internet Marketing Agencies, please make sure you know what you’re trying to accomplish ahead of time! Any Internet Marketing Agency willing to take your business before hearing EXACTLY what you want to accomplish is probably not the best agency to hire in this case. I am willing to bet they care less about your company and a whole lot more about your retainer! Sticking to this advice will save you a lot of heartache and money in the long-run.
2. Does the agency know how to measure a clear Return on Investment and campaign success?
As a business, you must have a really clear grasp or understanding of your numbers and figures. Your data is paramount when engaging in online marketing! Does your Internet Marketing Agency know, down to the penny, how much it costs your company to generate a new life-long client or customer? This information and data will come into play when measuring a successful or unsuccessful online marketing strategy and campaign.
How much is it costing you to generate a single new client from your traffic sources?
Which traffic sources or campaigns are currently providing the lowest conversion costs?
Do you have landing pages that are converting better than others? A/B Testing?
If you question your online marketing experts, they should be able to answer these questions without a problem of any sort. Get to know the different terms when it comes to measuring campaign success. If an online marketer is bragging to you that a piece of content they published for your company received an enormous amount of impressions but cannot reveal what type of return that translates to overall, it doesn’t matter because it’s not making you money!
Listen, it’s great that your content and your company is reaching so many people across the nation, but if it isn’t converting to dollars, what is the point? I love the saying, “If it doesn’t make dollars, it doesn’t make sense.”
3. Scared money doesn’t make money.
What you spend and put into your online marketing, you will get out of it. Hiring a “cheap” Internet Marketing Agency is not a good plan. Online marketing is expensive because it requires a certain skillset that is not taught to many. The tricks of the trade picked up along the way in SEO and Internet Marketing come from tried and tested methods and strategies that require a lot of time, a lot of manpower and a whole lot of frustration while learning the hard way!
People, please work with an agency that is focused on your ROI. Forget all the fancy talk about “rankings” and “dominating Google” and all of the other ridiculousness that is floating around out there. What matters is how much money is being put back into the business based on the investment. If you’re spending $3,000/month with an Internet Marketing Agency and only making $3,000/month on new clients, what is the point? Seriously?
Just like we do here at WebDesign499, look for an agency that is upfront and honest with you. Brutally honest to be perfectly clear. A transparent and open-book Internet Marketing Agency is always better than working with one that is not.
We understand that start-up businesses and new companies can not always afford the services of WebDesign499. If a company that is new comes to us with a small budget, we will discuss its goals and come up with the best possible plan of attack for the budget it is working with. If we honestly don’t believe your company will “mesh” or work well with us, we honestly tell you so.
Please understand that your monthly spending ability will directly affect and impact your campaign(s). Be very very scared of an Internet Marketing Agency that promises the world and the first position on the search engines for $300/month. Consumer attention and search engine rankings is a very valuable commodity now. Long gone are the days of the phone books and yellow pages. Consumer attention is constantly increasing in cost and competitiveness.
4. Plan on working with the agency for a long time.
Listen up people! Your sales and revenues are not going to shoot through the roof overnight. They aren’t going to explode and money starts overflowing from your business pockets. If an agency is claiming that they are going to rank you overnight or in less than 30 days, they are lying to you! Please hire and work with an Internet Marketing Agency that is willing to be honest with you about the timeframe it requires to climb the search rankings and expose your business. The agency should be completely open and upfront about what to expect when starting an online marketing strategy for your business.
Keep this in mind. You are hiring a company to handle your online growth and exposure because that is what they do for a living! That is what they are experts at! A good agency won’t simply tell you what you want to hear! There are a lot of places out there that will play ear candy with you and tell you this or that to make you sign the dotted line and give them your business. Make sure you trust this agency and are 100% comfortable working with them on a month-to-month basis. This will definitely be a long-term relationship and not an overnight success story. If you’re looking to hire an agency for a couple of months and then kick them to the curb, this industry is probably not for you! WebDesign499 will pass on a client like this every single time! 90% of our clients have been with us for over 1 year already and we are proud of that statistic!
If you can trust that your agency has your best interests in mind, then you found a winning Internet Marketing Agency.
WebDesign499 is a passionate and professional Wellington, FL based web design company and full-service SEO agency specializing in website design, web development and Search Engine Optimization (SEO) services. We start all web design and web development projects by targeting the end results and the expectations that our clients anticipate regarding work we perform on their behalf, which is more business and traffic equaling more revenue.