There is a lot of talk about how duplicate content can hurt your business and cause Google to drive your site to the farthest back of the list, but we’re here to tell you that’s it’s all just one big fat myth. Truth be told, there really is no such thing as duplicate content or duplicate content penalties. If you understand how Google really works, it being a highly intelligent machine and all, you will know that the term is just a doomsday scenario created by those with not enough knowledge.
They’re all over the Internet — articles and so-called technical audits of how Google treats duplicate content saying that it’s the reason why your site is not getting the attention you want. They’re wrong. Case in point, the Google Webmaster blog resolved this issue way back in 2008: “There’s no such things as a ‘duplicate content penalty.’ At least, not in the way most people mean they say that. You can help your fellow webmasters by not perpetuating the myth of duplicate content penalties!”
Why People Think Duplicate Content Penalties Exists
It’s easy to belief that Google penalizes websites that contain duplicate content by positioning them on page 3 and onwards of search results (where people don’t really bother anymore to browse). However, the way Google works is that it simply filters similar content and chooses one that best represents the typed-in search parameters.
You can test this out yourself by adding &filter+0 to the end of the URL to remove the filtering feature. If you type in “Miami SEO meetup,” you’ll likely see the same page twice. And when you really think about it, the term “duplicate content” is really vague, especially since about 30 percent of the Internet is composed of this.
How Google Reacts To Duplicate Content
All that said, it boils down to presentation. What can you do to make Google see that it should choose you over the other sites that basically say the same thing? That’s the challenge. Don’t just rattle off “duplicate content penalty” because your SEO specialist was just too busy to understand how things work.
Google works by looking for a diverse way to present results based on your given parameters. Hence, it will choose to consolidate articles with similar content and show only one version. There are specific algorithms that place different versions of the same thing into a cluster, from where the “best” is selected to be displayed.
Clearly, it is the system’s design to not present you with exactly the same search results because where’s the fun in that, right? If your page did not get chosen to be on the main display, that doesn’t mean you were penalized. That simply means your version didn’t stick with Google enough to make it notice you. Now, the question is: how do you make Google choose you? That’s another discussion altogether.
The first and perhaps most important thing about achieving SEO success is making the client understand why it is necessary and how Google navigates around it. If a client hires a specialist, you can bet that expectations will be high. However, if the customer knows and appreciates the process of SEO building and keyword targeting, he or she will be more realistic with outcomes and will know that it does not happen overnight.
Landing the first page on Google searches is not just about using the right keywords. There is a careful analytic process that precedes keyword assignment and placement to make a website stand out from the Internet “crowd.”
As digital marketers, it is our job, no DUTY, to make clients understand why our expertise and services matter. We’ve seen too many so-called agency hoppers who go from one professional to another because they don’t really understand why things are done a certain way. With a bit of explaining, clients’ expectations will be more aligned with what you can actually deliver — and that’s when they stop “hunting” and stay.
Remember that most clients are not tech-savvy. All they really know is when they type something into the Google search box, results come out. They also know that what they want is to land the first page. They don’t really bother with the hows and whys, don’t know anything about Google keywords, search engine optimization and similar concepts. This why some form of client education is in order.
Expect Problems When Results Are Not Aligned With Expectations
A client who wants his auto dealership on the front page, for instance, will not care if his company lands page one via SEO or PPC. He probably won’t even bother to find out the difference between the two. SEO is a result of organic effort, while PPC is simply a paid ad. However, all your client will see is whether his company is there or not.
By explaining to your client what SEO does from the very beginning, you can manage expectations. If he or she just wants to be visible right here-right now, then suggest PPC (which might not be in your menu of services). But if you can explain the long-term benefits of a solid SEO program, such as a steady increase in organic traffic by using the right keywords, then your client will not have a fit when he sees a sponsored post by his competitor.
A Little Knowledge Moves Mountains
Do not be that haughty company that scoffs at clients for not knowing what SEO can do. If they don’t know how Google works, explain in the simplest terms so they can better appreciate what you are doing and how they can benefit over the long-term. Remember, the average person is not as obsessive over Google keywords as we are — and that’s because this is what we do for a living.
It takes time, effort and patience to educate your client about SEO keywords, but it’s an investment that’s worth getting into, especially if you want clients that stay for the long haul. By engaging your client into your process, you establish a more connected relationship and, in the end, both you and the customer is happy.
Whether you are a startup company or a full blown small-to-medium sized company who needs wholesale web design services or white label web design services to satisfy the growing needs of your business and a wider customer base, WebDesign499 is always there to provide top notch wholesale web design services on behalf of our clients both locally and abroad at a very competitive fee. Our wholesale web design pricing structure starts at $499, a price that no other white label web design agency can beat in the United States of America. Print shops, marketing agencies, search engine optimization firms, sign shops, PPC agencies and more are currently utilizing our wholesale web design agency to offer their client-base industry leading, professional website design at extremely affordable rates!
Why WebDesign499 For White Label Web Design Services
We have a team of dedicated web developers who have been in the industry for several years and have sufficient skills, experience, and expertise in wholesale web designing for different companies; ranging from web designers, SEO specialists, hosting resellers, and big hosting companies who have a wider customer base that needs specialized web designing services search as company websites, institutional websites, and dynamic e-commerce websites with a complete online transaction system. When you work with WebDesign499 and have a business website built out for a client, we ensure that we do professional white label branding on all websites that we design. Your company or agency logo is the only logo visible and your end-client will never know that WebDesign499 designed the professional website as a trusted third-party.
Wholesale Web Design Services We Offer
1) Web Design and Structure
WebDesign499 understands that search engines like web pages that are designed with SEO in mind right from the beginning, which have a clear structure that will make it easy for search robots crawling and ranking in the search engine results page (SERP). Our team of well-trained web designers and web developers ensure a search engine-friendly wholesale website for our clients from scratch, which will be much more competitive among the top sites on the SERPs including Google, Bing, and Yahoo. Besides the obvious fact of building and designing a gorgeous, functioning website, developing a high level of trust between your business and your clients is our ultimate goal.
2) Responsive Web Design
We understand that mobile search is increasingly generating huge traffic today due to the use of mobile devices search as smartphones, iPod, iPad, and tablets: Consequently, we ensure that we always design websites that are responsive, which will resize to fit on the screen of these small hand-held devices that are today the popular means of searching for product related information from the internet. Moreover, we ensure that all frames, texts, and images on web pages are fluid in nature so that web pages do not lose the mobile layout when devices are rotated on different portrait for clear viewing.
3) Dynamic E-commerce Web Design
An E-commerce (online store) website is one of the most challenging web design jobs today. An online store needs a professional web developer who knows about the best online transaction systems that are secure and have a fast checkout process, which will encourage online buyers to make a purchase and even come back for more. WebDesign499 specializes in E-commerce wholesale web design services and has been building first class online stores for our clients, which are fully optimized for both user and the search engines for a maximum conversion rate.
4) Working With The Best Hosting Company
A website is not complete and will not work without reliable web hosting services. If for some reason you don’t already have or work with a reliable web hosting company, we will be happy to get you started down the right track. Many times our clients come to us with no clue of web hosting or how to go about finding one worth anything. WebDesign499 always ensures that we work with the best web hosting companies in the business, which will guarantee a maximum uptime of 24 hours a day for maximum visibility of websites online. Your client’s business website and its contents within will always be available for viewers. We ensure that we work with a hosting company that will take into consideration the growing needs of your clients business in terms of storage space, security, and loading speed, which are the top issues most businesses have with their hosting companies.
5) Logo Design
Without a well-designed clear logo that is unique, your client’s company will not be recognized as professionals in their area of business. As such, with a team of professional logo designers, we take it as our responsibility to do enough research and come up with a meaningful company logo that will make your client’s websites stand out among the best! You don’t need to worry about free online logo designing applications that are unreliable and have limited features that cannot provide a professional looking company logo for your clients. Many times, we end up branding a company from the ground up, meaning they have no logo or branding when they come to us. If you require a professional logo, we can build that into our wholesale web design packages as well. When WebDesign499 white labels for your agency or business, we treat your clients as if they were our clients.
6) Industry Best Search Engine Optimization Services
One of the leading white label branded services that we offer to our clients is search engine optimization (SEO). If your client’s website is already built, yet is struggling to be found on Google, Yahoo or Bing, we are always there for you! WebDesign499 offers the guaranteed best wholesale SEO services to clients all over the USA and abroad at a very affordable rate.
We have a team of experienced SEO experts who understand that professional, reliable organic search engine optimization is all about keyword research, proper planning, implementation and placement in the search engine results pages (SERPs). We ensure that we do extreme keyword research using the best keyword tools online that can find profitable and search engine friendly keywords that will guarantee maximum traffic from the search engines to your clients website(s). WebDesign499 also ensures that keywords are used at strategic locations such as on the titles, subtitles, meta descriptions, tags, and naturally within the content of a web page to avoid keyword stuffing. When it comes to SEO, the team at WebDesign499, made up of West Palm Beach SEO experts, Wellington SEO experts and West Palm Beach Internet Marketing experts can help place your clients’ websites where they belong, at the top!
7) Internet Marketing
Internet marketing, also known as digital marketing, is all about website promotion so that more web traffic can be generated from different sources apart from organic searches. Having a website is meaningless if it cannot generate traffic and conversions: As such, we have employed the best internet marketing team to ensure that our clients who need white label branding get the best services for their clients, ranging from social media marketing, mobile marketing to email marketing for more traffic and conversion rate.
To implement internet marketing the best way, we ensure that we integrate social media plugins that allow for easy sharing, linking, and tagging so that your client’s website visitors can have a way of sharing contents with their friends on different social platforms such as Facebook, Twitter, Google Plus and more.
8) Paid Search Optimization (PPC)
On behalf of our clients, we offer the best white labeled services in Pay Per Click optimization that will always guarantee a good result on the paid search results section. WebDesign499 understands that PPC is a fully paid internet marketing technique and we have put in place the best PPC experts that will always ensure your client’s websites target only potential customers that will click and convert to avoid wasting your precious advertising budget dollars.
In Conclusion: Outsource With WebDesign499 Wholesale Web Design
WebDesign499 is a professional web design agency specializing in website design, search engine optimization, e-commerce and advanced web development. Businesses of all types and sizes rely on us for our dedication, expertise, creativity, and the results we garner for each client. Take advantage of our Wholesale Web Design and White Label Web Design structure that we have created over the last couple of years! Outsource your projects to WebDesign499 for affordable wholesale rates and watch your profits soar. There’s more to a website than just a design. We bring your clients’ websites to life with vivid colors and seamless navigation, but also combine it with exceptional marketing, social media and SEO expertise to deliver a solid Return on Investment. We put your clients’ website to work for them. If you’re interested in partnering with WebDesign499, please call us at (561) 506-0398 to discuss working together on your next project! We look forward to earning your business and forming life-long relationships across the USA and abroad.
We are a full service digital and creative design agency in West Palm Beach, FL.