There is a lot of talk about how duplicate content can hurt your business and cause Google to drive your site to the farthest back of the list, but we’re here to tell you that’s it’s all just one big fat myth. Truth be told, there really is no such thing as duplicate content or duplicate content penalties. If you understand how Google really works, it being a highly intelligent machine and all, you will know that the term is just a doomsday scenario created by those with not enough knowledge.
They’re all over the Internet — articles and so-called technical audits of how Google treats duplicate content saying that it’s the reason why your site is not getting the attention you want. They’re wrong. Case in point, the Google Webmaster blog resolved this issue way back in 2008: “There’s no such things as a ‘duplicate content penalty.’ At least, not in the way most people mean they say that. You can help your fellow webmasters by not perpetuating the myth of duplicate content penalties!”
Why People Think Duplicate Content Penalties Exists
It’s easy to belief that Google penalizes websites that contain duplicate content by positioning them on page 3 and onwards of search results (where people don’t really bother anymore to browse). However, the way Google works is that it simply filters similar content and chooses one that best represents the typed-in search parameters.
You can test this out yourself by adding &filter+0 to the end of the URL to remove the filtering feature. If you type in “Miami SEO meetup,” you’ll likely see the same page twice. And when you really think about it, the term “duplicate content” is really vague, especially since about 30 percent of the Internet is composed of this.
How Google Reacts To Duplicate Content
All that said, it boils down to presentation. What can you do to make Google see that it should choose you over the other sites that basically say the same thing? That’s the challenge. Don’t just rattle off “duplicate content penalty” because your SEO specialist was just too busy to understand how things work.
Google works by looking for a diverse way to present results based on your given parameters. Hence, it will choose to consolidate articles with similar content and show only one version. There are specific algorithms that place different versions of the same thing into a cluster, from where the “best” is selected to be displayed.
Clearly, it is the system’s design to not present you with exactly the same search results because where’s the fun in that, right? If your page did not get chosen to be on the main display, that doesn’t mean you were penalized. That simply means your version didn’t stick with Google enough to make it notice you. Now, the question is: how do you make Google choose you? That’s another discussion altogether.
In this age of the Internet, it is no suprise when someone tries to Google your name to find out more about you. Whether it’s a potential employer, a former colleague, a professor, a new friend, a long-lost family member or anybody curious, it matters that what comes up sways in your favor. That said, understanding how to monitor your results and making sure only the good stuff comes up is key. This is what online reputation management is all about.
How do you know if the results are good or bad? How do you make them favorable to you? For this discussion, let’s use the name of Ellevest CEO Sallie Krawcheck to get examples of what bad, good and excellent search results might look like.
The Whys and Hows of Searching On Google
Google’s search function is designed to give the users the best possible results that answer a certain question. The service makes use of artificial intelligence, using keywords, algorithms and the context behind the words that are typed in to come with a list of information that can help the reader. This is done in a way that is easily understood.
For Sallie Krawcheck, typing her name in would likely turn up some professional images, biographical and career information, social media accounts and recent news about her. However, it’s not always the good stuff that comes up. Some CEOs see news about recent controversies they’ve been embroiled in, whether professionally or personally, and this instantly paints an ugly picture.
If somebody is typing your name on Google search, that could mean that person knows little to nothing about you. When the page results in a mix of facts and unsavory news (worse, photos), that could brand you for life. If that person happens to be someone who wants to do business with you, then seeing negative news will have that person heading for the door.
Investing In Your Search Results
When Google’s robots decide that it’s your bad past issues that deserve the front page, it’s time to take matters into your own hands. This is where reputation management comes in.
Now, let’s go back to Sallie Krawcheck as an example. When you type in “Ellevest CEO” on the search engine, only favorable and factual results about Krawcheck will apear. While your search words did not form a complete sentence, Google’s smart algorithm figured out what you were trying to look for, so it gave you exactly what you need.
Now, notice on the upper right part of the first page there’s a box where perhaps the most important information about Krawcheck appears. This is usually the Wikipedia page. By clicking on the arrows on that area, Google takes you to other related pages that may be of help in your search for knowledge.
On the other hand, when you type in “Sallie Krawcheck” on the search bar, something else comes up. Sure, some of it still says she’s CEO of Ellevate, but it also shows off her Twitter account, company profile and professional bio and other features or mentions of her online. The results range from professional to personal.
Lucky for her, the results are good. If they hadn’t, then she would have to employ SEO and reputation management techniques to ensure that the questionable stuff are relegated to the far back and only the good ones are on the first and second pages. When it comes to your reputation online, search results can be a challenge because it reads everything that’s been said about you on the Internet, even the embarrassing ones.
Past is past, but not on the Internet. Fortunately, we have online reputation management strategies we can employ to make sure the bad stays buried in the back. Beyond pushing the good stuff to the fore, this effort requires a technicality that is best handled by the pros. With the experts on your case, you can rest assured that when somebody Googles your name, you don’t cower in embarrassment. Investing in a professional reputation management service is your answer to achieving this level of confidence online.
When you partner with WebDesign499, everything your client needs to be online is handled for you. We work with many print shops, PR and marketing firms so we know what you need when it comes to a beautiful, functional website design for your client(s). WebDesign499 can develop a custom small business website, fully white-labeled, meaning your client or clients will never know you didn’t build the website for them yourselves! Join the hundreds of other print shops, marketing agencies and information technology companies currently taking advantage of our industry leading pricing and service! When you work with WebDesign499, your client ends up receiving a state-of-the-art, fully designed & developed website that you and them can both be proud of.
You, or your client, can choose the look and design of the prospective website from tens of thousands of options.
We customize it to your specifications so that the web design is totally unique to your client.
We can help you decide what content you need and how you want it displayed.
We will set up the domain and the hosting, you don’t have to worry about it at all.
We will optimize the site for search engine traffic on specific keywords that we research and get approved by you.
Everything is done at wholesale price so your outsourcing will not break the bank and a healthy profit is made for all parties.
We are business people, not computer geeks.
We take a goal-oriented approach to the web design projects we take on and complete. You have probably dealt with a graphic design firm or computer geeks in the past. You know why each one has their pros and cons. Graphic designers make beautiful websites that look fantastic, while computer geeks build high-tech websites that can do amazing things. Unfortunately, neither one ever thinks about meeting you or your clients goals. You will have a six-person team that will make and maintain a website that looks fantastic, functions beautifully, and achieves the goals you need met for both yourselves and your client.
WebDesign499 Wholesale Web Design Highlights
Wholesale Pricing. Our wholesale pricing structure will allow you to outsource your web design to a U.S. company at overseas prices!
No Contracts. There is absolutely no time commitment or contracts. We will be your web design team as long as you feel we have earned it.
You own the website. You own the website once we have finished the project. Your company’s link will be placed in the footer as if you designed it yourselves.
Photography is included. We have an extensive stock photo library to include beautiful imagery on all business projects we develop.
You own the domain. We will register the domain in your name, so you or your client own it with no strings attached, period.
A Fully Managed White Label Web Design Solution
As our partner in the web design process, you are our eyes and ears when it comes to communicating with the end-client. Considering this is a white label web design service, we never reveal our company name or information to your client, so making contact and gathering information is the part where you must come through major league! Finding out what the client wants and needs, checking likes and dislikes and gathering content are vitally important processes during the beginning stage of our partnership. The more accurate the information provided the easier the project will run. Having a happy wholesale web design client throughout the process from design to completed project makes for easy work.
Waiting for the magic of the first design and presenting to the client is when it gets exciting. Now the white label web design partner takes over. The hard work of collecting and collating information is now rewarded when the designer makes it all visual. First, the homepage and once approved, the inner page templates are presented for approval.
Once the design and layout of the new white label web design project have been approved and the client is absolutely in love, our development team takes the reigns on the project. At this time, our team begins developing the wholesale web design and making all the pieces come together and layout nicely. You and your client are given the opportunity to check the site to see that all is working well and to confirm the responsive elements are working as they should.
At this stage of the partnered white label web design project, WebDesign499 goes through full testing processes to ensure all is working with the website, contact forms have the right email addresses, social media buttons link and all features function as they should.
The migration has been completed and the site looks great. WebDesign499 is happy to schedule a training call with the white label web design partner or with the client. If you so please, WebDesign499 will call the client on your behalf, never mentioning our company and acting on behalf of your company, agency or firm. We consider ourselves web design consultants working for your company, so privacy and project confidentiality is our first priority. At this point in the project, the best case is for your company to work with the website so that easy support can be provided to your finished white label web design client. WebDesign499 support staff is available should any assistance ever be needed. The best result? A happy client.
Outsource Your Projects: White Label Web Design
Having a web design team on your staff and offering web design as an in-house service is not always the best solution! Having a design and development employee or employees is most definitely more often a cost rather than a profit. Not only do you need space and staff, but you also need to throw money at upgrading expensive equipment every few months. Add to this the fact that good staff is headhunted from you or leave to set up their own business and you can see that an in-house web design team can end up being a headache rather than a division that adds value.
When designing your white label web design projects in-house, you also need to bring in a steady stream of work to keep your team busy and make the company division cost-effective. What is enough work? That again is a question. You don’t want to keep your clients waiting, but you also don’t want to have too much staff hanging around in case you have a month where no new work comes in. In this industry, we see this all too often! Instant headache. What it really comes down to is about whether you and your team actually know what’s going on. Are you up to speed with the latest technology and web design trends. Did responsive web design catch you off guard or were you ahead of the pack? Do you know whether your design and development team know what they are doing or do you get some horrible shocks when presenting to clients and nothing works as it should.
It certainly makes sense for a large business to setup a web design and development team where turnover is high enough to employ a knowledgeable project manager and good staff. If you’re a small print shop, marketing agency, SEO agency or design firm, it could be a costly exercise that you may regret sooner than later! WebDesign499 takes that headache and stress off of your shoulders! Outsource your web design projects and make an amazing profit! You will be pleasantly surprised with how our current partner agencies are making out! With the WebDesign499 current pricing structure, small business websites start at only $499! This includes a fully designed website, built in a beautiful content management system such as WordPress, with 5-6 pages including photo galleries and contact forms!
Sell Web Design & Make A Large Profit: Wholesale Web Design
The WebDesign499 Wholesale Web Design Program is extremely simple and straight forward. Here’s our easy process we’re currently using with agencies and businesses all over the United States of America:
1. You Can Offer Web Design & Web Development Services
2. You Pay Our Industry Leading Pricing (Starting @ $499)
3. You Charge Double Or Triple Our Wholesale Pricing & Make A Substantial Profit
4. Your Company Gets The Credit For The Work (Never See Or Hear From WebDesign499)
Wholesale Web Design / White Label Web Design – What’s In It For You?
WebDesign499 is delivering white label web design projects on budget, on time and to high customer satisfaction. WebDesign499 does all the heavy lifting while you bask in client good will and praise. We make you look good. Don’t waste your time or resources in hiring a full-time in-house web design and development team! Outsource to experts who can deliver a great product to you for an incredible price, delivering an incredible value. You focus on your business of SEO, Public Relations, Marketing, Print or Social Media while WebDesign499 puts together a state-of-the-art white label web design that will blow your client away!
You can make money on web design and development! Your company can offer web design & development as an added service and make an absolute fortune in the process! You and your business can make this happen without all of the hassle of an in-house team. Take full advantage of our fifteen plus years of experience delivering beautiful, online-ready websites by calling WebDesign499 to partner with you. Outsource your company’s web design jobs to WebDesign499 and make a profit delivering great value to your clients. Great design, excellent development, responsive support and efficient project management is all included in every wholesale web design project we take on!
WebDesign499 is ready to help you make more money in 2017. We keep up to date with the latest in web design and development practices. We also use the best communication tools to make working with us easy. We are readily available to help your business by contributing positively to your bottom line. We look forward to working together and developing beautiful projects for you and your clients! Call us at (561) 506-0398 to get your wholesale web design and white label web design relationship started today! Based out of Wellington, FL, WebDesign499 offers industry best West Palm Beach Web Design, Palm Beach SEO services and much more!
We are a full service digital and creative design agency in West Palm Beach, FL.