Let’s face it, a lot of people use Facebook nowadays. That number is actually higher than 1.49 billion people to this very day this article is being published. You, the person reading this, might even be using Facebook whether on your laptop or phone as well. Internet Marketing has come a very long way, many might say. It has come to the point where you guessed it; Facebook Marketing is upon us. If you are a Sarasota County, FL business, it’s not a bad idea to start engaging in Port Charlotte Facebook Marketing! Facebook Ads and Facebook Marketing has tons of benefits that your business could benefit from, starting today! Think of it as having a stall at the market for your business, but with over a billion people to become potential customers, the stall is high-tech and repainted and improved (updates) plus you can do all this for a relatively low cost. As a matter of fact, Port Charlotte Facebook Marketing costs a whole lot less than you think! Convincing you to engage in Facebook Marketing will be a fun journey throughout this article, plus, why choosing the right company to do your Port Charlotte Facebook Marketing is also as essential. Let’s get started then.
Facebook Marketing is something I highly suggest every business partake in and do – if you’re serious about marketing that is. As a South Florida business owner, you always want to expand your business or company as much as you possibly can. Yet, you still have to do it without degrading the quality of your services and your products, that’s true. How can a marketer achieve this? First, if they expand with ease. Facebook marketing is very user-friendly plus it’s quite straightforward. How is this important in expanding a business? As a business, you would target having to spend as little resources as possible and risking nothing regarding quality when expanding. That’s where most businesses tend to fall. When they expand their businesses, they end up forgetting the importance of quality. That’s a big no in marketing.
With a billion active users, you’d be surprised how large of a chance you have to reel in customers.The population which you plan to do marketing matters very much. Doing marketing to a single person isn’t better than doing it with a billion, though I’m not saying that you’re guaranteed a billion customers when doing it instantly, you want to reach a target that will guarantee you high success with your business.
Port Charlotte Facebook Marketing Experts: WebDesign499
Customers are the core of the business. Without them then business would inevitably just crash. Their words matter and having a way to interact with them and hear them out is a big way of earning their trust towards the company. Facebook is a social media platform; you can send messages or read comments and interact with your customers which will develop you to being a business that listens and cares about their customers. I can’t stress enough how businesses tend to fall simply because they don’t listen to feedback. It’s quite a tragedy.
Earning the trust of your customers is a huge deal. Why? This will gain you more leads. Customers who like your product will highly suggest it to people they know. And if those people engage in business with you and do like what you’re offering – this will result in them sharing it as well, and the chain goes on and on. Now, these customers might give you their email or contact on another social media platform which you can then use to spread your business even more. Be wary though, the customers already trust you – if you annoy them with a barrage of hourly emails saying the same thing, you might lose them. Instead, limit using your leads to more specific, and important information you want to share with them. WebDesign499 has just the right marketing campaign for you!
Using Port Charlotte Facebook Marketing to gain traffic towards your website is also something you should start practicing. As a marketer, you might already have a website you’re doing your main business and marketing on. Using Facebook to drive the traffic towards that website is very beneficial. If your website is SEO optimized, then customers will just flood in your website and do business there. You can use the Facebook Ad to attract people towards your website which in turn will generate more income and more profits.
With this in mind, you have to be very careful which kind of traffic you attract towards your business. At times, it’s a hassle to deal with people who don’t want anything else but just to cause trouble for you and your business. A billion people use Facebook, and it’s not always a good idea to have them all engage in your business. Why? As a marketer, you want customers that are very interested towards what you do. With Port Charlotte Facebook Marketing, you can target a specific crowd to do marketing with, and I’ll tell you – it’s much better having a thousand people who are very interested than having a hundred thousand people like your page but won’t even engage in business.
Choosing the right company to provide you with the best Port Charlotte Facebook Marketing is crucial. WebDesign499 is a company that prides itself as the best in providing these Port Charlotte Facebook Marketing services. We know the importance of doing Facebook Marketing and how it can affect your business, so we always make sure to give nothing, but the best. If you like to inquire about these services feel free to contact us anytime at (561) 506-0398 or visit http://www.WebDesign499.com.
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Things we complicate are often the things that scare away people. People are always intrigued with something new. Be it a new phone perhaps or a new device – the first thing people will notice is its functionality, and it’s user friendliness. “But my device has millions of functions!” or “My device is very easy to use for new users and very easy to learn as well!” We sometimes forget that the functionality of a device is also co-related to its friendliness. Your device might have tons of very useful functions but is impossible and very complicated to learn as a new user. Same applies if you have a device that’s very straightforward and very easy to use but lacks anything useful. As someone who visits the web often and does business online, you might be looking for some system that makes things easier for you as a marketer. Things like creating, editing, as well as storing HTML content on your website. It allows you to manage anything on your site such as content. If these are the common things you need to do on your website, then a CMS or a Content Management System is what you’re looking for.
A CMS or a Content Management System as you can tell is quite beneficial if you plan to take your marketing to the next level. The main reason for this being that a website is like the face of your company. Customers will continue to visit your website, and you’d obviously want to keep your website up to date and appealing towards customers. If you, however, decide to leave your website alone, you’ll be prone to many bad effects. Effects such as a massive fall in income since – generating no traffic for your website equals to generating no income at all. Besides that, your website will become outdated, which means search engines like Yahoo! Or Google will automatically detect this and will lower your rankings on Search engine results – making it very unlikely to discover your website, thus, lowering the chance of gaining new customers. Using a CMS will prevent this from happening. With a CMS, It makes publishing content easier and more manageable and more content always means a better score for SEO, which also affects your business in a major way.
If that convinced you to need to start using a CMS as soon as possible, you’d be glad to hear that there are different options of CMS available around the web. But keep in mind that choosing the right one still greatly affects your business. And because of that, we’re here to help.
Finding the right CMS is like brewing the perfect cup of coffee. As they say, “Coffee should be black as the devil, hot as hell, pure as an angel, and sweet as love”. Same applies to finding a CMS that suits your tastes as well. It should be the right combination of functionality and user friendliness. How important is user friendliness you ask?
If you want to learn something such driving a car, then you could say that it’s definitely easier than piloting a plane with much more things to be familiar with in the cockpit, than in a car driver’s seat. Being user-friendly is very crucial in many aspects and not just businesses or products. A plane might be harder to pilot because it has many factors that affect the plane – same as how a car is simpler to drive because it has lesser factors affecting it. This is understandable and fine as long as they are both balanced regarding function and user friendliness. A website that isn’t user-friendly would sometimes scare away visitors since they either become hassles or very hard to understand. So when trying to look for a CMS, look for one that is very user-friendly and brings functionality to the table.
This is where WordPress comes in. Many might confuse WordPress as a website that is exclusively for blogging only – this isn’t the case. WordPress is actually a Content Management System as well. Its success comes from being very straightforward to use, being multifunctional, being mobile friendly and accessible, versatility regarding customization and the best of all – it’s free! Once again, being easy to use reaps in benefits for both parties. This not only eliminates stress for new users since you don’t have to be a know-it-all genius of HTML to start using WordPress and as a newcomer, but you also don’t have to worry about the complicated stuff. If you’re already using a CMS that isn’t WordPress, I recommend you do. But if you aren’t familiar with CMS, WordPress is absolutely one you should look into.
The team at WebDesign499 in North Port, FL can be reached by calling (561) 506-0398 or filling out our quick contact form here. We would love to discuss a brand new WordPress Design with you and your business! 75% of the web is now being powered by this wonderful CMS and your business website can too! We hope you enjoyed this blog post regarding the world’s most friendliest Content Management System, WordPress.
If you own a business in today’s modern world, you know that it’s no longer a question of whether you have an online presence or not. It’s now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established. It’s not wise to just let things fall where they may when your online reputation is involved. Businesses can’t just let other people determine what their brand is, they should be the one on top of it controlling the narrative.
This is where online reputation management with WebDesign499 comes in.
What is online reputation management?
Online reputation management is the practice of taking charge of a brand’s reputation on the web. It involves constant monitoring and making sure that the perception of a business stays on the favorable side by boosting positive content and decreasing the visibility of negative content.
Why is online reputation management important?
Everyone is online these days. Your customers have social media accounts, your competitors have a website, and your prospects are scouring forums for product reviews. There is no escaping the power of the internet and how it’s become the ultimate source of business for a lot of brands.
Studies have shown that 75% of potential customers check reviews first before they make a purchase and four out of five of them choose the competition after reading one bad review. That’s eighty percent of new customers lost due to a possibly mismanaged online reputation.
Take control of what your customers see online and don’t let others – your dissatisfied customers or competitors – do it for you. Or it’s eighty percent of your new customers out the door before they even reach it.
How do you go about managing your online reputation?
There are a lot of details involved in successfully plotting and executing a good online reputation management strategy. Depending on how big your organization is and how much of a presence you already have online, the amount of work and time needed will vary. But the three things that are consistent no matter what when dealing with managing your brand’s online reputation are: 1) establishing where you currently are reputation-wise and your goals, 2) fixing any damage and working on accomplishing your goals, and 3) making sure you keep the goals you’ve reached.
Determining Your Online Reputation
Before executing any steps in managing your brand’s reputation online, it’s important that you figure out what the baseline is so you know how much work still needs to be done. Here are some important questions that will help steer you towards a good start.
What is your audience saying about you?
The most common sources that determine the general opinion about your brand are blogs, forums, social media, and review sites.
Go to these places online and type in the name of your business and check out the results. Are they mostly complaints about your product or service? Do they show your brand in a positive light? Is your website on the first page of search engines or are other sources shown first? The results will give you an idea on what your potential customers see and what their first impression might be when researching about you.
It’s important to note specific quotes and complaints or praises so you have a more concrete idea on how you’re being perceived online. This will also give you a more rounded view of your online reputation goals.
What are your reputation goals?
The Cheshire cat in Alice in Wonderland said it best when he told Alice, “If you don’t know where you’re going, any road will lead you there.”
The same truth applies to reputation management. You can’t just be general about your goals. “I want a better online reputation” will not do. You have to be specific in what you want to happen. Is your business being bashed in forums? Plot a game plan on how to combat that. Does the competition keep on posting untrue reviews about you? Find a way to make them stop. Does your brand need more positive reviews? Get strategizing to encourage happy customers to share their experience with you.
It also helps when you divide your goals into immediate ones versus the mid-term and the long-term. That way, you can prioritize better and can audit your accomplishments more clearly.
Is it necessary to conduct a reputation audit?
Yes. Again, you won’t know how far you’ve come if you don’t mark where you started. Write down all measurable info about your current reputation online, compare it to your goals, and set a game plan on bridging the two. Some of the most common things you can measure in your audit are:
Your brand’s average customer rating on review sites The number of positive results on Google when searching for your business The number of likes you have on Facebook The number of complaints your help desk receives in a specific period of time
These are just examples of measurable data you can base your goals and strategy upon. It’s also essential to remember to set a timeline for these items so you know how often to conduct your audits and adjust any items needed.
Conducting Online Reputation Damage Control
Now that you’re clearer on what the problem is and what your goals are, it’s time to do some damage control. Consider the following questions when putting out some fires related to your online reputation.
Can you remove negative reviews?
It depends. If the reviews are posted on your space – your Facebook page, website, or YouTube channel – then you have the last say on what content gets to stay. You can remove anything negative about your brand and push the more positive comments on top of the pages. Some online personalities do this with the goal of fostering only positive thoughts on their spaces, especially in the comments thread in YouTube. You really can’t blame them. YouTube is infamous for having some of the most vicious commenters in the entire World Wide Web. If the threads are not moderated, it can get quite ugly.
However, you need to be careful when deleting negative comments and reviews. There’s a difference between removing a mean note from an online troll to removing a valid complaint from a customer. The former is understandable and usually necessary. The latter can send the wrong message to your audience – it might be construed as censorship and can have a negative effect in how your brand is perceived.
In cases like this, it’s better to let the reviews stay – as long as they’re not disrespectful – and just respond to them. This can be a great opportunity for you to give your audience a first-hand look into how your business handles criticisms and customer complaints.
How do you respond to bad reviews?
Very professionally. Here’s a helpful guideline when replying to negative reviews online.
Focus on the main issue and gear your response towards it. Some reviews can go on and on since one of the reasons why customers write them is to vent, so you need to be the one to hone in on the specific cause of the complaint. Once you’ve dissected it, construct your reply with that issue as the main focus. This will simplify the conversation, temper the emotions involved, and save everybody’s time.
Do some background research. Arm yourself with as much context as possible regarding the customer’s issue. If they’re complaining about a delay in their order, check the appropriate department and confirm the order info. If they’re unsatisfied with how your help desk handled their previous issue, go through the documentation and see what else could have been done. Don’t reply without getting all your facts first. It’s also important that you find out if the issue is an isolated or recurring one so you take the right steps in making sure it doesn’t happen again.
Be polite and earnest. Apologize for the issue and thank the customer for taking the time to let you know about it. Starting with something simple but sincere like this will go a long way to making your customer feel better.
Identify yourself. Make sure the customer knows who you are and how you’re connected with the company. This will let them know that the right people are paying attention and they’re being taken seriously.
Be prompt. Nothing gets upset customers more upset than when they think they’ve been ignored. Always make it a point to reply to complaints within 24 to 48 hours. You want to make sure your side of the story is heard way before other people control the narrative.
Maintaining Your Online Reputation
Performing damage control is not enough when you want to be consistent in managing your online reputation. Once you’ve put out the more critical fires, it’s essential that you have a plan in place that focuses on the upkeep. In online reputation management, being reactive is only good if you’re catching up. After that, the goal is to be proactive. That means monitoring, tracking, and constantly updating.
Can you prevent any more bad reviews?
Realistically, you can’t – unless you tirelessly censor every mention online that puts your business in a negative light. In which case, you should probably stop because it’s not a very productive use of your time.
There will always be someone who won’t be very impressed with you or your product or your service, and they might get very vocal about it. You can’t really stop them from doing so, but you can mitigate the damage those reviews can cause.
What are the ways of lessening the damage from bad reviews?
Regulate the narrative. Since you can’t control exactly what people say about you, then it’s better that they talk about you where you can see them. This means inviting the conversation to happen in your space – your Facebook page, your website, or your Twitter account. If you have no FB page, create one. If you don’t have a customer feedback form, publish one.
If there’s a way to directly address the business when there’s an issue about their product or service, most consumers will use it. Only when that’s unavailable will most of them resort to grumbling on their personal FB account or going on a Twitter rant. You don’t want them to do that. You want the conversation to happen in your space not only so you’re updated but also to make sure you have the capability to moderate it.
Boost the positive. Post regular updates on all your spaces that put your business in a positive light. This does not only mean good reviews, but basically anything that reinforces the quality of your brand. Share helpful articles related to your industry, upload funny images that also make your audience think, update your status with pertinent info on anything your audience will find useful. Do this regularly, so your prospects and current customers find this first in your spaces and not the bad reviews. Monitor and track. Don’t let your reputation get away from you anymore. Set up tracking and monitoring for your brand, business, and keywords to make sure that you’re informed any time anyone says something about you online.
What’s the best way of monitoring and tracking your online reputation?
The goal now is to be on top of the conversation. You’re already aware of the general audience consensus and have done some considerable work into repairing any damage caused by any lack of online reputation management. At this point, you just want to be kept abreast and just using basic Google search is not going to cut it anymore.
You now need the big guns. That means a tool or software that’s designed for online reputation monitoring. How these usually work is you set up the tool with the keywords you want monitored – your business name, your competitor’s, the keyword for your industry, etc. – and the tool will send you an alert when these words are pinged, giving you an opportunity to deal with any issue as soon as it pops.
Do you also need to focus on good reviews?
Definitely. They say you need at least five good reviews to counteract one bad one. Find those good reviews as well. Be approachable to happy customers. You want them to post about their positive experience so your prospects don’t just get influenced by those that wrote bad reviews.
How do we get people to post positive reviews?
You can do it directly or through some other subtler ways.
The direct method would be to offer your products for free in exchange for a review. Of course, it doesn’t usually follow that the experience for the reviewer is going to be positive, but if you’re confident about what you’re offering, chances are they’ll be writing something good about you. You can also have contests or promos where the winner will then write something about the product. This will work not only to help you get more positive reviews for your brand, but as advertising as well.
A more indirect method of encouraging your happy customers to post about you is making social media sharing buttons prominent on your online spaces. Any time you write a new blog post or record a new YouTube video, close it with something like: “Have a story to share about our product? Email us, leave a comment, or post your story in our Facebook page!” Most of the time, your audience want others to know how much they like your product, they just need to be reminded.
The rising popularity of social media and the internet has made online reputation management a necessity for all kinds of businesses. It’s not just a witty phrase marketers throw around anymore. It’s become an essential part of how you take care of your brand. Be vigilant when it comes to protecting your online reputation. Know what people are saying about you and make sure you have the tools that will help you track your brand and manage the conversation. Remember, bad reviews will influence prospects and can cost new customers while proactive reputation management will engender loyal consumers and invite more. Give your brand’s reputation the focus and work it deserves.
WebDesign499 has been providing the #1 premier Online Reputation Management services in Sarasota County, Florida for over five years! If you or your business has been affected by negative online reviews, negative online press or publicity, please reach out to us at (561) 506-0398. Our team at WebDesign499 can create, distribute and push all positive press about you or your business to the top of the Search Engines, while burying all the negative where nobody will ever see those results again!
All business owners should strongly consider SEO (Search Engine Optimization) a must when coming up with a business plan. We live in a technology-driven day and age. The majority of consumers will consult Google, Bing or Yahoo before their friend when trying to find anything from a primary care physician to a dog groomer. With that being said, all business owners should want to be on the first page of search engines when their potential customers go looking. The best way to accomplish this and increase your business volume is through SEO. We strongly recommend hiring a local SEO company to accomplish this because SEO requires patience and knowledge that the typical business owner does not possess! Before going out and hiring an SEO company, you should make yourself aware of some SEO basics, that way you are not going into this process blindly. We are going to go over some of the basics of SEO to get you started.
On-Page SEO Optimization
When you hire your local SEO agency, one of the things they will talk to you about is on-site or on-page optimization. Put simply, this deals with everything on your business website that can be changed or manipulated in order to improve your search rankings, such as your website pages, content, tags, titles and target keywords.
Quality of Content
This is pretty self-explanatory. The quality of the written content on your website is what will keep your customers interested and essentially will keep them coming back. The content needs to be original, well written and free from typos, errors, and mistakes. It also needs to be interesting, informative and easy to understand. Most people will not know as much about your product or service as you do, so laymen’s terms are best. We like to call this “dummy proofing” the content for the consumer! If all that were not enough, your content must also include the keywords your business is trying to rank for. Google weighs very heavily on quality content these days. As they say, content is king!
There are a couple of reasons site speed is important in SEO. The first one has to do with your potential customers. The speed that your site loads impacts a user’s experience. Surveys have found that if users have to wait too long for your site to load the majority of the users will go back and click on the next business on the list. Nothing is more aggravating than knowing what you want to pull up but then being left staring at a screen that has a partially loaded website or even worse your left staring at a blank screen. In those few seconds, you have potentially lost a customer. The other reason site speed matters is because Google says it does. Since 2010, Google has used page speed as part of their ranking algorithm. Google can and will penalize you for poor site speed.
In SEO terms, this means the credibility your site has established in the eyes of the Search Engines (Google). This is not achieved overnight because when your site is brand new it needs help to establish itself with search engines such as Google, Bing and Yahoo. When you want to build authority, your best bet is hiring a local SEO agency because this is where things get complicated. The search engines themselves have never come out and given a straightforward plan as to how they determine a site’s authority. Most SEO professionals say that authority is a byproduct of many different factors. One thing is true, you are the company you keep, according to Google. They do base some of your site’s authority on what other sites are linked to yours and this can be good or bad, depending on the quality of your backlinks and referring domains. Also, Search Engines track your likes and shares on Facebook, Instagram, and Twitter and who the people or businesses are that are doing the liking and sharing. This is called Social Signals and plays a part in the current ranking algorithms.
These are just a few things to get you started if you are thinking about doing SEO or hiring an SEO agency for your business. Personally, with all the competition out there, Search Engine Optimization is a must if you want to thrive as a company in today’s digital world. It is important to understand what SEO can do for your business, whether it is a new business or if you have been in business 20 years. I can promise that without proper SEO you will lose a substantial amount of customers! Nobody goes to page 4 on Google and says “ I think I will use this company – they seem great”. The reality is, 9 out of 10 people will never get past page 1 and your business will never be on page 1 without a solid SEO strategy.
WebDesign499 provides top notch Search Engine Optimization services throughout South Florida and the United States of America. Call us at (561) 506-0398 to speak to an SEO professional and watch your business skyrocket it’s revenue in a matter of months! WebDesign499 delivers a Return on Investment (ROI) like no other! Call us and find out for yourself today!
Local SEO is one of the latest and fastest developing trends in online marketing and advertising. In the recent past, search engines have adopted a well-defined approach in providing relevant and more tailored results in line with the needs and preferences of internet users. In line with this, search engines are now providing results that are location oriented. Therefore, with the services of a local Port Charlotte SEO company, it has now become possible for your company/business to rank at the top for search queries about your location. Here are some of the other benefits of using a local Port Charlotte SEO agency:
Port Charlotte SEO Company: Individualized Results
Search engines, particularly Google, are now keen in providing exact results depending on the internet user searching for the information. Additionally, internet users are now interested in individualized results as opposed to generalized results as far as their search queries are concerned. For instance, if a user in Port Charlotte is searching for a dentist, he or she will most likely prefer individualized results of top dentists in Port Charlotte. By using the services of a local Port Charlotte SEO company, your business based in the area will rank at the top in search results for Port Charlotte.
SEO Company Port Charlotte: Better Market Understanding
Local SEO companies have a perfect understanding and comprehension of the market they are operating in. As such, they tailor and design their services to meet the needs and preferences of their target audience. For example, if you have a real estate company in Port Charlotte, hiring a professional Port Charlotte SEO firm to handle your Search Engine Optimization needs will place you at a better advantage than your competitors using SEO services offered by non-local SEO company. This is because a local SEO company like WebDesign499 knows what the target audience is searching for and will, therefore, tailor their industry-best SEO services to address the demands and desires of the target audience.
Survive The Competition: Port Charlotte, FL
With business competition getting tougher by the day, the need to have relevant visibility has become a growing need for most business owners. The best way to outshine your competitors is by optimizing locally through the services of a local Port Charlotte SEO company. Focusing on smaller target niches through local SEO helps in ranking at the top in the search results in a specific geographical area and location. Local SEO companies have a good comprehension of the neighborhoods in the location and will definitely use names and terms that the locals relate with and understand perfectly.
Meet Your Port Charlotte SEO Firm Face To Face
When working with a local Port Charlotte SEO agency, you enjoy great convenience as you are not only able to track the impact of the local SEO services in the target market, but can also meet with the SEO service provider to discuss the best marketing strategies to use depending on the needs of your business. It is also quite easy to assess the reputation and market recognition of the local SEO provider of choice depending on what other businesses and customers are saying about the service provider. This makes it easy to ensure that you only settle for a highly trusted, reputable SEO Company Charlotte County with top quality services and solutions.
Charlotte County SEO Company: Harness The Mobile Browsing Opportunity
In the present times, most internet searches are done while on the move. For instance, a visitor to a town is searching for the best accommodation facility in the town; he/she will most definitely use a mobile device such as a mobile phone or tablet to search for the facility of choice. As such, proximity-based searches are increasingly becoming popular as internet users opt for hyper-specific locations as opposed to regional-specific basis. With the services of a professional local Port Charlotte SEO expert, it is possible to harness the opportunities created by mobile browsing and explode your mobile online presence. Did you know, 80% of the users that navigate to your business website will do so on a mobile device? Take advantage of local mobile SEO services fast!
Ideally, working with a local SEO agency is far better than working with a regional/national SEO agency. In the near future, local optimization will become a necessity for all businesses small and large. However, as much as local optimization is beneficial to a business, it is necessary to hire a professional, reputable and expert agency that knows the ins and outs of Port Charlotte search engine optimization. WebDesign499 is an agency that can offer personalized and customized local SEO services. You should always prioritize on getting value for money by using the services of WebDesign499 Port Charlotte SEO.
Some of the aspects you should consider when searching for the best local SEO Charlotte County company include experience, expertise, optimization strategies used and reputation among other aspects. Charlotte County agencies that use ethical marketing strategies are the best choice for any business. This is because search engines punish websites and blogs that seem to use unauthorized strategies such as spamming to get high rankings.
WebDesign499 provides industry-leading SEO services and solutions. We also are the #1 premier Port Charlotte Web Design agency! Call (561) 506-0398 and speak to one of our search engine optimization experts today!
Hiring an Internet Marketing Agency to help your company expand your brand reach and develop better search engine rankings can be an excellent decision you can make in 2017, provided that you make a smart choice and work with a reputable company with proven results. So, what exactly does that mean? For this business working relationship to work properly, both parties must establish trust and confidence right off the bat with one another. Considering that there are millions of choices out there to pick from, here are some super important things to take into account before you go out and hire an Internet Marketing Agency.
1. Define your goals clearly and stick to them.
When it comes to your own company, nobody in this world knows your customer base and what they want better than you do. Before running out and hiring an Internet Marketing Agency to take over your company’s marketing strategy, make sure your business goals are clearly defined and bold.
A lot of people call a Port Charlotte SEO agency or Port Charlotte Web Design firm and tell them that they “want them to make their business better.” Many agencies will pat you on the back when you ask this question and rush to take your business and your hard earned money from you based on this question and offer. This always works out much in favor of the Internet Marketing Agency and much less in favor of your business! Allowing an agency to take over your marketing without clearly defined business goals can lead to a serious money pit and disaster with your newly found marketing efforts.
What exactly is it that you want to accomplish with your marketing? Are you looking to drive leads to your website so that customers call you? Maybe you want to increase your Social Media presence and engage more customers in that fashion? Does your company want to increase overall brand awareness and branch reach, making your company a household name across America?
Whatever you do, before you start hiring Internet Marketing Agencies, please make sure you know what you’re trying to accomplish ahead of time! Any Internet Marketing Agency willing to take your business before hearing EXACTLY what you want to accomplish is probably not the best agency to hire in this case. I am willing to bet they care less about your company and a whole lot more about your retainer! Sticking to this advice will save you a lot of heartache and money in the long-run.
2. Does the agency know how to measure a clear Return on Investment and campaign success?
As a business, you must have a really clear grasp or understanding of your numbers and figures. Your data is paramount when engaging in online marketing! Does your Internet Marketing Agency know, down to the penny, how much it costs your company to generate a new life-long client or customer? This information and data will come into play when measuring a successful or unsuccessful online marketing strategy and campaign.
How much is it costing you to generate a single new client from your traffic sources?
Which traffic sources or campaigns are currently providing the lowest conversion costs?
Do you have landing pages that are converting better than others? A/B Testing?
If you question your online marketing experts, they should be able to answer these questions without a problem of any sort. Get to know the different terms when it comes to measuring campaign success. If an online marketer is bragging to you that a piece of content they published for your company received an enormous amount of impressions but cannot reveal what type of return that translates to overall, it doesn’t matter because it’s not making you money!
Listen, it’s great that your content and your company is reaching so many people across the nation, but if it isn’t converting to dollars, what is the point? I love the saying, “If it doesn’t make dollars, it doesn’t make sense.”
3. Scared money doesn’t make money.
What you spend and put into your online marketing, you will get out of it. Hiring a “cheap” Internet Marketing Agency is not a good plan. Online marketing is expensive because it requires a certain skillset that is not taught to many. The tricks of the trade picked up along the way in SEO and Internet Marketing come from tried and tested methods and strategies that require a lot of time, a lot of manpower and a whole lot of frustration while learning the hard way!
People, please work with an agency that is focused on your ROI. Forget all the fancy talk about “rankings” and “dominating Google” and all of the other ridiculousness that is floating around out there. What matters is how much money is being put back into the business based on the investment. If you’re spending $3,000/month with an Internet Marketing Agency and only making $3,000/month on new clients, what is the point? Seriously?
Just like we do here at WebDesign499, look for an agency that is upfront and honest with you. Brutally honest to be perfectly clear. A transparent and open-book Internet Marketing Agency is always better than working with one that is not.
We understand that start-up businesses and new companies can not always afford the services of WebDesign499. If a company that is new comes to us with a small budget, we will discuss its goals and come up with the best possible plan of attack for the budget it is working with. If we honestly don’t believe your company will “mesh” or work well with us, we honestly tell you so.
Please understand that your monthly spending ability will directly affect and impact your campaign(s). Be very very scared of an Internet Marketing Agency that promises the world and the first position on the search engines for $300/month. Consumer attention and search engine rankings is a very valuable commodity now. Long gone are the days of the phone books and yellow pages. Consumer attention is constantly increasing in cost and competitiveness.
4. Plan on working with the agency for a long time.
Listen up people! Your sales and revenues are not going to shoot through the roof overnight. They aren’t going to explode and money starts overflowing from your business pockets. If an agency is claiming that they are going to rank you overnight or in less than 30 days, they are lying to you! Please hire and work with an Internet Marketing Agency that is willing to be honest with you about the timeframe it requires to climb the search rankings and expose your business. The agency should be completely open and upfront about what to expect when starting an online marketing strategy for your business.
Keep this in mind. You are hiring a company to handle your online growth and exposure because that is what they do for a living! That is what they are experts at! A good agency won’t simply tell you what you want to hear! There are a lot of places out there that will play ear candy with you and tell you this or that to make you sign the dotted line and give them your business. Make sure you trust this agency and are 100% comfortable working with them on a month-to-month basis. This will definitely be a long-term relationship and not an overnight success story. If you’re looking to hire an agency for a couple of months and then kick them to the curb, this industry is probably not for you! WebDesign499 will pass on a client like this every single time! 90% of our clients have been with us for over 1 year already and we are proud of that statistic!
If you can trust that your agency has your best interests in mind, then you found a winning Internet Marketing Agency.
WebDesign499 is a passionate and professional North Port, FL based web design company and full-service SEO agency specializing in website design, web development and Search Engine Optimization (SEO) services. We start all web design and web development projects by targeting the end results and the expectations that our clients anticipate regarding work we perform on their behalf, which is more business and traffic equaling more revenue.
The design of your website is the first thing a visitor comes across. If it is boring and unappealing, then it may just be the last thing the visitor will come across on your website. Putting in mind the importance of your website as a marketing tool, there is need to make it attractive and easily navigable to your online visitors. This will encourage them to keep clicking and flipping through your content.
Research has shown that at least 90 percent of the customers will search for products online before making a decision to purchase them. Most of these customers will not tolerate spending their time on a poorly designed website. Ease of access and quality of shared information ranks high in online searches. Our experts at the WebDesign499 takes you through the critical web design mistakes to avoid when coming up with your website.
1) Poor Layout
Designing your website without a proper plan is a critical mistake you should avoid. People visiting your site should be in a position to understand the purpose of your business within seconds. You need to know what appeals to your visitors and their preferred communication tools. A homepage that is confusing and misleading will turn away visitors even before they start accessing your content. The general layout of your website should, therefore, be simple enough to appeal to your customers. It should also have a clear plan with visible content in a centralized location to give customers a quick access to the information they need to know.
2) Complicated graphics
Too much art on your website can easily annoy your visitors giving them reasons to navigate away. It is good to have animations and other interesting features on your website but you also have to remember that today’s internet user is more interested in searching rather than surfing. The cleaner your website is, the more likely it is to receive visitors. Much graphics will also just play a role in slowing down your website which is nondesirable for many customers. It is, therefore, good to keep your graphics as simple as possible.
3) Inapplicable content
Your content needs to be relevant to your business so as to appeal to your readers. Generating new content is good for search optimization but you need to stick to your purpose. Not updating your content is also a grave mistake as readers may easily consider your lack of dedication and turn away from your site. Sticking to your purpose also ensure you only attract the right people to your website. You also want to attract visitors who are interested in your business rather than those who aren’t. There is, therefore, need to keep your website up to date with relevant content.
4) No TOS
The statement on the Terms of Service should be somewhere on your site. It appears on the last page in most cases. This is crucial in protecting your business from litigation. Litigation may be brought against your business as a result of damages caused by the use of your site’s content. This damages may be a result of malicious activities by people not related to your business. Hackers, for instance, can interfere with the general operations of your business. It may not be possible to keep track of all the activities happening on your website and hence the need to have a legal basis to cover you in the case of such malice. A TOS is, therefore, a critical component that must be included in the design of your website.
Pop-ups can be very annoying to your visitors as they have to keep opening multiple windows and pages as they flip through your website. In fact, most people have enabled pop-up blocking feature on their browsers since most pop-ups are associated with spam activities. You should, therefore, avoid using pop-ups if you want your content to be accessed by your customers.
6) No contact details
As you design your website, ensure you include clear contact details. Putting general contact information rather than specific contacts may deter customers from pursuing further inquiries on any product that interests them. Most customers prefer a specific email address or phone contact. If you have a blog, you also need to link it to your website. This will enable you to get more visitors to your site and maintain contact with them.
A proper design for your website is a key component of the business image portrayed to your customers. Most customers want to access information in a quick and efficient manner. The growth in the business competition also means you have to be up there to attract customers. A poor layout, complicated graphics, irrelevant content, and pop-ups will just keep potential customers away from your business. Not sharing proper contact details will also deny you an opportunity to interact with them and lacking a TOS statement will just open up your business to possible litigations.
WebDesign499 is a national Web Design & SEO agency based out of North Port, FL, right in the heart of Sarasota County. We have built over 500 professional business websites for our clients and continue to dominate Google traffic with our eye-catching designs. A good website design should not only be appealing and eye pleasing, but it should be able to rank properly on the search engines to bring traffic and a return on investment as well. WebDesign499 can be contacted at (561) 506-0398 or by visiting our website @ https://www.webdesign499.com.
Gone are the days when people rushed home to catch the news. Today, you can stay up to speed with the latest news through your phone or tablet. Publishers have taken advantage of this by continuously publishing tablet and phone accessible content because they gain a lot when their audience read their content. They get to earn money through ads shown on their pages as well as grow their online traffic. However, for a long time, publishers have lost numerous ad clients due to slow loading of web pages. Target audiences give up on reading content when the pages fail to load fast. As a result, they do not end up seeing the ads. This makes ad companies to stop advertising on the pages and it is a huge loss for the publishers. Publishers are not the only people facing this problem. Technological companies and other web-based businesses also face this challenge. Many discussions were done with technological companies and publishers and the Google AMP (Accelerated Mobile Pages) was created to solve the problem. WebDesign499 takes full advantage of the benefits of this wonderful new technology called Accelerated Mobile Pages.
What is Google AMP?
AMP is a project backed up by Google that aims at helping publishers and technology companies to have web pages that load faster than normal on mobile devices. In action, this project is made up of three parts. These include; AMP HTML, AMP JS, and Google AMP cache. The main difference between regular HTML and AMP HTML is the fact that AMP HTML includes the AMP properties. The properties make it possible to come up with very rich content compared to what you would be able to come up with when using HTML. They also give you a more reliable performance. AMP JS is basically responsible for implementing the performance you experience. It does this by managing the loading of resources and giving you all the custom tags that are required in order for you to have a fast and reliable speed. Google AMP Cache gets the AMP HTML pages and caches them and also improves the performance of your pages automatically.
How Does Google AMP Work?
AMP Supported Platforms
The platforms that support Google AMP are constantly growing and increasing. The support is either in form of provision of AMP components or getting the advanced integration of AMP pages into their platforms. Numerous Ad companies such as AdSense, Nend, Nokta and Holder and many others are utilizing the benefits of AMP. Analytics also finds Google AMP very advantageous. Some of them include; Parsely, Piano, ChatBeat and OEWA. Content platforms using Google AMP include; Twitter, LinkedIn, Reddit, Google, Nuzzel and Ghost among others. Last but not least, CMS is also utilizing Google AMP. Some of them include; Squarespace, WordPress, and Hatena. AMP is spreading to even more platforms since more and more people are beginning to see the benefits of having it integrated into their platforms.
Supported Google AMP Browsers
Currently, Google AMP only supports the 2 latest Chrome, Safari Firefox, Edge and Opera browsers. This support includes desktop, phone and tablet versions of the browsers. However, there are fixes for browsers that have a market share exceeding 1%. You should expect different performance on different devices since the performance is not the same. However, you shouldn’t have any problems loading your pages fast.
Benefits of Google AMP
There are a number of benefits you get from having Google AMP integration for your business. First and foremost, your users get to enjoy faster loading of pages. This is something you need if you have a website for your business. Research has shown that most users will abandon a website in less than only 3 seconds if it takes too long to load. This is a problem you do not have to worry about with AMP. You can be assured that your audience will keep coming back. Google has already started using loading speed and mobile friendliness as a way to rank websites. Websites that utilize Google AMP are more likely to have higher rankings on search engines compared to those that have a slow page loading speed and are less user-friendly. You also get to enjoy increased visibility. This is because when you use Google AMP, your website is given a green symbol which makes the user know you have AMP. This will definitely increase your traffic since more people are likely to click on a website that is proven to be fast compared to one that is not. Therefore, it is a good idea to take advantage of this project. Ad companies will also want to advertise on your website because of your high traffic. This will increase the number of profits you get from advertising through your website which is good for you and your website. Last but not least, you get to utilize the AMP visitor analytics which enables you to know your audience’s activity on your website. This is important because it enables you to know what changes you need to make to ensure your audience is hooked to your content.
Google AMP Conclusion
In conclusion, Google AMP is becoming very popular among publishers and technological users. However, it is a great initiative that everyone who owns a blog or online business ought to take part in. It will not only help in growing your online presence but will also help your users have an easy time going through your online content. Do not be left behind. Get on board with Google Accelerated Mobile Pages!
WebDesign499 is a national Web Design and SEO agency based out of North Port, FL. We are a professional web design agency specializing in website design, search engine optimization, e-commerce and advanced web development. Businesses of all types and sizes rely on us for our dedication, expertise, creativity, and the results we garner for each client. There’s more to a website than just a design. We bring your site to life with vivid colors and seamless navigation, but also combine it with exceptional marketing, social media and SEO expertise to deliver a solid return on investment. We put your website to work for you.
Many people are hoping for success in the world of Internet business, so it is important to create a strategy that works and is unique. Failure to implement such a plan can result in you not only losing your competitive edge, but also lead to the loss of customers who go to companies that use cutting-edge Internet marketing. Here is some advice that will help your marketing efforts more effective.
Make sure that your website has a high content-to-code ratio. A content-to-code ratio, also called signal-to-noise ratio, is the quantity of text in relation to the amount of HTML code on a web page. If your web pages have a high content-to-code ratio, it will be easier to rank them highly with search engines.
According to an Austin SEO Consultant, distraction is the worst enemy of a good internet marketing site. If you are going to get your customer’s attention, you are going to have to do it very fast. Your descriptions and other website content have to be incredibly focused, appealing and concise. If you do this you will capture your audiences attention.
Getting a start in Internet marketing can be daunting for a beginner but starting with an audience that already has an interest in your product can give you a big advantage. Rather than targeting a large audience and hoping for interest, narrow your focus to those that already want your product.
When you are trying to build your internet marketing empire, remember to put unique content on your site. The more specialized and creative your content, the more attractive it is to your customers. People are drawn to conversational websites. Have a place on your site where people can comment for best results.
Make sure that you add as many anti-spam blocks as you need to in order to make sure that your site is free of spam. Having spam on your site will send a red flag to users and they will be less likely to visit your site in the future.
If you’re trying to build your Backlinks, don’t forget to also build traffic and create links to the pages with those Backlinks. That will automatically increase the quality of your Backlinks, giving you yet another way to expand potential traffic to your site(s), and encourage search engines to give all your linked pages higher rankings.
Careful use of annotations on your online videos can be a powerful marketing tool for your website. Annotations can be used to give your potential customers the information they need, such as the URL of your website or a call to action. By using annotations, you make it easier for viewers to go from just watching your video to actually visiting your site.
To have a successful internet marketing advertisement it is good to include the word “important”. People tend to stop and listen to the advertisement upon hearing that they could experience something important and life changing upon listening to your advertisement. People tend to stop doing what they are doing and take notice of the advertisement.
Most businesses with websites also sell their products online, but not all business make that an easy process. Marketing not only involves driving traffic to your website but getting people to purchase your product. Make it as easy as possible for them by using a large, highly visible purchase link and a well-known payment processing service, such as Paypal.
Comment on popular blogs related to your website’s niche and include a hyperlink to your website. This is a good search engine optimization technique as blog comments provide high quality backlinks to your website and can increase your website’s search engine results page rank. Make sure you chose reputable blogs which have a high page rank themselves.
Keep the size of the pictures on your site small to reduce the time that it takes to load on a customer’s computer. North Port, FL SEO says, they will have the ability to increase the size of an object if it is too small. Your goal should be to reel the customer into your site by any means necessary.
Exercise extreme caution before you pay anyone for internet marketing advice. Books, videos and courses sold on the subject come from “experts.” Remember these “experts” are making their money selling you books instead of running internet marketing campaigns. Check the background of such experts before giving them money; make sure they have the experience to know what they are talking about.
Make your internet marketing efforts distinctive and stand out from your competitors. The world of online marketing is not so big that someone out there is not selling a similar product using similar tactics to yours. Research these competitors carefully and see what you can do to differentiate your services from theirs. A potential customer presented with multiple similar pitches is going to select the one that stands out.
Unless you are marketing a well-known national brand, you may only have one chance to convert a site visitor into a paying customer. Check all links on your site to ensure that there are no breaks in navigation or info transmission; this is especially true if you are marketing luxury goods or high-dollar items.
instead of having long pages of text that lead to more long pages of text, try adding some cool graphics to your site to place between all of the words. When things are broken down like that they seem shorter than they actually are and it will increase the likelihood that user will read all of the information you present.
Creating and maintaining an interesting blog is a great way to draw in visitors. Make sure to keep you content new and exciting by posting often. People are far more likely to revisit your site if they realize that they will see new content each time they view it. Facebook Marketing in Port Charlotte, FL is always lucrative for small businesses that are located there.
After reading these tips, you should have a better idea of what makes an Internet marketing campaign successful. If you know what you are doing, you can implement an online marketing strategy that will produce great results.
We are a full service digital and creative design agency based out of North Port, FL.