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Reputation Management 101: How To Promote Your Press Release

No matter how good your press release has been written, if it does not get any mileage online, nobody will know about your product or service. Reputation management experts note that it’s not enough that you have a perfectly written promotional piece. You have to get people to talk about you. This is where fostering a relationship with reporters and industry influencers comes in.

Decide What You Want To Happen And Focus

Reporters get dozens of letters and emails every day from friends and strangers pitching stories and hoping to get their products or businesses featured. Because of this flood of messages, chances are, the reporter will have only a split second to decide if he or she wants to give your message attention or not. What do you do to stand out? Find out what they are interested in and anchor from there.

Do not spam writers and editors. In addition to being annoying, it will not help your brand at all and will only further flood his or her inbox. To get noticed, find out first what the writer or publication’s demographics and target readers are. That’s what you build on.

For example, if you are selling an orange juice, don’t pitch to a writer who’s only interested in apple juice. If you must, relate the benefits of orange juice alongside apple juice so the media person will have something to write about. Of course, this is an oversimplification — but surely you get the idea. Pitching to somebody who will find no value in your product or service is a waste of time.

Don’t Spread Yourself Too Thinly

Sending out your press release to every possible news agency, writer and editor available is no way to effectively promote your business. This is lazy and sloppy work. Worse, it can brand you as a jack of all trades but master of none. Create a niche. Find out which publications have some relation to your product. Research which writers are likely to give you the time of day. Know their beats and areas of expertise. That’s how you create a positive reputation.

Once you have identified your target reports and outlets, get personal. Sending out generic press releases sends off the message that you really don’t know who you’re talking to. This will likely result in a disinterested (or worse, offended) receiver. Due to the number of pitches they receive on a daily basis, these people can identify a generic press release from the first sentence. So be sure to find out something on your target reader, so you can create an effective hook.

Be Knowledgeable About Industry Trends

The movement of articles is faster online than on print. This is because editors can easily switch out a story with another depending on the attention it is getting and the content it carries. If your press release gets trumped by a big story, you can expect your online presence to get relegated to the back pages, if not removed.

That said, your press release should be packaged in a way to is relevant to what is currently trending. By coming out with fresh content and timing its release properly, you can enjoy placement success. Another strategy would be to hold off on having your content released until the current trending topic has started to subside. This way, when the editor isn’t too overwhelmed, he or she can lend your press release his or her attention. In short, don’t swim in a school. Find a way where you can swim above and get light.

Make Your PR Easy To Digest And Share

When it comes to effective reputation management, the challenge is to not get drowned in the mass of similar news. In addition to being relevant and timely, you should also make your press release easy to share. Give it a viral element. Make it entertaining. Inject something that people will want to engage in. Otherwise, your press release will just stay where it is — in their inbox — and not move at all.

 

When Ripoff Report Threatens Your Online Reputation: What To Do

Building a positive and solid reputation for your business is relatively easy when you’re just starting out. However, in these social media driven times, one small mistake could also spell its end. With so many people having access to the Internet, bringing a business up or making it fail can happen in just seconds. This is why you should be wary about what’s posted about you online.

Take the case of taxidermist Marissa Hernandez. When she was just starting out from her New York home, she established name that made her service provide of choice by many locals. At 20 years old, she was already managing a small business and created a solid source of income.

However, years later, she suddenly noticed a drop in sales. She typed her name into Google search and discovered that a report had been filed on a website called Ripoff Report complaining about her work. The said report even went as far as saying that she had been accepting orders that involved illegal animals.

Worried about her business, claiming that none of those allegations were true, she discovered that the Ripoff Report complaint was not filed by a customer, but actually a competitor. While she was eventually able to convince the competitor to have the complaint removed, things don’t really work that way with the site. Hernandez then decided to reach out to the website directly and was rejected. Follow-up calls and emails were ignored and the report remained online. At that point, Hernandez started contemplating whether she should just shut down because she was getting zero orders.

The Ripoff Report Effect

Ripoff Report is a popular website where people can anonymously posted complaints about a certain person or business. While there’s nothing wrong with posting reviews, the fact that users can file anonymously creates a huge problem. You can’t really verify if the claims are true or not.

When the site was first established in 1999, it was a go-to place for reviews. However, because of its questionable process, it has turned into an often-unreliable source of untrue (and sometimes damaging) reports. Worse, once you are mentioned on the site, you have to go through hell and high water to get your information corrected — if at all. At present, Ripoff Report remains high up in Google search results, despite its reputation. Thus, a single mention spells a major problem.

What To Do When You’re Mentioned

However, there is something you can do to recover. Do not close down and give up just yet. You can employ reputation management strategies or get in touch with professional reputation management firms to help push the bad stuff to the back and bring only the good to the front. This involves a technical process.

Ignore

Once you or your business appears on Ripoff Report, the first thing to do is to not engage. When you leave a comment or post, you only refresh the page and keep it active and relevant. Your goal is to make the page about you extinct by ignoring it. Remember, Google’s algorithm notices which sites are active and which are dormant. Do not give your detractors the time of day by responding to the negative press.

Acknowledge The Problem

When somebody complains about you, it’s most likely because there IS something about your product or service that he or she does not like. Even when you think your business is stellar, you cannot please everybody. The best way to deal with this is to contact the posted directly and try to make amends.

By creating a positive relationship with someone who used to complain about you, you build a fresh start. You might even convert this disgruntled customer into an advocate, so he or she will start writing good things about you. Reaching out to your client will not erase the Ripoff Report complaint, but it will open channels for people to say something positive instead. Also take it as an opportunity to make improvements to your service.

Hire A Pro

There are online reputation management services whose focus is to change what appears on Google’s search results, so all the negative stuff is pushed to the 5th page and so on. When somebody types your name or business’s name on Google search, the general response would be to check out only the first or second page (sometimes third).

You can employ SEO practices to make sure your first few pages go in your favor, but this can be tricky. The smartest bet is to get in touch with the pros. After all, you need a fast fix to your problem or else you will continue to shed clients. By promoting only positive content about you online via reputation management strategies, you minimize the appearance of bad press and make the good stuff rank in their place.

Understanding Reputation Management: What Your Search Results Mean

In this age of the Internet, it is no suprise when someone tries to Google your name to find out more about you. Whether it’s a potential employer, a former colleague, a professor, a new friend, a long-lost family member or anybody curious, it matters that what comes up sways in your favor. That said, understanding how to monitor your results and making sure only the good stuff comes up is key. This is what online reputation management is all about.

How do you know if the results are good or bad? How do you make them favorable to you? For this discussion, let’s use the name of Ellevest CEO Sallie Krawcheck to get examples of what bad, good and excellent search results might look like.

The Whys and Hows of Searching On Google

Google’s search function is designed to give the users the best possible results that answer a certain question. The service makes use of artificial intelligence, using keywords, algorithms and the context behind the words that are typed in to come with a list of information that can help the reader. This is done in a way that is easily understood.

For Sallie Krawcheck, typing her name in would likely turn up some professional images, biographical and career information, social media accounts and recent news about her. However, it’s not always the good stuff that comes up. Some CEOs see news about recent controversies they’ve been embroiled in, whether professionally or personally, and this instantly paints an ugly picture.

If somebody is typing your name on Google search, that could mean that person knows little to nothing about you. When the page results in a mix of facts and unsavory news (worse, photos), that could brand you for life. If that person happens to be someone who wants to do business with you, then seeing negative news will have that person heading for the door.

 

Investing In Your Search Results

When Google’s robots decide that it’s your bad past issues that deserve the front page, it’s time to take matters into your own hands. This is where reputation management comes in.

Now, let’s go back to Sallie Krawcheck as an example. When you type in “Ellevest CEO” on the search engine, only favorable and factual results about Krawcheck will apear. While your search words did not form a complete sentence, Google’s smart algorithm figured out what you were trying to look for, so it gave you exactly what you need.

Now, notice on the upper right part of the first page there’s a box where perhaps the most important information about Krawcheck appears. This is usually the Wikipedia page. By clicking on the arrows on that area, Google takes you to other related pages that may be of help in your search for knowledge.

On the other hand, when you type in “Sallie Krawcheck” on the search bar, something else comes up. Sure, some of it still says she’s CEO of Ellevate, but it also shows off her Twitter account, company profile and professional bio and other features or mentions of her online. The results range from professional to personal.

Lucky for her, the results are good. If they hadn’t, then she would have to employ SEO and reputation management techniques to ensure that the questionable stuff are relegated to the far back and only the good ones are on the first and second pages. When it comes to your reputation online, search results can be a challenge because it reads everything that’s been said about you on the Internet, even the embarrassing ones.

Past is past, but not on the Internet. Fortunately, we have online reputation management strategies we can employ to make sure the bad stays buried in the back. Beyond pushing the good stuff to the fore, this effort requires a technicality that is best handled by the pros. With the experts on your case, you can rest assured that when somebody Googles your name, you don’t cower in embarrassment. Investing in a professional reputation management service is your answer to achieving this level of confidence online.

 

 

Writing Web Content That Gets And Retains Attention

It takes only a split-second for a website visitor to decide if he or she wants to continue on with your page or click elsewhere. Internet readers are an unpredictable and finicky lot. How your website looks may be the reason why a visitor comes in the first place, but if your page does not page enough meat it’s not likely he or she will stay.

Your website’s design is driven by its colors, font styles and overall layout. But that’s just scratching the surface. It is the site’s actual content, in terms of words and relevant images that will have a lasting effect on your reader. Poor copy can make or break your site. This is why it’s not enough to focus your energy into the aesthetics alone. You will need the type of writing that hooks readers and keeps them coming back for more.

Simple Rules

Grammar and spelling are very important to establishing your website’s credibility. By producing clean and flawless copy, you gain ground as a site that’s worth somebody’s time online. Taking into consideration your reader’s ultra-short attention span, you writing also has to be concise and direct to the point. Nobody wants to read meandering text.

Give your readers lots of white space. It can be off-putting for an online reader to see huge chunks of text in a page. Break paragraphs after every two to five sentences to let eyes rest. Use sub-headings and bold fonts to help them transition from one idea to another. These dividers also help readers quickly scan your page for relevance before actually diving in and reading the entire thing.

How To Write Web Copy That Matters

Writing that gets attention does not happen by accident. To produce consistent quality results, you will need structure.

  1. Decide where you want your article to go.

This is your overall plan. Before writing anything, first identify what your goal is and how to you intend to get there. Is your article answering a specific question? It is addressing a problem? Is it sharing important information?

Write down all your ideas first and choose the key points that you will be focusing on. If you’re working with a team, this is the phase where you brainstorm. Decide what main ideas it will dicuss, who the primary audience will be and the general flow. This is also the part where you make a decision on how you want your website to look, so you can also map out an appropriate length and writing style that meets the design criteria.

  1. Make an outline.

An outline can be in bullet form or structured in a way that presents the introduction, main body and conclusion. Often, writers forego writing an outline and think they can just wing it as they go. This is where many go wrong. Having a solid guide from the start will ensure that you stay on point and don’t go off topic.

  1. Write your draft.

This part will be the first time you will be stringing words together to bring your ideas to life. If you have previously made a working outline, then this part should come easy. If you are working with a team, it will be smart to just assign one person to take care of bringing all content in one place. In addition to the usual formatting tasks, he or she can also lend fresh eyes to the piece and make sure that nothing from the outline is missed.

  1. Revision is key.

Don’t expect your first draft to be perfect. Part of writing quality content is acknowledging that your work will undergo two or more revisions. Even award-winning writers are not spared from having to revise their work several times before the final product is published.

These include proofreading for spelling and formatting errors and copyediting for grammar and flow problems. One trick that many professional writers recommend is reading the text out loud to yourself. This method often lets you spot the errors or off-sounding phrases from your article because you can “hear” how things flow. Another is to set it aside, give yourself a break and just come back to it later with a fresh pair of eyes. Better yet, get an editor.

Of course, you cannot discount sheer talent and a flair for words as a major element to writing killer web copy. Still, it really does not take a genius to build content that gets attention. This is where a clear and systematic strategy comes in.

 

How To Subconsciously Turn Your Audience Around With Your Website’s Design

Getting your audience to want to continue browsing your website is a huge challenge for the designer and the developer. How your pages look and the overall experience of navigating through the pages is a big deal. This is because online readers behave differently from the traditional reader. Literally, it takes only a split-second for someone on the Internet to decide if your website is worth his or her time. Otherwise, that mouse will hover towards X.

The moment people arrive at your website, their subconscious instantly evaluates the environment and sends the signal to leave or stay. While factors like content, layout and usability matter, it is the element of intrigue that will reel them in and want to learn more. People’s online decisions are driven by everything from the actual content of the site to its visual aesthetics. Your goal is to make your audience feel welcome and invited the second they encounter your page, so that they will want to continue with the experience.

Create website designs that make an impact.

When it comes to your site’s visual appeal, the objective is to make your audience feel intrigued and comfortable at the same time. The colors, the way the photos are positioned and font styles and sizes matter. Because it’s your reader’s first time to navigate your site, you need to make it easy for him or her to move around. Make categories easily visible and keep your pages as clean and concise as possible.

Cluttered pages can spell the death of your site. If there are too many things going around, your audience will feel bombarded with text and photos and that can be very exhausting. Keep things simple and easy to understand. Label categories and directionals as clearly as possible. You can get creative with your labels and headings, but make sure that your reader will still know what it is about at first look.

Words are powerful. 

Your actual content is also a major factor that affects the subconscious. What people read is what will appeal to their emotions and your goal is to build a positive experience. Make your audience feel good about being in your website. Understand why they are coming to your site in the first place and present what you have to offer. Knowing this allows you to meet your audience halfway. Ensure that your audience arrives happy and leaves happy.

You might have a flair for words, but if your audience cannot understand what you are talking about, then you have failed. Use an informal tone and employ simple words that anybody can easily relate to. Write content that makes them feel like they are talking to a friend, instead of just a page on a machine.

Keep things simple.

Even seemingly minor design issues like alignment and white space matter to your audience’s subsconscious decision to continue reading your website. If all elements are properly aligned, your reader will have a positive experience clicking through the pages. Make things easy to find and easy on the eyes. Keep introductions short, subheadings concise and text readable.

Of course, ensure that your site’s performance also follows through on the goal of giving a positive experience. Pages have to work on not lead to dead ends. They also have to load properly and quickly. Remember, people experience your website in different manners. Some do it via a desktop, some via a laptop and others through a smartphone. Take all these platforms into consideration when designing your website.

The subsconscious is a powerful and quiet decision maker. And you need it’s attention and interest for your website to get the clicks and returns it needs. Website design is a technical process, but it’s not really rocket science. The basic issue really is to understand what your audience’s needs. When you have made a connection with your reader, even subsconsciously, it becomes more likely for him or her to be involved and engaged.

 

How Designers Can Reach Out To Developers (So That Everyone’s Happy)

So you’ve got a really wild website design idea that you think would look awesome online. You draft your desired look and where you want things to go on Sketch or Photoshop and present it excitedly to the person who will be responsible for making it happen. However, the moment he or she sees it, you are told it’s not doable. Then the arguments begin.

How do a designer and developer meet halfway? As a designer at WebDesign499, you have to understand that the success of a website is a two-pronged deal. It’s not just about you. No matter how magnificent your design might be, if you don’t work hand-in-hand with its developer, you might not even see a decent looking output at all.

Designers and developers should be closely involved in the project from the very start. The former will be responsible for the likes of imagery, color, typeface, while the latter will give advice on function, maneuverability and overall performance. These all sound technical but, really, the true trick to working harmoniously is attitude.

Involve Each Other From Ground Zero

Developers and designers often work in a bubble. Most don’t even get to meet each other until the first draft is about to be presented. That’s where the conflict begins. The way to work around potential misunderstandings is to get involved from the very beginning. Discuss how you both want to see the project through, share your ideas and agree on what works (and what doesn’t). Both parties should understand what the other does so they can set realistic goals and expectations.

Label Your Files Properly

Designers often just dump a horde of unnamed files in a folder and expect the developer to figure it all out. That’s not the way to go and will only result in an upset client because of the delays. When you turn over your files to the developer, make sure everything is properly labeled. Organize your files properly, name folders accordingly and group similar elements in one place. This way, your developer will not get lost anywhere and there will be fewer calls bearing “I can’t find X anywhere.”

Consider The Environment

Mobile apps have different designs from websites and, as the designer, you should be well aware of the likes of margins, padding, screen size, canvas size and more. This way, you can come up with a draft that the developer will be able to use for the beta version.

Before you start designing, discuss with the developer first what you intend to do. No matter how stellar your work will look on Photoshop, it won’t be any use if actual production falls short of expectations just because you failed to communicate. Ask questions.

Be Friendly

Make the effort to reach out and be friends with your developer. This is the best way to ensure that your project goes smoothly and all expectations are met. Communication will also ensure that deadlines are met and the client is happy with the end result. You don’t have to be best buddies. You only need to foster a positive working relationship that enables each other to speak up and make recommendations. In the end, both of your happy, the project is executed with minor (or without) hitches and your client is pleased.

Today’s Common Website Design Mistakes

Constructing an aesthetically appealing website is not just a science in itself, but also a bit of an art as well. From the colors and shades all the way to its speed, a lot depends on the personal preferences of the site’s owners and designers. However, there are certain mistakes that should be avoided, irrespective of the design and text elements of the site. Some of them include the following:

The all-important search box

Web Design MistakesThe World Wide Web, at its core, is nothing more than a vast archive of data or information. In fact, there is so much information online that for the average web surfer to find what they are looking for is not really an easy task at all. And often, they end up wasting their valuable time surfing from site to site in search for the relevant data that they need. While search engines can help guide them in the general direction, it is up to the website owner or administrator to make sure they are able to access the desired information on the site itself. This is where a search box might come in handy.

Many sites today often overlook the near critical importance of the seemingly innocuous looking search bar. If for example, it is a site for movie reviews, then a search bar may be able to guide the random searcher directly to the movie they are looking for, rather than going through page after page of views and reviews that they neither the need nor desire to look for. Without that search bar on the top of the site, they will soon lose interest and revert back to the search engine to guide them to a more well-organized site, in spite of the fact that the information they were looking for would actually have been available on the site itself.

Poor legibility or readability

The former essentially feeds of the latter. The simple rule of thumb here is that the lesser the legibility, the more difficult it would be to read the text. This holds even more true for information rather than product based and graphics heavy sites. Using heavily scripted and ‘flowery’ fonts may look really nice from an aesthetically appealing point of view, but if the same are not clearly and lucidly visible enough for easy reading, they will exhaust the eyes (as well as the patience) of the reader who Common Website Design Mistakes - WebDesign499will then be tempted to close the site and move on to a site with more easily digestible contents et el. Moreover, the size of the font matters as well. If it has been deliberately kept too small to basically ‘cram’ the page full of excess information, then it will be very difficult for the viewer to extract the information they want from the pages they read. Yes, information is good – but too much of it on the same page is not.

Lack of organization with regard to content layout

At its core, the main attraction of a website is its content. It is one key point that that acts as a veritable magnet for driving the right traffic towards it. But, merely having content is not all that important, because if it is not displayed properly, the search engines ‘may’ direct traffic towards it; however, the people who visit may not stay for long and thereby significantly increase the bounce rate of the site.

This is why it is all the more important to ensure that the data present on the site is structured in such a manner that the individual visiting it would not need to go anywhere else, in search of the same information. As a matter of fact, the success or alternately its failure is directly dependent on how the content is structured on any particular subject.

Most users will not start reading till they have scanned the overall site in the first few seconds of their visit. If they are able to find certain points of interest on a specific page, they are more likely to stay long enough to actually start reading content, rather than subjecting the same to a cursory perusal.

This is why it is imperative to pepper your web page (or pages, as the case may be) with lots of headings, bullet points, and subheadings so that when the visitor runs his eye over the page, his attention may snag on a particular heading and subheading for long enough to commence reading the actual text beneath the heading, thus ensuring that the main purpose of the site has been served.

Unfortunately, many web designers make the same mistake when it comes to treating their text-based content. They go right ahead and put in a big chunk of text on a page and expect the reader to sift through this humungous volume of information as best as he can. We at WebDesign499 try to make sure that any site we design has been perfected in terms of legibility and content layout so as to make sure that the user has no need to leave in search of the proverbial ‘greener pastures.’

Obsolete content

Web Design Mistakes 2017One of the worst ways of messing up the content of a site is to refrain from updating it periodically or do it at sporadic intervals, at best. This holds even more true if the information is not only outdated but also inaccurate. Such information will end up doing a pretty effective ‘hatchet job’ off destroying your site’s credibility.

This is why all the content present on the site has to remain relevant at all time. In case of product based e-commerce outlets, any product that is not available or sold out should be removed from the site as soon as it is humanly possible to do so.

Temporary pages

If you need to put up a temporary page while your site is being overhauled or reconstructed, then you have to make sure that the time period for such a page does not exceed a fortnight at the very most.

The above mistakes, if rectified earlier, can help ensure that your website continues to attract the kind of traffic that you really need.

Port Charlotte Facebook Marketing

Let’s face it, a lot of people use Facebook nowadays. That number is actually higher than 1.49 billion people to this very day this article is being published. You, the person reading this, might even be using Facebook whether on your laptop or phone as well. Internet Marketing has come a very long way, many might say. It has come to the point where you guessed it; Facebook Marketing is upon us. If you are a Sarasota County, FL business, it’s not a bad idea to start engaging in Port Charlotte Facebook Marketing! Facebook Ads and Facebook Marketing has tons of benefits that your business could benefit from, starting today! Think of it as having a stall at the market for your business, but with over a billion people to become potential customers, the stall is high-tech and repainted and improved (updates) plus you can do all this for a relatively low cost. As a matter of fact, Port Charlotte Facebook Marketing costs a whole lot less than you think! Convincing you to engage in Facebook Marketing will be a fun journey throughout this article, plus, why choosing the right company to do your Port Charlotte Facebook Marketing is also as essential. Let’s get started then.

Facebook Marketing WebDesign499Facebook Marketing is something I highly suggest every business partake in and do – if you’re serious about marketing that is. As a South Florida business owner, you always want to expand your business or company as much as you possibly can. Yet, you still have to do it without degrading the quality of your services and your products, that’s true. How can a marketer achieve this? First, if they expand with ease. Facebook marketing is very user-friendly plus it’s quite straightforward. How is this important in expanding a business? As a business, you would target having to spend as little resources as possible and risking nothing regarding quality when expanding. That’s where most businesses tend to fall. When they expand their businesses, they end up forgetting the importance of quality. That’s a big no in marketing.

With a billion active users, you’d be surprised how large of a chance you have to reel in customers.The population which you plan to do marketing matters very much. Doing marketing to a single person isn’t better than doing it with a billion, though I’m not saying that you’re guaranteed a billion customers when doing it instantly, you want to reach a target that will guarantee you high success with your business.

Port Charlotte Facebook Marketing Experts: WebDesign499

Customers are the core of the business. Without them then business would inevitably just crash. Their words matter and having a way to interact with them and hear them out is a big way of earning their trust towards the company. Facebook is a social media platform; you can send messages or read comments and interact with your customers which will develop you to being a business that listens and cares about their customers. I can’t stress enough how businesses tend to fall simply because they don’t listen to feedback. It’s quite a tragedy.

Earning the trust of your customers is a huge deal. Why? This will gain you more leads. Customers who like your product will highly suggest it to people they know. And if those people Facebook Marketing Successengage in business with you and do like what you’re offering – this will result in them sharing it as well, and the chain goes on and on. Now, these customers might give you their email or contact on another social media platform which you can then use to spread your business even more. Be wary though, the customers already trust you – if you annoy them with a barrage of hourly emails saying the same thing, you might lose them. Instead, limit using your leads to more specific, and important information you want to share with them. WebDesign499 has just the right marketing campaign for you!

Using Port Charlotte Facebook Marketing to gain traffic towards your website is also something you should start practicing. As a marketer, you might already have a website you’re doing your main business and marketing on. Using Facebook to drive the traffic towards that website is very beneficial. If your website is SEO optimized, then customers will just flood in your website and do business there. You can use the Facebook Ad to attract people towards your website which in turn will generate more income and more profits.

With this in mind, you have to be very careful which kind of traffic you attract towards your business. At times, it’s a hassle to deal with people who don’t want anything else but just to cause Facebook Marketing Port Charlotte WebDesign499trouble for you and your business. A billion people use Facebook, and it’s not always a good idea to have them all engage in your business. Why? As a marketer, you want customers that are very interested towards what you do. With Port Charlotte Facebook Marketing, you can target a specific crowd to do marketing with, and I’ll tell you – it’s much better having a thousand people who are very interested than having a hundred thousand people like your page but won’t even engage in business.

Choosing the right company to provide you with the best Port Charlotte Facebook Marketing is crucial. WebDesign499 is a company that prides itself as the best in providing these Port Charlotte Facebook Marketing services. We know the importance of doing Facebook Marketing and how it can affect your business, so we always make sure to give nothing, but the best. If you like to inquire about these services feel free to contact us anytime at (561) 506-0398 or visit http://www.WebDesign499.com.

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WordPress: An Extremely User-Friendly CMS

Things we complicate are often the things that scare away people. People are always intrigued with something new. Be it a new phone perhaps or a new device – the first thing people will notice is its functionality, and it’s user friendliness. “But my device has millions of functions!” or “My device is very easy to use for new users and very easy to learn as well!” We sometimes forget that the functionality of a device is also co-related to its friendliness. Your device might have tons of very useful functions but is impossible and very complicated to learn as a new user. Same applies if you have a device that’s very straightforward and very easy to use but lacks anything useful. As someone who visits the web often and does business online, you might be looking for some system that makes things easier for you as a marketer. Things like creating, editing, as well as storing HTML content on your website. It allows you to manage anything on your site such as content.  If these are the common things you need to do on your website, then a CMS or a Content Management System is what you’re looking for.

WordPress-CMS-WebDesign499A CMS or a Content Management System as you can tell is quite beneficial if you plan to take your marketing to the next level. The main reason for this being that a website is like the face of your company. Customers will continue to visit your website, and you’d obviously want to keep your website up to date and appealing towards customers. If you, however, decide to leave your website alone, you’ll be prone to many bad effects. Effects such as a massive fall in income since – generating no traffic for your website equals to generating no income at all. Besides that, your website will become outdated, which means search engines like Yahoo! Or Google will automatically detect this and will lower your rankings on Search engine results – making it very unlikely to discover your website, thus, lowering the chance of gaining new customers.  Using a CMS will prevent this from happening. With a CMS, It makes publishing content easier and more manageable and more content always means a better score for SEO, which also affects your business in a major way.

If that convinced you to need to start using a CMS as soon as possible, you’d be glad to hear that there are different options WordPress-For-WebDesignof CMS available around the web. But keep in mind that choosing the right one still greatly affects your business. And because of that, we’re here to help.

Finding the right CMS is like brewing the perfect cup of coffee. As they say, “Coffee should be black as the devil, hot as hell, pure as an angel, and sweet as love”. Same applies to finding a CMS that suits your tastes as well. It should be the right combination of functionality and user friendliness. How important is user friendliness you ask?

If you want to learn something such driving a car, then you could say that it’s definitely easier than piloting a plane with much more things to be familiar with in the cockpit, than in a car driver’s seat. Being user-friendly is very crucial in many aspects and not just businesses or products. A plane might be harder to pilot because it has many factors that affect the plane – same as how a car is simpler to drive because it has lesser factors affecting it. This is understandable and fine as long as they are both balanced regarding function and user friendliness. A website that isn’t user-friendly would sometimes scare away visitors since they either become hassles or very hard to understand. So when trying to look for a CMS, look for one that is very user-friendly and brings functionality to the table.

WordPress-WebDesign499This is where WordPress comes in. Many might confuse WordPress as a website that is exclusively for blogging only – this isn’t the case. WordPress is actually a Content Management System as well. Its success comes from being very straightforward to use, being multifunctional, being mobile friendly and accessible, versatility regarding customization and the best of all – it’s free!  Once again, being easy to use reaps in benefits for both parties. This not only eliminates stress for new users since you don’t have to be a know-it-all genius of HTML to start using WordPress and as a newcomer, but you also don’t have to worry about the complicated stuff. If you’re already using a CMS that isn’t WordPress, I recommend you do. But if you aren’t familiar with CMS, WordPress is absolutely one you should look into.

The team at WebDesign499 in North Port, FL can be reached by calling (561) 506-0398 or filling out our quick contact form here. We would love to discuss a brand new WordPress Design with you and your business! 75% of the web is now being powered by this wonderful CMS and your business website can too! We hope you enjoyed this blog post regarding the world’s most friendliest Content Management System, WordPress.