You might think that you have a spectacularly designed website, but if nobody’s reading it, then all the effort will be for naught. You may have a lot of comments and shares on your posts, but do you really know how your page is performing in quantifiable terms? How can you sell your site to potential advertisers if you don’t have the numbers to back you up? One reliable way to measure engagement is by looking at your social media presence.
Many online marketing experts believe that links to your website that are shared via the likes of Twitter, Facebook or Instagram have a major impact on your site’s search rankings. Because people are more actively engaged on social media, there’s a higher chance that posts will lead to clicks into your actual site.
How Search Engines See Social Media Profiles
The number of likes and shares your social media post gets doesn’t really have a signficant impact on your website’s search engine rankings. However, your profile can influence how your search results look like. In fact, when you type a search for a company’s name on Google, its Twitter, Facebook or Instagram page almost always pop up on the first page.
Social media pages are obviously a lot more personal and subjective compared to websites — and that’s where it gets extra points. One can better get a sense of a brand’s following based on how people respond to it on SocMed. Isn’t it that when you want to find out more about a company, one of the first things you look at is either its Facebook or Twitter profile?
There’s no argument that a solid social media presence matters to Google searches, and more particularly to people who are actively searching for you. You don’t have to be present in all social media channels. One or two will suffice, as long as you keep it active by posting new content every now and then, engage with your readers, and more. By creating a venue where the market can interact with your brand directly, you make the experience personal and fun. When the interaction is positive, the more likely that this will turn into clicks toward your official website.
Using Social Media As A Search Engine
Facebook’s and Twitter’s search functions, for one, allow you to search for brands and even items posted within the network. For example, it’s very much possible for potential customers to stumble upon your company’s new Facebook page after typing in related keyword searches. Brands that also attach beautiful photos and promos on their posts can make their pages more visible via carefully thought out hashtags or through sponsored posts and boosts.
The content that accompanies every About Us page and every photo matters. This is where your SEO skills come into play, similar to how you make websites work.
Overall, the Internet is really all about making a connection with your target market, engaging with your audience, showing your identity and sharing your thoughts and ideas. Inherently, even outside social media, it is a social channel that thrives on participation and anchors on trust and emotion. The more positive the experience readers have with your brand, whether with your actual website or your social media accounts, the higher the likelihood that you will get first page results.