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SEO Spotlight: Target The Right Keywords For Your Business

The first and perhaps most important thing about achieving SEO success is making the client understand why it is necessary and how Google navigates around it. If a client hires a specialist, you can bet that expectations will be high. However, if the customer knows and appreciates the process of SEO building and keyword targeting, he or she will be more realistic with outcomes and will know that it does not happen overnight.

Landing the first page on Google searches is not just about using the right keywords. There is a careful analytic process that precedes keyword assignment and placement to make a website stand out from the Internet “crowd.”

Client Education

As digital marketers, it is our job, no DUTY, to make clients understand why our expertise and services matter. We’ve seen too many so-called agency hoppers who go from one professional to another because they don’t really understand why things are done a certain way. With a bit of explaining, clients’ expectations will be more aligned with what you can actually deliver — and that’s when they stop “hunting” and stay.

Remember that most clients are not tech-savvy. All they really know is when they type something into the Google search box, results come out. They also know that what they want is to land the first page. They don’t really bother with the hows and whys, don’t know anything about Google keywords, search engine optimization and similar concepts. This why some form of client education is in order.

Expect Problems When Results Are Not Aligned With Expectations

A client who wants his auto dealership on the front page, for instance, will not care if his company lands page one via SEO or PPC. He probably won’t even bother to find out the difference between the two. SEO is a result of organic effort, while PPC is simply a paid ad. However, all your client will see is whether his company is there or not.

By explaining to your client what SEO does from the very beginning, you can manage expectations. If he or she just wants to be visible right here-right now, then suggest PPC (which might not be in your menu of services). But if you can explain the long-term benefits of a solid SEO program, such as a steady increase in organic traffic by using the right keywords, then your client will not have a fit when he sees a sponsored post by his competitor.

A Little Knowledge Moves Mountains

Do not be that haughty company that scoffs at clients for not knowing what SEO can do. If they don’t know how Google works, explain in the simplest terms so they can better appreciate what you are doing and how they can benefit over the long-term. Remember, the average person is not as obsessive over Google keywords as we are — and that’s because this is what we do for a living.

It takes time, effort and patience to educate your client about SEO keywords, but it’s an investment that’s worth getting into, especially if you want clients that stay for the long haul. By engaging your client into your process, you establish a more connected relationship and, in the end, both you and the customer is happy.

The Basics of SEO

All business owners should strongly consider SEO (Search Engine Optimization) a must when coming up with a business plan. We live in a technology-driven day and age. The majority of consumers will consult Google, Bing or Yahoo before their friend when trying to find anything from a primary care physician to a dog groomer. With that being said, all business owners should want to be on the first page of search engines when their potential customers go looking. The best way to accomplish this and increase your business volume is through SEO. We strongly recommend hiring a local SEO company to accomplish this because SEO requires patience and knowledge that the typical business owner does not possess! Before going out and hiring an SEO company, you should make yourself aware of some SEO basics, that way you are not going into this process blindly. We are going to go over some of the basics of SEO to get you started.

On-Page SEO Optimization

When you hire your local SEO agency, one of the things they will talk to you about is on-site or on-page optimization. Put simply, this deals with everything on your business website that can be changed or manipulated in order to improve your search rankings, such as your website pages, content, tags, titles and target keywords.

Quality of Content

SEO Basics WebDesign499This is pretty self-explanatory. The quality of the written content on your website is what will keep your customers interested and essentially will keep them coming back. The content needs to be original, well written and free from typos, errors, and mistakes. It also needs to be interesting, informative and easy to understand. Most people will not know as much about your product or service as you do, so laymen’s terms are best. We like to call this “dummy proofing” the content for the consumer! If all that were not enough, your content must also include the keywords your business is trying to rank for. Google weighs very heavily on quality content these days. As they say, content is king!

Site Speed

There are a couple of reasons site speed is important in SEO. The first one has to do with your potential customers. The speed that your site loads impacts a user’s experience. Surveys have found that if users have to wait too long for your site to load the majority of the users will go back and click on the next business on the list. Nothing is more aggravating than knowing what you want to pull up but then being left staring at a screen that has a partially loaded website or even worse your left staring at a blank screen. In those few seconds, you have potentially lost a customer. The other reason site speed matters is because Google says it does. Since 2010, Google has used page speed as part of their ranking algorithm. Google can and will penalize you for poor site speed.

Authority

In SEO terms, this means the credibility your site has established in the eyes of the Search Engines (Google). This is not achieved overnight because when your site is brand new it needs help to establish itself with search engines such as Google, Bing and Yahoo. When you want to build authority, your best bet is hiring a local SEO agency because this is where things get complicated. The search engines themselves have never come out and given a straightforward plan as to how they determine a site’s authority. Most SEO professionals say that authority is a The Basics of Search Engine Optimizationbyproduct of many different factors. One thing is true, you are the company you keep, according to Google. They do base some of your site’s authority on what other sites are linked to yours and this can be good or bad, depending on the quality of your backlinks and referring domains. Also, Search Engines track your likes and shares on Facebook, Instagram, and Twitter and who the people or businesses are that are doing the liking and sharing. This is called Social Signals and plays a part in the current ranking algorithms.

These are just a few things to get you started if you are thinking about doing SEO or hiring an SEO agency for your business. Personally, with all the competition out there, Search Engine Optimization is a must if you want to thrive as a company in today’s digital world. It is important to understand what SEO can do for your business, whether it is a new business or if you have been in business 20 years. I can promise that without proper SEO you will lose a substantial amount of customers! Nobody goes to page 4 on Google and says “ I think I will use this company – they seem great”. The reality is, 9 out of 10 people will never get past page 1 and your business will never be on page 1 without a solid SEO strategy.

WebDesign499 provides top notch Search Engine Optimization services throughout South Florida and the United States of America. Call us at (561) 506-0398 to speak to an SEO professional and watch your business skyrocket it’s revenue in a matter of months! WebDesign499 delivers a Return on Investment (ROI) like no other! Call us and find out for yourself today!