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Why The Quality Of Your Website’s Content Matters?

You can have a stellar-looking website that will attract readers on first click, but if you have poor content, there is a slim chance that they will stay long enough for you to pick up on relevant hits. This is why investing in quality content is a must for anybody who wants to make it big in the online world. Design, colors and graphics will get people turning their virtual heads towards your direction, but your words are what will have them continue exploring. What does it really take to build quality content?

 
Writing 101
Many website owners and marketers take content for granted, thinking that as long as you post something mildly relevant to your theme, you’re good to go. Wrong. Writing is a skill that takes years of practice to master. You might have that powerful idea that’s a cut above the rest, but if your actual execution in words is bad, then everything goes to waste. Grammar, spelling and flow of ideas are key.
5-Step Plan To Writing Powerful Content
Writing that gets and holds attention is what you’re after if you want people to keep talking about your site long after they’ve left. It’s not all about presenting an idea and producing error-free work with a flourish. You have to make your site unforgettable so they keep coming back. That said, we have whittled down the steps to building quality text that even novices can follow.

 
1. Start With A Plan
What is the goal of your website? What do you want to achieve with the article you are writing? We at WebDesign499 recommend that you answer a specific question in your article. This way, you narrow down your ideas and prevent yourself from going off-topic. Starting off knowing that you need to address something will also give your article cohesion. You need to decide first what you want to do and where you want your piece to go.

 
2. Build An Outline — And Stick To It

Blank notepad over laptop and coffee cup on office wooden table

There’s plenty of chances to tackle every concept that comes into your head while you write. The purpose of an outline prior to writing is to ensure that you stick to the topic. Take note that online readers have a very short attention span. If they feel like your article is winding and lost, they can easily click on that X button and go somewhere else.

 
3. Just Write — Edit Later
Begin with a rough draft. This happens quickly if you have previously built a strong and solid outline. If several persons are collaborating on the article, make sure to tell everyone to always refer to the outline. To make things easier in the end, assign one point person who will be responsible for summarizing everything and building a concise version of the content. Don’t expect the article to be perfect at this stage. This is why it’s called “rough.”

 
4. Revise, Revise, Revise
Don’t worry if your draft needs to undergo several revisions and rewrites. That’s a normal part of building quality content. Even award-winning writers subject their work to dozens of revisions. Experts
recommend that you read your article out loud to yourself to easily spot readability errors. If during this process your brain suddenly goes “Huh?” then that’s your signal to change your text.

 
5. Proofread For Errors And Inconsistencies
No article should be published without first being proofread. This step ensure that every single detail of your draft has been checked and verified. This process includes checking grammar, spelling, punctuation, presentation, conciseness, readability and, of course, the veracity of the content. It would be smart to have the final draft proofread by several people to ensure a totally clean sweep. Fresh pairs of eyes may also introduce a new perspective on the piece.
Once you’ve written your piece, it’s very tempting to just hit the Publish button to get things over and done with. However, the kind of content that your website churns out will be reflection of who are you are as the owner and the kind of reputation your page will get.
As you can see, there really is no magic formula to building great articles. While there are talented geniuses who can write error-free in just minutes, taking a systematic approach to content creation ensures that you do not regret anything in the end. Remember, it takes only seconds to hook your reader and another few seconds to make them decide to stay. Make that time count with powerful and rich words.

Today’s Common Website Design Mistakes

Constructing an aesthetically appealing website is not just a science in itself, but also a bit of an art as well. From the colors and shades all the way to its speed, a lot depends on the personal preferences of the site’s owners and designers. However, there are certain mistakes that should be avoided, irrespective of the design and text elements of the site. Some of them include the following:

The all-important search box

Web Design MistakesThe World Wide Web, at its core, is nothing more than a vast archive of data or information. In fact, there is so much information online that for the average web surfer to find what they are looking for is not really an easy task at all. And often, they end up wasting their valuable time surfing from site to site in search for the relevant data that they need. While search engines can help guide them in the general direction, it is up to the website owner or administrator to make sure they are able to access the desired information on the site itself. This is where a search box might come in handy.

Many sites today often overlook the near critical importance of the seemingly innocuous looking search bar. If for example, it is a site for movie reviews, then a search bar may be able to guide the random searcher directly to the movie they are looking for, rather than going through page after page of views and reviews that they neither the need nor desire to look for. Without that search bar on the top of the site, they will soon lose interest and revert back to the search engine to guide them to a more well-organized site, in spite of the fact that the information they were looking for would actually have been available on the site itself.

Poor legibility or readability

The former essentially feeds of the latter. The simple rule of thumb here is that the lesser the legibility, the more difficult it would be to read the text. This holds even more true for information rather than product based and graphics heavy sites. Using heavily scripted and ‘flowery’ fonts may look really nice from an aesthetically appealing point of view, but if the same are not clearly and lucidly visible enough for easy reading, they will exhaust the eyes (as well as the patience) of the reader who Common Website Design Mistakes - WebDesign499will then be tempted to close the site and move on to a site with more easily digestible contents et el. Moreover, the size of the font matters as well. If it has been deliberately kept too small to basically ‘cram’ the page full of excess information, then it will be very difficult for the viewer to extract the information they want from the pages they read. Yes, information is good – but too much of it on the same page is not.

Lack of organization with regard to content layout

At its core, the main attraction of a website is its content. It is one key point that that acts as a veritable magnet for driving the right traffic towards it. But, merely having content is not all that important, because if it is not displayed properly, the search engines ‘may’ direct traffic towards it; however, the people who visit may not stay for long and thereby significantly increase the bounce rate of the site.

This is why it is all the more important to ensure that the data present on the site is structured in such a manner that the individual visiting it would not need to go anywhere else, in search of the same information. As a matter of fact, the success or alternately its failure is directly dependent on how the content is structured on any particular subject.

Most users will not start reading till they have scanned the overall site in the first few seconds of their visit. If they are able to find certain points of interest on a specific page, they are more likely to stay long enough to actually start reading content, rather than subjecting the same to a cursory perusal.

This is why it is imperative to pepper your web page (or pages, as the case may be) with lots of headings, bullet points, and subheadings so that when the visitor runs his eye over the page, his attention may snag on a particular heading and subheading for long enough to commence reading the actual text beneath the heading, thus ensuring that the main purpose of the site has been served.

Unfortunately, many web designers make the same mistake when it comes to treating their text-based content. They go right ahead and put in a big chunk of text on a page and expect the reader to sift through this humungous volume of information as best as he can. We at WebDesign499 try to make sure that any site we design has been perfected in terms of legibility and content layout so as to make sure that the user has no need to leave in search of the proverbial ‘greener pastures.’

Obsolete content

Web Design Mistakes 2017One of the worst ways of messing up the content of a site is to refrain from updating it periodically or do it at sporadic intervals, at best. This holds even more true if the information is not only outdated but also inaccurate. Such information will end up doing a pretty effective ‘hatchet job’ off destroying your site’s credibility.

This is why all the content present on the site has to remain relevant at all time. In case of product based e-commerce outlets, any product that is not available or sold out should be removed from the site as soon as it is humanly possible to do so.

Temporary pages

If you need to put up a temporary page while your site is being overhauled or reconstructed, then you have to make sure that the time period for such a page does not exceed a fortnight at the very most.

The above mistakes, if rectified earlier, can help ensure that your website continues to attract the kind of traffic that you really need.

Basic Google Submission For Success

When you have finished developing your incredible website, the next step is to share it with the world by submitting it to search engines such as Google, Yahoo, and Bing. After publishing your website for all the world to see, your content may start to show up in Google straightaway. However, for that to happen, you should know that it requires you to do a little bit more than just clicking the “Publish” button. If you don’t know or are not sure of how to submit your site to Google, this article is a good read for you. The paragraphs below will walk you through the things that you need to do so as to get your website added to Google’s listings.

How Does Google Find The Content Of Your Website?

According to Google, the search engine crawls billions of web pages using a large set of computers. The crawler is known as Googlebot, and it basically begins with a list of the URLs of web pages which were generated from the previous crawls and then adding sitemap data to those pages. As the Googlebot is crawling, it looks for new websites, updates or changes to the already existing web pages, as well as any broken links.
Add Site To GoogleIf your sitemap contains some new pages, Google will find them, crawl through the content and then possibly list them (the pages) in the search results basing on its 200 (and more) ranking factors. As soon as the Googlebot has finished crawling, the results are supplied to Google’s index. Any updated content or new websites will get listed accordingly. When the results are being processed, Google inspects the information on your web page, for instance: title tags, alt tags, meta description, and more. If one of your pages contains dynamic content, the crawler may fail to read it, and instead, crawl the default version. You are recommended to optimize your default version for search.
With the help of the Google’s crawler, there may never be a need for you to submit your site because it will automatically be discovered. However, this approach has a disadvantage, and that is, it relies on the timeframe of Google to crawl and index the content of your website, and this may take longer than you would like.

Checking to See If Your Site Is Included in Google’s Listings

If you want to see whether your website is listed in Google, simply start your search with: “Site: Yoursitename.com”. If there isn’t any content that has been indexed yet for your site, Google will inform you that your search didn’t match any results. In such a case, creating a sitemap which can be submitted to Google should be your next step.

The Time It Takes To Index Content

A content marketer and SEO specialist by the name of Casey Henry wondered how long it takes Search Engines to index web content. In order to satisfy his curiosity, he did a test to find out the amount of time that Google & yahoo takes to crawl & index content. From the results, Casey discovered that it took Yahoo and Google 1,773 minutes and 1,375 minutes respectively to just crawl his content.
Alternatively, when he submitted an updated sitemap, he discovered that it took Yahoo and Googlebot 245 minutes and 14 minutes respectively to visit the page. This implies that if you submit an updated sitemap after launching a new site or adding a few web pages, you may be able to start generating traffic as well as conversions on that very same day.

How to Submit Your Website to Google

If you have a new website, before submitting it at http://www.google.com/webmasters/tools/submit-url, you must first verify your ownership in Google Search Console. On the other hand, if you are updating an existing website with a few new pages, you should update the sitemap so as to make sure that your new content is listed as soon as possible.
To update a sitemap, sign in to Google search console, go to the Crawl tab, and then to Sitemaps. While you are there, submit your updated sitemap so that Google can start crawling it at the earliest possible time.
You may or may not need to submit an updated sitemap whenever you publish a page. If you are dealing with content which is critically important and needs to be indexed within the shortest time possible, it would be best to go through the submission process manually. On the other hand, if you are simply making small corrections or changes to pages, you may wait for Google to crawl those pages and update its index.
  
WebDesign499 is a national Web Design & SEO Agency based out of Wellington, FL. They can be reached at (561) 506-0398.