When it comes to logo designs, there is a solid reason why they shouldn’t come cheap. If somebody offers to make your company’s logo for $30, do a 180 — fast. Sure, your office has a strict budget and all, but when it comes to the first thing that potential clients see about you, it pays to make an investment.
South Florida business logos are no exception. Whether you’re setting up shop locally or are gunning for a wider, state or nation-wide coverage, how your logo is made matters. This is why you should leave it to the pros to help you conceptualize and build a symbol that will define your company, even without words. Creating a logo that does this and more requires talent, experience and expertise. It’s not a mere drawing with colors or a mash-up of symbols and letters. It is your company’s identity.
Why Logos Don’t Come Cheap
South Florida business logo experts, and all design gurus for that matter, say that no self-respecting logo should come with a price tag that’s less than $200. In fact, $200 is the barest minimum. Sounds expensive? Not once we truly understand what’s at stake.
The common misconception among those who don’t do design is that designers have it easy. Everybody seems to think differently about what a logo maker needs to have to make a symbol that works. Remember that the task of creating a logo that will turn heads, convert to actual sales and last a lifetime is the real challenge here. A mere design enthusiast might chance upon a good one, but that’s just by luck. A true pro knows how to make a logo happen and do so consistently. This is why their expertise is not something we shortchange.
Here are 5 reasons why a logo is worth $200 and up.
1. Designing takes work — a lot of work
Logo creation is serious business. This is why graphic designers don’t just spring out of nowhere. They invest in their trainings and do continuous study to get with the latest trends and strategies when it comes to market appetites. They don’t just tinker with their computers all day and do nothing.
2. They went to school for it.
There are even full university courses that focus on graphic design alone, with some subjects solely about logos. While it takes talent and a keen eye for details, creating a logo is not something that happens overnight. Graphic designers have bachelor’s degrees on their backs and these cost money. More likely, they still have student loans to pay off well after they have earned their diplomas.
3. They need special, and expensive, equipment.
The software alone comes with a huge price tag (upwards of $2000). Throw in the price of the computer, the specs necessary and the publishing tools and you have an office that costs a lot more than what they’re charging for logos. Graphic design requires special tools and, hence, should be reciprocated with a commensurate price.
4. So much goes into the process of logo design
Making a logo isn’t about just throwing things together and presenting to a client. There is a process that’s long and, at times, frustrating. First, the designer meets with client to find out what he or she wants. More often than not, the client won’t know exactly and will need guidance.
This is why the designer then creates a brief and a proposal based on what he or she has researched about your company. Once several prototypes are made, these are presented to the client who then gives feedback. The logos go back and forth until both parties agree on a final product. This can take weeks. Some clients argue that it shouldn’t take days to make a logo happen, but a true professional will tell you that while you can whip something up in minutes, you can’t expect it to be good.
5. There is so much at stake on your logo.
A business logo for a South Florida business bears a lot of responsibility. It’s not something that’s plastered on every letter, storefront or marketing collateral that you produce. A good — or bad — logo can make or break your reputation. It is the foundation of your brand’s identity. It is what most people will instantly remember about your company. It is what will stick in everyone’s mind way after any campaign you might launch. This is why investing in it matters — big time.
Every successful business in South Florida has an unforgettable and defining logo to make its brand stand out. Sure, you can probably compel a newbie designer to charge you only $30 for one, but you have to be ready with the consequences. Once your logo is out there, it will be very difficult to erase the impact that is has made on your market. Do things right the first time — every single time.
No matter how good your press release has been written, if it does not get any mileage online, nobody will know about your product or service. Reputation management experts note that it’s not enough that you have a perfectly written promotional piece. You have to get people to talk about you. This is where fostering a relationship with reporters and industry influencers comes in.
Decide What You Want To Happen And Focus
Reporters get dozens of letters and emails every day from friends and strangers pitching stories and hoping to get their products or businesses featured. Because of this flood of messages, chances are, the reporter will have only a split second to decide if he or she wants to give your message attention or not. What do you do to stand out? Find out what they are interested in and anchor from there.
Do not spam writers and editors. In addition to being annoying, it will not help your brand at all and will only further flood his or her inbox. To get noticed, find out first what the writer or publication’s demographics and target readers are. That’s what you build on.
For example, if you are selling an orange juice, don’t pitch to a writer who’s only interested in apple juice. If you must, relate the benefits of orange juice alongside apple juice so the media person will have something to write about. Of course, this is an oversimplification — but surely you get the idea. Pitching to somebody who will find no value in your product or service is a waste of time.
Don’t Spread Yourself Too Thinly
Sending out your press release to every possible news agency, writer and editor available is no way to effectively promote your business. This is lazy and sloppy work. Worse, it can brand you as a jack of all trades but master of none. Create a niche. Find out which publications have some relation to your product. Research which writers are likely to give you the time of day. Know their beats and areas of expertise. That’s how you create a positive reputation.
Once you have identified your target reports and outlets, get personal. Sending out generic press releases sends off the message that you really don’t know who you’re talking to. This will likely result in a disinterested (or worse, offended) receiver. Due to the number of pitches they receive on a daily basis, these people can identify a generic press release from the first sentence. So be sure to find out something on your target reader, so you can create an effective hook.
Be Knowledgeable About Industry Trends
The movement of articles is faster online than on print. This is because editors can easily switch out a story with another depending on the attention it is getting and the content it carries. If your press release gets trumped by a big story, you can expect your online presence to get relegated to the back pages, if not removed.
That said, your press release should be packaged in a way to is relevant to what is currently trending. By coming out with fresh content and timing its release properly, you can enjoy placement success. Another strategy would be to hold off on having your content released until the current trending topic has started to subside. This way, when the editor isn’t too overwhelmed, he or she can lend your press release his or her attention. In short, don’t swim in a school. Find a way where you can swim above and get light.
Make Your PR Easy To Digest And Share
When it comes to effective reputation management, the challenge is to not get drowned in the mass of similar news. In addition to being relevant and timely, you should also make your press release easy to share. Give it a viral element. Make it entertaining. Inject something that people will want to engage in. Otherwise, your press release will just stay where it is — in their inbox — and not move at all.
Building a positive and solid reputation for your business is relatively easy when you’re just starting out. However, in these social media driven times, one small mistake could also spell its end. With so many people having access to the Internet, bringing a business up or making it fail can happen in just seconds. This is why you should be wary about what’s posted about you online.
Take the case of taxidermist Marissa Hernandez. When she was just starting out from her New York home, she established name that made her service provide of choice by many locals. At 20 years old, she was already managing a small business and created a solid source of income.
However, years later, she suddenly noticed a drop in sales. She typed her name into Google search and discovered that a report had been filed on a website called Ripoff Report complaining about her work. The said report even went as far as saying that she had been accepting orders that involved illegal animals.
Worried about her business, claiming that none of those allegations were true, she discovered that the Ripoff Report complaint was not filed by a customer, but actually a competitor. While she was eventually able to convince the competitor to have the complaint removed, things don’t really work that way with the site. Hernandez then decided to reach out to the website directly and was rejected. Follow-up calls and emails were ignored and the report remained online. At that point, Hernandez started contemplating whether she should just shut down because she was getting zero orders.
The Ripoff Report Effect
Ripoff Report is a popular website where people can anonymously posted complaints about a certain person or business. While there’s nothing wrong with posting reviews, the fact that users can file anonymously creates a huge problem. You can’t really verify if the claims are true or not.
When the site was first established in 1999, it was a go-to place for reviews. However, because of its questionable process, it has turned into an often-unreliable source of untrue (and sometimes damaging) reports. Worse, once you are mentioned on the site, you have to go through hell and high water to get your information corrected — if at all. At present, Ripoff Report remains high up in Google search results, despite its reputation. Thus, a single mention spells a major problem.
What To Do When You’re Mentioned
However, there is something you can do to recover. Do not close down and give up just yet. You can employ reputation management strategies or get in touch with professional reputation management firms to help push the bad stuff to the back and bring only the good to the front. This involves a technical process.
Once you or your business appears on Ripoff Report, the first thing to do is to not engage. When you leave a comment or post, you only refresh the page and keep it active and relevant. Your goal is to make the page about you extinct by ignoring it. Remember, Google’s algorithm notices which sites are active and which are dormant. Do not give your detractors the time of day by responding to the negative press.
Acknowledge The Problem
When somebody complains about you, it’s most likely because there IS something about your product or service that he or she does not like. Even when you think your business is stellar, you cannot please everybody. The best way to deal with this is to contact the posted directly and try to make amends.
By creating a positive relationship with someone who used to complain about you, you build a fresh start. You might even convert this disgruntled customer into an advocate, so he or she will start writing good things about you. Reaching out to your client will not erase the Ripoff Report complaint, but it will open channels for people to say something positive instead. Also take it as an opportunity to make improvements to your service.
Hire A Pro
There are online reputation management services whose focus is to change what appears on Google’s search results, so all the negative stuff is pushed to the 5th page and so on. When somebody types your name or business’s name on Google search, the general response would be to check out only the first or second page (sometimes third).
You can employ SEO practices to make sure your first few pages go in your favor, but this can be tricky. The smartest bet is to get in touch with the pros. After all, you need a fast fix to your problem or else you will continue to shed clients. By promoting only positive content about you online via reputation management strategies, you minimize the appearance of bad press and make the good stuff rank in their place.
In this age of the Internet, it is no suprise when someone tries to Google your name to find out more about you. Whether it’s a potential employer, a former colleague, a professor, a new friend, a long-lost family member or anybody curious, it matters that what comes up sways in your favor. That said, understanding how to monitor your results and making sure only the good stuff comes up is key. This is what online reputation management is all about.
How do you know if the results are good or bad? How do you make them favorable to you? For this discussion, let’s use the name of Ellevest CEO Sallie Krawcheck to get examples of what bad, good and excellent search results might look like.
The Whys and Hows of Searching On Google
Google’s search function is designed to give the users the best possible results that answer a certain question. The service makes use of artificial intelligence, using keywords, algorithms and the context behind the words that are typed in to come with a list of information that can help the reader. This is done in a way that is easily understood.
For Sallie Krawcheck, typing her name in would likely turn up some professional images, biographical and career information, social media accounts and recent news about her. However, it’s not always the good stuff that comes up. Some CEOs see news about recent controversies they’ve been embroiled in, whether professionally or personally, and this instantly paints an ugly picture.
If somebody is typing your name on Google search, that could mean that person knows little to nothing about you. When the page results in a mix of facts and unsavory news (worse, photos), that could brand you for life. If that person happens to be someone who wants to do business with you, then seeing negative news will have that person heading for the door.
Investing In Your Search Results
When Google’s robots decide that it’s your bad past issues that deserve the front page, it’s time to take matters into your own hands. This is where reputation management comes in.
Now, let’s go back to Sallie Krawcheck as an example. When you type in “Ellevest CEO” on the search engine, only favorable and factual results about Krawcheck will apear. While your search words did not form a complete sentence, Google’s smart algorithm figured out what you were trying to look for, so it gave you exactly what you need.
Now, notice on the upper right part of the first page there’s a box where perhaps the most important information about Krawcheck appears. This is usually the Wikipedia page. By clicking on the arrows on that area, Google takes you to other related pages that may be of help in your search for knowledge.
On the other hand, when you type in “Sallie Krawcheck” on the search bar, something else comes up. Sure, some of it still says she’s CEO of Ellevate, but it also shows off her Twitter account, company profile and professional bio and other features or mentions of her online. The results range from professional to personal.
Lucky for her, the results are good. If they hadn’t, then she would have to employ SEO and reputation management techniques to ensure that the questionable stuff are relegated to the far back and only the good ones are on the first and second pages. When it comes to your reputation online, search results can be a challenge because it reads everything that’s been said about you on the Internet, even the embarrassing ones.
Past is past, but not on the Internet. Fortunately, we have online reputation management strategies we can employ to make sure the bad stays buried in the back. Beyond pushing the good stuff to the fore, this effort requires a technicality that is best handled by the pros. With the experts on your case, you can rest assured that when somebody Googles your name, you don’t cower in embarrassment. Investing in a professional reputation management service is your answer to achieving this level of confidence online.
It takes only a split-second for a website visitor to decide if he or she wants to continue on with your page or click elsewhere. Internet readers are an unpredictable and finicky lot. How your website looks may be the reason why a visitor comes in the first place, but if your page does not page enough meat it’s not likely he or she will stay.
Your website’s design is driven by its colors, font styles and overall layout. But that’s just scratching the surface. It is the site’s actual content, in terms of words and relevant images that will have a lasting effect on your reader. Poor copy can make or break your site. This is why it’s not enough to focus your energy into the aesthetics alone. You will need the type of writing that hooks readers and keeps them coming back for more.
Grammar and spelling are very important to establishing your website’s credibility. By producing clean and flawless copy, you gain ground as a site that’s worth somebody’s time online. Taking into consideration your reader’s ultra-short attention span, you writing also has to be concise and direct to the point. Nobody wants to read meandering text.
Give your readers lots of white space. It can be off-putting for an online reader to see huge chunks of text in a page. Break paragraphs after every two to five sentences to let eyes rest. Use sub-headings and bold fonts to help them transition from one idea to another. These dividers also help readers quickly scan your page for relevance before actually diving in and reading the entire thing.
How To Write Web Copy That Matters
Writing that gets attention does not happen by accident. To produce consistent quality results, you will need structure.
Decide where you want your article to go.
This is your overall plan. Before writing anything, first identify what your goal is and how to you intend to get there. Is your article answering a specific question? It is addressing a problem? Is it sharing important information?
Write down all your ideas first and choose the key points that you will be focusing on. If you’re working with a team, this is the phase where you brainstorm. Decide what main ideas it will dicuss, who the primary audience will be and the general flow. This is also the part where you make a decision on how you want your website to look, so you can also map out an appropriate length and writing style that meets the design criteria.
Make an outline.
An outline can be in bullet form or structured in a way that presents the introduction, main body and conclusion. Often, writers forego writing an outline and think they can just wing it as they go. This is where many go wrong. Having a solid guide from the start will ensure that you stay on point and don’t go off topic.
Write your draft.
This part will be the first time you will be stringing words together to bring your ideas to life. If you have previously made a working outline, then this part should come easy. If you are working with a team, it will be smart to just assign one person to take care of bringing all content in one place. In addition to the usual formatting tasks, he or she can also lend fresh eyes to the piece and make sure that nothing from the outline is missed.
Revision is key.
Don’t expect your first draft to be perfect. Part of writing quality content is acknowledging that your work will undergo two or more revisions. Even award-winning writers are not spared from having to revise their work several times before the final product is published.
These include proofreading for spelling and formatting errors and copyediting for grammar and flow problems. One trick that many professional writers recommend is reading the text out loud to yourself. This method often lets you spot the errors or off-sounding phrases from your article because you can “hear” how things flow. Another is to set it aside, give yourself a break and just come back to it later with a fresh pair of eyes. Better yet, get an editor.
Of course, you cannot discount sheer talent and a flair for words as a major element to writing killer web copy. Still, it really does not take a genius to build content that gets attention. This is where a clear and systematic strategy comes in.
Getting your audience to want to continue browsing your website is a huge challenge for the designer and the developer. How your pages look and the overall experience of navigating through the pages is a big deal. This is because online readers behave differently from the traditional reader. Literally, it takes only a split-second for someone on the Internet to decide if your website is worth his or her time. Otherwise, that mouse will hover towards X.
The moment people arrive at your website, their subconscious instantly evaluates the environment and sends the signal to leave or stay. While factors like content, layout and usability matter, it is the element of intrigue that will reel them in and want to learn more. People’s online decisions are driven by everything from the actual content of the site to its visual aesthetics. Your goal is to make your audience feel welcome and invited the second they encounter your page, so that they will want to continue with the experience.
Create website designs that make an impact.
When it comes to your site’s visual appeal, the objective is to make your audience feel intrigued and comfortable at the same time. The colors, the way the photos are positioned and font styles and sizes matter. Because it’s your reader’s first time to navigate your site, you need to make it easy for him or her to move around. Make categories easily visible and keep your pages as clean and concise as possible.
Cluttered pages can spell the death of your site. If there are too many things going around, your audience will feel bombarded with text and photos and that can be very exhausting. Keep things simple and easy to understand. Label categories and directionals as clearly as possible. You can get creative with your labels and headings, but make sure that your reader will still know what it is about at first look.
Words are powerful.
Your actual content is also a major factor that affects the subconscious. What people read is what will appeal to their emotions and your goal is to build a positive experience. Make your audience feel good about being in your website. Understand why they are coming to your site in the first place and present what you have to offer. Knowing this allows you to meet your audience halfway. Ensure that your audience arrives happy and leaves happy.
You might have a flair for words, but if your audience cannot understand what you are talking about, then you have failed. Use an informal tone and employ simple words that anybody can easily relate to. Write content that makes them feel like they are talking to a friend, instead of just a page on a machine.
Keep things simple.
Even seemingly minor design issues like alignment and white space matter to your audience’s subsconscious decision to continue reading your website. If all elements are properly aligned, your reader will have a positive experience clicking through the pages. Make things easy to find and easy on the eyes. Keep introductions short, subheadings concise and text readable.
Of course, ensure that your site’s performance also follows through on the goal of giving a positive experience. Pages have to work on not lead to dead ends. They also have to load properly and quickly. Remember, people experience your website in different manners. Some do it via a desktop, some via a laptop and others through a smartphone. Take all these platforms into consideration when designing your website.
The subsconscious is a powerful and quiet decision maker. And you need it’s attention and interest for your website to get the clicks and returns it needs. Website design is a technical process, but it’s not really rocket science. The basic issue really is to understand what your audience’s needs. When you have made a connection with your reader, even subsconsciously, it becomes more likely for him or her to be involved and engaged.
So you’ve got a really wild website design idea that you think would look awesome online. You draft your desired look and where you want things to go on Sketch or Photoshop and present it excitedly to the person who will be responsible for making it happen. However, the moment he or she sees it, you are told it’s not doable. Then the arguments begin.
How do a designer and developer meet halfway? As a designer at WebDesign499, you have to understand that the success of a website is a two-pronged deal. It’s not just about you. No matter how magnificent your design might be, if you don’t work hand-in-hand with its developer, you might not even see a decent looking output at all.
Designers and developers should be closely involved in the project from the very start. The former will be responsible for the likes of imagery, color, typeface, while the latter will give advice on function, maneuverability and overall performance. These all sound technical but, really, the true trick to working harmoniously is attitude.
Involve Each Other From Ground Zero
Developers and designers often work in a bubble. Most don’t even get to meet each other until the first draft is about to be presented. That’s where the conflict begins. The way to work around potential misunderstandings is to get involved from the very beginning. Discuss how you both want to see the project through, share your ideas and agree on what works (and what doesn’t). Both parties should understand what the other does so they can set realistic goals and expectations.
Label Your Files Properly
Designers often just dump a horde of unnamed files in a folder and expect the developer to figure it all out. That’s not the way to go and will only result in an upset client because of the delays. When you turn over your files to the developer, make sure everything is properly labeled. Organize your files properly, name folders accordingly and group similar elements in one place. This way, your developer will not get lost anywhere and there will be fewer calls bearing “I can’t find X anywhere.”
Consider The Environment
Mobile apps have different designs from websites and, as the designer, you should be well aware of the likes of margins, padding, screen size, canvas size and more. This way, you can come up with a draft that the developer will be able to use for the beta version.
Before you start designing, discuss with the developer first what you intend to do. No matter how stellar your work will look on Photoshop, it won’t be any use if actual production falls short of expectations just because you failed to communicate. Ask questions.
Make the effort to reach out and be friends with your developer. This is the best way to ensure that your project goes smoothly and all expectations are met. Communication will also ensure that deadlines are met and the client is happy with the end result. You don’t have to be best buddies. You only need to foster a positive working relationship that enables each other to speak up and make recommendations. In the end, both of your happy, the project is executed with minor (or without) hitches and your client is pleased.
You can have a stellar-looking website that will attract readers on first click, but if you have poor content, there is a slim chance that they will stay long enough for you to pick up on relevant hits. This is why investing in quality content is a must for anybody who wants to make it big in the online world. Design, colors and graphics will get people turning their virtual heads towards your direction, but your words are what will have them continue exploring. What does it really take to build quality content?
Many website owners and marketers take content for granted, thinking that as long as you post something mildly relevant to your theme, you’re good to go. Wrong. Writing is a skill that takes years of practice to master. You might have that powerful idea that’s a cut above the rest, but if your actual execution in words is bad, then everything goes to waste. Grammar, spelling and flow of ideas are key. 5-Step Plan To Writing Powerful Content
Writing that gets and holds attention is what you’re after if you want people to keep talking about your site long after they’ve left. It’s not all about presenting an idea and producing error-free work with a flourish. You have to make your site unforgettable so they keep coming back. That said, we have whittled down the steps to building quality text that even novices can follow.
1. Start With A Plan
What is the goal of your website? What do you want to achieve with the article you are writing? We at WebDesign499 recommend that you answer a specific question in your article. This way, you narrow down your ideas and prevent yourself from going off-topic. Starting off knowing that you need to address something will also give your article cohesion. You need to decide first what you want to do and where you want your piece to go.
2. Build An Outline — And Stick To It
Blank notepad over laptop and coffee cup on office wooden table
There’s plenty of chances to tackle every concept that comes into your head while you write. The purpose of an outline prior to writing is to ensure that you stick to the topic. Take note that online readers have a very short attention span. If they feel like your article is winding and lost, they can easily click on that X button and go somewhere else.
3. Just Write — Edit Later
Begin with a rough draft. This happens quickly if you have previously built a strong and solid outline. If several persons are collaborating on the article, make sure to tell everyone to always refer to the outline. To make things easier in the end, assign one point person who will be responsible for summarizing everything and building a concise version of the content. Don’t expect the article to be perfect at this stage. This is why it’s called “rough.”
4. Revise, Revise, Revise
Don’t worry if your draft needs to undergo several revisions and rewrites. That’s a normal part of building quality content. Even award-winning writers subject their work to dozens of revisions. Experts
recommend that you read your article out loud to yourself to easily spot readability errors. If during this process your brain suddenly goes “Huh?” then that’s your signal to change your text.
5. Proofread For Errors And Inconsistencies
No article should be published without first being proofread. This step ensure that every single detail of your draft has been checked and verified. This process includes checking grammar, spelling, punctuation, presentation, conciseness, readability and, of course, the veracity of the content. It would be smart to have the final draft proofread by several people to ensure a totally clean sweep. Fresh pairs of eyes may also introduce a new perspective on the piece.
Once you’ve written your piece, it’s very tempting to just hit the Publish button to get things over and done with. However, the kind of content that your website churns out will be reflection of who are you are as the owner and the kind of reputation your page will get.
As you can see, there really is no magic formula to building great articles. While there are talented geniuses who can write error-free in just minutes, taking a systematic approach to content creation ensures that you do not regret anything in the end. Remember, it takes only seconds to hook your reader and another few seconds to make them decide to stay. Make that time count with powerful and rich words.
Constructing an aesthetically appealing website is not just a science in itself, but also a bit of an art as well. From the colors and shades all the way to its speed, a lot depends on the personal preferences of the site’s owners and designers. However, there are certain mistakes that should be avoided, irrespective of the design and text elements of the site. Some of them include the following:
The all-important search box
The World Wide Web, at its core, is nothing more than a vast archive of data or information. In fact, there is so much information online that for the average web surfer to find what they are looking for is not really an easy task at all. And often, they end up wasting their valuable time surfing from site to site in search for the relevant data that they need. While search engines can help guide them in the general direction, it is up to the website owner or administrator to make sure they are able to access the desired information on the site itself. This is where a search box might come in handy.
Many sites today often overlook the near critical importance of the seemingly innocuous looking search bar. If for example, it is a site for movie reviews, then a search bar may be able to guide the random searcher directly to the movie they are looking for, rather than going through page after page of views and reviews that they neither the need nor desire to look for. Without that search bar on the top of the site, they will soon lose interest and revert back to the search engine to guide them to a more well-organized site, in spite of the fact that the information they were looking for would actually have been available on the site itself.
Poor legibility or readability
The former essentially feeds of the latter. The simple rule of thumb here is that the lesser the legibility, the more difficult it would be to read the text. This holds even more true for information rather than product based and graphics heavy sites. Using heavily scripted and ‘flowery’ fonts may look really nice from an aesthetically appealing point of view, but if the same are not clearly and lucidly visible enough for easy reading, they will exhaust the eyes (as well as the patience) of the reader who will then be tempted to close the site and move on to a site with more easily digestible contents et el. Moreover, the size of the font matters as well. If it has been deliberately kept too small to basically ‘cram’ the page full of excess information, then it will be very difficult for the viewer to extract the information they want from the pages they read. Yes, information is good – but too much of it on the same page is not.
Lack of organization with regard to content layout
At its core, the main attraction of a website is its content. It is one key point that that acts as a veritable magnet for driving the right traffic towards it. But, merely having content is not all that important, because if it is not displayed properly, the search engines ‘may’ direct traffic towards it; however, the people who visit may not stay for long and thereby significantly increase the bounce rate of the site.
This is why it is all the more important to ensure that the data present on the site is structured in such a manner that the individual visiting it would not need to go anywhere else, in search of the same information. As a matter of fact, the success or alternately its failure is directly dependent on how the content is structured on any particular subject.
Most users will not start reading till they have scanned the overall site in the first few seconds of their visit. If they are able to find certain points of interest on a specific page, they are more likely to stay long enough to actually start reading content, rather than subjecting the same to a cursory perusal.
This is why it is imperative to pepper your web page (or pages, as the case may be) with lots of headings, bullet points, and subheadings so that when the visitor runs his eye over the page, his attention may snag on a particular heading and subheading for long enough to commence reading the actual text beneath the heading, thus ensuring that the main purpose of the site has been served.
Unfortunately, many web designers make the same mistake when it comes to treating their text-based content. They go right ahead and put in a big chunk of text on a page and expect the reader to sift through this humungous volume of information as best as he can. We at WebDesign499 try to make sure that any site we design has been perfected in terms of legibility and content layout so as to make sure that the user has no need to leave in search of the proverbial ‘greener pastures.’
One of the worst ways of messing up the content of a site is to refrain from updating it periodically or do it at sporadic intervals, at best. This holds even more true if the information is not only outdated but also inaccurate. Such information will end up doing a pretty effective ‘hatchet job’ off destroying your site’s credibility.
This is why all the content present on the site has to remain relevant at all time. In case of product based e-commerce outlets, any product that is not available or sold out should be removed from the site as soon as it is humanly possible to do so.
If you need to put up a temporary page while your site is being overhauled or reconstructed, then you have to make sure that the time period for such a page does not exceed a fortnight at the very most.
The above mistakes, if rectified earlier, can help ensure that your website continues to attract the kind of traffic that you really need.
Whether you are a startup company or a full blown small-to-medium sized company who needs wholesale web design services or white label web design services to satisfy the growing needs of your business and a wider customer base, WebDesign499 is always there to provide top notch wholesale web design services on behalf of our clients both locally and abroad at a very competitive fee. Our wholesale web design pricing structure starts at $499, a price that no other white label web design agency can beat in the United States of America. Print shops, marketing agencies, search engine optimization firms, sign shops, PPC agencies and more are currently utilizing our wholesale web design agency to offer their client-base industry leading, professional website design at extremely affordable rates!
Why WebDesign499 For White Label Web Design Services
We have a team of dedicated web developers who have been in the industry for several years and have sufficient skills, experience, and expertise in wholesale web designing for different companies; ranging from web designers, SEO specialists, hosting resellers, and big hosting companies who have a wider customer base that needs specialized web designing services search as company websites, institutional websites, and dynamic e-commerce websites with a complete online transaction system. When you work with WebDesign499 and have a business website built out for a client, we ensure that we do professional white label branding on all websites that we design. Your company or agency logo is the only logo visible and your end-client will never know that WebDesign499 designed the professional website as a trusted third-party.
Wholesale Web Design Services We Offer
1) Web Design and Structure
WebDesign499 understands that search engines like web pages that are designed with SEO in mind right from the beginning, which have a clear structure that will make it easy for search robots crawling and ranking in the search engine results page (SERP). Our team of well-trained web designers and web developers ensure a search engine-friendly wholesale website for our clients from scratch, which will be much more competitive among the top sites on the SERPs including Google, Bing, and Yahoo. Besides the obvious fact of building and designing a gorgeous, functioning website, developing a high level of trust between your business and your clients is our ultimate goal.
2) Responsive Web Design
We understand that mobile search is increasingly generating huge traffic today due to the use of mobile devices search as smartphones, iPod, iPad, and tablets: Consequently, we ensure that we always design websites that are responsive, which will resize to fit on the screen of these small hand-held devices that are today the popular means of searching for product related information from the internet. Moreover, we ensure that all frames, texts, and images on web pages are fluid in nature so that web pages do not lose the mobile layout when devices are rotated on different portrait for clear viewing.
3) Dynamic E-commerce Web Design
An E-commerce (online store) website is one of the most challenging web design jobs today. An online store needs a professional web developer who knows about the best online transaction systems that are secure and have a fast checkout process, which will encourage online buyers to make a purchase and even come back for more. WebDesign499 specializes in E-commerce wholesale web design services and has been building first class online stores for our clients, which are fully optimized for both user and the search engines for a maximum conversion rate.
4) Working With The Best Hosting Company
A website is not complete and will not work without reliable web hosting services. If for some reason you don’t already have or work with a reliable web hosting company, we will be happy to get you started down the right track. Many times our clients come to us with no clue of web hosting or how to go about finding one worth anything. WebDesign499 always ensures that we work with the best web hosting companies in the business, which will guarantee a maximum uptime of 24 hours a day for maximum visibility of websites online. Your client’s business website and its contents within will always be available for viewers. We ensure that we work with a hosting company that will take into consideration the growing needs of your clients business in terms of storage space, security, and loading speed, which are the top issues most businesses have with their hosting companies.
5) Logo Design
Without a well-designed clear logo that is unique, your client’s company will not be recognized as professionals in their area of business. As such, with a team of professional logo designers, we take it as our responsibility to do enough research and come up with a meaningful company logo that will make your client’s websites stand out among the best! You don’t need to worry about free online logo designing applications that are unreliable and have limited features that cannot provide a professional looking company logo for your clients. Many times, we end up branding a company from the ground up, meaning they have no logo or branding when they come to us. If you require a professional logo, we can build that into our wholesale web design packages as well. When WebDesign499 white labels for your agency or business, we treat your clients as if they were our clients.
6) Industry Best Search Engine Optimization Services
One of the leading white label branded services that we offer to our clients is search engine optimization (SEO). If your client’s website is already built, yet is struggling to be found on Google, Yahoo or Bing, we are always there for you! WebDesign499 offers the guaranteed best wholesale SEO services to clients all over the USA and abroad at a very affordable rate.
We have a team of experienced SEO experts who understand that professional, reliable organic search engine optimization is all about keyword research, proper planning, implementation and placement in the search engine results pages (SERPs). We ensure that we do extreme keyword research using the best keyword tools online that can find profitable and search engine friendly keywords that will guarantee maximum traffic from the search engines to your clients website(s). WebDesign499 also ensures that keywords are used at strategic locations such as on the titles, subtitles, meta descriptions, tags, and naturally within the content of a web page to avoid keyword stuffing. When it comes to SEO, the team at WebDesign499, made up of Port Charlotte SEO experts, North Port SEO experts and Port Charlotte Internet Marketing experts can help place your clients’ websites where they belong, at the top!
7) Internet Marketing
Internet marketing, also known as digital marketing, is all about website promotion so that more web traffic can be generated from different sources apart from organic searches. Having a website is meaningless if it cannot generate traffic and conversions: As such, we have employed the best internet marketing team to ensure that our clients who need white label branding get the best services for their clients, ranging from social media marketing, mobile marketing to email marketing for more traffic and conversion rate.
To implement internet marketing the best way, we ensure that we integrate social media plugins that allow for easy sharing, linking, and tagging so that your client’s website visitors can have a way of sharing contents with their friends on different social platforms such as Facebook, Twitter, Google Plus and more.
8) Paid Search Optimization (PPC)
On behalf of our clients, we offer the best white labeled services in Pay Per Click optimization that will always guarantee a good result on the paid search results section. WebDesign499 understands that PPC is a fully paid internet marketing technique and we have put in place the best PPC experts that will always ensure your client’s websites target only potential customers that will click and convert to avoid wasting your precious advertising budget dollars.
In Conclusion: Outsource With WebDesign499 Wholesale Web Design
WebDesign499 is a professional web design agency specializing in website design, search engine optimization, e-commerce and advanced web development. Businesses of all types and sizes rely on us for our dedication, expertise, creativity, and the results we garner for each client. Take advantage of our Wholesale Web Design and White Label Web Design structure that we have created over the last couple of years! Outsource your projects to WebDesign499 for affordable wholesale rates and watch your profits soar. There’s more to a website than just a design. We bring your clients’ websites to life with vivid colors and seamless navigation, but also combine it with exceptional marketing, social media and SEO expertise to deliver a solid Return on Investment. We put your clients’ website to work for them. If you’re interested in partnering with WebDesign499, please call us at (561) 506-0398 to discuss working together on your next project! We look forward to earning your business and forming life-long relationships across the USA and abroad.
We are a full service digital and creative design agency based out of North Port, FL.