The design of your website is the first thing a visitor comes across. If it is boring and unappealing, then it may just be the last thing the visitor will come across on your website. Putting in mind the importance of your website as a marketing tool, there is need to make it attractive and easily navigable to your online visitors. This will encourage them to keep clicking and flipping through your content.
Research has shown that at least 90 percent of the customers will search for products online before making a decision to purchase them. Most of these customers will not tolerate spending their time on a poorly designed website. Ease of access and quality of shared information ranks high in online searches. Our experts at the WebDesign499 takes you through the critical web design mistakes to avoid when coming up with your website.
1) Poor Layout
Designing your website without a proper plan is a critical mistake you should avoid. People visiting your site should be in a position to understand the purpose of your business within seconds. You need to know what appeals to your visitors and their preferred communication tools. A homepage that is confusing and misleading will turn away visitors even before they start accessing your content. The general layout of your website should, therefore, be simple enough to appeal to your customers. It should also have a clear plan with visible content in a centralized location to give customers a quick access to the information they need to know.
2) Complicated graphics
Too much art on your website can easily annoy your visitors giving them reasons to navigate away. It is good to have animations and other interesting features on your website but you also have to remember that today’s internet user is more interested in searching rather than surfing. The cleaner your website is, the more likely it is to receive visitors. Much graphics will also just play a role in slowing down your website which is nondesirable for many customers. It is, therefore, good to keep your graphics as simple as possible.
3) Inapplicable content
Your content needs to be relevant to your business so as to appeal to your readers. Generating new content is good for search optimization but you need to stick to your purpose. Not updating your content is also a grave mistake as readers may easily consider your lack of dedication and turn away from your site. Sticking to your purpose also ensure you only attract the right people to your website. You also want to attract visitors who are interested in your business rather than those who aren’t. There is, therefore, need to keep your website up to date with relevant content.
4) No TOS
The statement on the Terms of Service should be somewhere on your site. It appears on the last page in most cases. This is crucial in protecting your business from litigation. Litigation may be brought against your business as a result of damages caused by the use of your site’s content. This damages may be a result of malicious activities by people not related to your business. Hackers, for instance, can interfere with the general operations of your business. It may not be possible to keep track of all the activities happening on your website and hence the need to have a legal basis to cover you in the case of such malice. A TOS is, therefore, a critical component that must be included in the design of your website.
Pop-ups can be very annoying to your visitors as they have to keep opening multiple windows and pages as they flip through your website. In fact, most people have enabled pop-up blocking feature on their browsers since most pop-ups are associated with spam activities. You should, therefore, avoid using pop-ups if you want your content to be accessed by your customers.
6) No contact details
As you design your website, ensure you include clear contact details. Putting general contact information rather than specific contacts may deter customers from pursuing further inquiries on any product that interests them. Most customers prefer a specific email address or phone contact. If you have a blog, you also need to link it to your website. This will enable you to get more visitors to your site and maintain contact with them.
A proper design for your website is a key component of the business image portrayed to your customers. Most customers want to access information in a quick and efficient manner. The growth in the business competition also means you have to be up there to attract customers. A poor layout, complicated graphics, irrelevant content, and pop-ups will just keep potential customers away from your business. Not sharing proper contact details will also deny you an opportunity to interact with them and lacking a TOS statement will just open up your business to possible litigations.
WebDesign499 is a national Web Design & SEO agency based out of Wellington, FL, right in the heart of Palm Beach County. We have built over 500 professional business websites for our clients and continue to dominate Google traffic with our eye-catching designs. A good website design should not only be appealing and eye pleasing, but it should be able to rank properly on the search engines to bring traffic and a return on investment as well. WebDesign499 can be contacted at (561) 506-0398 or by visiting our website @ http://www.webdesign499.com.