Tag Archive for: Web Content Writing

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Duplicate Content Is A Myth: Here’s Why

There is a lot of talk about how duplicate content can hurt your business and cause Google to drive your site to the farthest back of the list, but we’re here to tell you that’s it’s all just one big fat myth. Truth be told, there really is no such thing as duplicate content or duplicate content penalties. If you understand how Google really works, it being a highly intelligent machine and all, you will know that the term is just a doomsday scenario created by those with not enough knowledge.

They’re all over the Internet — articles and so-called technical audits of how Google treats duplicate content saying that it’s the reason why your site is not getting the attention you want. They’re wrong. Case in point, the Google Webmaster blog resolved this issue way back in 2008: “There’s no such things as a ‘duplicate content penalty.’ At least, not in the way most people mean they say that. You can help your fellow webmasters by not perpetuating the myth of duplicate content penalties!”

Why People Think Duplicate Content Penalties Exists

It’s easy to belief that Google penalizes websites that contain duplicate content by positioning them on page 3 and onwards of search results (where people don’t really bother anymore to browse). However, the way Google works is that it simply filters similar content and chooses one that best represents the typed-in search parameters.

You can test this out yourself by adding &filter+0 to the end of the URL to remove the filtering feature. If you type in “Miami SEO meetup,” you’ll likely see the same page twice. And when you really think about it, the term “duplicate content” is really vague, especially since about 30 percent of the Internet is composed of this.

 

How Google Reacts To Duplicate Content

All that said, it boils down to presentation. What can you do to make Google see that it should choose you over the other sites that basically say the same thing? That’s the challenge. Don’t just rattle off “duplicate content penalty” because your SEO specialist was just too busy to understand how things work.

Google works by looking for a diverse way to present results based on your given parameters. Hence, it will choose to consolidate articles with similar content and show only one version. There are specific algorithms that place different versions of the same thing into a cluster, from where the “best” is selected to be displayed.

Clearly, it is the system’s design to not present you with exactly the same search results because where’s the fun in that, right? If your page did not get chosen to be on the main display, that doesn’t mean you were penalized. That simply means your version didn’t stick with Google enough to make it notice you. Now, the question is: how do you make Google choose you? That’s another discussion altogether.

Why The Quality Of Your Website’s Content Matters?

You can have a stellar-looking website that will attract readers on first click, but if you have poor content, there is a slim chance that they will stay long enough for you to pick up on relevant hits. This is why investing in quality content is a must for anybody who wants to make it big in the online world. Design, colors and graphics will get people turning their virtual heads towards your direction, but your words are what will have them continue exploring. What does it really take to build quality content?

 
Writing 101
Many website owners and marketers take content for granted, thinking that as long as you post something mildly relevant to your theme, you’re good to go. Wrong. Writing is a skill that takes years of practice to master. You might have that powerful idea that’s a cut above the rest, but if your actual execution in words is bad, then everything goes to waste. Grammar, spelling and flow of ideas are key.
5-Step Plan To Writing Powerful Content
Writing that gets and holds attention is what you’re after if you want people to keep talking about your site long after they’ve left. It’s not all about presenting an idea and producing error-free work with a flourish. You have to make your site unforgettable so they keep coming back. That said, we have whittled down the steps to building quality text that even novices can follow.

 
1. Start With A Plan
What is the goal of your website? What do you want to achieve with the article you are writing? We at WebDesign499 recommend that you answer a specific question in your article. This way, you narrow down your ideas and prevent yourself from going off-topic. Starting off knowing that you need to address something will also give your article cohesion. You need to decide first what you want to do and where you want your piece to go.

 
2. Build An Outline — And Stick To It

Blank notepad over laptop and coffee cup on office wooden table

There’s plenty of chances to tackle every concept that comes into your head while you write. The purpose of an outline prior to writing is to ensure that you stick to the topic. Take note that online readers have a very short attention span. If they feel like your article is winding and lost, they can easily click on that X button and go somewhere else.

 
3. Just Write — Edit Later
Begin with a rough draft. This happens quickly if you have previously built a strong and solid outline. If several persons are collaborating on the article, make sure to tell everyone to always refer to the outline. To make things easier in the end, assign one point person who will be responsible for summarizing everything and building a concise version of the content. Don’t expect the article to be perfect at this stage. This is why it’s called “rough.”

 
4. Revise, Revise, Revise
Don’t worry if your draft needs to undergo several revisions and rewrites. That’s a normal part of building quality content. Even award-winning writers subject their work to dozens of revisions. Experts
recommend that you read your article out loud to yourself to easily spot readability errors. If during this process your brain suddenly goes “Huh?” then that’s your signal to change your text.

 
5. Proofread For Errors And Inconsistencies
No article should be published without first being proofread. This step ensure that every single detail of your draft has been checked and verified. This process includes checking grammar, spelling, punctuation, presentation, conciseness, readability and, of course, the veracity of the content. It would be smart to have the final draft proofread by several people to ensure a totally clean sweep. Fresh pairs of eyes may also introduce a new perspective on the piece.
Once you’ve written your piece, it’s very tempting to just hit the Publish button to get things over and done with. However, the kind of content that your website churns out will be reflection of who are you are as the owner and the kind of reputation your page will get.
As you can see, there really is no magic formula to building great articles. While there are talented geniuses who can write error-free in just minutes, taking a systematic approach to content creation ensures that you do not regret anything in the end. Remember, it takes only seconds to hook your reader and another few seconds to make them decide to stay. Make that time count with powerful and rich words.