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Duplicate Content Is A Myth: Here’s Why

There is a lot of talk about how duplicate content can hurt your business and cause Google to drive your site to the farthest back of the list, but we’re here to tell you that’s it’s all just one big fat myth. Truth be told, there really is no such thing as duplicate content or duplicate content penalties. If you understand how Google really works, it being a highly intelligent machine and all, you will know that the term is just a doomsday scenario created by those with not enough knowledge.

They’re all over the Internet — articles and so-called technical audits of how Google treats duplicate content saying that it’s the reason why your site is not getting the attention you want. They’re wrong. Case in point, the Google Webmaster blog resolved this issue way back in 2008: “There’s no such things as a ‘duplicate content penalty.’ At least, not in the way most people mean they say that. You can help your fellow webmasters by not perpetuating the myth of duplicate content penalties!”

Why People Think Duplicate Content Penalties Exists

It’s easy to belief that Google penalizes websites that contain duplicate content by positioning them on page 3 and onwards of search results (where people don’t really bother anymore to browse). However, the way Google works is that it simply filters similar content and chooses one that best represents the typed-in search parameters.

You can test this out yourself by adding &filter+0 to the end of the URL to remove the filtering feature. If you type in “Miami SEO meetup,” you’ll likely see the same page twice. And when you really think about it, the term “duplicate content” is really vague, especially since about 30 percent of the Internet is composed of this.

 

How Google Reacts To Duplicate Content

All that said, it boils down to presentation. What can you do to make Google see that it should choose you over the other sites that basically say the same thing? That’s the challenge. Don’t just rattle off “duplicate content penalty” because your SEO specialist was just too busy to understand how things work.

Google works by looking for a diverse way to present results based on your given parameters. Hence, it will choose to consolidate articles with similar content and show only one version. There are specific algorithms that place different versions of the same thing into a cluster, from where the “best” is selected to be displayed.

Clearly, it is the system’s design to not present you with exactly the same search results because where’s the fun in that, right? If your page did not get chosen to be on the main display, that doesn’t mean you were penalized. That simply means your version didn’t stick with Google enough to make it notice you. Now, the question is: how do you make Google choose you? That’s another discussion altogether.

SEO Spotlight: Target The Right Keywords For Your Business

The first and perhaps most important thing about achieving SEO success is making the client understand why it is necessary and how Google navigates around it. If a client hires a specialist, you can bet that expectations will be high. However, if the customer knows and appreciates the process of SEO building and keyword targeting, he or she will be more realistic with outcomes and will know that it does not happen overnight.

Landing the first page on Google searches is not just about using the right keywords. There is a careful analytic process that precedes keyword assignment and placement to make a website stand out from the Internet “crowd.”

Client Education

As digital marketers, it is our job, no DUTY, to make clients understand why our expertise and services matter. We’ve seen too many so-called agency hoppers who go from one professional to another because they don’t really understand why things are done a certain way. With a bit of explaining, clients’ expectations will be more aligned with what you can actually deliver — and that’s when they stop “hunting” and stay.

Remember that most clients are not tech-savvy. All they really know is when they type something into the Google search box, results come out. They also know that what they want is to land the first page. They don’t really bother with the hows and whys, don’t know anything about Google keywords, search engine optimization and similar concepts. This why some form of client education is in order.

Expect Problems When Results Are Not Aligned With Expectations

A client who wants his auto dealership on the front page, for instance, will not care if his company lands page one via SEO or PPC. He probably won’t even bother to find out the difference between the two. SEO is a result of organic effort, while PPC is simply a paid ad. However, all your client will see is whether his company is there or not.

By explaining to your client what SEO does from the very beginning, you can manage expectations. If he or she just wants to be visible right here-right now, then suggest PPC (which might not be in your menu of services). But if you can explain the long-term benefits of a solid SEO program, such as a steady increase in organic traffic by using the right keywords, then your client will not have a fit when he sees a sponsored post by his competitor.

A Little Knowledge Moves Mountains

Do not be that haughty company that scoffs at clients for not knowing what SEO can do. If they don’t know how Google works, explain in the simplest terms so they can better appreciate what you are doing and how they can benefit over the long-term. Remember, the average person is not as obsessive over Google keywords as we are — and that’s because this is what we do for a living.

It takes time, effort and patience to educate your client about SEO keywords, but it’s an investment that’s worth getting into, especially if you want clients that stay for the long haul. By engaging your client into your process, you establish a more connected relationship and, in the end, both you and the customer is happy.

Your Business Needs SEO In 2017: Here’s Why

search-engine-optimizationSearch Engine Optimization (SEO) is one of the most important factors that lead to people visiting your website. If done right, your target audience might well be crowding to your site 24/7. On the other hand, if you do not take care of your site’s SEO needs the way you should, odds are your website will not be able to generate the required hits and conversions, regardless of how aesthetically appealing it may be.

However, SEO trends and technologies change at a bewildering pace: What may have worked a few years back may no longer have the relevance it did back in those times. This is why it is always prudent to not just keep up, but actually try to be ahead of the times in this extremely fast-paced market.

Let us check some of the SEO in 2017 trends affecting online enterprises and businesses.

Keyword is still the ‘key’ when it comes to SEO in 2017

The past few years’ keyword density has been the name of the game with regard to SEO. It is still very important, yes, but it is now being increasingly overshadowed by search-engine-optimization-in-2017the importance of using the ‘right’ keyword. You have to do your own homework beforehand and figure out just what those right keywords are, based on ’user intent’ rather than mere volume alone. Today’s increasingly net-savvy web surfer knows precisely what it is that he is actually looking for. This is why many online businesses are trying to optimize their SEO content around the core wants of their target audience. This has been made possible because many search engines today have learnt to be able to actually differentiate between the ‘quantity’ vis-a-vis the ‘quality’ of the keywords in the site’s content.

This has led to the creation of truly great content that people are actually interested in reading. And this in turn has succeeded in ensuring that such content will rank higher in most popular search engine listings.

Local over global any day for SEO in 2017

When a person looks for any specific piece of information, the chances are he is interested in that information on a local rather than a global level. By optimizing your SEO strategy to concentrate on specific geographical locations where you might have a presence, you will be able to attract only the relevant audience.

Professional-Search-Engine-Optimization-Services-for-Small-BusinessThis is why in today’s emerging markets an increasingly larger number of small to medium-sized commercial enterprises are focusing on ‘local SEO’, so as to be able to attract the right kind of traffic suitable for their business.

Irrespective of technological changes, SEO in 2017 still reigns supreme when it comes to generating hits and driving traffic to your site. In fact today, SEO is more important than every before due to the tremendous volumes of data that are routinely generated online every day by helping sift though the almost inevitable clutter.

The above trends portray a bright future for SEO in 2017, in generating traffic and subsequently boosting sales, and as such, it is of pivotal importance for most online businesses to hop on to the bandwagon before it is too late and they are rendered irrelevant.

WebDesign499 provides the absolute best SEO services in South Florida and throughout the United States. If your business needs a proven SEO agency to take them to the next level, consider WebDesign499 for your SEO needs. Our professional team would love to sit down with you and explain exactly what we can do to help propel your business into the future and start generating a positive ROI on your advertising dollars. Call (561) 506-0398 to get started on SEO in 2017!

The Basics of SEO

All business owners should strongly consider SEO (Search Engine Optimization) a must when coming up with a business plan. We live in a technology-driven day and age. The majority of consumers will consult Google, Bing or Yahoo before their friend when trying to find anything from a primary care physician to a dog groomer. With that being said, all business owners should want to be on the first page of search engines when their potential customers go looking. The best way to accomplish this and increase your business volume is through SEO. We strongly recommend hiring a local SEO company to accomplish this because SEO requires patience and knowledge that the typical business owner does not possess! Before going out and hiring an SEO company, you should make yourself aware of some SEO basics, that way you are not going into this process blindly. We are going to go over some of the basics of SEO to get you started.

On-Page SEO Optimization

When you hire your local SEO agency, one of the things they will talk to you about is on-site or on-page optimization. Put simply, this deals with everything on your business website that can be changed or manipulated in order to improve your search rankings, such as your website pages, content, tags, titles and target keywords.

Quality of Content

SEO Basics WebDesign499This is pretty self-explanatory. The quality of the written content on your website is what will keep your customers interested and essentially will keep them coming back. The content needs to be original, well written and free from typos, errors, and mistakes. It also needs to be interesting, informative and easy to understand. Most people will not know as much about your product or service as you do, so laymen’s terms are best. We like to call this “dummy proofing” the content for the consumer! If all that were not enough, your content must also include the keywords your business is trying to rank for. Google weighs very heavily on quality content these days. As they say, content is king!

Site Speed

There are a couple of reasons site speed is important in SEO. The first one has to do with your potential customers. The speed that your site loads impacts a user’s experience. Surveys have found that if users have to wait too long for your site to load the majority of the users will go back and click on the next business on the list. Nothing is more aggravating than knowing what you want to pull up but then being left staring at a screen that has a partially loaded website or even worse your left staring at a blank screen. In those few seconds, you have potentially lost a customer. The other reason site speed matters is because Google says it does. Since 2010, Google has used page speed as part of their ranking algorithm. Google can and will penalize you for poor site speed.

Authority

In SEO terms, this means the credibility your site has established in the eyes of the Search Engines (Google). This is not achieved overnight because when your site is brand new it needs help to establish itself with search engines such as Google, Bing and Yahoo. When you want to build authority, your best bet is hiring a local SEO agency because this is where things get complicated. The search engines themselves have never come out and given a straightforward plan as to how they determine a site’s authority. Most SEO professionals say that authority is a The Basics of Search Engine Optimizationbyproduct of many different factors. One thing is true, you are the company you keep, according to Google. They do base some of your site’s authority on what other sites are linked to yours and this can be good or bad, depending on the quality of your backlinks and referring domains. Also, Search Engines track your likes and shares on Facebook, Instagram, and Twitter and who the people or businesses are that are doing the liking and sharing. This is called Social Signals and plays a part in the current ranking algorithms.

These are just a few things to get you started if you are thinking about doing SEO or hiring an SEO agency for your business. Personally, with all the competition out there, Search Engine Optimization is a must if you want to thrive as a company in today’s digital world. It is important to understand what SEO can do for your business, whether it is a new business or if you have been in business 20 years. I can promise that without proper SEO you will lose a substantial amount of customers! Nobody goes to page 4 on Google and says “ I think I will use this company – they seem great”. The reality is, 9 out of 10 people will never get past page 1 and your business will never be on page 1 without a solid SEO strategy.

WebDesign499 provides top notch Search Engine Optimization services throughout South Florida and the United States of America. Call us at (561) 506-0398 to speak to an SEO professional and watch your business skyrocket it’s revenue in a matter of months! WebDesign499 delivers a Return on Investment (ROI) like no other! Call us and find out for yourself today!

 

Work With A Local West Palm Beach SEO Company

Local SEO is one of the latest and fastest developing trends in online marketing and advertising. In the recent past, search engines have adopted a well-defined approach in providing relevant and more tailored results in line with the needs and preferences of internet users. In line with this, search engines are now providing results that are location oriented. Therefore, with the services of a local West Palm Beach SEO company, it has now become possible for your company/business to rank at the top for search queries about your location. Here are some of the other benefits of using a local West Palm Beach SEO agency:

West Palm Beach SEO Company: Individualized Results

Local West Palm Beach SEO AgencySearch engines, particularly Google, are now keen in providing exact results depending on the internet user searching for the information. Additionally, internet users are now interested in individualized results as opposed to generalized results as far as their search queries are concerned. For instance, if a user in West Palm Beach is searching for a dentist, he or she will most likely prefer individualized results of top dentists in West Palm Beach. By using the services of a local West Palm Beach SEO company, your business based in the area will rank at the top in search results for West Palm Beach.

SEO Company West Palm Beach: Better Market Understanding

Local SEO companies have a perfect understanding and comprehension of the market they are operating in. As such, they tailor and design their services to meet the needs and preferences of their target audience. For example, if you have a real estate company in West Palm Beach, hiring a professional West Palm Beach SEO firm to handle your Search Engine Optimization needs will place you at a better advantage than your competitors using SEO services offered by non-local SEO company. This is because a local SEO company like WebDesign499 knows what the target audience is searching for and will, therefore, tailor their industry-best SEO services to address the demands and desires of the target audience.

Survive The Competition: West Palm Beach, FL

With business competition getting tougher by the day, the need to have relevant visibility has become a growing need for most business owners. The best way to outshine your competitors is by optimizing locally through the services of a local West Palm Beach SEO company. Focusing on smaller target niches through local SEO helps in ranking at the top in the search results in a specific geographical area and location. Local SEO companies have a good comprehension of the neighborhoods in the location and will definitely use names and terms that the locals relate with and understand perfectly.

Meet Your West Palm Beach SEO Firm Face To Face

When working with a local West Palm Beach SEO agency, you enjoy great convenience as you are not only able to track the impact of the local SEO services in the target market, but can also meet with the SEO service provider to discuss the best marketing strategies to use depending on the needs of your business. It is also quite easy to assess the reputation and market recognition of the local SEO provider of choice depending on what other businesses and customers are saying about the service provider. This makes it easy to ensure that you only settle for a highly trusted, reputable SEO Company Palm Beach with top quality services and solutions.

Palm Beach SEO Company: Harness The Mobile Browsing Opportunity

In the present times, most internet searches are done while on the move. For instance, a visitor to a town is searching for the best accommodation facility in the town; he/she will most definitely use a mobile device such SEO Company West Palm Beach, FLas a mobile phone or tablet to search for the facility of choice. As such, proximity-based searches are increasingly becoming popular as internet users opt for hyper-specific locations as opposed to regional-specific basis. With the services of a professional local West Palm Beach SEO expert, it is possible to harness the opportunities created by mobile browsing and explode your mobile online presence. Did you know, 80% of the users that navigate to your business website will do so on a mobile device? Take advantage of local mobile SEO services fast!

Ideally, working with a local SEO agency is far better than working with a regional/national SEO agency. In the near future, local optimization will become a necessity for all businesses small and large. However, as much as local optimization is beneficial to a business, it is necessary to hire a professional, reputable and expert agency that knows the ins and outs of West Palm Beach search engine optimization. WebDesign499 is an agency that can offer personalized and customized local SEO services. You should always prioritize on getting value for money by using the services of WebDesign499 West Palm Beach SEO.

Some of the aspects you should consider when searching for the best local SEO Palm Beach company include experience, expertise, optimization strategies used and reputation among other aspects. Palm Beach agencies that use ethical marketing strategies are the best choice for any business. This is because search engines punish websites and blogs that seem to use unauthorized strategies such as spamming to get high rankings.

WebDesign499 provides industry-leading SEO services and solutions. We also are the #1 premier West Palm Beach Web Design agency! Call (561) 506-0398 and speak to one of our search engine optimization experts today!