Getting your audience to want to continue browsing your website is a huge challenge for the designer and the developer. How your pages look and the overall experience of navigating through the pages is a big deal. This is because online readers behave differently from the traditional reader. Literally, it takes only a split-second for someone on the Internet to decide if your website is worth his or her time. Otherwise, that mouse will hover towards X.
The moment people arrive at your website, their subconscious instantly evaluates the environment and sends the signal to leave or stay. While factors like content, layout and usability matter, it is the element of intrigue that will reel them in and want to learn more. People’s online decisions are driven by everything from the actual content of the site to its visual aesthetics. Your goal is to make your audience feel welcome and invited the second they encounter your page, so that they will want to continue with the experience.
Create website designs that make an impact.
When it comes to your site’s visual appeal, the objective is to make your audience feel intrigued and comfortable at the same time. The colors, the way the photos are positioned and font styles and sizes matter. Because it’s your reader’s first time to navigate your site, you need to make it easy for him or her to move around. Make categories easily visible and keep your pages as clean and concise as possible.
Cluttered pages can spell the death of your site. If there are too many things going around, your audience will feel bombarded with text and photos and that can be very exhausting. Keep things simple and easy to understand. Label categories and directionals as clearly as possible. You can get creative with your labels and headings, but make sure that your reader will still know what it is about at first look.
Words are powerful.
Your actual content is also a major factor that affects the subconscious. What people read is what will appeal to their emotions and your goal is to build a positive experience. Make your audience feel good about being in your website. Understand why they are coming to your site in the first place and present what you have to offer. Knowing this allows you to meet your audience halfway. Ensure that your audience arrives happy and leaves happy.
You might have a flair for words, but if your audience cannot understand what you are talking about, then you have failed. Use an informal tone and employ simple words that anybody can easily relate to. Write content that makes them feel like they are talking to a friend, instead of just a page on a machine.
Keep things simple.
Even seemingly minor design issues like alignment and white space matter to your audience’s subsconscious decision to continue reading your website. If all elements are properly aligned, your reader will have a positive experience clicking through the pages. Make things easy to find and easy on the eyes. Keep introductions short, subheadings concise and text readable.
Of course, ensure that your site’s performance also follows through on the goal of giving a positive experience. Pages have to work on not lead to dead ends. They also have to load properly and quickly. Remember, people experience your website in different manners. Some do it via a desktop, some via a laptop and others through a smartphone. Take all these platforms into consideration when designing your website.
The subsconscious is a powerful and quiet decision maker. And you need it’s attention and interest for your website to get the clicks and returns it needs. Website design is a technical process, but it’s not really rocket science. The basic issue really is to understand what your audience’s needs. When you have made a connection with your reader, even subsconsciously, it becomes more likely for him or her to be involved and engaged.
So you’ve got a really wild website design idea that you think would look awesome online. You draft your desired look and where you want things to go on Sketch or Photoshop and present it excitedly to the person who will be responsible for making it happen. However, the moment he or she sees it, you are told it’s not doable. Then the arguments begin.
How do a designer and developer meet halfway? As a designer at WebDesign499, you have to understand that the success of a website is a two-pronged deal. It’s not just about you. No matter how magnificent your design might be, if you don’t work hand-in-hand with its developer, you might not even see a decent looking output at all.
Designers and developers should be closely involved in the project from the very start. The former will be responsible for the likes of imagery, color, typeface, while the latter will give advice on function, maneuverability and overall performance. These all sound technical but, really, the true trick to working harmoniously is attitude.
Involve Each Other From Ground Zero
Developers and designers often work in a bubble. Most don’t even get to meet each other until the first draft is about to be presented. That’s where the conflict begins. The way to work around potential misunderstandings is to get involved from the very beginning. Discuss how you both want to see the project through, share your ideas and agree on what works (and what doesn’t). Both parties should understand what the other does so they can set realistic goals and expectations.
Label Your Files Properly
Designers often just dump a horde of unnamed files in a folder and expect the developer to figure it all out. That’s not the way to go and will only result in an upset client because of the delays. When you turn over your files to the developer, make sure everything is properly labeled. Organize your files properly, name folders accordingly and group similar elements in one place. This way, your developer will not get lost anywhere and there will be fewer calls bearing “I can’t find X anywhere.”
Consider The Environment
Mobile apps have different designs from websites and, as the designer, you should be well aware of the likes of margins, padding, screen size, canvas size and more. This way, you can come up with a draft that the developer will be able to use for the beta version.
Before you start designing, discuss with the developer first what you intend to do. No matter how stellar your work will look on Photoshop, it won’t be any use if actual production falls short of expectations just because you failed to communicate. Ask questions.
Make the effort to reach out and be friends with your developer. This is the best way to ensure that your project goes smoothly and all expectations are met. Communication will also ensure that deadlines are met and the client is happy with the end result. You don’t have to be best buddies. You only need to foster a positive working relationship that enables each other to speak up and make recommendations. In the end, both of your happy, the project is executed with minor (or without) hitches and your client is pleased.
You can have a stellar-looking website that will attract readers on first click, but if you have poor content, there is a slim chance that they will stay long enough for you to pick up on relevant hits. This is why investing in quality content is a must for anybody who wants to make it big in the online world. Design, colors and graphics will get people turning their virtual heads towards your direction, but your words are what will have them continue exploring. What does it really take to build quality content?
Many website owners and marketers take content for granted, thinking that as long as you post something mildly relevant to your theme, you’re good to go. Wrong. Writing is a skill that takes years of practice to master. You might have that powerful idea that’s a cut above the rest, but if your actual execution in words is bad, then everything goes to waste. Grammar, spelling and flow of ideas are key. 5-Step Plan To Writing Powerful Content
Writing that gets and holds attention is what you’re after if you want people to keep talking about your site long after they’ve left. It’s not all about presenting an idea and producing error-free work with a flourish. You have to make your site unforgettable so they keep coming back. That said, we have whittled down the steps to building quality text that even novices can follow.
1. Start With A Plan
What is the goal of your website? What do you want to achieve with the article you are writing? We at WebDesign499 recommend that you answer a specific question in your article. This way, you narrow down your ideas and prevent yourself from going off-topic. Starting off knowing that you need to address something will also give your article cohesion. You need to decide first what you want to do and where you want your piece to go.
2. Build An Outline — And Stick To It
Blank notepad over laptop and coffee cup on office wooden table
There’s plenty of chances to tackle every concept that comes into your head while you write. The purpose of an outline prior to writing is to ensure that you stick to the topic. Take note that online readers have a very short attention span. If they feel like your article is winding and lost, they can easily click on that X button and go somewhere else.
3. Just Write — Edit Later
Begin with a rough draft. This happens quickly if you have previously built a strong and solid outline. If several persons are collaborating on the article, make sure to tell everyone to always refer to the outline. To make things easier in the end, assign one point person who will be responsible for summarizing everything and building a concise version of the content. Don’t expect the article to be perfect at this stage. This is why it’s called “rough.”
4. Revise, Revise, Revise
Don’t worry if your draft needs to undergo several revisions and rewrites. That’s a normal part of building quality content. Even award-winning writers subject their work to dozens of revisions. Experts
recommend that you read your article out loud to yourself to easily spot readability errors. If during this process your brain suddenly goes “Huh?” then that’s your signal to change your text.
5. Proofread For Errors And Inconsistencies
No article should be published without first being proofread. This step ensure that every single detail of your draft has been checked and verified. This process includes checking grammar, spelling, punctuation, presentation, conciseness, readability and, of course, the veracity of the content. It would be smart to have the final draft proofread by several people to ensure a totally clean sweep. Fresh pairs of eyes may also introduce a new perspective on the piece.
Once you’ve written your piece, it’s very tempting to just hit the Publish button to get things over and done with. However, the kind of content that your website churns out will be reflection of who are you are as the owner and the kind of reputation your page will get.
As you can see, there really is no magic formula to building great articles. While there are talented geniuses who can write error-free in just minutes, taking a systematic approach to content creation ensures that you do not regret anything in the end. Remember, it takes only seconds to hook your reader and another few seconds to make them decide to stay. Make that time count with powerful and rich words.
Search Engine Optimization (SEO) is one of the most important factors that lead to people visiting your website. If done right, your target audience might well be crowding to your site 24/7. On the other hand, if you do not take care of your site’s SEO needs the way you should, odds are your website will not be able to generate the required hits and conversions, regardless of how aesthetically appealing it may be.
However, SEO trends and technologies change at a bewildering pace: What may have worked a few years back may no longer have the relevance it did back in those times. This is why it is always prudent to not just keep up, but actually try to be ahead of the times in this extremely fast-paced market.
Let us check some of the SEO in 2017 trends affecting online enterprises and businesses.
Keyword is still the ‘key’ when it comes to SEO in 2017
The past few years’ keyword density has been the name of the game with regard to SEO. It is still very important, yes, but it is now being increasingly overshadowed by the importance of using the ‘right’ keyword. You have to do your own homework beforehand and figure out just what those right keywords are, based on ’user intent’ rather than mere volume alone. Today’s increasingly net-savvy web surfer knows precisely what it is that he is actually looking for. This is why many online businesses are trying to optimize their SEO content around the core wants of their target audience. This has been made possible because many search engines today have learnt to be able to actually differentiate between the ‘quantity’ vis-a-vis the ‘quality’ of the keywords in the site’s content.
This has led to the creation of truly great content that people are actually interested in reading. And this in turn has succeeded in ensuring that such content will rank higher in most popular search engine listings.
Local over global any day for SEO in 2017
When a person looks for any specific piece of information, the chances are he is interested in that information on a local rather than a global level. By optimizing your SEO strategy to concentrate on specific geographical locations where you might have a presence, you will be able to attract only the relevant audience.
This is why in today’s emerging markets an increasingly larger number of small to medium-sized commercial enterprises are focusing on ‘local SEO’, so as to be able to attract the right kind of traffic suitable for their business.
Irrespective of technological changes, SEO in 2017 still reigns supreme when it comes to generating hits and driving traffic to your site. In fact today, SEO is more important than every before due to the tremendous volumes of data that are routinely generated online every day by helping sift though the almost inevitable clutter.
The above trends portray a bright future for SEO in 2017, in generating traffic and subsequently boosting sales, and as such, it is of pivotal importance for most online businesses to hop on to the bandwagon before it is too late and they are rendered irrelevant.
WebDesign499 provides the absolute best SEO services in South Florida and throughout the United States. If your business needs a proven SEO agency to take them to the next level, consider WebDesign499 for your SEO needs. Our professional team would love to sit down with you and explain exactly what we can do to help propel your business into the future and start generating a positive ROI on your advertising dollars. Call (561) 506-0398 to get started on SEO in 2017!
All business owners should strongly consider SEO (Search Engine Optimization) a must when coming up with a business plan. We live in a technology-driven day and age. The majority of consumers will consult Google, Bing or Yahoo before their friend when trying to find anything from a primary care physician to a dog groomer. With that being said, all business owners should want to be on the first page of search engines when their potential customers go looking. The best way to accomplish this and increase your business volume is through SEO. We strongly recommend hiring a local SEO company to accomplish this because SEO requires patience and knowledge that the typical business owner does not possess! Before going out and hiring an SEO company, you should make yourself aware of some SEO basics, that way you are not going into this process blindly. We are going to go over some of the basics of SEO to get you started.
On-Page SEO Optimization
When you hire your local SEO agency, one of the things they will talk to you about is on-site or on-page optimization. Put simply, this deals with everything on your business website that can be changed or manipulated in order to improve your search rankings, such as your website pages, content, tags, titles and target keywords.
Quality of Content
This is pretty self-explanatory. The quality of the written content on your website is what will keep your customers interested and essentially will keep them coming back. The content needs to be original, well written and free from typos, errors, and mistakes. It also needs to be interesting, informative and easy to understand. Most people will not know as much about your product or service as you do, so laymen’s terms are best. We like to call this “dummy proofing” the content for the consumer! If all that were not enough, your content must also include the keywords your business is trying to rank for. Google weighs very heavily on quality content these days. As they say, content is king!
There are a couple of reasons site speed is important in SEO. The first one has to do with your potential customers. The speed that your site loads impacts a user’s experience. Surveys have found that if users have to wait too long for your site to load the majority of the users will go back and click on the next business on the list. Nothing is more aggravating than knowing what you want to pull up but then being left staring at a screen that has a partially loaded website or even worse your left staring at a blank screen. In those few seconds, you have potentially lost a customer. The other reason site speed matters is because Google says it does. Since 2010, Google has used page speed as part of their ranking algorithm. Google can and will penalize you for poor site speed.
In SEO terms, this means the credibility your site has established in the eyes of the Search Engines (Google). This is not achieved overnight because when your site is brand new it needs help to establish itself with search engines such as Google, Bing and Yahoo. When you want to build authority, your best bet is hiring a local SEO agency because this is where things get complicated. The search engines themselves have never come out and given a straightforward plan as to how they determine a site’s authority. Most SEO professionals say that authority is a byproduct of many different factors. One thing is true, you are the company you keep, according to Google. They do base some of your site’s authority on what other sites are linked to yours and this can be good or bad, depending on the quality of your backlinks and referring domains. Also, Search Engines track your likes and shares on Facebook, Instagram, and Twitter and who the people or businesses are that are doing the liking and sharing. This is called Social Signals and plays a part in the current ranking algorithms.
These are just a few things to get you started if you are thinking about doing SEO or hiring an SEO agency for your business. Personally, with all the competition out there, Search Engine Optimization is a must if you want to thrive as a company in today’s digital world. It is important to understand what SEO can do for your business, whether it is a new business or if you have been in business 20 years. I can promise that without proper SEO you will lose a substantial amount of customers! Nobody goes to page 4 on Google and says “ I think I will use this company – they seem great”. The reality is, 9 out of 10 people will never get past page 1 and your business will never be on page 1 without a solid SEO strategy.
WebDesign499 provides top notch Search Engine Optimization services throughout South Florida and the United States of America. Call us at (561) 506-0398 to speak to an SEO professional and watch your business skyrocket it’s revenue in a matter of months! WebDesign499 delivers a Return on Investment (ROI) like no other! Call us and find out for yourself today!
Let’s start off by explaining what a West Palm Beach Digital Marketing Agency is and what they can do for your company in today’s modern business atmosphere. A West Palm Beach Digital Marketing Agency offers a mix of all things digital such as Web Development/Web Design, E-Commerce Consulting, Search Engine Optimization, Search Engine Marketing, and Internet Advertising just to name a few. A reputable West Palm Beach Digital Marketing Company will deliver multiple internet based solutions for your company. We are living in a digital world and for those of you who are behind the times, let me give you the latest numbers: 70% of all business transactions are done digitally! Now that we have given you a short definition of what a West Palm Beach Digital Marketing Agency is, let me tell you why, as a business owner, it is in your best interest to hire a local South Florida digital marketing company. For those of you out there who think that you can do this on your own and can save a few dollars in the process – you can’t – and you won’t, plain and simple. This article will also explain why you want to leave your company’s digital future in the hands of professionals such as our team here at WebDesign499.
Digital Marketing West Palm Beach: Reasons To Hire WebDesign499
They Are Experts. You Are Not – This is pretty much self-explanatory, but for those of you that need a further explanation, we will give it to you. Say you break your arm. Who are you going to have fix your newly broken arm? I would hope you would go to an orthopedic doctor since they specialize in this kind of injury. The same goes when you have real, present digital needs for your South Florida company. If you own and operate a business here in Palm Beach County, FL like WebDesign499, find someone in the West Palm Beach, FL area who specializes in that field. Along with that, you wouldn’t try and fix your own arm, so don’t try and mess with your company’s West Palm Beach Digital Marketing yourself. It was found that 90% of companies lack the digital skills themselves to compete in areas like social media, mobile automation, web design & development, West Palm Beach Search Engine Optimization and other technical digital skillsets and techniques. Furthermore, you can actually do damage to your South Florida company’s online presence if you do not know what you’re doing! Getting a Google penalty and dropping off the face of the web is becoming more and more common with the latest Google algorithm updates (Penguin, Panda, and the latest in March 2017, the Google Fred update).
They Have More Time – A local West Palm Beach Digital Marketing Agency will always be able to commit more time to your digital needs than you will because this is their job. They aren’t running a florist company by day and trying to learn the ins and outs of digital marketing, web design & development and search engine optimization by night. This is their only job and they do it full time and do it well, bearing in mind you’re working with a reputable South Florida digital marketing company.
They Can Grow Your Business In Your Community – Because the Digital Marketing Company, such as WebDesign499, is local, they are aware of what businesses you are competing with and what type of market your business resides in. Knowing the area is a big plus when doing West Palm Beach Internet Marketing, so it makes a lot of sense to hire an Internet Marketing Firm familiar with what is going on around your business community and area all-around.
Face To Face – We here at WebDesign499 in Wellington, FL think you can tell a lot about a person by the way they carry themselves! With that being said, being able to meet the person who is going to be in charge of your company’s digital future is very comforting. If you think about the fact that most businesses will not survive without a beautifully designed, well-functioning website and up-to-date, present online marketing strategies, it makes choosing the person who will represent that part of your West Palm Beach company pretty important.
Checking References – Do not ever hire someone without checking their references! It is asking for trouble. When working with a local West Palm Beach Internet Marketing Company, it is easier to check references because most likely some of them will be companies you are familiar with, have heard of or seen in the community. Another thing we think is just as important as references when dealing with a West Palm Beach Digital Marketing Firm is checking their own online presence. Take a look at their website. If it doesn’t blow you away and looks like your 4-year-old put it together, chances are you don’t want to work with them. We also recommend checking their current rankings on Search Engine sites (Google, Yahoo, Bing) – if they cannot rank their own company, they cannot and will not rank yours. Please understand this fact if you get one thing out of this entire article! If the local West Palm Beach Marketing Agency is not ranked above their competitors, why would you think they can rank your company above your competitors? It all comes down to the fact that if a company does not take care of their own South Florida business, they will certainly not take care of yours.
Save Money – This will get most people’s attention. We have heard too many times, people complain about spending money on something that they could learn to do themselves, but this is one of those areas it just doesn’t hold true for a couple of reasons. The first is that there are tools that are used when handling the digital aspect of your company and those tools cost money (they aren’t cheap). A digital marketing firm has already purchased these tools and they know how to use them with abundance. The best tools for all your digital needs could cost several thousand dollars a year for membership and then you would have to pay for tutorials on how to even begin to use them. Another thing that will save you money is hiring a local West Palm Beach Digital Marketing Agency since they are local and they are already familiar with what steps need to be taken to promote you in your area. This means they will not have to put so much research into the area and community, saving valuable time and money in the first phase of Internet Marketing campaigns (research phase).
Always Changing – Search Engines are notorious for always changing the game as soon as you figure out the rules. You and I would never be able to keep up with all the changes that are made for developing an online presence. Let your local West Palm Beach Digital Marketing firm keep up with the ever-changing world of online search engines and marketing on those same platforms.
Always Work With A Local West Palm Beach Digital Marketing Agency
We could go on and on about the benefits of hiring a local Digital Marketing West Palm Beach Agency, but we think we hit the most important things right here in this article. If you love your business and want it to succeed, then one of the most important things to remember is to know when doing things yourself is not in the best interest of your Palm Beach Company.
WebDesign499 provides industry leading Web Design, Web Development, SEO and Internet Marketing services right here locally in South Florida as well as nationally across the USA. With over 500 websites in our online portfolio and a current recurring client base that exceeds 50 clients each month, we provide solutions and provide them in a way most American businesses can afford. No matter your goal, be it short term or long term, our team here at WebDesign499 is ready to provide top notch digital marketing services! Drop us a line using our contact form or call us directly at (561) 506-0398 for your 100% free phone consultation and recommendation. WebDesign499 – affordable solutions with a fast turn-around time.
Local SEO is one of the latest and fastest developing trends in online marketing and advertising. In the recent past, search engines have adopted a well-defined approach in providing relevant and more tailored results in line with the needs and preferences of internet users. In line with this, search engines are now providing results that are location oriented. Therefore, with the services of a local West Palm Beach SEO company, it has now become possible for your company/business to rank at the top for search queries about your location. Here are some of the other benefits of using a local West Palm Beach SEO agency:
West Palm Beach SEO Company: Individualized Results
Search engines, particularly Google, are now keen in providing exact results depending on the internet user searching for the information. Additionally, internet users are now interested in individualized results as opposed to generalized results as far as their search queries are concerned. For instance, if a user in West Palm Beach is searching for a dentist, he or she will most likely prefer individualized results of top dentists in West Palm Beach. By using the services of a local West Palm Beach SEO company, your business based in the area will rank at the top in search results for West Palm Beach.
SEO Company West Palm Beach: Better Market Understanding
Local SEO companies have a perfect understanding and comprehension of the market they are operating in. As such, they tailor and design their services to meet the needs and preferences of their target audience. For example, if you have a real estate company in West Palm Beach, hiring a professional West Palm Beach SEO firm to handle your Search Engine Optimization needs will place you at a better advantage than your competitors using SEO services offered by non-local SEO company. This is because a local SEO company like WebDesign499 knows what the target audience is searching for and will, therefore, tailor their industry-best SEO services to address the demands and desires of the target audience.
Survive The Competition: West Palm Beach, FL
With business competition getting tougher by the day, the need to have relevant visibility has become a growing need for most business owners. The best way to outshine your competitors is by optimizing locally through the services of a local West Palm Beach SEO company. Focusing on smaller target niches through local SEO helps in ranking at the top in the search results in a specific geographical area and location. Local SEO companies have a good comprehension of the neighborhoods in the location and will definitely use names and terms that the locals relate with and understand perfectly.
Meet Your West Palm Beach SEO Firm Face To Face
When working with a local West Palm Beach SEO agency, you enjoy great convenience as you are not only able to track the impact of the local SEO services in the target market, but can also meet with the SEO service provider to discuss the best marketing strategies to use depending on the needs of your business. It is also quite easy to assess the reputation and market recognition of the local SEO provider of choice depending on what other businesses and customers are saying about the service provider. This makes it easy to ensure that you only settle for a highly trusted, reputable SEO Company Palm Beach with top quality services and solutions.
Palm Beach SEO Company: Harness The Mobile Browsing Opportunity
In the present times, most internet searches are done while on the move. For instance, a visitor to a town is searching for the best accommodation facility in the town; he/she will most definitely use a mobile device such as a mobile phone or tablet to search for the facility of choice. As such, proximity-based searches are increasingly becoming popular as internet users opt for hyper-specific locations as opposed to regional-specific basis. With the services of a professional local West Palm Beach SEO expert, it is possible to harness the opportunities created by mobile browsing and explode your mobile online presence. Did you know, 80% of the users that navigate to your business website will do so on a mobile device? Take advantage of local mobile SEO services fast!
Ideally, working with a local SEO agency is far better than working with a regional/national SEO agency. In the near future, local optimization will become a necessity for all businesses small and large. However, as much as local optimization is beneficial to a business, it is necessary to hire a professional, reputable and expert agency that knows the ins and outs of West Palm Beach search engine optimization. WebDesign499 is an agency that can offer personalized and customized local SEO services. You should always prioritize on getting value for money by using the services of WebDesign499 West Palm Beach SEO.
Some of the aspects you should consider when searching for the best local SEO Palm Beach company include experience, expertise, optimization strategies used and reputation among other aspects. Palm Beach agencies that use ethical marketing strategies are the best choice for any business. This is because search engines punish websites and blogs that seem to use unauthorized strategies such as spamming to get high rankings.
WebDesign499 provides industry-leading SEO services and solutions. We also are the #1 premier West Palm Beach Web Design agency! Call (561) 506-0398 and speak to one of our search engine optimization experts today!
Many businesses are becoming frustrated with the SEO process due to neglect, broken promises and hyped up crap with zero results in the end. Not to mention that part about the price of Search Engine Optimization being costly, yet effective if done properly. Very effective, if done properly, is the key. So, we understand when a business owner comes to us frustrated and miserable because he or she is being taken for an “SEO Ride” as we like to call it. Your SEO agency is throwing you for a loop yet again. They never forget your credit card number, but it seems like they forget everything else about you, your business, your goals, and especially your SEO campaign. That monthly invoice shows up on time each month, month after month. You’re shaking your head because the phones aren’t ringing and nobody is finding your business on the Internet. Sound familiar? As much as I hope you muttered “no” to the screen, the sad truth is that a large majority of small business owners face this situation day in and day out, including many of our clients. In fact, many of our clients have used tons of different so-called “SEO agencies” before working with us, with little to no results, period. Usually, when they get to the end of their wits and give us a call at WebDesign499, we make it there last. We strive day in and day out to provide our clients the best possible services in the industry!
Now, we are certainly not saying that every SEO agency sucks except for WebDesign499. That would be an assumption that no decent SEO agency would make. (Hint: If they do, that’s a no-no in itself right there!)
The truth of the matter is that there are plenty of talented, very successful SEO companies out there that offer solutions and services similar to ours, but unfortunately, for each reputable SEO agency that exists now-a-days, we can count 50+ that are willing to just accept your monthly retainer and run with it. So, we have compiled this list of some red flags to look out for before hiring an SEO agency for your business. Take a look below.
1. Too-Good-To-Be-True Promises & Guarantees
Have you ever heard the saying “If it seems to good to be true, it probably is”? We hope so, because you’ll need to keep it in mind when choosing your next SEO company to represent and work on behalf of your business. Now, plenty of people or agencies can promise your company a #1 spot on Google, Yahoo or Bing, but the truth of the matter is, nobody can predict how the Search Engines are going to respond. If an agency is promising you a page 1 guarantee, they are not being fully honest with you. Listen, WebDesign499 ranks many, many clients on the first page of the SERPs, but there is always the chance that the first page will be too competitive and it might not happen. It’s not that a reputable SEO agency like ours can’t consistently bring quality traffic and a return on investment to any website, it’s the simple fact that we don’t control the search algorithms, and therefore, we can only guarantee you’ll get our absolute best, which in many cases, is the first page top spots!
2. Take A Look At The Agency’s Online Reviews
Internet users see online search as the most trusted source of information about people and companies, and you should consider that powerful statistic before choosing any SEO agency. Pro tip, don’t rely solely on client testimonials posted on the company you’re considerings website, but make sure you visit and look through reviews on non-biased platforms such as Yelp, YellowPages and other directory websites. Chances are you’ll find little to no negative or constructive feedback on their website, but will find the truth here and there on other non-biased directory sites.
A simple google search for the company’s name with “reviews” appended to the end should do the trick. At the same time, not all negative feedback is created equal. Keep in mind that there are malicious people out there and competitor’s that will go out of their way to ruin someone or some place’s reputation online. Ensure you fully understand each situation to the best of your ability and use this existing client feedback as a platform to help you understand the reputability of the considered SEO company in question.
3. Not An Open Book (Non-Transparent)
This is very important and holds a lot of weight on our list. If a Search Engine Optimization company can’t be upfront with you about their link building techniques and strategies, their sources for content writing and their overall strategy, how can you trust them with your company’s online presence? Are you willing to risk a Google penalty and de-indexation over some shady techniques or strategies? I sure would hope not! Black-hat SEO methods can land you in big trouble with the Search Engines today and recovering from those penalties can be a massive uphill battle. If an SEO firm isn’t transparent and super-open about their methods, chances are there’s a good reason for that lack of transparency – they are covering something up or hiding something.
4. No Reports Or Statistics Shown Or Offered
Keeping the client “in the loop,” per say, is extremely important during an SEO campaign. If you can’t keep track of what your Search Engine Optimization agency is doing for you, how can you trust they’re doing anything at all? Chances are, they’re not! Do they send out Analytics reports? Do they set up goal tracking? Do they have any type of project management system? These are all important questions to ask a Search Engine Optimization agency before signing on with them to represent your business online.
When you work with WebDesign499, we will provide you weekly reports and updates to keep you “in the loop” during our link-building and SEO strategies. We use Google Analytics and goal tracking to keep you up to date on every statistic important to you and your business. In addition, we provide a detailed rank tracking report sent out weekly for our rankings we are going after. For lead generation based campaigns, we also set up robust call tracking tools to keep you informed of every call or lead that we generate for your business, as well as the source of each call, whether PPC, Organic, Social, etc.
5. Bottom-Of-The-Barrel Pricing (Low-Balling)
According to https://placementseo.com/philadelphia-seo/, everyone loves a good deal, but don’t make the mistake of deciding on an SEO firm strictly based on their cheap, cheap price. Everyone knows you get what you pay for, in every scenario, including SEO. Have you ever heard the saying, “You don’t know how expensive it is to hire an amateur until you do?” It’s true! Hiring an agency with little skill or experience because they offered you a $300/month SEO service is going to be very, very bad in the end. When it really comes down to it, good SEO isn’t cheap. Quality SEO services require time, dedication, research, a quality, native-speaking content writer, a constantly evolving strategy, the list goes on. So if your potential SEO partner is quick to lowball their prices in an attempt to get you to sign on, it’s probably not a good sign. If they don’t value their services, why should you? Please, save yourself a lot of time and headaches and don’t hire the agency or individual offering you $300/month SEO and guaranteeing a page one ranking! Just don’t, please!
6. Absolutely Zero Evidence Of Their Work (No Proof)
Unless your SEO-to-be is a student, or a friend or family member looking to gain experience and build a portfolio, then there’s really no excuse to not have a portfolio or case studies of some sort, to showcase their skill set and their accomplishments. Look for complimentary or similar companies to yours that have had success. Don’t hesitate to reach out directly to those individuals as well and ask them how they’ve enjoyed working with the firm in question. You might be surprised at what you learn! (Hopefully a good surprise…) Any SEO agency worth their weight will be able to show you several page one, top three position rankings. If you google Wellington SEO, you will see that our agency, WebDesign499, is #1 for our market for multiple key search terms. If you google West Palm Beach SEO or Palm Beach SEO, you will also see that we are an extremely competitive firm and go after our rankings hard. The point is, please, research the company’s SERP positions. Don’t take their word for it! Ask them for proof of rankings and examples of client’s they have ranked on the Search Engines!
The Bottom Line
What all of this really comes down to is the fact that if you don’t take the time to do your research and make an informed decision regarding your choice for hiring an SEO agency, it will more than likely come back to haunt you in your nightmares. Don’t make that mistake! Fully investigate each and every aspect of any Search Engine Optimization firm you are considering. Ask plenty of questions like the points we’ve made clear in this article and make sure to get the answers you’re looking for. Don’t settle for cheap or inexperienced SEO agencies.
At WebDesign499, we take seriously our responsibility as an SEO provider to give you all the information you need to make an informed decision about whether or not to partner with us to help grow your business online. If we don’t think we’re a good fit, we’ll tellyou! What we offer is not for every business out there! We get it and we’re willing to take the time to sit down and help you get it too! If you’d like to talk with us further about potentially joining the ranks of other successful WebDesign499 clients, we’d love to chat with you. Give us a call today at (561) 506-0398 or visit http://www.webdesign499.com/discovery-form/ and we will put together a beautiful website audit for your company and show you how WebDesign499 can benefit you today!
Most individuals who are web savvy likely would suppose it’s much more easy to do search engine optimization themselves without the necessity to hire any professional search engine optimization assistance. In most situations, this is an absolute injustice for your web business, although in a few cases this may work. Marketing is a viable and important facet of any company and without the correct advertising focus, a business can certainly fail. The following are 10 reasons why you ought to employ a professional search engine optimization consultant or SEO firm.
Search Engine Optimization Takes Commitment, Time & Effort
It requires an extreme period of time, effort, and commitment to successfully finish a search engine optimization campaign. Companies and search engine optimization consultants usually have dedicated time to work on your search engine optimization endeavor, hence providing you with a controlled and managed search engine optimization effort. Many small businesses too as large companies can provide your search engine optimization campaign architecture and the Search Engine Optimization attempt it needs. Attempting to dedicate your own time can sometimes be overwhelming and without strict self-discipline, you can certainly get sidetracked. Moreover, improvement for your search engine optimization campaign can take time to find any results. This fact can lessen your motivation to complete your own do it yourself search engine optimization campaign.
SEO Tools, SEO Strategy, & SEO Expertise Goes A Long Way
The SEO tools that are accessible are ever-changing, but proficient SEO’s have a package of SEO tools that they keep up with and use to execute reports and other procedures, including keyword research, keyword density reports, keyword rivalry reports, traffic reports, etc. Like every profession you need the essential instruments and essentials to get the job done, the seasoned use of SEO tools will help in almost any SEO campaign. Professional SEO advisers and companies create SEO strategies and roadmaps to successfully marketplace customer websites, this strategic roadmap outlines in detail the planned effort to marketplace clients’ websites. SEO strategy is necessary for practically any SEO effort. Having a seasoned SEO professional on your side is always perfect. Experienced SEO’s stay up thus far with the latest SEO trends and news. By having a seasoned Search Engine Optimization your site can impressively gain ranking within a brief while and much more effectively, providing greater Return on Investment (ROI).
Search Engine Optimization Is Not Easy
Search engine optimization is not straightforward, it’s not just starting a website and throwing around thousands or hundreds of links. Those days of search engine optimization are gone. It is about system strategy and architecture. Search engine optimization is a form of engineering nowadays. Authentic search engine optimization engineers remain up to date with search engine algorithm and search marketing. Knowing the trends is significant, but that doesn’t necessarily mean accurate search engine optimization engineers use experience, following tendencies, skill, historical processes, and best practices to successfully promote websites. Researching trends and not only following trends is extremely important, a great search engine optimization engineer uses sound judgment, to know what’s borderline useless or unethical systems and what strategies work.
SEO Services Don’t Have To Be Extremely Pricey
Most comprehensive SEO campaigns are expensive but relatively affordable in comparison with other advertising avenues, for example, print advertising, broadcast advertisements, etc. Shop around for SEO Services which needs and match your advertising budget. Don’t settle for the very first bidder, compare the first bidders’ rate against advisers rates and other SEO companies. Contact various Search Engine Optimization consultants and SEO businesses for a complimentary custom estimate. Negotiate the SEO price and services until it suits your budget. Get yourself an honest and rational deal that you’re satisfied with.
It is no secret that in the event you rank for the keywords that are right, having your site rank in the top 10 results on search engines is very rewarding and can provide you with herds of traffic. Excellent search engine optimization lands your website in the top search results for almost any keyword of your choice and can shine your site through the positions. It’s important the search engine optimization company or advisor you pick targets top search results for all 3 major search engines (Google, Yahoo!, & MSN). By having top search results in all 3 major search engines for a popular search term you’re absolutely going to boost website sales and exposure.
Professional & Experienced SEO Services Could Possibly Be the Difference
Most online businesses and services invest in professional and experienced Search Engine Optimization services. The very best search results for keyword terms that are popular usually have advisors and experienced and professional SEO companies within their corner, heading their online advertising effort. By having seasoned and professional SEO’s working for you, your website will outrank your competitors using the do-it-yourself approach of SEO services. It is always critical to stay one step ahead of your competitors and it’s more probable you will do so with the aid of experienced and professional Search Engine Optimization services.
Search Engine Optimization Gets You The Very Best Bang For Your Buck
When you compare search engine optimization with other media marketing efforts including print advertisements, television commercial advertisements, and radio broadcast advertising than search engine optimization gives the top bang for your own buck. The search engine optimization effort is much cheaper and the return on investment is considerably greater for the search engine optimization campaign. Why? It can reach anyone across the world, while the TV commercial advertising is particular for local or nation broadcasting within their network since the search engine optimization effort has a more extensive reach. Second, the search engine optimization campaign is a great deal more targeted and useful to the customer demands, because the customer really initiated the search and was searching for you, while the TV commercial advertising is an interruption to the customers viewing program and the customer is more likely to dismiss the commercial advertising, particularly if it does not entice them.
SEO Services Can Help Raise Company Sales Drastically
Raising company sales have never been simpler. Having an online business while investing in professional and seasoned Search Engine Optimization services will help your organization expand and grow drastically. Like any sensible business decision, as a business proprietor, you’re consistently looking for new ways to monetize, enlarge, and stay ahead of your local and national competition, SEO services for your online business is an ideal option for getting this done.
Professional Search Engine Optimization Can Increase Your Search Position Quicker
Professional search engine optimization services can get your site ranked in a shorter time than trying to do it yourself. Finding the right professional with the ability level you need can be completely rewarding.
If your site is going to be a part of your financial lifeblood then it is reasonable to treat your website as recruit professional search engine optimization services and a business. Good business sense is to outsource or employ others to complete day to day jobs, for example, search engine marketing and search engine optimization, which means you can have more time to focus on running a successful company. Many businesses fail because of the do it yourself model. Doing things yourself is ‘acceptable’ if the task you’re performing is your profession or links straight to your organization service, but attempting to do things yourself because it’s your hobby, interest, or saves you cash could be harmful to your company, as you need to treat your site like a business and just seek professional and experienced support for your company needs.
I highly encourage that any true website owner who is interested in reaching top search results consider professional and experienced Search Engine Optimization services for a complete search engine optimization campaign. As we discussed above it is much cheaper than its other advertisements counterparts and the reward is considerably greater, although SEO services might be a marketing path that is expensive. Search engine optimization is foreign to some and has long been a mystery to several people, but with assistance and the help of SEO services that are professional and seasoned you will readily increase traffic, site sales, and exposure. Should you apply the right search engine optimization firm or adviser, you won’t be disappointed and can almost guarantee you will have a rewarding experience.
WebDesign499, based out of West Palm Beach, FL, can provide your company top notch SEO services. We currently have a ton of page one rankings, with most being in the top three. If you’re looking to work with a reputable Search Engine Optimization firm, WebDesign499 is the #1 premier SEO agency in South FL.
Hiring an Internet Marketing Agency to help your company expand your brand reach and develop better search engine rankings can be an excellent decision you can make in 2017, provided that you make a smart choice and work with a reputable company with proven results. So, what exactly does that mean? For this business working relationship to work properly, both parties must establish trust and confidence right off the bat with one another. Considering that there are millions of choices out there to pick from, here are some super important things to take into account before you go out and hire an Internet Marketing Agency.
1. Define your goals clearly and stick to them.
When it comes to your own company, nobody in this world knows your customer base and what they want better than you do. Before running out and hiring an Internet Marketing Agency to take over your company’s marketing strategy, make sure your business goals are clearly defined and bold.
A lot of people call a West Palm Beach SEO agency or West Palm Beach Web Design firm and tell them that they “want them to make their business better.” Many agencies will pat you on the back when you ask this question and rush to take your business and your hard earned money from you based on this question and offer. This always works out much in favor of the Internet Marketing Agency and much less in favor of your business! Allowing an agency to take over your marketing without clearly defined business goals can lead to a serious money pit and disaster with your newly found marketing efforts.
What exactly is it that you want to accomplish with your marketing? Are you looking to drive leads to your website so that customers call you? Maybe you want to increase your Social Media presence and engage more customers in that fashion? Does your company want to increase overall brand awareness and branch reach, making your company a household name across America?
Whatever you do, before you start hiring Internet Marketing Agencies, please make sure you know what you’re trying to accomplish ahead of time! Any Internet Marketing Agency willing to take your business before hearing EXACTLY what you want to accomplish is probably not the best agency to hire in this case. I am willing to bet they care less about your company and a whole lot more about your retainer! Sticking to this advice will save you a lot of heartache and money in the long-run.
2. Does the agency know how to measure a clear Return on Investment and campaign success?
As a business, you must have a really clear grasp or understanding of your numbers and figures. Your data is paramount when engaging in online marketing! Does your Internet Marketing Agency know, down to the penny, how much it costs your company to generate a new life-long client or customer? This information and data will come into play when measuring a successful or unsuccessful online marketing strategy and campaign.
How much is it costing you to generate a single new client from your traffic sources?
Which traffic sources or campaigns are currently providing the lowest conversion costs?
Do you have landing pages that are converting better than others? A/B Testing?
If you question your online marketing experts, they should be able to answer these questions without a problem of any sort. Get to know the different terms when it comes to measuring campaign success. If an online marketer is bragging to you that a piece of content they published for your company received an enormous amount of impressions but cannot reveal what type of return that translates to overall, it doesn’t matter because it’s not making you money!
Listen, it’s great that your content and your company is reaching so many people across the nation, but if it isn’t converting to dollars, what is the point? I love the saying, “If it doesn’t make dollars, it doesn’t make sense.”
3. Scared money doesn’t make money.
What you spend and put into your online marketing, you will get out of it. Hiring a “cheap” Internet Marketing Agency is not a good plan. Online marketing is expensive because it requires a certain skillset that is not taught to many. The tricks of the trade picked up along the way in SEO and Internet Marketing come from tried and tested methods and strategies that require a lot of time, a lot of manpower and a whole lot of frustration while learning the hard way!
People, please work with an agency that is focused on your ROI. Forget all the fancy talk about “rankings” and “dominating Google” and all of the other ridiculousness that is floating around out there. What matters is how much money is being put back into the business based on the investment. If you’re spending $3,000/month with an Internet Marketing Agency and only making $3,000/month on new clients, what is the point? Seriously?
Just like we do here at WebDesign499, look for an agency that is upfront and honest with you. Brutally honest to be perfectly clear. A transparent and open-book Internet Marketing Agency is always better than working with one that is not.
We understand that start-up businesses and new companies can not always afford the services of WebDesign499. If a company that is new comes to us with a small budget, we will discuss its goals and come up with the best possible plan of attack for the budget it is working with. If we honestly don’t believe your company will “mesh” or work well with us, we honestly tell you so.
Please understand that your monthly spending ability will directly affect and impact your campaign(s). Be very very scared of an Internet Marketing Agency that promises the world and the first position on the search engines for $300/month. Consumer attention and search engine rankings is a very valuable commodity now. Long gone are the days of the phone books and yellow pages. Consumer attention is constantly increasing in cost and competitiveness.
4. Plan on working with the agency for a long time.
Listen up people! Your sales and revenues are not going to shoot through the roof overnight. They aren’t going to explode and money starts overflowing from your business pockets. If an agency is claiming that they are going to rank you overnight or in less than 30 days, they are lying to you! Please hire and work with an Internet Marketing Agency that is willing to be honest with you about the timeframe it requires to climb the search rankings and expose your business. The agency should be completely open and upfront about what to expect when starting an online marketing strategy for your business.
Keep this in mind. You are hiring a company to handle your online growth and exposure because that is what they do for a living! That is what they are experts at! A good agency won’t simply tell you what you want to hear! There are a lot of places out there that will play ear candy with you and tell you this or that to make you sign the dotted line and give them your business. Make sure you trust this agency and are 100% comfortable working with them on a month-to-month basis. This will definitely be a long-term relationship and not an overnight success story. If you’re looking to hire an agency for a couple of months and then kick them to the curb, this industry is probably not for you! WebDesign499 will pass on a client like this every single time! 90% of our clients have been with us for over 1 year already and we are proud of that statistic!
If you can trust that your agency has your best interests in mind, then you found a winning Internet Marketing Agency.
WebDesign499 is a passionate and professional Wellington, FL based web design company and full-service SEO agency specializing in website design, web development and Search Engine Optimization (SEO) services. We start all web design and web development projects by targeting the end results and the expectations that our clients anticipate regarding work we perform on their behalf, which is more business and traffic equaling more revenue.
We are a full service digital and creative design agency in West Palm Beach, FL.