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Writing Web Content That Gets And Retains Attention

It takes only a split-second for a website visitor to decide if he or she wants to continue on with your page or click elsewhere. Internet readers are an unpredictable and finicky lot. How your website looks may be the reason why a visitor comes in the first place, but if your page does not page enough meat it’s not likely he or she will stay.

Your website’s design is driven by its colors, font styles and overall layout. But that’s just scratching the surface. It is the site’s actual content, in terms of words and relevant images that will have a lasting effect on your reader. Poor copy can make or break your site. This is why it’s not enough to focus your energy into the aesthetics alone. You will need the type of writing that hooks readers and keeps them coming back for more.

Simple Rules

Grammar and spelling are very important to establishing your website’s credibility. By producing clean and flawless copy, you gain ground as a site that’s worth somebody’s time online. Taking into consideration your reader’s ultra-short attention span, you writing also has to be concise and direct to the point. Nobody wants to read meandering text.

Give your readers lots of white space. It can be off-putting for an online reader to see huge chunks of text in a page. Break paragraphs after every two to five sentences to let eyes rest. Use sub-headings and bold fonts to help them transition from one idea to another. These dividers also help readers quickly scan your page for relevance before actually diving in and reading the entire thing.

How To Write Web Copy That Matters

Writing that gets attention does not happen by accident. To produce consistent quality results, you will need structure.

  1. Decide where you want your article to go.

This is your overall plan. Before writing anything, first identify what your goal is and how to you intend to get there. Is your article answering a specific question? It is addressing a problem? Is it sharing important information?

Write down all your ideas first and choose the key points that you will be focusing on. If you’re working with a team, this is the phase where you brainstorm. Decide what main ideas it will dicuss, who the primary audience will be and the general flow. This is also the part where you make a decision on how you want your website to look, so you can also map out an appropriate length and writing style that meets the design criteria.

  1. Make an outline.

An outline can be in bullet form or structured in a way that presents the introduction, main body and conclusion. Often, writers forego writing an outline and think they can just wing it as they go. This is where many go wrong. Having a solid guide from the start will ensure that you stay on point and don’t go off topic.

  1. Write your draft.

This part will be the first time you will be stringing words together to bring your ideas to life. If you have previously made a working outline, then this part should come easy. If you are working with a team, it will be smart to just assign one person to take care of bringing all content in one place. In addition to the usual formatting tasks, he or she can also lend fresh eyes to the piece and make sure that nothing from the outline is missed.

  1. Revision is key.

Don’t expect your first draft to be perfect. Part of writing quality content is acknowledging that your work will undergo two or more revisions. Even award-winning writers are not spared from having to revise their work several times before the final product is published.

These include proofreading for spelling and formatting errors and copyediting for grammar and flow problems. One trick that many professional writers recommend is reading the text out loud to yourself. This method often lets you spot the errors or off-sounding phrases from your article because you can “hear” how things flow. Another is to set it aside, give yourself a break and just come back to it later with a fresh pair of eyes. Better yet, get an editor.

Of course, you cannot discount sheer talent and a flair for words as a major element to writing killer web copy. Still, it really does not take a genius to build content that gets attention. This is where a clear and systematic strategy comes in.

 

How To Subconsciously Turn Your Audience Around With Your Website’s Design

Getting your audience to want to continue browsing your website is a huge challenge for the designer and the developer. How your pages look and the overall experience of navigating through the pages is a big deal. This is because online readers behave differently from the traditional reader. Literally, it takes only a split-second for someone on the Internet to decide if your website is worth his or her time. Otherwise, that mouse will hover towards X.

The moment people arrive at your website, their subconscious instantly evaluates the environment and sends the signal to leave or stay. While factors like content, layout and usability matter, it is the element of intrigue that will reel them in and want to learn more. People’s online decisions are driven by everything from the actual content of the site to its visual aesthetics. Your goal is to make your audience feel welcome and invited the second they encounter your page, so that they will want to continue with the experience.

Create website designs that make an impact.

When it comes to your site’s visual appeal, the objective is to make your audience feel intrigued and comfortable at the same time. The colors, the way the photos are positioned and font styles and sizes matter. Because it’s your reader’s first time to navigate your site, you need to make it easy for him or her to move around. Make categories easily visible and keep your pages as clean and concise as possible.

Cluttered pages can spell the death of your site. If there are too many things going around, your audience will feel bombarded with text and photos and that can be very exhausting. Keep things simple and easy to understand. Label categories and directionals as clearly as possible. You can get creative with your labels and headings, but make sure that your reader will still know what it is about at first look.

Words are powerful. 

Your actual content is also a major factor that affects the subconscious. What people read is what will appeal to their emotions and your goal is to build a positive experience. Make your audience feel good about being in your website. Understand why they are coming to your site in the first place and present what you have to offer. Knowing this allows you to meet your audience halfway. Ensure that your audience arrives happy and leaves happy.

You might have a flair for words, but if your audience cannot understand what you are talking about, then you have failed. Use an informal tone and employ simple words that anybody can easily relate to. Write content that makes them feel like they are talking to a friend, instead of just a page on a machine.

Keep things simple.

Even seemingly minor design issues like alignment and white space matter to your audience’s subsconscious decision to continue reading your website. If all elements are properly aligned, your reader will have a positive experience clicking through the pages. Make things easy to find and easy on the eyes. Keep introductions short, subheadings concise and text readable.

Of course, ensure that your site’s performance also follows through on the goal of giving a positive experience. Pages have to work on not lead to dead ends. They also have to load properly and quickly. Remember, people experience your website in different manners. Some do it via a desktop, some via a laptop and others through a smartphone. Take all these platforms into consideration when designing your website.

The subsconscious is a powerful and quiet decision maker. And you need it’s attention and interest for your website to get the clicks and returns it needs. Website design is a technical process, but it’s not really rocket science. The basic issue really is to understand what your audience’s needs. When you have made a connection with your reader, even subsconsciously, it becomes more likely for him or her to be involved and engaged.

 

How Designers Can Reach Out To Developers (So That Everyone’s Happy)

So you’ve got a really wild website design idea that you think would look awesome online. You draft your desired look and where you want things to go on Sketch or Photoshop and present it excitedly to the person who will be responsible for making it happen. However, the moment he or she sees it, you are told it’s not doable. Then the arguments begin.

How do a designer and developer meet halfway? As a designer at WebDesign499, you have to understand that the success of a website is a two-pronged deal. It’s not just about you. No matter how magnificent your design might be, if you don’t work hand-in-hand with its developer, you might not even see a decent looking output at all.

Designers and developers should be closely involved in the project from the very start. The former will be responsible for the likes of imagery, color, typeface, while the latter will give advice on function, maneuverability and overall performance. These all sound technical but, really, the true trick to working harmoniously is attitude.

Involve Each Other From Ground Zero

Developers and designers often work in a bubble. Most don’t even get to meet each other until the first draft is about to be presented. That’s where the conflict begins. The way to work around potential misunderstandings is to get involved from the very beginning. Discuss how you both want to see the project through, share your ideas and agree on what works (and what doesn’t). Both parties should understand what the other does so they can set realistic goals and expectations.

Label Your Files Properly

Designers often just dump a horde of unnamed files in a folder and expect the developer to figure it all out. That’s not the way to go and will only result in an upset client because of the delays. When you turn over your files to the developer, make sure everything is properly labeled. Organize your files properly, name folders accordingly and group similar elements in one place. This way, your developer will not get lost anywhere and there will be fewer calls bearing “I can’t find X anywhere.”

Consider The Environment

Mobile apps have different designs from websites and, as the designer, you should be well aware of the likes of margins, padding, screen size, canvas size and more. This way, you can come up with a draft that the developer will be able to use for the beta version.

Before you start designing, discuss with the developer first what you intend to do. No matter how stellar your work will look on Photoshop, it won’t be any use if actual production falls short of expectations just because you failed to communicate. Ask questions.

Be Friendly

Make the effort to reach out and be friends with your developer. This is the best way to ensure that your project goes smoothly and all expectations are met. Communication will also ensure that deadlines are met and the client is happy with the end result. You don’t have to be best buddies. You only need to foster a positive working relationship that enables each other to speak up and make recommendations. In the end, both of your happy, the project is executed with minor (or without) hitches and your client is pleased.

Port Charlotte Digital Marketing Agency

Digital Marketing Agency Port Charlotte, FLLet’s start off by explaining what a Port Charlotte Digital Marketing Agency is and what they can do for your company in today’s modern business atmosphere. A Port Charlotte Digital Marketing Agency offers a mix of all things digital such as Web Development/Web Design, E-Commerce Consulting, Search Engine Optimization, Search Engine Marketing, and Internet Advertising just to name a few. A reputable Port Charlotte Digital Marketing Company will deliver multiple internet based solutions for your company. We are living in a digital world and for those of you who are behind the times, let me give you the latest numbers: 70% of all business transactions are done digitally! Now that we have given you a short definition of what a Port Charlotte Digital Marketing Agency is, let me tell you why, as a business owner, it is in your best interest to hire a local South Florida digital marketing company. For those of you out there who think that you can do this on your own and can save a few dollars in the process – you can’t – and you won’t, plain and simple. This article will also explain why you want to leave your company’s digital future in the hands of professionals such as our team here at WebDesign499.

Digital Marketing Port Charlotte: Reasons To Hire WebDesign499

 

  • They Are Experts. You Are Not – This is pretty much self-explanatory, but for those of you that need a further explanation, we will give it to you. Say you break your arm. Who are you going to have fix your newly broken arm? I would hope you would go to an orthopedic doctor since they specialize in this kind of injury. The same goes when you have real, present digital needs for your South Florida company. If you own and operate a business here in Sarasota County, FL like WebDesign499, find someone in the Port Charlotte, FL area who specializes in that field. Along with that, you wouldn’t try and fix your own arm, so don’t try and mess with your company’s Port Charlotte Digital Marketing yourself. It was found that 90% of companies lack the digital skills themselves to compete in areas like social media, mobile automation, web design & development, Port Charlotte Search Engine Optimization and other technical digital skillsets and techniques. Furthermore, you can actually do damage to your South Florida company’s online presence if you do not know what you’re doing! Getting a Google penalty and dropping off the face of the web is becoming more and more common with the latest Google algorithm updates (Penguin, Panda, and the latest in March 2017, the Google Fred update).
  • They Have More Time – A local Port Charlotte Digital Marketing Agency will always be able to commit more time to your digital needs than you will because this is their job. They aren’t running a florist company by day and trying to learn the ins and outs of digital marketing, web design & development and search engine optimization by night. This is their only job and they do it full time and do it well, bearing in mind you’re working with a reputable South Florida digital marketing company.
  • They Can Grow Your Business In Your Community – Because the Digital Marketing Company, such as WebDesign499, is local, they are aware of what businesses you are competing with and what type of market your business resides in. Knowing the area is a big plus when doing Port Charlotte Internet Marketing, so it makes a lot of sense to hire an Internet Marketing Firm familiar with what is going on around your business community and area all-around.
  • Face To Face – We here at WebDesign499 in North Port, FL think you can tell a lot about a person by the way they carry themselves! With that being said, being able to meet the person who is going to be in charge of your company’s digital future is very comforting. If you think about the fact that most businesses will not survive without a beautifully designed, well-functioning website and up-to-date, present online marketing strategies, it makes choosing the person who will represent that part of your Port Charlotte company pretty important.
  • Checking ReferencesDo not ever hire someone without checking their references! It is asking for trouble. When working with a local Port Charlotte Internet Marketing Company, Port Charlotte Florida Digital Marketingit is easier to check references because most likely some of them will be companies you are familiar with, have heard of or seen in the community. Another thing we think is just as important as references when dealing with a Port Charlotte Digital Marketing Firm is checking their own online presence. Take a look at their website. If it doesn’t blow you away and looks like your 4-year-old put it together, chances are you don’t want to work with them. We also recommend checking their current rankings on Search Engine sites (Google, Yahoo, Bing) – if they cannot rank their own company, they cannot and will not rank yours. Please understand this fact if you get one thing out of this entire article! If the local Port Charlotte Marketing Agency is not ranked above their competitors, why would you think they can rank your company above your competitors? It all comes down to the fact that if a company does not take care of their own South Florida business, they will certainly not take care of yours.
  • Save Money – This will get most people’s attention. We have heard too many times, people complain about spending money on something that they could learn to do themselves, but this is one of those areas it just doesn’t hold true for a couple of reasons. The first is that there are tools that are used when handling the digital aspect of your company and those tools cost money (they aren’t cheap). A digital marketing firm has already purchased these tools and they know how to use them with abundance. The best tools for all your digital needs could cost several thousand dollars a year for membership and then you would have to pay for tutorials on how to even begin to use them. Another thing that will save you money is hiring a local Port Charlotte Digital Marketing Agency since they are local and they are already familiar with what steps need to be taken to promote you in your area. This means they will not have to put so much research into the area and community, saving valuable time and money in the first phase of Internet Marketing campaigns (research phase).
  • Always Changing – Search Engines are notorious for always changing the game as soon as you figure out the rules. You and I would never be able to keep up with all the changes that are made for developing an online presence. Let your local Port Charlotte Digital Marketing firm keep up with the ever-changing world of online search engines and marketing on those same platforms.

Always Work With A Local Port Charlotte Digital Marketing Agency

We could go on and on about the benefits of hiring a local Digital Marketing Port Charlotte Agency, but Port Charlotte Digital Marketing Done Rightwe think we hit the most important things right here in this article. If you love your business and want it to succeed, then one of the most important things to remember is to know when doing things yourself is not in the best interest of your Charlotte County Company.

WebDesign499 provides industry leading Web Design, Web Development, SEO and Internet Marketing services right here locally in South Florida as well as nationally across the USA. With over 500 websites in our online portfolio and a current recurring client base that exceeds 50 clients each month, we provide solutions and provide them in a way most American businesses can afford. No matter your goal, be it short term or long term, our team here at WebDesign499 is ready to provide top notch digital marketing services! Drop us a line using our contact form or call us directly at (561) 506-0398 for your 100% free phone consultation and recommendation. WebDesign499 – affordable solutions with a fast turn-around time.