There is a lot of talk about how duplicate content can hurt your business and cause Google to drive your site to the farthest back of the list, but we’re here to tell you that’s it’s all just one big fat myth. Truth be told, there really is no such thing as duplicate content or duplicate content penalties. If you understand how Google really works, it being a highly intelligent machine and all, you will know that the term is just a doomsday scenario created by those with not enough knowledge.
They’re all over the Internet — articles and so-called technical audits of how Google treats duplicate content saying that it’s the reason why your site is not getting the attention you want. They’re wrong. Case in point, the Google Webmaster blog resolved this issue way back in 2008: “There’s no such things as a ‘duplicate content penalty.’ At least, not in the way most people mean they say that. You can help your fellow webmasters by not perpetuating the myth of duplicate content penalties!”
Why People Think Duplicate Content Penalties Exists
It’s easy to belief that Google penalizes websites that contain duplicate content by positioning them on page 3 and onwards of search results (where people don’t really bother anymore to browse). However, the way Google works is that it simply filters similar content and chooses one that best represents the typed-in search parameters.
You can test this out yourself by adding &filter+0 to the end of the URL to remove the filtering feature. If you type in “Miami SEO meetup,” you’ll likely see the same page twice. And when you really think about it, the term “duplicate content” is really vague, especially since about 30 percent of the Internet is composed of this.
How Google Reacts To Duplicate Content
All that said, it boils down to presentation. What can you do to make Google see that it should choose you over the other sites that basically say the same thing? That’s the challenge. Don’t just rattle off “duplicate content penalty” because your SEO specialist was just too busy to understand how things work.
Google works by looking for a diverse way to present results based on your given parameters. Hence, it will choose to consolidate articles with similar content and show only one version. There are specific algorithms that place different versions of the same thing into a cluster, from where the “best” is selected to be displayed.
Clearly, it is the system’s design to not present you with exactly the same search results because where’s the fun in that, right? If your page did not get chosen to be on the main display, that doesn’t mean you were penalized. That simply means your version didn’t stick with Google enough to make it notice you. Now, the question is: how do you make Google choose you? That’s another discussion altogether.
The first and perhaps most important thing about achieving SEO success is making the client understand why it is necessary and how Google navigates around it. If a client hires a specialist, you can bet that expectations will be high. However, if the customer knows and appreciates the process of SEO building and keyword targeting, he or she will be more realistic with outcomes and will know that it does not happen overnight.
Landing the first page on Google searches is not just about using the right keywords. There is a careful analytic process that precedes keyword assignment and placement to make a website stand out from the Internet “crowd.”
As digital marketers, it is our job, no DUTY, to make clients understand why our expertise and services matter. We’ve seen too many so-called agency hoppers who go from one professional to another because they don’t really understand why things are done a certain way. With a bit of explaining, clients’ expectations will be more aligned with what you can actually deliver — and that’s when they stop “hunting” and stay.
Remember that most clients are not tech-savvy. All they really know is when they type something into the Google search box, results come out. They also know that what they want is to land the first page. They don’t really bother with the hows and whys, don’t know anything about Google keywords, search engine optimization and similar concepts. This why some form of client education is in order.
Expect Problems When Results Are Not Aligned With Expectations
A client who wants his auto dealership on the front page, for instance, will not care if his company lands page one via SEO or PPC. He probably won’t even bother to find out the difference between the two. SEO is a result of organic effort, while PPC is simply a paid ad. However, all your client will see is whether his company is there or not.
By explaining to your client what SEO does from the very beginning, you can manage expectations. If he or she just wants to be visible right here-right now, then suggest PPC (which might not be in your menu of services). But if you can explain the long-term benefits of a solid SEO program, such as a steady increase in organic traffic by using the right keywords, then your client will not have a fit when he sees a sponsored post by his competitor.
A Little Knowledge Moves Mountains
Do not be that haughty company that scoffs at clients for not knowing what SEO can do. If they don’t know how Google works, explain in the simplest terms so they can better appreciate what you are doing and how they can benefit over the long-term. Remember, the average person is not as obsessive over Google keywords as we are — and that’s because this is what we do for a living.
It takes time, effort and patience to educate your client about SEO keywords, but it’s an investment that’s worth getting into, especially if you want clients that stay for the long haul. By engaging your client into your process, you establish a more connected relationship and, in the end, both you and the customer is happy.
No matter how good your press release has been written, if it does not get any mileage online, nobody will know about your product or service. Reputation management experts note that it’s not enough that you have a perfectly written promotional piece. You have to get people to talk about you. This is where fostering a relationship with reporters and industry influencers comes in.
Decide What You Want To Happen And Focus
Reporters get dozens of letters and emails every day from friends and strangers pitching stories and hoping to get their products or businesses featured. Because of this flood of messages, chances are, the reporter will have only a split second to decide if he or she wants to give your message attention or not. What do you do to stand out? Find out what they are interested in and anchor from there.
Do not spam writers and editors. In addition to being annoying, it will not help your brand at all and will only further flood his or her inbox. To get noticed, find out first what the writer or publication’s demographics and target readers are. That’s what you build on.
For example, if you are selling an orange juice, don’t pitch to a writer who’s only interested in apple juice. If you must, relate the benefits of orange juice alongside apple juice so the media person will have something to write about. Of course, this is an oversimplification — but surely you get the idea. Pitching to somebody who will find no value in your product or service is a waste of time.
Don’t Spread Yourself Too Thinly
Sending out your press release to every possible news agency, writer and editor available is no way to effectively promote your business. This is lazy and sloppy work. Worse, it can brand you as a jack of all trades but master of none. Create a niche. Find out which publications have some relation to your product. Research which writers are likely to give you the time of day. Know their beats and areas of expertise. That’s how you create a positive reputation.
Once you have identified your target reports and outlets, get personal. Sending out generic press releases sends off the message that you really don’t know who you’re talking to. This will likely result in a disinterested (or worse, offended) receiver. Due to the number of pitches they receive on a daily basis, these people can identify a generic press release from the first sentence. So be sure to find out something on your target reader, so you can create an effective hook.
Be Knowledgeable About Industry Trends
The movement of articles is faster online than on print. This is because editors can easily switch out a story with another depending on the attention it is getting and the content it carries. If your press release gets trumped by a big story, you can expect your online presence to get relegated to the back pages, if not removed.
That said, your press release should be packaged in a way to is relevant to what is currently trending. By coming out with fresh content and timing its release properly, you can enjoy placement success. Another strategy would be to hold off on having your content released until the current trending topic has started to subside. This way, when the editor isn’t too overwhelmed, he or she can lend your press release his or her attention. In short, don’t swim in a school. Find a way where you can swim above and get light.
Make Your PR Easy To Digest And Share
When it comes to effective reputation management, the challenge is to not get drowned in the mass of similar news. In addition to being relevant and timely, you should also make your press release easy to share. Give it a viral element. Make it entertaining. Inject something that people will want to engage in. Otherwise, your press release will just stay where it is — in their inbox — and not move at all.
Building a positive and solid reputation for your business is relatively easy when you’re just starting out. However, in these social media driven times, one small mistake could also spell its end. With so many people having access to the Internet, bringing a business up or making it fail can happen in just seconds. This is why you should be wary about what’s posted about you online.
Take the case of taxidermist Marissa Hernandez. When she was just starting out from her New York home, she established name that made her service provide of choice by many locals. At 20 years old, she was already managing a small business and created a solid source of income.
However, years later, she suddenly noticed a drop in sales. She typed her name into Google search and discovered that a report had been filed on a website called Ripoff Report complaining about her work. The said report even went as far as saying that she had been accepting orders that involved illegal animals.
Worried about her business, claiming that none of those allegations were true, she discovered that the Ripoff Report complaint was not filed by a customer, but actually a competitor. While she was eventually able to convince the competitor to have the complaint removed, things don’t really work that way with the site. Hernandez then decided to reach out to the website directly and was rejected. Follow-up calls and emails were ignored and the report remained online. At that point, Hernandez started contemplating whether she should just shut down because she was getting zero orders.
The Ripoff Report Effect
Ripoff Report is a popular website where people can anonymously posted complaints about a certain person or business. While there’s nothing wrong with posting reviews, the fact that users can file anonymously creates a huge problem. You can’t really verify if the claims are true or not.
When the site was first established in 1999, it was a go-to place for reviews. However, because of its questionable process, it has turned into an often-unreliable source of untrue (and sometimes damaging) reports. Worse, once you are mentioned on the site, you have to go through hell and high water to get your information corrected — if at all. At present, Ripoff Report remains high up in Google search results, despite its reputation. Thus, a single mention spells a major problem.
What To Do When You’re Mentioned
However, there is something you can do to recover. Do not close down and give up just yet. You can employ reputation management strategies or get in touch with professional reputation management firms to help push the bad stuff to the back and bring only the good to the front. This involves a technical process.
Once you or your business appears on Ripoff Report, the first thing to do is to not engage. When you leave a comment or post, you only refresh the page and keep it active and relevant. Your goal is to make the page about you extinct by ignoring it. Remember, Google’s algorithm notices which sites are active and which are dormant. Do not give your detractors the time of day by responding to the negative press.
Acknowledge The Problem
When somebody complains about you, it’s most likely because there IS something about your product or service that he or she does not like. Even when you think your business is stellar, you cannot please everybody. The best way to deal with this is to contact the posted directly and try to make amends.
By creating a positive relationship with someone who used to complain about you, you build a fresh start. You might even convert this disgruntled customer into an advocate, so he or she will start writing good things about you. Reaching out to your client will not erase the Ripoff Report complaint, but it will open channels for people to say something positive instead. Also take it as an opportunity to make improvements to your service.
Hire A Pro
There are online reputation management services whose focus is to change what appears on Google’s search results, so all the negative stuff is pushed to the 5th page and so on. When somebody types your name or business’s name on Google search, the general response would be to check out only the first or second page (sometimes third).
You can employ SEO practices to make sure your first few pages go in your favor, but this can be tricky. The smartest bet is to get in touch with the pros. After all, you need a fast fix to your problem or else you will continue to shed clients. By promoting only positive content about you online via reputation management strategies, you minimize the appearance of bad press and make the good stuff rank in their place.
In this age of the Internet, it is no suprise when someone tries to Google your name to find out more about you. Whether it’s a potential employer, a former colleague, a professor, a new friend, a long-lost family member or anybody curious, it matters that what comes up sways in your favor. That said, understanding how to monitor your results and making sure only the good stuff comes up is key. This is what online reputation management is all about.
How do you know if the results are good or bad? How do you make them favorable to you? For this discussion, let’s use the name of Ellevest CEO Sallie Krawcheck to get examples of what bad, good and excellent search results might look like.
The Whys and Hows of Searching On Google
Google’s search function is designed to give the users the best possible results that answer a certain question. The service makes use of artificial intelligence, using keywords, algorithms and the context behind the words that are typed in to come with a list of information that can help the reader. This is done in a way that is easily understood.
For Sallie Krawcheck, typing her name in would likely turn up some professional images, biographical and career information, social media accounts and recent news about her. However, it’s not always the good stuff that comes up. Some CEOs see news about recent controversies they’ve been embroiled in, whether professionally or personally, and this instantly paints an ugly picture.
If somebody is typing your name on Google search, that could mean that person knows little to nothing about you. When the page results in a mix of facts and unsavory news (worse, photos), that could brand you for life. If that person happens to be someone who wants to do business with you, then seeing negative news will have that person heading for the door.
Investing In Your Search Results
When Google’s robots decide that it’s your bad past issues that deserve the front page, it’s time to take matters into your own hands. This is where reputation management comes in.
Now, let’s go back to Sallie Krawcheck as an example. When you type in “Ellevest CEO” on the search engine, only favorable and factual results about Krawcheck will apear. While your search words did not form a complete sentence, Google’s smart algorithm figured out what you were trying to look for, so it gave you exactly what you need.
Now, notice on the upper right part of the first page there’s a box where perhaps the most important information about Krawcheck appears. This is usually the Wikipedia page. By clicking on the arrows on that area, Google takes you to other related pages that may be of help in your search for knowledge.
On the other hand, when you type in “Sallie Krawcheck” on the search bar, something else comes up. Sure, some of it still says she’s CEO of Ellevate, but it also shows off her Twitter account, company profile and professional bio and other features or mentions of her online. The results range from professional to personal.
Lucky for her, the results are good. If they hadn’t, then she would have to employ SEO and reputation management techniques to ensure that the questionable stuff are relegated to the far back and only the good ones are on the first and second pages. When it comes to your reputation online, search results can be a challenge because it reads everything that’s been said about you on the Internet, even the embarrassing ones.
Past is past, but not on the Internet. Fortunately, we have online reputation management strategies we can employ to make sure the bad stays buried in the back. Beyond pushing the good stuff to the fore, this effort requires a technicality that is best handled by the pros. With the experts on your case, you can rest assured that when somebody Googles your name, you don’t cower in embarrassment. Investing in a professional reputation management service is your answer to achieving this level of confidence online.
It takes only a split-second for a website visitor to decide if he or she wants to continue on with your page or click elsewhere. Internet readers are an unpredictable and finicky lot. How your website looks may be the reason why a visitor comes in the first place, but if your page does not page enough meat it’s not likely he or she will stay.
Your website’s design is driven by its colors, font styles and overall layout. But that’s just scratching the surface. It is the site’s actual content, in terms of words and relevant images that will have a lasting effect on your reader. Poor copy can make or break your site. This is why it’s not enough to focus your energy into the aesthetics alone. You will need the type of writing that hooks readers and keeps them coming back for more.
Grammar and spelling are very important to establishing your website’s credibility. By producing clean and flawless copy, you gain ground as a site that’s worth somebody’s time online. Taking into consideration your reader’s ultra-short attention span, you writing also has to be concise and direct to the point. Nobody wants to read meandering text.
Give your readers lots of white space. It can be off-putting for an online reader to see huge chunks of text in a page. Break paragraphs after every two to five sentences to let eyes rest. Use sub-headings and bold fonts to help them transition from one idea to another. These dividers also help readers quickly scan your page for relevance before actually diving in and reading the entire thing.
How To Write Web Copy That Matters
Writing that gets attention does not happen by accident. To produce consistent quality results, you will need structure.
Decide where you want your article to go.
This is your overall plan. Before writing anything, first identify what your goal is and how to you intend to get there. Is your article answering a specific question? It is addressing a problem? Is it sharing important information?
Write down all your ideas first and choose the key points that you will be focusing on. If you’re working with a team, this is the phase where you brainstorm. Decide what main ideas it will dicuss, who the primary audience will be and the general flow. This is also the part where you make a decision on how you want your website to look, so you can also map out an appropriate length and writing style that meets the design criteria.
Make an outline.
An outline can be in bullet form or structured in a way that presents the introduction, main body and conclusion. Often, writers forego writing an outline and think they can just wing it as they go. This is where many go wrong. Having a solid guide from the start will ensure that you stay on point and don’t go off topic.
Write your draft.
This part will be the first time you will be stringing words together to bring your ideas to life. If you have previously made a working outline, then this part should come easy. If you are working with a team, it will be smart to just assign one person to take care of bringing all content in one place. In addition to the usual formatting tasks, he or she can also lend fresh eyes to the piece and make sure that nothing from the outline is missed.
Revision is key.
Don’t expect your first draft to be perfect. Part of writing quality content is acknowledging that your work will undergo two or more revisions. Even award-winning writers are not spared from having to revise their work several times before the final product is published.
These include proofreading for spelling and formatting errors and copyediting for grammar and flow problems. One trick that many professional writers recommend is reading the text out loud to yourself. This method often lets you spot the errors or off-sounding phrases from your article because you can “hear” how things flow. Another is to set it aside, give yourself a break and just come back to it later with a fresh pair of eyes. Better yet, get an editor.
Of course, you cannot discount sheer talent and a flair for words as a major element to writing killer web copy. Still, it really does not take a genius to build content that gets attention. This is where a clear and systematic strategy comes in.
Getting your audience to want to continue browsing your website is a huge challenge for the designer and the developer. How your pages look and the overall experience of navigating through the pages is a big deal. This is because online readers behave differently from the traditional reader. Literally, it takes only a split-second for someone on the Internet to decide if your website is worth his or her time. Otherwise, that mouse will hover towards X.
The moment people arrive at your website, their subconscious instantly evaluates the environment and sends the signal to leave or stay. While factors like content, layout and usability matter, it is the element of intrigue that will reel them in and want to learn more. People’s online decisions are driven by everything from the actual content of the site to its visual aesthetics. Your goal is to make your audience feel welcome and invited the second they encounter your page, so that they will want to continue with the experience.
Create website designs that make an impact.
When it comes to your site’s visual appeal, the objective is to make your audience feel intrigued and comfortable at the same time. The colors, the way the photos are positioned and font styles and sizes matter. Because it’s your reader’s first time to navigate your site, you need to make it easy for him or her to move around. Make categories easily visible and keep your pages as clean and concise as possible.
Cluttered pages can spell the death of your site. If there are too many things going around, your audience will feel bombarded with text and photos and that can be very exhausting. Keep things simple and easy to understand. Label categories and directionals as clearly as possible. You can get creative with your labels and headings, but make sure that your reader will still know what it is about at first look.
Words are powerful.
Your actual content is also a major factor that affects the subconscious. What people read is what will appeal to their emotions and your goal is to build a positive experience. Make your audience feel good about being in your website. Understand why they are coming to your site in the first place and present what you have to offer. Knowing this allows you to meet your audience halfway. Ensure that your audience arrives happy and leaves happy.
You might have a flair for words, but if your audience cannot understand what you are talking about, then you have failed. Use an informal tone and employ simple words that anybody can easily relate to. Write content that makes them feel like they are talking to a friend, instead of just a page on a machine.
Keep things simple.
Even seemingly minor design issues like alignment and white space matter to your audience’s subsconscious decision to continue reading your website. If all elements are properly aligned, your reader will have a positive experience clicking through the pages. Make things easy to find and easy on the eyes. Keep introductions short, subheadings concise and text readable.
Of course, ensure that your site’s performance also follows through on the goal of giving a positive experience. Pages have to work on not lead to dead ends. They also have to load properly and quickly. Remember, people experience your website in different manners. Some do it via a desktop, some via a laptop and others through a smartphone. Take all these platforms into consideration when designing your website.
The subsconscious is a powerful and quiet decision maker. And you need it’s attention and interest for your website to get the clicks and returns it needs. Website design is a technical process, but it’s not really rocket science. The basic issue really is to understand what your audience’s needs. When you have made a connection with your reader, even subsconsciously, it becomes more likely for him or her to be involved and engaged.
So you’ve got a really wild website design idea that you think would look awesome online. You draft your desired look and where you want things to go on Sketch or Photoshop and present it excitedly to the person who will be responsible for making it happen. However, the moment he or she sees it, you are told it’s not doable. Then the arguments begin.
How do a designer and developer meet halfway? As a designer at WebDesign499, you have to understand that the success of a website is a two-pronged deal. It’s not just about you. No matter how magnificent your design might be, if you don’t work hand-in-hand with its developer, you might not even see a decent looking output at all.
Designers and developers should be closely involved in the project from the very start. The former will be responsible for the likes of imagery, color, typeface, while the latter will give advice on function, maneuverability and overall performance. These all sound technical but, really, the true trick to working harmoniously is attitude.
Involve Each Other From Ground Zero
Developers and designers often work in a bubble. Most don’t even get to meet each other until the first draft is about to be presented. That’s where the conflict begins. The way to work around potential misunderstandings is to get involved from the very beginning. Discuss how you both want to see the project through, share your ideas and agree on what works (and what doesn’t). Both parties should understand what the other does so they can set realistic goals and expectations.
Label Your Files Properly
Designers often just dump a horde of unnamed files in a folder and expect the developer to figure it all out. That’s not the way to go and will only result in an upset client because of the delays. When you turn over your files to the developer, make sure everything is properly labeled. Organize your files properly, name folders accordingly and group similar elements in one place. This way, your developer will not get lost anywhere and there will be fewer calls bearing “I can’t find X anywhere.”
Consider The Environment
Mobile apps have different designs from websites and, as the designer, you should be well aware of the likes of margins, padding, screen size, canvas size and more. This way, you can come up with a draft that the developer will be able to use for the beta version.
Before you start designing, discuss with the developer first what you intend to do. No matter how stellar your work will look on Photoshop, it won’t be any use if actual production falls short of expectations just because you failed to communicate. Ask questions.
Make the effort to reach out and be friends with your developer. This is the best way to ensure that your project goes smoothly and all expectations are met. Communication will also ensure that deadlines are met and the client is happy with the end result. You don’t have to be best buddies. You only need to foster a positive working relationship that enables each other to speak up and make recommendations. In the end, both of your happy, the project is executed with minor (or without) hitches and your client is pleased.
You can have a stellar-looking website that will attract readers on first click, but if you have poor content, there is a slim chance that they will stay long enough for you to pick up on relevant hits. This is why investing in quality content is a must for anybody who wants to make it big in the online world. Design, colors and graphics will get people turning their virtual heads towards your direction, but your words are what will have them continue exploring. What does it really take to build quality content?
Writing 101 Many website owners and marketers take content for granted, thinking that as long as you post something mildly relevant to your theme, you’re good to go. Wrong. Writing is a skill that takes years of practice to master. You might have that powerful idea that’s a cut above the rest, but if your actual execution in words is bad, then everything goes to waste. Grammar, spelling and flow of ideas are key. 5-Step Plan To Writing Powerful Content Writing that gets and holds attention is what you’re after if you want people to keep talking about your site long after they’ve left. It’s not all about presenting an idea and producing error-free work with a flourish. You have to make your site unforgettable so they keep coming back. That said, we have whittled down the steps to building quality text that even novices can follow.
1. Start With A Plan What is the goal of your website? What do you want to achieve with the article you are writing? We at WebDesign499 recommend that you answer a specific question in your article. This way, you narrow down your ideas and prevent yourself from going off-topic. Starting off knowing that you need to address something will also give your article cohesion. You need to decide first what you want to do and where you want your piece to go.
2. Build An Outline — And Stick To It
Blank notepad over laptop and coffee cup on office wooden table
There’s plenty of chances to tackle every concept that comes into your head while you write. The purpose of an outline prior to writing is to ensure that you stick to the topic. Take note that online readers have a very short attention span. If they feel like your article is winding and lost, they can easily click on that X button and go somewhere else.
3. Just Write — Edit Later Begin with a rough draft. This happens quickly if you have previously built a strong and solid outline. If several persons are collaborating on the article, make sure to tell everyone to always refer to the outline. To make things easier in the end, assign one point person who will be responsible for summarizing everything and building a concise version of the content. Don’t expect the article to be perfect at this stage. This is why it’s called “rough.”
4. Revise, Revise, Revise Don’t worry if your draft needs to undergo several revisions and rewrites. That’s a normal part of building quality content. Even award-winning writers subject their work to dozens of revisions. Experts recommend that you read your article out loud to yourself to easily spot readability errors. If during this process your brain suddenly goes “Huh?” then that’s your signal to change your text.
5. Proofread For Errors And Inconsistencies No article should be published without first being proofread. This step ensure that every single detail of your draft has been checked and verified. This process includes checking grammar, spelling, punctuation, presentation, conciseness, readability and, of course, the veracity of the content. It would be smart to have the final draft proofread by several people to ensure a totally clean sweep. Fresh pairs of eyes may also introduce a new perspective on the piece. Once you’ve written your piece, it’s very tempting to just hit the Publish button to get things over and done with. However, the kind of content that your website churns out will be reflection of who are you are as the owner and the kind of reputation your page will get. As you can see, there really is no magic formula to building great articles. While there are talented geniuses who can write error-free in just minutes, taking a systematic approach to content creation ensures that you do not regret anything in the end. Remember, it takes only seconds to hook your reader and another few seconds to make them decide to stay. Make that time count with powerful and rich words.
Everything You Need to Know About Palm Beach Online Reputation Management
Have you ever tried looking yourself up on Google? Have you ever wondered about how you can control what others see when they search for you online? While there are things about you found on the internet that you can’t delete, there is another way to deal with them. It involves the practice of online reputation management (ORM). If you are not familiar with this term, this article from WebDesign499 can help you learn everything that there is to know about Palm Beach Online Reputation Management.
What is Palm Beach Online Reputation Management (ORM)?
Most of us have tried typing our names on Google or other search engines just to check about what were published. We have even tried typing our names on social networking sites to check on what other people were talking about us. With millions of online contents being published every day, we could not be sure that all of those entries from the search results are favorable.
Online reputation management originated from the concept of public relations, only it is practiced online. Past blunders, malicious online attacks, and even an old and embarrassing social media page can affect an individual’s or a business’ online reputation once it pops out of search engine results. In order to control this, online reputation management comes into play.
Loosely defined, Palm Beach Online Reputation Management (ORM) is the practice of regulating and manipulating what search engines come up with when someone searches for an individual’s name or business. Search results produce different kinds of information found in the internet. With most people relying only on the first page of search engine results for information, it is quite difficult to make sure that what others can see about you or your business are purely positive without managing your reputation online.
What is the importance of West Palm Beach Online Reputation Management (ORM)?
As an individual, a professional, or a business owner, your reputation is very important to you. With the growing use of technology and popularity of the internet, a positive online reputation is now seen as highly prized and protected. It is something that most people have worked hard for, some even took years to build a good online reputation. However, with more and more users taking advantage of social media and the internet in general, negative and embarrassing things can be posted about you that can harm your online reputation.
A positive online presence is important in your personal and professional life. Never underestimate the search engine results for your name or your business since it can affect you in many ways. For example, in a 2010 study about online reputation, it was shown that 75% of U.S. recruiters and HR professionals are required to research online information about applicants. Imagine applying for a job and getting rejected just because you posted something bad against the company when you were still a kid. It’s an unfortunate experience, but it could have been prevented through ORM. Also, 65% of internet users trust online search engine results when it comes to looking for information about businesses compared to other sources.
Palm Beach Online Reputation Management is not limited to burying unwanted search engine results, but it can also be used to improve your online reputation. This is important especially when it comes to building a good business brand, which we have worked very hard to do at WebDesign499. One negative review going viral is all it takes for your brand to take a deep plunge from the success ladder if ORM is not practiced. Still not convinced? There are also other advantages and benefits of managing your reputation online in Palm Beach, Florida.
How Does Online Reputation Management (ORM) Work Anyway?
West Palm Beach Online Reputation Management helps keep your positive online reputation through various means and strategies. There are several practices and processes involved in order to prevent negative results from showing on large search engines such as Google. Aside from burying negative search engine results so that it can’t be seen, ORM also helps in highlighting the positive things about you and your brand. Some of the common ways employed by experts in managing online reputation are the following:
· Creating and publishing positive online content to counter negative and harmful online content.
· Creating and submitting press releases about you or your brand to websites of authority.
· Creating and publishing brand promotions to strengthen your brand presence online.
· Employing the use of search engine optimization (SEO) for your website and its contents in order to improve the search engine result ranking of positive contents.
· Creating positive social media profile and contents.
· Creating professional and expert-made online contents.
· Creating connections with high-ranking third-party websites on Google for your website endorsement or recommendation.
· Acting against libelous claims found online through submitting legally valid take-down requests.
· Acting against false, incorrect, and inaccurate information published on Wikipedia by requesting for content removal.
· Acting against fake and negative product reviews or individual reviews by making positive reviews either anonymously or through verified accounts.
· Acting against images that are illegally posted, taken or posted without consent, or in violation of the copyright law.
· Giving or offering incentives in return for positive reviews.
· Monitoring the search engine results for you or your brand.
· Monitoring social media activities regarding your brand.
What are the benefits of West Palm Beach Online Reputation Management (ORM)?
Online reputation is important to any business and individual. In businesses, it can be a PR nightmare if clients or customers get wind of negative reviews about its product or service. But through the help of online reputation management experts, these negative reviews can be countered with positive ones. For an individual, a good career can remain unblemished through ORM. It is an effective strategy and it also has more benefits than the aforementioned examples such as:
· It can help in having others see you in a positive light.
· It can help bury negative online postings about you or your brand.
· It can help in reaching out to your clients and earn their trust.
· It can help promote positive feedback about you or your brand.
· It can help you be visible online and strengthen your online presence.
· It can help you get more opportunities career-wise or business-wise.
· It can help you protect your brand against negative reviews.
In Conclusion: West Palm Beach Online Reputation Management Works
All of these benefits of West Palm Beach Online Reputation Management can help you or your business in the long run. You don’t need to be a public figure or a large company in order to avail yourself of online reputation management services. It is cost-effective and efficient. In these times of oversharing in social media or just oversharing online, it is important to take care of one’s own online reputation in West Palm Beach, FL.
Individuals and businesses should not take their online reputation for granted because even one harmful online post can have lasting effects. The internet can be unpredictable and unforgiving. Equipping yourself or your brand with online reputation protection, such as practicing ORM, can help lead to a secured future and great opportunities. If you are an invidivual or business in Palm Beach, Florida, WebDesign499 can help clear up your negative online reputation and make your problem go away for good! We create, syndicate, distribute the positive press about you or your business and bury the negative PR where nobody will ever see it or them again! Call WebDesign499 at (561) 506-0398 to get started today!
We are a full service digital and creative design agency in West Palm Beach, FL.