Search Engine Optimization (SEO) is one of the most important factors that lead to people visiting your website. If done right, your target audience might well be crowding to your site 24/7. On the other hand, if you do not take care of your site’s SEO needs the way you should, odds are your website will not be able to generate the required hits and conversions, regardless of how aesthetically appealing it may be.
However, SEO trends and technologies change at a bewildering pace: What may have worked a few years back may no longer have the relevance it did back in those times. This is why it is always prudent to not just keep up, but actually try to be ahead of the times in this extremely fast-paced market.
Let us check some of the SEO in 2017 trends affecting online enterprises and businesses.
Keyword is still the ‘key’ when it comes to SEO in 2017
The past few years’ keyword density has been the name of the game with regard to SEO. It is still very important, yes, but it is now being increasingly overshadowed by the importance of using the ‘right’ keyword. You have to do your own homework beforehand and figure out just what those right keywords are, based on ’user intent’ rather than mere volume alone. Today’s increasingly net-savvy web surfer knows precisely what it is that he is actually looking for. This is why many online businesses are trying to optimize their SEO content around the core wants of their target audience. This has been made possible because many search engines today have learnt to be able to actually differentiate between the ‘quantity’ vis-a-vis the ‘quality’ of the keywords in the site’s content.
This has led to the creation of truly great content that people are actually interested in reading. And this in turn has succeeded in ensuring that such content will rank higher in most popular search engine listings.
Local over global any day for SEO in 2017
When a person looks for any specific piece of information, the chances are he is interested in that information on a local rather than a global level. By optimizing your SEO strategy to concentrate on specific geographical locations where you might have a presence, you will be able to attract only the relevant audience.
This is why in today’s emerging markets an increasingly larger number of small to medium-sized commercial enterprises are focusing on ‘local SEO’, so as to be able to attract the right kind of traffic suitable for their business.
Irrespective of technological changes, SEO in 2017 still reigns supreme when it comes to generating hits and driving traffic to your site. In fact today, SEO is more important than every before due to the tremendous volumes of data that are routinely generated online every day by helping sift though the almost inevitable clutter.
The above trends portray a bright future for SEO in 2017, in generating traffic and subsequently boosting sales, and as such, it is of pivotal importance for most online businesses to hop on to the bandwagon before it is too late and they are rendered irrelevant.
WebDesign499 provides the absolute best SEO services in South Florida and throughout the United States. If your business needs a proven SEO agency to take them to the next level, consider WebDesign499 for your SEO needs. Our professional team would love to sit down with you and explain exactly what we can do to help propel your business into the future and start generating a positive ROI on your advertising dollars. Call (561) 506-0398 to get started on SEO in 2017!
All business owners should strongly consider SEO (Search Engine Optimization) a must when coming up with a business plan. We live in a technology-driven day and age. The majority of consumers will consult Google, Bing or Yahoo before their friend when trying to find anything from a primary care physician to a dog groomer. With that being said, all business owners should want to be on the first page of search engines when their potential customers go looking. The best way to accomplish this and increase your business volume is through SEO. We strongly recommend hiring a local SEO company to accomplish this because SEO requires patience and knowledge that the typical business owner does not possess! Before going out and hiring an SEO company, you should make yourself aware of some SEO basics, that way you are not going into this process blindly. We are going to go over some of the basics of SEO to get you started.
On-Page SEO Optimization
When you hire your local SEO agency, one of the things they will talk to you about is on-site or on-page optimization. Put simply, this deals with everything on your business website that can be changed or manipulated in order to improve your search rankings, such as your website pages, content, tags, titles and target keywords.
Quality of Content
This is pretty self-explanatory. The quality of the written content on your website is what will keep your customers interested and essentially will keep them coming back. The content needs to be original, well written and free from typos, errors, and mistakes. It also needs to be interesting, informative and easy to understand. Most people will not know as much about your product or service as you do, so laymen’s terms are best. We like to call this “dummy proofing” the content for the consumer! If all that were not enough, your content must also include the keywords your business is trying to rank for. Google weighs very heavily on quality content these days. As they say, content is king!
There are a couple of reasons site speed is important in SEO. The first one has to do with your potential customers. The speed that your site loads impacts a user’s experience. Surveys have found that if users have to wait too long for your site to load the majority of the users will go back and click on the next business on the list. Nothing is more aggravating than knowing what you want to pull up but then being left staring at a screen that has a partially loaded website or even worse your left staring at a blank screen. In those few seconds, you have potentially lost a customer. The other reason site speed matters is because Google says it does. Since 2010, Google has used page speed as part of their ranking algorithm. Google can and will penalize you for poor site speed.
In SEO terms, this means the credibility your site has established in the eyes of the Search Engines (Google). This is not achieved overnight because when your site is brand new it needs help to establish itself with search engines such as Google, Bing and Yahoo. When you want to build authority, your best bet is hiring a local SEO agency because this is where things get complicated. The search engines themselves have never come out and given a straightforward plan as to how they determine a site’s authority. Most SEO professionals say that authority is a byproduct of many different factors. One thing is true, you are the company you keep, according to Google. They do base some of your site’s authority on what other sites are linked to yours and this can be good or bad, depending on the quality of your backlinks and referring domains. Also, Search Engines track your likes and shares on Facebook, Instagram, and Twitter and who the people or businesses are that are doing the liking and sharing. This is called Social Signals and plays a part in the current ranking algorithms.
These are just a few things to get you started if you are thinking about doing SEO or hiring an SEO agency for your business. Personally, with all the competition out there, Search Engine Optimization is a must if you want to thrive as a company in today’s digital world. It is important to understand what SEO can do for your business, whether it is a new business or if you have been in business 20 years. I can promise that without proper SEO you will lose a substantial amount of customers! Nobody goes to page 4 on Google and says “ I think I will use this company – they seem great”. The reality is, 9 out of 10 people will never get past page 1 and your business will never be on page 1 without a solid SEO strategy.
WebDesign499 provides top notch Search Engine Optimization services throughout South Florida and the United States of America. Call us at (561) 506-0398 to speak to an SEO professional and watch your business skyrocket it’s revenue in a matter of months! WebDesign499 delivers a Return on Investment (ROI) like no other! Call us and find out for yourself today!
Many businesses are becoming frustrated with the SEO process due to neglect, broken promises and hyped up crap with zero results in the end. Not to mention that part about the price of Search Engine Optimization being costly, yet effective if done properly. Very effective, if done properly, is the key. So, we understand when a business owner comes to us frustrated and miserable because he or she is being taken for an “SEO Ride” as we like to call it. Your SEO agency is throwing you for a loop yet again. They never forget your credit card number, but it seems like they forget everything else about you, your business, your goals, and especially your SEO campaign. That monthly invoice shows up on time each month, month after month. You’re shaking your head because the phones aren’t ringing and nobody is finding your business on the Internet. Sound familiar? As much as I hope you muttered “no” to the screen, the sad truth is that a large majority of small business owners face this situation day in and day out, including many of our clients. In fact, many of our clients have used tons of different so-called “SEO agencies” before working with us, with little to no results, period. Usually, when they get to the end of their wits and give us a call at WebDesign499, we make it there last. We strive day in and day out to provide our clients the best possible services in the industry!
Now, we are certainly not saying that every SEO agency sucks except for WebDesign499. That would be an assumption that no decent SEO agency would make. (Hint: If they do, that’s a no-no in itself right there!)
The truth of the matter is that there are plenty of talented, very successful SEO companies out there that offer solutions and services similar to ours, but unfortunately, for each reputable SEO agency that exists now-a-days, we can count 50+ that are willing to just accept your monthly retainer and run with it. So, we have compiled this list of some red flags to look out for before hiring an SEO agency for your business. Take a look below.
1. Too-Good-To-Be-True Promises & Guarantees
Have you ever heard the saying “If it seems to good to be true, it probably is”? We hope so, because you’ll need to keep it in mind when choosing your next SEO company to represent and work on behalf of your business. Now, plenty of people or agencies can promise your company a #1 spot on Google, Yahoo or Bing, but the truth of the matter is, nobody can predict how the Search Engines are going to respond. If an agency is promising you a page 1 guarantee, they are not being fully honest with you. Listen, WebDesign499 ranks many, many clients on the first page of the SERPs, but there is always the chance that the first page will be too competitive and it might not happen. It’s not that a reputable SEO agency like ours can’t consistently bring quality traffic and a return on investment to any website, it’s the simple fact that we don’t control the search algorithms, and therefore, we can only guarantee you’ll get our absolute best, which in many cases, is the first page top spots!
2. Take A Look At The Agency’s Online Reviews
Internet users see online search as the most trusted source of information about people and companies, and you should consider that powerful statistic before choosing any SEO agency. Pro tip, don’t rely solely on client testimonials posted on the company you’re considerings website, but make sure you visit and look through reviews on non-biased platforms such as Yelp, YellowPages and other directory websites. Chances are you’ll find little to no negative or constructive feedback on their website, but will find the truth here and there on other non-biased directory sites.
A simple google search for the company’s name with “reviews” appended to the end should do the trick. At the same time, not all negative feedback is created equal. Keep in mind that there are malicious people out there and competitor’s that will go out of their way to ruin someone or some place’s reputation online. Ensure you fully understand each situation to the best of your ability and use this existing client feedback as a platform to help you understand the reputability of the considered SEO company in question.
3. Not An Open Book (Non-Transparent)
This is very important and holds a lot of weight on our list. If a Search Engine Optimization company can’t be upfront with you about their link building techniques and strategies, their sources for content writing and their overall strategy, how can you trust them with your company’s online presence? Are you willing to risk a Google penalty and de-indexation over some shady techniques or strategies? I sure would hope not! Black-hat SEO methods can land you in big trouble with the Search Engines today and recovering from those penalties can be a massive uphill battle. If an SEO firm isn’t transparent and super-open about their methods, chances are there’s a good reason for that lack of transparency – they are covering something up or hiding something.
4. No Reports Or Statistics Shown Or Offered
Keeping the client “in the loop,” per say, is extremely important during an SEO campaign. If you can’t keep track of what your Search Engine Optimization agency is doing for you, how can you trust they’re doing anything at all? Chances are, they’re not! Do they send out Analytics reports? Do they set up goal tracking? Do they have any type of project management system? These are all important questions to ask a Search Engine Optimization agency before signing on with them to represent your business online.
When you work with WebDesign499, we will provide you weekly reports and updates to keep you “in the loop” during our link-building and SEO strategies. We use Google Analytics and goal tracking to keep you up to date on every statistic important to you and your business. In addition, we provide a detailed rank tracking report sent out weekly for our rankings we are going after. For lead generation based campaigns, we also set up robust call tracking tools to keep you informed of every call or lead that we generate for your business, as well as the source of each call, whether PPC, Organic, Social, etc.
5. Bottom-Of-The-Barrel Pricing (Low-Balling)
According to https://placementseo.com/philadelphia-seo/, everyone loves a good deal, but don’t make the mistake of deciding on an SEO firm strictly based on their cheap, cheap price. Everyone knows you get what you pay for, in every scenario, including SEO. Have you ever heard the saying, “You don’t know how expensive it is to hire an amateur until you do?” It’s true! Hiring an agency with little skill or experience because they offered you a $300/month SEO service is going to be very, very bad in the end. When it really comes down to it, good SEO isn’t cheap. Quality SEO services require time, dedication, research, a quality, native-speaking content writer, a constantly evolving strategy, the list goes on. So if your potential SEO partner is quick to lowball their prices in an attempt to get you to sign on, it’s probably not a good sign. If they don’t value their services, why should you? Please, save yourself a lot of time and headaches and don’t hire the agency or individual offering you $300/month SEO and guaranteeing a page one ranking! Just don’t, please!
6. Absolutely Zero Evidence Of Their Work (No Proof)
Unless your SEO-to-be is a student, or a friend or family member looking to gain experience and build a portfolio, then there’s really no excuse to not have a portfolio or case studies of some sort, to showcase their skill set and their accomplishments. Look for complimentary or similar companies to yours that have had success. Don’t hesitate to reach out directly to those individuals as well and ask them how they’ve enjoyed working with the firm in question. You might be surprised at what you learn! (Hopefully a good surprise…) Any SEO agency worth their weight will be able to show you several page one, top three position rankings. If you google North Port SEO, you will see that our agency, WebDesign499, is #1 for our market for multiple key search terms. If you google Port Charlotte SEO or Charlotte County SEO, you will also see that we are an extremely competitive firm and go after our rankings hard. The point is, please, research the company’s SERP positions. Don’t take their word for it! Ask them for proof of rankings and examples of client’s they have ranked on the Search Engines!
The Bottom Line
What all of this really comes down to is the fact that if you don’t take the time to do your research and make an informed decision regarding your choice for hiring an SEO agency, it will more than likely come back to haunt you in your nightmares. Don’t make that mistake! Fully investigate each and every aspect of any Search Engine Optimization firm you are considering. Ask plenty of questions like the points we’ve made clear in this article and make sure to get the answers you’re looking for. Don’t settle for cheap or inexperienced SEO agencies.
At WebDesign499, we take seriously our responsibility as an SEO provider to give you all the information you need to make an informed decision about whether or not to partner with us to help grow your business online. If we don’t think we’re a good fit, we’ll tellyou! What we offer is not for every business out there! We get it and we’re willing to take the time to sit down and help you get it too! If you’d like to talk with us further about potentially joining the ranks of other successful WebDesign499 clients, we’d love to chat with you. Give us a call today at (561) 506-0398 or visit https://www.webdesign499.com/discovery-form/ and we will put together a beautiful website audit for your company and show you how WebDesign499 can benefit you today!
Hiring an Internet Marketing Agency to help your company expand your brand reach and develop better search engine rankings can be an excellent decision you can make in 2017, provided that you make a smart choice and work with a reputable company with proven results. So, what exactly does that mean? For this business working relationship to work properly, both parties must establish trust and confidence right off the bat with one another. Considering that there are millions of choices out there to pick from, here are some super important things to take into account before you go out and hire an Internet Marketing Agency.
1. Define your goals clearly and stick to them.
When it comes to your own company, nobody in this world knows your customer base and what they want better than you do. Before running out and hiring an Internet Marketing Agency to take over your company’s marketing strategy, make sure your business goals are clearly defined and bold.
A lot of people call a Port Charlotte SEO agency or Port Charlotte Web Design firm and tell them that they “want them to make their business better.” Many agencies will pat you on the back when you ask this question and rush to take your business and your hard earned money from you based on this question and offer. This always works out much in favor of the Internet Marketing Agency and much less in favor of your business! Allowing an agency to take over your marketing without clearly defined business goals can lead to a serious money pit and disaster with your newly found marketing efforts.
What exactly is it that you want to accomplish with your marketing? Are you looking to drive leads to your website so that customers call you? Maybe you want to increase your Social Media presence and engage more customers in that fashion? Does your company want to increase overall brand awareness and branch reach, making your company a household name across America?
Whatever you do, before you start hiring Internet Marketing Agencies, please make sure you know what you’re trying to accomplish ahead of time! Any Internet Marketing Agency willing to take your business before hearing EXACTLY what you want to accomplish is probably not the best agency to hire in this case. I am willing to bet they care less about your company and a whole lot more about your retainer! Sticking to this advice will save you a lot of heartache and money in the long-run.
2. Does the agency know how to measure a clear Return on Investment and campaign success?
As a business, you must have a really clear grasp or understanding of your numbers and figures. Your data is paramount when engaging in online marketing! Does your Internet Marketing Agency know, down to the penny, how much it costs your company to generate a new life-long client or customer? This information and data will come into play when measuring a successful or unsuccessful online marketing strategy and campaign.
How much is it costing you to generate a single new client from your traffic sources?
Which traffic sources or campaigns are currently providing the lowest conversion costs?
Do you have landing pages that are converting better than others? A/B Testing?
If you question your online marketing experts, they should be able to answer these questions without a problem of any sort. Get to know the different terms when it comes to measuring campaign success. If an online marketer is bragging to you that a piece of content they published for your company received an enormous amount of impressions but cannot reveal what type of return that translates to overall, it doesn’t matter because it’s not making you money!
Listen, it’s great that your content and your company is reaching so many people across the nation, but if it isn’t converting to dollars, what is the point? I love the saying, “If it doesn’t make dollars, it doesn’t make sense.”
3. Scared money doesn’t make money.
What you spend and put into your online marketing, you will get out of it. Hiring a “cheap” Internet Marketing Agency is not a good plan. Online marketing is expensive because it requires a certain skillset that is not taught to many. The tricks of the trade picked up along the way in SEO and Internet Marketing come from tried and tested methods and strategies that require a lot of time, a lot of manpower and a whole lot of frustration while learning the hard way!
People, please work with an agency that is focused on your ROI. Forget all the fancy talk about “rankings” and “dominating Google” and all of the other ridiculousness that is floating around out there. What matters is how much money is being put back into the business based on the investment. If you’re spending $3,000/month with an Internet Marketing Agency and only making $3,000/month on new clients, what is the point? Seriously?
Just like we do here at WebDesign499, look for an agency that is upfront and honest with you. Brutally honest to be perfectly clear. A transparent and open-book Internet Marketing Agency is always better than working with one that is not.
We understand that start-up businesses and new companies can not always afford the services of WebDesign499. If a company that is new comes to us with a small budget, we will discuss its goals and come up with the best possible plan of attack for the budget it is working with. If we honestly don’t believe your company will “mesh” or work well with us, we honestly tell you so.
Please understand that your monthly spending ability will directly affect and impact your campaign(s). Be very very scared of an Internet Marketing Agency that promises the world and the first position on the search engines for $300/month. Consumer attention and search engine rankings is a very valuable commodity now. Long gone are the days of the phone books and yellow pages. Consumer attention is constantly increasing in cost and competitiveness.
4. Plan on working with the agency for a long time.
Listen up people! Your sales and revenues are not going to shoot through the roof overnight. They aren’t going to explode and money starts overflowing from your business pockets. If an agency is claiming that they are going to rank you overnight or in less than 30 days, they are lying to you! Please hire and work with an Internet Marketing Agency that is willing to be honest with you about the timeframe it requires to climb the search rankings and expose your business. The agency should be completely open and upfront about what to expect when starting an online marketing strategy for your business.
Keep this in mind. You are hiring a company to handle your online growth and exposure because that is what they do for a living! That is what they are experts at! A good agency won’t simply tell you what you want to hear! There are a lot of places out there that will play ear candy with you and tell you this or that to make you sign the dotted line and give them your business. Make sure you trust this agency and are 100% comfortable working with them on a month-to-month basis. This will definitely be a long-term relationship and not an overnight success story. If you’re looking to hire an agency for a couple of months and then kick them to the curb, this industry is probably not for you! WebDesign499 will pass on a client like this every single time! 90% of our clients have been with us for over 1 year already and we are proud of that statistic!
If you can trust that your agency has your best interests in mind, then you found a winning Internet Marketing Agency.
WebDesign499 is a passionate and professional North Port, FL based web design company and full-service SEO agency specializing in website design, web development and Search Engine Optimization (SEO) services. We start all web design and web development projects by targeting the end results and the expectations that our clients anticipate regarding work we perform on their behalf, which is more business and traffic equaling more revenue.
We are a full service digital and creative design agency based out of North Port, FL.