Tag Archive for: Marketing


Your Business Needs SEO In 2017: Here’s Why

search-engine-optimizationSearch Engine Optimization (SEO) is one of the most important factors that lead to people visiting your website. If done right, your target audience might well be crowding to your site 24/7. On the other hand, if you do not take care of your site’s SEO needs the way you should, odds are your website will not be able to generate the required hits and conversions, regardless of how aesthetically appealing it may be.

However, SEO trends and technologies change at a bewildering pace: What may have worked a few years back may no longer have the relevance it did back in those times. This is why it is always prudent to not just keep up, but actually try to be ahead of the times in this extremely fast-paced market.

Let us check some of the SEO in 2017 trends affecting online enterprises and businesses.

Keyword is still the ‘key’ when it comes to SEO in 2017

The past few years’ keyword density has been the name of the game with regard to SEO. It is still very important, yes, but it is now being increasingly overshadowed by search-engine-optimization-in-2017the importance of using the ‘right’ keyword. You have to do your own homework beforehand and figure out just what those right keywords are, based on ’user intent’ rather than mere volume alone. Today’s increasingly net-savvy web surfer knows precisely what it is that he is actually looking for. This is why many online businesses are trying to optimize their SEO content around the core wants of their target audience. This has been made possible because many search engines today have learnt to be able to actually differentiate between the ‘quantity’ vis-a-vis the ‘quality’ of the keywords in the site’s content.

This has led to the creation of truly great content that people are actually interested in reading. And this in turn has succeeded in ensuring that such content will rank higher in most popular search engine listings.

Local over global any day for SEO in 2017

When a person looks for any specific piece of information, the chances are he is interested in that information on a local rather than a global level. By optimizing your SEO strategy to concentrate on specific geographical locations where you might have a presence, you will be able to attract only the relevant audience.

Professional-Search-Engine-Optimization-Services-for-Small-BusinessThis is why in today’s emerging markets an increasingly larger number of small to medium-sized commercial enterprises are focusing on ‘local SEO’, so as to be able to attract the right kind of traffic suitable for their business.

Irrespective of technological changes, SEO in 2017 still reigns supreme when it comes to generating hits and driving traffic to your site. In fact today, SEO is more important than every before due to the tremendous volumes of data that are routinely generated online every day by helping sift though the almost inevitable clutter.

The above trends portray a bright future for SEO in 2017, in generating traffic and subsequently boosting sales, and as such, it is of pivotal importance for most online businesses to hop on to the bandwagon before it is too late and they are rendered irrelevant.

WebDesign499 provides the absolute best SEO services in South Florida and throughout the United States. If your business needs a proven SEO agency to take them to the next level, consider WebDesign499 for your SEO needs. Our professional team would love to sit down with you and explain exactly what we can do to help propel your business into the future and start generating a positive ROI on your advertising dollars. Call (561) 506-0398 to get started on SEO in 2017!

West Palm Beach Digital Marketing Agency

Digital Marketing Agency West Palm Beach, FLLet’s start off by explaining what a West Palm Beach Digital Marketing Agency is and what they can do for your company in today’s modern business atmosphere. A West Palm Beach Digital Marketing Agency offers a mix of all things digital such as Web Development/Web Design, E-Commerce Consulting, Search Engine Optimization, Search Engine Marketing, and Internet Advertising just to name a few. A reputable West Palm Beach Digital Marketing Company will deliver multiple internet based solutions for your company. We are living in a digital world and for those of you who are behind the times, let me give you the latest numbers: 70% of all business transactions are done digitally! Now that we have given you a short definition of what a West Palm Beach Digital Marketing Agency is, let me tell you why, as a business owner, it is in your best interest to hire a local South Florida digital marketing company. For those of you out there who think that you can do this on your own and can save a few dollars in the process – you can’t – and you won’t, plain and simple. This article will also explain why you want to leave your company’s digital future in the hands of professionals such as our team here at WebDesign499.

Digital Marketing West Palm Beach: Reasons To Hire WebDesign499


  • They Are Experts. You Are Not – This is pretty much self-explanatory, but for those of you that need a further explanation, we will give it to you. Say you break your arm. Who are you going to have fix your newly broken arm? I would hope you would go to an orthopedic doctor since they specialize in this kind of injury. The same goes when you have real, present digital needs for your South Florida company. If you own and operate a business here in Palm Beach County, FL like WebDesign499, find someone in the West Palm Beach, FL area who specializes in that field. Along with that, you wouldn’t try and fix your own arm, so don’t try and mess with your company’s West Palm Beach Digital Marketing yourself. It was found that 90% of companies lack the digital skills themselves to compete in areas like social media, mobile automation, web design & development, West Palm Beach Search Engine Optimization and other technical digital skillsets and techniques. Furthermore, you can actually do damage to your South Florida company’s online presence if you do not know what you’re doing! Getting a Google penalty and dropping off the face of the web is becoming more and more common with the latest Google algorithm updates (Penguin, Panda, and the latest in March 2017, the Google Fred update).
  • They Have More Time – A local West Palm Beach Digital Marketing Agency will always be able to commit more time to your digital needs than you will because this is their job. They aren’t running a florist company by day and trying to learn the ins and outs of digital marketing, web design & development and search engine optimization by night. This is their only job and they do it full time and do it well, bearing in mind you’re working with a reputable South Florida digital marketing company.
  • They Can Grow Your Business In Your Community – Because the Digital Marketing Company, such as WebDesign499, is local, they are aware of what businesses you are competing with and what type of market your business resides in. Knowing the area is a big plus when doing West Palm Beach Internet Marketing, so it makes a lot of sense to hire an Internet Marketing Firm familiar with what is going on around your business community and area all-around.
  • Face To Face – We here at WebDesign499 in Wellington, FL think you can tell a lot about a person by the way they carry themselves! With that being said, being able to meet the person who is going to be in charge of your company’s digital future is very comforting. If you think about the fact that most businesses will not survive without a beautifully designed, well-functioning website and up-to-date, present online marketing strategies, it makes choosing the person who will represent that part of your West Palm Beach company pretty important.
  • Checking ReferencesDo not ever hire someone without checking their references! It is asking for trouble. When working with a local West Palm Beach Internet Marketing Company, West Palm Beach Florida Digital Marketingit is easier to check references because most likely some of them will be companies you are familiar with, have heard of or seen in the community. Another thing we think is just as important as references when dealing with a West Palm Beach Digital Marketing Firm is checking their own online presence. Take a look at their website. If it doesn’t blow you away and looks like your 4-year-old put it together, chances are you don’t want to work with them. We also recommend checking their current rankings on Search Engine sites (Google, Yahoo, Bing) – if they cannot rank their own company, they cannot and will not rank yours. Please understand this fact if you get one thing out of this entire article! If the local West Palm Beach Marketing Agency is not ranked above their competitors, why would you think they can rank your company above your competitors? It all comes down to the fact that if a company does not take care of their own South Florida business, they will certainly not take care of yours.
  • Save Money – This will get most people’s attention. We have heard too many times, people complain about spending money on something that they could learn to do themselves, but this is one of those areas it just doesn’t hold true for a couple of reasons. The first is that there are tools that are used when handling the digital aspect of your company and those tools cost money (they aren’t cheap). A digital marketing firm has already purchased these tools and they know how to use them with abundance. The best tools for all your digital needs could cost several thousand dollars a year for membership and then you would have to pay for tutorials on how to even begin to use them. Another thing that will save you money is hiring a local West Palm Beach Digital Marketing Agency since they are local and they are already familiar with what steps need to be taken to promote you in your area. This means they will not have to put so much research into the area and community, saving valuable time and money in the first phase of Internet Marketing campaigns (research phase).
  • Always Changing – Search Engines are notorious for always changing the game as soon as you figure out the rules. You and I would never be able to keep up with all the changes that are made for developing an online presence. Let your local West Palm Beach Digital Marketing firm keep up with the ever-changing world of online search engines and marketing on those same platforms.

Always Work With A Local West Palm Beach Digital Marketing Agency

We could go on and on about the benefits of hiring a local Digital Marketing West Palm Beach Agency, but West Palm Beach Digital Marketing Done Rightwe think we hit the most important things right here in this article. If you love your business and want it to succeed, then one of the most important things to remember is to know when doing things yourself is not in the best interest of your Palm Beach Company.

WebDesign499 provides industry leading Web Design, Web Development, SEO and Internet Marketing services right here locally in South Florida as well as nationally across the USA. With over 500 websites in our online portfolio and a current recurring client base that exceeds 50 clients each month, we provide solutions and provide them in a way most American businesses can afford. No matter your goal, be it short term or long term, our team here at WebDesign499 is ready to provide top notch digital marketing services! Drop us a line using our contact form or call us directly at (561) 506-0398 for your 100% free phone consultation and recommendation. WebDesign499 – affordable solutions with a fast turn-around time.

Great Content Marketing For Florida Small Business Owners

Besides always breaking news stories and crazy cat videos, the Internet is “the place to go” to seek information. That’s important for Florida small business owners and marketing managers to keep in mind as they’re building and maintaining their websites.

The reality is that most websites are pretty static.

That means they’re not being updated and there is no online marketing plan in place. If you’re competing with websites like that, you can very easily and very quickly outrank these websites using Content Marketing.

Content Marketing FloridaContent marketing is a marketing approach that involves the creation and sharing of online material (such as videos, blogs, and social media posts) to attract website traffic and potential customers.

Unbelievably, most small and mid-sized businesses still don’t use this method!

Savvy marketers such as WebDesign499 can quickly — and easily — outrank other advertisers in local Florida markets by making just a few updates per month to their website.

And the easiest place to get content for your site? Just listen to what your customers are asking!

There are hundreds of thousands of questions asked online within Google Search every single day. Questions like:

* Closest burger joint in St. Pete?
* What’s the weather in Jacksonville?
* Best plastic surgeon in Miami?
* Experienced personal injury attorney Orlando area?

All you have to do is answer them!

Google, in its efforts to provide search engine users with the most relevant and most authoritative answers to questions, will comb through your website, and if the information is good and relevant to what people are searching for, Google will serve it up.

That means, if you sell products or services locally in whatever area you’re in (Tampa, West Palm Beach, Orlando, Wellington, etc), you want to “be found” when people have questions. If they have questions, they’re gathering information so they can make a decision – often a buying decision.

That’s when you want to be found, right?
So, how can you rank your Florida business website better (and higher) within Google? You just need to answer Frequently Asked Questions (FAQs) that are related to 1) Your Business and 2) Your Local Area.

One very important way to generate content that is detailed, rich, useful and current is to provide answers to common FAQs that other customers or clients have had (or may have) about your product or service.

Write a new page on your website that talks about your years of experience as a Ft. Myers HVAC Repair Company. Write a new blog post about how your Commercial Pest Control Company in Tallahassee battles termites. Shoot a short video about your Clearwater Moving Company wraps expensive furniture in blankets for a scratch free move.

If you’ve been in business for more than about 3 hours, you will have already encountered many questions related to your business, what it does and how it can help customers. A good website should feature a FAQ page with answers to key questions. Blog posts also offer a great way to drill down and fully answer frequently asked questions.

Not only does having an FAQ section or pages devoted to FAQs help your customers, it also helps Google better understand what your business does. CONTENT MARKETING FLORIDAThis “better understanding” will allow Google to rank you higher in the search returns.

This is content a business owner should be able to create within about 30 minutes. Doing this a couple of times per month on your website will help you outrank other competitors who don’t or won’t put forth this very small effort.

You’ll have more pages on your website (a plus for SEO) and that content should be “keyword rich” with keywords, keyword phrases and similar keywords (i.e. use of lawyer, law firm, attorney, legal). BTW – Google is very good at knowing that lawyer and attorney are the same things).

Some more examples of local FAQ to benefit your Florida business:

* do you offer free consultations (FAQ for Tampa law firms)?
* how often should I water my lawn during the summer (FAQ for Apopka landscaping company)?
* what documents do I need to file my business taxes (FAQ for St. Augustine CPA firms)?
* why visit urgent care over the emergency room (FAQ for Bradenton urgent care centers)?
* what does factory certified mean (FAQ for a Lakeland auto parts dealer or mechanic)?

Obviously, the number of FAQs are varied and endless…

FAQs allow you to get useful information about your business in front of potential new clients and customers. Importantly, creating FAQs and their answers should be about one of the easiest things you as a marketer or business owner can do. All of the information is in your head. It just needs to be put onto your website.

NOTE: FAQs also make for good Social Media Updates. Posting to your company Facebook page, LinkedIn page, etc provides you things to post about and can extend your reach.

Post Sponsored by Office Furniture 911 of Tampa, Florida: Office Furniture 911 of Tampa offers both new and used office furniture inventory to small, medium and large companies throughout Florida. A relatively young company itself, Office Furniture 911 has used content marketing and FAQs to outrank established office furniture and supply companies in Tampa and around Central Florida.