In this age of the Internet, it is no suprise when someone tries to Google your name to find out more about you. Whether it’s a potential employer, a former colleague, a professor, a new friend, a long-lost family member or anybody curious, it matters that what comes up sways in your favor. That said, understanding how to monitor your results and making sure only the good stuff comes up is key. This is what online reputation management is all about.
How do you know if the results are good or bad? How do you make them favorable to you? For this discussion, let’s use the name of Ellevest CEO Sallie Krawcheck to get examples of what bad, good and excellent search results might look like.
The Whys and Hows of Searching On Google
Google’s search function is designed to give the users the best possible results that answer a certain question. The service makes use of artificial intelligence, using keywords, algorithms and the context behind the words that are typed in to come with a list of information that can help the reader. This is done in a way that is easily understood.
For Sallie Krawcheck, typing her name in would likely turn up some professional images, biographical and career information, social media accounts and recent news about her. However, it’s not always the good stuff that comes up. Some CEOs see news about recent controversies they’ve been embroiled in, whether professionally or personally, and this instantly paints an ugly picture.
If somebody is typing your name on Google search, that could mean that person knows little to nothing about you. When the page results in a mix of facts and unsavory news (worse, photos), that could brand you for life. If that person happens to be someone who wants to do business with you, then seeing negative news will have that person heading for the door.
Investing In Your Search Results
When Google’s robots decide that it’s your bad past issues that deserve the front page, it’s time to take matters into your own hands. This is where reputation management comes in.
Now, let’s go back to Sallie Krawcheck as an example. When you type in “Ellevest CEO” on the search engine, only favorable and factual results about Krawcheck will apear. While your search words did not form a complete sentence, Google’s smart algorithm figured out what you were trying to look for, so it gave you exactly what you need.
Now, notice on the upper right part of the first page there’s a box where perhaps the most important information about Krawcheck appears. This is usually the Wikipedia page. By clicking on the arrows on that area, Google takes you to other related pages that may be of help in your search for knowledge.
On the other hand, when you type in “Sallie Krawcheck” on the search bar, something else comes up. Sure, some of it still says she’s CEO of Ellevate, but it also shows off her Twitter account, company profile and professional bio and other features or mentions of her online. The results range from professional to personal.
Lucky for her, the results are good. If they hadn’t, then she would have to employ SEO and reputation management techniques to ensure that the questionable stuff are relegated to the far back and only the good ones are on the first and second pages. When it comes to your reputation online, search results can be a challenge because it reads everything that’s been said about you on the Internet, even the embarrassing ones.
Past is past, but not on the Internet. Fortunately, we have online reputation management strategies we can employ to make sure the bad stays buried in the back. Beyond pushing the good stuff to the fore, this effort requires a technicality that is best handled by the pros. With the experts on your case, you can rest assured that when somebody Googles your name, you don’t cower in embarrassment. Investing in a professional reputation management service is your answer to achieving this level of confidence online.
It takes only a split-second for a website visitor to decide if he or she wants to continue on with your page or click elsewhere. Internet readers are an unpredictable and finicky lot. How your website looks may be the reason why a visitor comes in the first place, but if your page does not page enough meat it’s not likely he or she will stay.
Your website’s design is driven by its colors, font styles and overall layout. But that’s just scratching the surface. It is the site’s actual content, in terms of words and relevant images that will have a lasting effect on your reader. Poor copy can make or break your site. This is why it’s not enough to focus your energy into the aesthetics alone. You will need the type of writing that hooks readers and keeps them coming back for more.
Grammar and spelling are very important to establishing your website’s credibility. By producing clean and flawless copy, you gain ground as a site that’s worth somebody’s time online. Taking into consideration your reader’s ultra-short attention span, you writing also has to be concise and direct to the point. Nobody wants to read meandering text.
Give your readers lots of white space. It can be off-putting for an online reader to see huge chunks of text in a page. Break paragraphs after every two to five sentences to let eyes rest. Use sub-headings and bold fonts to help them transition from one idea to another. These dividers also help readers quickly scan your page for relevance before actually diving in and reading the entire thing.
How To Write Web Copy That Matters
Writing that gets attention does not happen by accident. To produce consistent quality results, you will need structure.
Decide where you want your article to go.
This is your overall plan. Before writing anything, first identify what your goal is and how to you intend to get there. Is your article answering a specific question? It is addressing a problem? Is it sharing important information?
Write down all your ideas first and choose the key points that you will be focusing on. If you’re working with a team, this is the phase where you brainstorm. Decide what main ideas it will dicuss, who the primary audience will be and the general flow. This is also the part where you make a decision on how you want your website to look, so you can also map out an appropriate length and writing style that meets the design criteria.
Make an outline.
An outline can be in bullet form or structured in a way that presents the introduction, main body and conclusion. Often, writers forego writing an outline and think they can just wing it as they go. This is where many go wrong. Having a solid guide from the start will ensure that you stay on point and don’t go off topic.
Write your draft.
This part will be the first time you will be stringing words together to bring your ideas to life. If you have previously made a working outline, then this part should come easy. If you are working with a team, it will be smart to just assign one person to take care of bringing all content in one place. In addition to the usual formatting tasks, he or she can also lend fresh eyes to the piece and make sure that nothing from the outline is missed.
Revision is key.
Don’t expect your first draft to be perfect. Part of writing quality content is acknowledging that your work will undergo two or more revisions. Even award-winning writers are not spared from having to revise their work several times before the final product is published.
These include proofreading for spelling and formatting errors and copyediting for grammar and flow problems. One trick that many professional writers recommend is reading the text out loud to yourself. This method often lets you spot the errors or off-sounding phrases from your article because you can “hear” how things flow. Another is to set it aside, give yourself a break and just come back to it later with a fresh pair of eyes. Better yet, get an editor.
Of course, you cannot discount sheer talent and a flair for words as a major element to writing killer web copy. Still, it really does not take a genius to build content that gets attention. This is where a clear and systematic strategy comes in.
Getting your audience to want to continue browsing your website is a huge challenge for the designer and the developer. How your pages look and the overall experience of navigating through the pages is a big deal. This is because online readers behave differently from the traditional reader. Literally, it takes only a split-second for someone on the Internet to decide if your website is worth his or her time. Otherwise, that mouse will hover towards X.
The moment people arrive at your website, their subconscious instantly evaluates the environment and sends the signal to leave or stay. While factors like content, layout and usability matter, it is the element of intrigue that will reel them in and want to learn more. People’s online decisions are driven by everything from the actual content of the site to its visual aesthetics. Your goal is to make your audience feel welcome and invited the second they encounter your page, so that they will want to continue with the experience.
Create website designs that make an impact.
When it comes to your site’s visual appeal, the objective is to make your audience feel intrigued and comfortable at the same time. The colors, the way the photos are positioned and font styles and sizes matter. Because it’s your reader’s first time to navigate your site, you need to make it easy for him or her to move around. Make categories easily visible and keep your pages as clean and concise as possible.
Cluttered pages can spell the death of your site. If there are too many things going around, your audience will feel bombarded with text and photos and that can be very exhausting. Keep things simple and easy to understand. Label categories and directionals as clearly as possible. You can get creative with your labels and headings, but make sure that your reader will still know what it is about at first look.
Words are powerful.
Your actual content is also a major factor that affects the subconscious. What people read is what will appeal to their emotions and your goal is to build a positive experience. Make your audience feel good about being in your website. Understand why they are coming to your site in the first place and present what you have to offer. Knowing this allows you to meet your audience halfway. Ensure that your audience arrives happy and leaves happy.
You might have a flair for words, but if your audience cannot understand what you are talking about, then you have failed. Use an informal tone and employ simple words that anybody can easily relate to. Write content that makes them feel like they are talking to a friend, instead of just a page on a machine.
Keep things simple.
Even seemingly minor design issues like alignment and white space matter to your audience’s subsconscious decision to continue reading your website. If all elements are properly aligned, your reader will have a positive experience clicking through the pages. Make things easy to find and easy on the eyes. Keep introductions short, subheadings concise and text readable.
Of course, ensure that your site’s performance also follows through on the goal of giving a positive experience. Pages have to work on not lead to dead ends. They also have to load properly and quickly. Remember, people experience your website in different manners. Some do it via a desktop, some via a laptop and others through a smartphone. Take all these platforms into consideration when designing your website.
The subsconscious is a powerful and quiet decision maker. And you need it’s attention and interest for your website to get the clicks and returns it needs. Website design is a technical process, but it’s not really rocket science. The basic issue really is to understand what your audience’s needs. When you have made a connection with your reader, even subsconsciously, it becomes more likely for him or her to be involved and engaged.
So you’ve got a really wild website design idea that you think would look awesome online. You draft your desired look and where you want things to go on Sketch or Photoshop and present it excitedly to the person who will be responsible for making it happen. However, the moment he or she sees it, you are told it’s not doable. Then the arguments begin.
How do a designer and developer meet halfway? As a designer at WebDesign499, you have to understand that the success of a website is a two-pronged deal. It’s not just about you. No matter how magnificent your design might be, if you don’t work hand-in-hand with its developer, you might not even see a decent looking output at all.
Designers and developers should be closely involved in the project from the very start. The former will be responsible for the likes of imagery, color, typeface, while the latter will give advice on function, maneuverability and overall performance. These all sound technical but, really, the true trick to working harmoniously is attitude.
Involve Each Other From Ground Zero
Developers and designers often work in a bubble. Most don’t even get to meet each other until the first draft is about to be presented. That’s where the conflict begins. The way to work around potential misunderstandings is to get involved from the very beginning. Discuss how you both want to see the project through, share your ideas and agree on what works (and what doesn’t). Both parties should understand what the other does so they can set realistic goals and expectations.
Label Your Files Properly
Designers often just dump a horde of unnamed files in a folder and expect the developer to figure it all out. That’s not the way to go and will only result in an upset client because of the delays. When you turn over your files to the developer, make sure everything is properly labeled. Organize your files properly, name folders accordingly and group similar elements in one place. This way, your developer will not get lost anywhere and there will be fewer calls bearing “I can’t find X anywhere.”
Consider The Environment
Mobile apps have different designs from websites and, as the designer, you should be well aware of the likes of margins, padding, screen size, canvas size and more. This way, you can come up with a draft that the developer will be able to use for the beta version.
Before you start designing, discuss with the developer first what you intend to do. No matter how stellar your work will look on Photoshop, it won’t be any use if actual production falls short of expectations just because you failed to communicate. Ask questions.
Make the effort to reach out and be friends with your developer. This is the best way to ensure that your project goes smoothly and all expectations are met. Communication will also ensure that deadlines are met and the client is happy with the end result. You don’t have to be best buddies. You only need to foster a positive working relationship that enables each other to speak up and make recommendations. In the end, both of your happy, the project is executed with minor (or without) hitches and your client is pleased.
You can have a stellar-looking website that will attract readers on first click, but if you have poor content, there is a slim chance that they will stay long enough for you to pick up on relevant hits. This is why investing in quality content is a must for anybody who wants to make it big in the online world. Design, colors and graphics will get people turning their virtual heads towards your direction, but your words are what will have them continue exploring. What does it really take to build quality content?
Many website owners and marketers take content for granted, thinking that as long as you post something mildly relevant to your theme, you’re good to go. Wrong. Writing is a skill that takes years of practice to master. You might have that powerful idea that’s a cut above the rest, but if your actual execution in words is bad, then everything goes to waste. Grammar, spelling and flow of ideas are key. 5-Step Plan To Writing Powerful Content
Writing that gets and holds attention is what you’re after if you want people to keep talking about your site long after they’ve left. It’s not all about presenting an idea and producing error-free work with a flourish. You have to make your site unforgettable so they keep coming back. That said, we have whittled down the steps to building quality text that even novices can follow.
1. Start With A Plan
What is the goal of your website? What do you want to achieve with the article you are writing? We at WebDesign499 recommend that you answer a specific question in your article. This way, you narrow down your ideas and prevent yourself from going off-topic. Starting off knowing that you need to address something will also give your article cohesion. You need to decide first what you want to do and where you want your piece to go.
2. Build An Outline — And Stick To It
Blank notepad over laptop and coffee cup on office wooden table
There’s plenty of chances to tackle every concept that comes into your head while you write. The purpose of an outline prior to writing is to ensure that you stick to the topic. Take note that online readers have a very short attention span. If they feel like your article is winding and lost, they can easily click on that X button and go somewhere else.
3. Just Write — Edit Later
Begin with a rough draft. This happens quickly if you have previously built a strong and solid outline. If several persons are collaborating on the article, make sure to tell everyone to always refer to the outline. To make things easier in the end, assign one point person who will be responsible for summarizing everything and building a concise version of the content. Don’t expect the article to be perfect at this stage. This is why it’s called “rough.”
4. Revise, Revise, Revise
Don’t worry if your draft needs to undergo several revisions and rewrites. That’s a normal part of building quality content. Even award-winning writers subject their work to dozens of revisions. Experts
recommend that you read your article out loud to yourself to easily spot readability errors. If during this process your brain suddenly goes “Huh?” then that’s your signal to change your text.
5. Proofread For Errors And Inconsistencies
No article should be published without first being proofread. This step ensure that every single detail of your draft has been checked and verified. This process includes checking grammar, spelling, punctuation, presentation, conciseness, readability and, of course, the veracity of the content. It would be smart to have the final draft proofread by several people to ensure a totally clean sweep. Fresh pairs of eyes may also introduce a new perspective on the piece.
Once you’ve written your piece, it’s very tempting to just hit the Publish button to get things over and done with. However, the kind of content that your website churns out will be reflection of who are you are as the owner and the kind of reputation your page will get.
As you can see, there really is no magic formula to building great articles. While there are talented geniuses who can write error-free in just minutes, taking a systematic approach to content creation ensures that you do not regret anything in the end. Remember, it takes only seconds to hook your reader and another few seconds to make them decide to stay. Make that time count with powerful and rich words.
Whether you are a startup company or a full blown small-to-medium sized company who needs wholesale web design services or white label web design services to satisfy the growing needs of your business and a wider customer base, WebDesign499 is always there to provide top notch wholesale web design services on behalf of our clients both locally and abroad at a very competitive fee. Our wholesale web design pricing structure starts at $499, a price that no other white label web design agency can beat in the United States of America. Print shops, marketing agencies, search engine optimization firms, sign shops, PPC agencies and more are currently utilizing our wholesale web design agency to offer their client-base industry leading, professional website design at extremely affordable rates!
Why WebDesign499 For White Label Web Design Services
We have a team of dedicated web developers who have been in the industry for several years and have sufficient skills, experience, and expertise in wholesale web designing for different companies; ranging from web designers, SEO specialists, hosting resellers, and big hosting companies who have a wider customer base that needs specialized web designing services search as company websites, institutional websites, and dynamic e-commerce websites with a complete online transaction system. When you work with WebDesign499 and have a business website built out for a client, we ensure that we do professional white label branding on all websites that we design. Your company or agency logo is the only logo visible and your end-client will never know that WebDesign499 designed the professional website as a trusted third-party.
Wholesale Web Design Services We Offer
1) Web Design and Structure
WebDesign499 understands that search engines like web pages that are designed with SEO in mind right from the beginning, which have a clear structure that will make it easy for search robots crawling and ranking in the search engine results page (SERP). Our team of well-trained web designers and web developers ensure a search engine-friendly wholesale website for our clients from scratch, which will be much more competitive among the top sites on the SERPs including Google, Bing, and Yahoo. Besides the obvious fact of building and designing a gorgeous, functioning website, developing a high level of trust between your business and your clients is our ultimate goal.
2) Responsive Web Design
We understand that mobile search is increasingly generating huge traffic today due to the use of mobile devices search as smartphones, iPod, iPad, and tablets: Consequently, we ensure that we always design websites that are responsive, which will resize to fit on the screen of these small hand-held devices that are today the popular means of searching for product related information from the internet. Moreover, we ensure that all frames, texts, and images on web pages are fluid in nature so that web pages do not lose the mobile layout when devices are rotated on different portrait for clear viewing.
3) Dynamic E-commerce Web Design
An E-commerce (online store) website is one of the most challenging web design jobs today. An online store needs a professional web developer who knows about the best online transaction systems that are secure and have a fast checkout process, which will encourage online buyers to make a purchase and even come back for more. WebDesign499 specializes in E-commerce wholesale web design services and has been building first class online stores for our clients, which are fully optimized for both user and the search engines for a maximum conversion rate.
4) Working With The Best Hosting Company
A website is not complete and will not work without reliable web hosting services. If for some reason you don’t already have or work with a reliable web hosting company, we will be happy to get you started down the right track. Many times our clients come to us with no clue of web hosting or how to go about finding one worth anything. WebDesign499 always ensures that we work with the best web hosting companies in the business, which will guarantee a maximum uptime of 24 hours a day for maximum visibility of websites online. Your client’s business website and its contents within will always be available for viewers. We ensure that we work with a hosting company that will take into consideration the growing needs of your clients business in terms of storage space, security, and loading speed, which are the top issues most businesses have with their hosting companies.
5) Logo Design
Without a well-designed clear logo that is unique, your client’s company will not be recognized as professionals in their area of business. As such, with a team of professional logo designers, we take it as our responsibility to do enough research and come up with a meaningful company logo that will make your client’s websites stand out among the best! You don’t need to worry about free online logo designing applications that are unreliable and have limited features that cannot provide a professional looking company logo for your clients. Many times, we end up branding a company from the ground up, meaning they have no logo or branding when they come to us. If you require a professional logo, we can build that into our wholesale web design packages as well. When WebDesign499 white labels for your agency or business, we treat your clients as if they were our clients.
6) Industry Best Search Engine Optimization Services
One of the leading white label branded services that we offer to our clients is search engine optimization (SEO). If your client’s website is already built, yet is struggling to be found on Google, Yahoo or Bing, we are always there for you! WebDesign499 offers the guaranteed best wholesale SEO services to clients all over the USA and abroad at a very affordable rate.
We have a team of experienced SEO experts who understand that professional, reliable organic search engine optimization is all about keyword research, proper planning, implementation and placement in the search engine results pages (SERPs). We ensure that we do extreme keyword research using the best keyword tools online that can find profitable and search engine friendly keywords that will guarantee maximum traffic from the search engines to your clients website(s). WebDesign499 also ensures that keywords are used at strategic locations such as on the titles, subtitles, meta descriptions, tags, and naturally within the content of a web page to avoid keyword stuffing. When it comes to SEO, the team at WebDesign499, made up of Port Charlotte SEO experts, North Port SEO experts and Port Charlotte Internet Marketing experts can help place your clients’ websites where they belong, at the top!
7) Internet Marketing
Internet marketing, also known as digital marketing, is all about website promotion so that more web traffic can be generated from different sources apart from organic searches. Having a website is meaningless if it cannot generate traffic and conversions: As such, we have employed the best internet marketing team to ensure that our clients who need white label branding get the best services for their clients, ranging from social media marketing, mobile marketing to email marketing for more traffic and conversion rate.
To implement internet marketing the best way, we ensure that we integrate social media plugins that allow for easy sharing, linking, and tagging so that your client’s website visitors can have a way of sharing contents with their friends on different social platforms such as Facebook, Twitter, Google Plus and more.
8) Paid Search Optimization (PPC)
On behalf of our clients, we offer the best white labeled services in Pay Per Click optimization that will always guarantee a good result on the paid search results section. WebDesign499 understands that PPC is a fully paid internet marketing technique and we have put in place the best PPC experts that will always ensure your client’s websites target only potential customers that will click and convert to avoid wasting your precious advertising budget dollars.
In Conclusion: Outsource With WebDesign499 Wholesale Web Design
WebDesign499 is a professional web design agency specializing in website design, search engine optimization, e-commerce and advanced web development. Businesses of all types and sizes rely on us for our dedication, expertise, creativity, and the results we garner for each client. Take advantage of our Wholesale Web Design and White Label Web Design structure that we have created over the last couple of years! Outsource your projects to WebDesign499 for affordable wholesale rates and watch your profits soar. There’s more to a website than just a design. We bring your clients’ websites to life with vivid colors and seamless navigation, but also combine it with exceptional marketing, social media and SEO expertise to deliver a solid Return on Investment. We put your clients’ website to work for them. If you’re interested in partnering with WebDesign499, please call us at (561) 506-0398 to discuss working together on your next project! We look forward to earning your business and forming life-long relationships across the USA and abroad.
Let’s start off by explaining what a Port Charlotte Digital Marketing Agency is and what they can do for your company in today’s modern business atmosphere. A Port Charlotte Digital Marketing Agency offers a mix of all things digital such as Web Development/Web Design, E-Commerce Consulting, Search Engine Optimization, Search Engine Marketing, and Internet Advertising just to name a few. A reputable Port Charlotte Digital Marketing Company will deliver multiple internet based solutions for your company. We are living in a digital world and for those of you who are behind the times, let me give you the latest numbers: 70% of all business transactions are done digitally! Now that we have given you a short definition of what a Port Charlotte Digital Marketing Agency is, let me tell you why, as a business owner, it is in your best interest to hire a local South Florida digital marketing company. For those of you out there who think that you can do this on your own and can save a few dollars in the process – you can’t – and you won’t, plain and simple. This article will also explain why you want to leave your company’s digital future in the hands of professionals such as our team here at WebDesign499.
Digital Marketing Port Charlotte: Reasons To Hire WebDesign499
They Are Experts. You Are Not – This is pretty much self-explanatory, but for those of you that need a further explanation, we will give it to you. Say you break your arm. Who are you going to have fix your newly broken arm? I would hope you would go to an orthopedic doctor since they specialize in this kind of injury. The same goes when you have real, present digital needs for your South Florida company. If you own and operate a business here in Sarasota County, FL like WebDesign499, find someone in the Port Charlotte, FL area who specializes in that field. Along with that, you wouldn’t try and fix your own arm, so don’t try and mess with your company’s Port Charlotte Digital Marketing yourself. It was found that 90% of companies lack the digital skills themselves to compete in areas like social media, mobile automation, web design & development, Port Charlotte Search Engine Optimization and other technical digital skillsets and techniques. Furthermore, you can actually do damage to your South Florida company’s online presence if you do not know what you’re doing! Getting a Google penalty and dropping off the face of the web is becoming more and more common with the latest Google algorithm updates (Penguin, Panda, and the latest in March 2017, the Google Fred update).
They Have More Time – A local Port Charlotte Digital Marketing Agency will always be able to commit more time to your digital needs than you will because this is their job. They aren’t running a florist company by day and trying to learn the ins and outs of digital marketing, web design & development and search engine optimization by night. This is their only job and they do it full time and do it well, bearing in mind you’re working with a reputable South Florida digital marketing company.
They Can Grow Your Business In Your Community – Because the Digital Marketing Company, such as WebDesign499, is local, they are aware of what businesses you are competing with and what type of market your business resides in. Knowing the area is a big plus when doing Port Charlotte Internet Marketing, so it makes a lot of sense to hire an Internet Marketing Firm familiar with what is going on around your business community and area all-around.
Face To Face – We here at WebDesign499 in North Port, FL think you can tell a lot about a person by the way they carry themselves! With that being said, being able to meet the person who is going to be in charge of your company’s digital future is very comforting. If you think about the fact that most businesses will not survive without a beautifully designed, well-functioning website and up-to-date, present online marketing strategies, it makes choosing the person who will represent that part of your Port Charlotte company pretty important.
Checking References – Do not ever hire someone without checking their references! It is asking for trouble. When working with a local Port Charlotte Internet Marketing Company, it is easier to check references because most likely some of them will be companies you are familiar with, have heard of or seen in the community. Another thing we think is just as important as references when dealing with a Port Charlotte Digital Marketing Firm is checking their own online presence. Take a look at their website. If it doesn’t blow you away and looks like your 4-year-old put it together, chances are you don’t want to work with them. We also recommend checking their current rankings on Search Engine sites (Google, Yahoo, Bing) – if they cannot rank their own company, they cannot and will not rank yours. Please understand this fact if you get one thing out of this entire article! If the local Port Charlotte Marketing Agency is not ranked above their competitors, why would you think they can rank your company above your competitors? It all comes down to the fact that if a company does not take care of their own South Florida business, they will certainly not take care of yours.
Save Money – This will get most people’s attention. We have heard too many times, people complain about spending money on something that they could learn to do themselves, but this is one of those areas it just doesn’t hold true for a couple of reasons. The first is that there are tools that are used when handling the digital aspect of your company and those tools cost money (they aren’t cheap). A digital marketing firm has already purchased these tools and they know how to use them with abundance. The best tools for all your digital needs could cost several thousand dollars a year for membership and then you would have to pay for tutorials on how to even begin to use them. Another thing that will save you money is hiring a local Port Charlotte Digital Marketing Agency since they are local and they are already familiar with what steps need to be taken to promote you in your area. This means they will not have to put so much research into the area and community, saving valuable time and money in the first phase of Internet Marketing campaigns (research phase).
Always Changing – Search Engines are notorious for always changing the game as soon as you figure out the rules. You and I would never be able to keep up with all the changes that are made for developing an online presence. Let your local Port Charlotte Digital Marketing firm keep up with the ever-changing world of online search engines and marketing on those same platforms.
Always Work With A Local Port Charlotte Digital Marketing Agency
We could go on and on about the benefits of hiring a local Digital Marketing Port Charlotte Agency, but we think we hit the most important things right here in this article. If you love your business and want it to succeed, then one of the most important things to remember is to know when doing things yourself is not in the best interest of your Charlotte County Company.
WebDesign499 provides industry leading Web Design, Web Development, SEO and Internet Marketing services right here locally in South Florida as well as nationally across the USA. With over 500 websites in our online portfolio and a current recurring client base that exceeds 50 clients each month, we provide solutions and provide them in a way most American businesses can afford. No matter your goal, be it short term or long term, our team here at WebDesign499 is ready to provide top notch digital marketing services! Drop us a line using our contact form or call us directly at (561) 506-0398 for your 100% free phone consultation and recommendation. WebDesign499 – affordable solutions with a fast turn-around time.
Many businesses are becoming frustrated with the SEO process due to neglect, broken promises and hyped up crap with zero results in the end. Not to mention that part about the price of Search Engine Optimization being costly, yet effective if done properly. Very effective, if done properly, is the key. So, we understand when a business owner comes to us frustrated and miserable because he or she is being taken for an “SEO Ride” as we like to call it. Your SEO agency is throwing you for a loop yet again. They never forget your credit card number, but it seems like they forget everything else about you, your business, your goals, and especially your SEO campaign. That monthly invoice shows up on time each month, month after month. You’re shaking your head because the phones aren’t ringing and nobody is finding your business on the Internet. Sound familiar? As much as I hope you muttered “no” to the screen, the sad truth is that a large majority of small business owners face this situation day in and day out, including many of our clients. In fact, many of our clients have used tons of different so-called “SEO agencies” before working with us, with little to no results, period. Usually, when they get to the end of their wits and give us a call at WebDesign499, we make it there last. We strive day in and day out to provide our clients the best possible services in the industry!
Now, we are certainly not saying that every SEO agency sucks except for WebDesign499. That would be an assumption that no decent SEO agency would make. (Hint: If they do, that’s a no-no in itself right there!)
The truth of the matter is that there are plenty of talented, very successful SEO companies out there that offer solutions and services similar to ours, but unfortunately, for each reputable SEO agency that exists now-a-days, we can count 50+ that are willing to just accept your monthly retainer and run with it. So, we have compiled this list of some red flags to look out for before hiring an SEO agency for your business. Take a look below.
1. Too-Good-To-Be-True Promises & Guarantees
Have you ever heard the saying “If it seems to good to be true, it probably is”? We hope so, because you’ll need to keep it in mind when choosing your next SEO company to represent and work on behalf of your business. Now, plenty of people or agencies can promise your company a #1 spot on Google, Yahoo or Bing, but the truth of the matter is, nobody can predict how the Search Engines are going to respond. If an agency is promising you a page 1 guarantee, they are not being fully honest with you. Listen, WebDesign499 ranks many, many clients on the first page of the SERPs, but there is always the chance that the first page will be too competitive and it might not happen. It’s not that a reputable SEO agency like ours can’t consistently bring quality traffic and a return on investment to any website, it’s the simple fact that we don’t control the search algorithms, and therefore, we can only guarantee you’ll get our absolute best, which in many cases, is the first page top spots!
2. Take A Look At The Agency’s Online Reviews
Internet users see online search as the most trusted source of information about people and companies, and you should consider that powerful statistic before choosing any SEO agency. Pro tip, don’t rely solely on client testimonials posted on the company you’re considerings website, but make sure you visit and look through reviews on non-biased platforms such as Yelp, YellowPages and other directory websites. Chances are you’ll find little to no negative or constructive feedback on their website, but will find the truth here and there on other non-biased directory sites.
A simple google search for the company’s name with “reviews” appended to the end should do the trick. At the same time, not all negative feedback is created equal. Keep in mind that there are malicious people out there and competitor’s that will go out of their way to ruin someone or some place’s reputation online. Ensure you fully understand each situation to the best of your ability and use this existing client feedback as a platform to help you understand the reputability of the considered SEO company in question.
3. Not An Open Book (Non-Transparent)
This is very important and holds a lot of weight on our list. If a Search Engine Optimization company can’t be upfront with you about their link building techniques and strategies, their sources for content writing and their overall strategy, how can you trust them with your company’s online presence? Are you willing to risk a Google penalty and de-indexation over some shady techniques or strategies? I sure would hope not! Black-hat SEO methods can land you in big trouble with the Search Engines today and recovering from those penalties can be a massive uphill battle. If an SEO firm isn’t transparent and super-open about their methods, chances are there’s a good reason for that lack of transparency – they are covering something up or hiding something.
4. No Reports Or Statistics Shown Or Offered
Keeping the client “in the loop,” per say, is extremely important during an SEO campaign. If you can’t keep track of what your Search Engine Optimization agency is doing for you, how can you trust they’re doing anything at all? Chances are, they’re not! Do they send out Analytics reports? Do they set up goal tracking? Do they have any type of project management system? These are all important questions to ask a Search Engine Optimization agency before signing on with them to represent your business online.
When you work with WebDesign499, we will provide you weekly reports and updates to keep you “in the loop” during our link-building and SEO strategies. We use Google Analytics and goal tracking to keep you up to date on every statistic important to you and your business. In addition, we provide a detailed rank tracking report sent out weekly for our rankings we are going after. For lead generation based campaigns, we also set up robust call tracking tools to keep you informed of every call or lead that we generate for your business, as well as the source of each call, whether PPC, Organic, Social, etc.
5. Bottom-Of-The-Barrel Pricing (Low-Balling)
According to https://placementseo.com/philadelphia-seo/, everyone loves a good deal, but don’t make the mistake of deciding on an SEO firm strictly based on their cheap, cheap price. Everyone knows you get what you pay for, in every scenario, including SEO. Have you ever heard the saying, “You don’t know how expensive it is to hire an amateur until you do?” It’s true! Hiring an agency with little skill or experience because they offered you a $300/month SEO service is going to be very, very bad in the end. When it really comes down to it, good SEO isn’t cheap. Quality SEO services require time, dedication, research, a quality, native-speaking content writer, a constantly evolving strategy, the list goes on. So if your potential SEO partner is quick to lowball their prices in an attempt to get you to sign on, it’s probably not a good sign. If they don’t value their services, why should you? Please, save yourself a lot of time and headaches and don’t hire the agency or individual offering you $300/month SEO and guaranteeing a page one ranking! Just don’t, please!
6. Absolutely Zero Evidence Of Their Work (No Proof)
Unless your SEO-to-be is a student, or a friend or family member looking to gain experience and build a portfolio, then there’s really no excuse to not have a portfolio or case studies of some sort, to showcase their skill set and their accomplishments. Look for complimentary or similar companies to yours that have had success. Don’t hesitate to reach out directly to those individuals as well and ask them how they’ve enjoyed working with the firm in question. You might be surprised at what you learn! (Hopefully a good surprise…) Any SEO agency worth their weight will be able to show you several page one, top three position rankings. If you google North Port SEO, you will see that our agency, WebDesign499, is #1 for our market for multiple key search terms. If you google Port Charlotte SEO or Charlotte County SEO, you will also see that we are an extremely competitive firm and go after our rankings hard. The point is, please, research the company’s SERP positions. Don’t take their word for it! Ask them for proof of rankings and examples of client’s they have ranked on the Search Engines!
The Bottom Line
What all of this really comes down to is the fact that if you don’t take the time to do your research and make an informed decision regarding your choice for hiring an SEO agency, it will more than likely come back to haunt you in your nightmares. Don’t make that mistake! Fully investigate each and every aspect of any Search Engine Optimization firm you are considering. Ask plenty of questions like the points we’ve made clear in this article and make sure to get the answers you’re looking for. Don’t settle for cheap or inexperienced SEO agencies.
At WebDesign499, we take seriously our responsibility as an SEO provider to give you all the information you need to make an informed decision about whether or not to partner with us to help grow your business online. If we don’t think we’re a good fit, we’ll tellyou! What we offer is not for every business out there! We get it and we’re willing to take the time to sit down and help you get it too! If you’d like to talk with us further about potentially joining the ranks of other successful WebDesign499 clients, we’d love to chat with you. Give us a call today at (561) 506-0398 or visit https://www.webdesign499.com/discovery-form/ and we will put together a beautiful website audit for your company and show you how WebDesign499 can benefit you today!
Most individuals who are web savvy likely would suppose it’s much more easy to do search engine optimization themselves without the necessity to hire any professional search engine optimization assistance. In most situations, this is an absolute injustice for your web business, although in a few cases this may work. Marketing is a viable and important facet of any company and without the correct advertising focus, a business can certainly fail. The following are 10 reasons why you ought to employ a professional search engine optimization consultant or SEO firm.
Search Engine Optimization Takes Commitment, Time & Effort
It requires an extreme period of time, effort, and commitment to successfully finish a search engine optimization campaign. Companies and search engine optimization consultants usually have dedicated time to work on your search engine optimization endeavor, hence providing you with a controlled and managed search engine optimization effort. Many small businesses too as large companies can provide your search engine optimization campaign architecture and the Search Engine Optimization attempt it needs. Attempting to dedicate your own time can sometimes be overwhelming and without strict self-discipline, you can certainly get sidetracked. Moreover, improvement for your search engine optimization campaign can take time to find any results. This fact can lessen your motivation to complete your own do it yourself search engine optimization campaign.
SEO Tools, SEO Strategy, & SEO Expertise Goes A Long Way
The SEO tools that are accessible are ever-changing, but proficient SEO’s have a package of SEO tools that they keep up with and use to execute reports and other procedures, including keyword research, keyword density reports, keyword rivalry reports, traffic reports, etc. Like every profession you need the essential instruments and essentials to get the job done, the seasoned use of SEO tools will help in almost any SEO campaign. Professional SEO advisers and companies create SEO strategies and roadmaps to successfully marketplace customer websites, this strategic roadmap outlines in detail the planned effort to marketplace clients’ websites. SEO strategy is necessary for practically any SEO effort. Having a seasoned SEO professional on your side is always perfect. Experienced SEO’s stay up thus far with the latest SEO trends and news. By having a seasoned Search Engine Optimization your site can impressively gain ranking within a brief while and much more effectively, providing greater Return on Investment (ROI).
Search Engine Optimization Is Not Easy
Search engine optimization is not straightforward, it’s not just starting a website and throwing around thousands or hundreds of links. Those days of search engine optimization are gone. It is about system strategy and architecture. Search engine optimization is a form of engineering nowadays. Authentic search engine optimization engineers remain up to date with search engine algorithm and search marketing. Knowing the trends is significant, but that doesn’t necessarily mean accurate search engine optimization engineers use experience, following tendencies, skill, historical processes, and best practices to successfully promote websites. Researching trends and not only following trends is extremely important, a great search engine optimization engineer uses sound judgment, to know what’s borderline useless or unethical systems and what strategies work.
SEO Services Don’t Have To Be Extremely Pricey
Most comprehensive SEO campaigns are expensive but relatively affordable in comparison with other advertising avenues, for example, print advertising, broadcast advertisements, etc. Shop around for SEO Services which needs and match your advertising budget. Don’t settle for the very first bidder, compare the first bidders’ rate against advisers rates and other SEO companies. Contact various Search Engine Optimization consultants and SEO businesses for a complimentary custom estimate. Negotiate the SEO price and services until it suits your budget. Get yourself an honest and rational deal that you’re satisfied with.
It is no secret that in the event you rank for the keywords that are right, having your site rank in the top 10 results on search engines is very rewarding and can provide you with herds of traffic. Excellent search engine optimization lands your website in the top search results for almost any keyword of your choice and can shine your site through the positions. It’s important the search engine optimization company or advisor you pick targets top search results for all 3 major search engines (Google, Yahoo!, & MSN). By having top search results in all 3 major search engines for a popular search term you’re absolutely going to boost website sales and exposure.
Professional & Experienced SEO Services Could Possibly Be the Difference
Most online businesses and services invest in professional and experienced Search Engine Optimization services. The very best search results for keyword terms that are popular usually have advisors and experienced and professional SEO companies within their corner, heading their online advertising effort. By having seasoned and professional SEO’s working for you, your website will outrank your competitors using the do-it-yourself approach of SEO services. It is always critical to stay one step ahead of your competitors and it’s more probable you will do so with the aid of experienced and professional Search Engine Optimization services.
Search Engine Optimization Gets You The Very Best Bang For Your Buck
When you compare search engine optimization with other media marketing efforts including print advertisements, television commercial advertisements, and radio broadcast advertising than search engine optimization gives the top bang for your own buck. The search engine optimization effort is much cheaper and the return on investment is considerably greater for the search engine optimization campaign. Why? It can reach anyone across the world, while the TV commercial advertising is particular for local or nation broadcasting within their network since the search engine optimization effort has a more extensive reach. Second, the search engine optimization campaign is a great deal more targeted and useful to the customer demands, because the customer really initiated the search and was searching for you, while the TV commercial advertising is an interruption to the customers viewing program and the customer is more likely to dismiss the commercial advertising, particularly if it does not entice them.
SEO Services Can Help Raise Company Sales Drastically
Raising company sales have never been simpler. Having an online business while investing in professional and seasoned Search Engine Optimization services will help your organization expand and grow drastically. Like any sensible business decision, as a business proprietor, you’re consistently looking for new ways to monetize, enlarge, and stay ahead of your local and national competition, SEO services for your online business is an ideal option for getting this done.
Professional Search Engine Optimization Can Increase Your Search Position Quicker
Professional search engine optimization services can get your site ranked in a shorter time than trying to do it yourself. Finding the right professional with the ability level you need can be completely rewarding.
If your site is going to be a part of your financial lifeblood then it is reasonable to treat your website as recruit professional search engine optimization services and a business. Good business sense is to outsource or employ others to complete day to day jobs, for example, search engine marketing and search engine optimization, which means you can have more time to focus on running a successful company. Many businesses fail because of the do it yourself model. Doing things yourself is ‘acceptable’ if the task you’re performing is your profession or links straight to your organization service, but attempting to do things yourself because it’s your hobby, interest, or saves you cash could be harmful to your company, as you need to treat your site like a business and just seek professional and experienced support for your company needs.
I highly encourage that any true website owner who is interested in reaching top search results consider professional and experienced Search Engine Optimization services for a complete search engine optimization campaign. As we discussed above it is much cheaper than its other advertisements counterparts and the reward is considerably greater, although SEO services might be a marketing path that is expensive. Search engine optimization is foreign to some and has long been a mystery to several people, but with assistance and the help of SEO services that are professional and seasoned you will readily increase traffic, site sales, and exposure. Should you apply the right search engine optimization firm or adviser, you won’t be disappointed and can almost guarantee you will have a rewarding experience.
WebDesign499, based out of Port Charlotte, FL, can provide your company top notch SEO services. We currently have a ton of page one rankings, with most being in the top three. If you’re looking to work with a reputable Search Engine Optimization firm, WebDesign499 is the #1 premier SEO agency in South FL.
Hiring an Internet Marketing Agency to help your company expand your brand reach and develop better search engine rankings can be an excellent decision you can make in 2017, provided that you make a smart choice and work with a reputable company with proven results. So, what exactly does that mean? For this business working relationship to work properly, both parties must establish trust and confidence right off the bat with one another. Considering that there are millions of choices out there to pick from, here are some super important things to take into account before you go out and hire an Internet Marketing Agency.
1. Define your goals clearly and stick to them.
When it comes to your own company, nobody in this world knows your customer base and what they want better than you do. Before running out and hiring an Internet Marketing Agency to take over your company’s marketing strategy, make sure your business goals are clearly defined and bold.
A lot of people call a Port Charlotte SEO agency or Port Charlotte Web Design firm and tell them that they “want them to make their business better.” Many agencies will pat you on the back when you ask this question and rush to take your business and your hard earned money from you based on this question and offer. This always works out much in favor of the Internet Marketing Agency and much less in favor of your business! Allowing an agency to take over your marketing without clearly defined business goals can lead to a serious money pit and disaster with your newly found marketing efforts.
What exactly is it that you want to accomplish with your marketing? Are you looking to drive leads to your website so that customers call you? Maybe you want to increase your Social Media presence and engage more customers in that fashion? Does your company want to increase overall brand awareness and branch reach, making your company a household name across America?
Whatever you do, before you start hiring Internet Marketing Agencies, please make sure you know what you’re trying to accomplish ahead of time! Any Internet Marketing Agency willing to take your business before hearing EXACTLY what you want to accomplish is probably not the best agency to hire in this case. I am willing to bet they care less about your company and a whole lot more about your retainer! Sticking to this advice will save you a lot of heartache and money in the long-run.
2. Does the agency know how to measure a clear Return on Investment and campaign success?
As a business, you must have a really clear grasp or understanding of your numbers and figures. Your data is paramount when engaging in online marketing! Does your Internet Marketing Agency know, down to the penny, how much it costs your company to generate a new life-long client or customer? This information and data will come into play when measuring a successful or unsuccessful online marketing strategy and campaign.
How much is it costing you to generate a single new client from your traffic sources?
Which traffic sources or campaigns are currently providing the lowest conversion costs?
Do you have landing pages that are converting better than others? A/B Testing?
If you question your online marketing experts, they should be able to answer these questions without a problem of any sort. Get to know the different terms when it comes to measuring campaign success. If an online marketer is bragging to you that a piece of content they published for your company received an enormous amount of impressions but cannot reveal what type of return that translates to overall, it doesn’t matter because it’s not making you money!
Listen, it’s great that your content and your company is reaching so many people across the nation, but if it isn’t converting to dollars, what is the point? I love the saying, “If it doesn’t make dollars, it doesn’t make sense.”
3. Scared money doesn’t make money.
What you spend and put into your online marketing, you will get out of it. Hiring a “cheap” Internet Marketing Agency is not a good plan. Online marketing is expensive because it requires a certain skillset that is not taught to many. The tricks of the trade picked up along the way in SEO and Internet Marketing come from tried and tested methods and strategies that require a lot of time, a lot of manpower and a whole lot of frustration while learning the hard way!
People, please work with an agency that is focused on your ROI. Forget all the fancy talk about “rankings” and “dominating Google” and all of the other ridiculousness that is floating around out there. What matters is how much money is being put back into the business based on the investment. If you’re spending $3,000/month with an Internet Marketing Agency and only making $3,000/month on new clients, what is the point? Seriously?
Just like we do here at WebDesign499, look for an agency that is upfront and honest with you. Brutally honest to be perfectly clear. A transparent and open-book Internet Marketing Agency is always better than working with one that is not.
We understand that start-up businesses and new companies can not always afford the services of WebDesign499. If a company that is new comes to us with a small budget, we will discuss its goals and come up with the best possible plan of attack for the budget it is working with. If we honestly don’t believe your company will “mesh” or work well with us, we honestly tell you so.
Please understand that your monthly spending ability will directly affect and impact your campaign(s). Be very very scared of an Internet Marketing Agency that promises the world and the first position on the search engines for $300/month. Consumer attention and search engine rankings is a very valuable commodity now. Long gone are the days of the phone books and yellow pages. Consumer attention is constantly increasing in cost and competitiveness.
4. Plan on working with the agency for a long time.
Listen up people! Your sales and revenues are not going to shoot through the roof overnight. They aren’t going to explode and money starts overflowing from your business pockets. If an agency is claiming that they are going to rank you overnight or in less than 30 days, they are lying to you! Please hire and work with an Internet Marketing Agency that is willing to be honest with you about the timeframe it requires to climb the search rankings and expose your business. The agency should be completely open and upfront about what to expect when starting an online marketing strategy for your business.
Keep this in mind. You are hiring a company to handle your online growth and exposure because that is what they do for a living! That is what they are experts at! A good agency won’t simply tell you what you want to hear! There are a lot of places out there that will play ear candy with you and tell you this or that to make you sign the dotted line and give them your business. Make sure you trust this agency and are 100% comfortable working with them on a month-to-month basis. This will definitely be a long-term relationship and not an overnight success story. If you’re looking to hire an agency for a couple of months and then kick them to the curb, this industry is probably not for you! WebDesign499 will pass on a client like this every single time! 90% of our clients have been with us for over 1 year already and we are proud of that statistic!
If you can trust that your agency has your best interests in mind, then you found a winning Internet Marketing Agency.
WebDesign499 is a passionate and professional North Port, FL based web design company and full-service SEO agency specializing in website design, web development and Search Engine Optimization (SEO) services. We start all web design and web development projects by targeting the end results and the expectations that our clients anticipate regarding work we perform on their behalf, which is more business and traffic equaling more revenue.
We are a full service digital and creative design agency based out of North Port, FL.