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All About Google AMP

Accelerated Mobile Pages (AMP)

Gone are the days when people rushed home to catch the news. Today, you can stay up to speed with the latest news through your phone or tablet. Publishers have taken advantage of this by continuously publishing tablet and phone accessible content because they gain a lot when their audience read their content. They get to earn money through ads shown on their pages as well as grow their online traffic. However, for a long time, publishers have lost numerous ad clients due to slow loading of web pages. Target audiences give up on reading content when the pages fail to load fast. As a result, they do not end up seeing the ads. This makes ad companies to stop advertising on the pages and it is a huge loss for the publishers. Publishers are not the only people facing this problem. Technological companies and other web-based businesses also face this challenge. Many discussions were done with technological companies and publishers and the Google AMP (Accelerated Mobile Pages) was created to solve the problem. WebDesign499 takes full advantage of the benefits of this wonderful new technology called Accelerated Mobile Pages.

What is Google AMP?

AMP is a project backed up by Google that aims at helping publishers and technology companies to have web pages that load faster than normal on mobile devices. In action, this project is made up of three parts. These include; AMP HTML, AMP JS, and Google AMP cache. The main difference between regular HTML and AMP HTML is the fact that AMP HTML includes the AMP properties. The properties make it possible to come up with very rich content compared to what you would be able to come up with when using HTML. They also give you a more reliable performance. AMP JS is basically responsible for implementing the performance you experience. It does this by managing the loading of resources and giving you all the custom tags that are required in order for you to have a fast and reliable speed. Google AMP Cache gets the AMP HTML pages and caches them and also improves the performance of your pages automatically.

How Does Google AMP Work?

Google AMPAMP was designed to contain a number of optimizations that enable it to make web pages load at faster speed. First and foremost, AMP only allows asynchronous scripts. This is important because it prevents JavaScript from blocking DOM constructions that cause page rendering delay. AMP is also able to statistically size all external source such as ads and images before they are downloaded hence preventing re-layout upon reloading of resources. The other optimization that makes AMP so effective is the fact that it has been designed to prevent blocking of page rendering caused by extension mechanisms. Google AMP also keeps all the third-party JavaSripts from the critical path to ensure they do not cause any blockage or delays. It also prioritizes resource loading, only runs GPU-accelerated animations, minimizes style recalculations and ensures font triggering is efficient, among other important beneficial things.

AMP Supported Platforms

The platforms that support Google AMP are constantly growing and increasing. The support is either in form of provision of AMP components or getting the advanced integration of AMP pages into their platforms. Numerous Ad companies such as AdSense, Nend, Nokta and Holder and many others are utilizing the benefits of AMP. Analytics also finds Google AMP very advantageous. Some of them include; Parsely, Piano, ChatBeat and OEWA. Content platforms using Google AMP include; Twitter, LinkedIn, Reddit, Google, Nuzzel and Ghost among others. Last but not least, CMS is also utilizing Google AMP. Some of them include; Squarespace, WordPress, and Hatena. AMP is spreading to even more platforms since more and more people are beginning to see the benefits of having it integrated into their platforms.

Supported Google AMP Browsers

Currently, Google AMP only supports the 2 latest Chrome, Safari Firefox, Edge and Opera browsers. This support includes desktop, phone and tablet versions of the browsers. However, there are fixes for browsers that have a market share exceeding 1%. You should expect different performance on different devices since the performance is not the same. However, you shouldn’t have any problems loading your pages fast.

Benefits of Google AMP

There are a number of benefits you get from having Google AMP integration for your business. First and foremost, your users get to enjoy faster loading of pages. This is something you need if you have a website for your business. Research has shown that most users will abandon a website in less than only 3 seconds if it takes too long to load. This is a Google AMP Project WebDesign499problem you do not have to worry about with AMP. You can be assured that your audience will keep coming back. Google has already started using loading speed and mobile friendliness as a way to rank websites. Websites that utilize Google AMP are more likely to have higher rankings on search engines compared to those that have a slow page loading speed and are less user-friendly. You also get to enjoy increased visibility. This is because when you use Google AMP, your website is given a green symbol which makes the user know you have AMP. This will definitely increase your traffic since more people are likely to click on a website that is proven to be fast compared to one that is not. Therefore, it is a good idea to take advantage of this project. Ad companies will also want to advertise on your website because of your high traffic. This will increase the number of profits you get from advertising through your website which is good for you and your website. Last but not least, you get to utilize the AMP visitor analytics which enables you to know your audience’s activity on your website. This is important because it enables you to know what changes you need to make to ensure your audience is hooked to your content.

Google AMP Conclusion

In conclusion, Google AMP is becoming very popular among publishers and technological users. However, it is a great initiative that everyone who owns a blog or online business ought to take part in. It will not only help in growing your online presence but will also help your users have an easy time going through your online content. Do not be left behind. Get on board with Google Accelerated Mobile Pages!

 

WebDesign499 is a national Web Design and SEO agency based out of Wellington, FL. We are a professional web design agency specializing in website design, search engine optimization, e-commerce and advanced web development. Businesses of all types and sizes rely on us for our dedication, expertise, creativity, and the results we garner for each client. There’s more to a website than just a design. We bring your site to life with vivid colors and seamless navigation, but also combine it with exceptional marketing, social media and SEO expertise to deliver a solid return on investment. We put your website to work for you.

 

Basic Google Submission For Success

When you have finished developing your incredible website, the next step is to share it with the world by submitting it to search engines such as Google, Yahoo, and Bing. After publishing your website for all the world to see, your content may start to show up in Google straightaway. However, for that to happen, you should know that it requires you to do a little bit more than just clicking the “Publish” button. If you don’t know or are not sure of how to submit your site to Google, this article is a good read for you. The paragraphs below will walk you through the things that you need to do so as to get your website added to Google’s listings.

How Does Google Find The Content Of Your Website?

According to Google, the search engine crawls billions of web pages using a large set of computers. The crawler is known as Googlebot, and it basically begins with a list of the URLs of web pages which were generated from the previous crawls and then adding sitemap data to those pages. As the Googlebot is crawling, it looks for new websites, updates or changes to the already existing web pages, as well as any broken links.
Add Site To GoogleIf your sitemap contains some new pages, Google will find them, crawl through the content and then possibly list them (the pages) in the search results basing on its 200 (and more) ranking factors. As soon as the Googlebot has finished crawling, the results are supplied to Google’s index. Any updated content or new websites will get listed accordingly. When the results are being processed, Google inspects the information on your web page, for instance: title tags, alt tags, meta description, and more. If one of your pages contains dynamic content, the crawler may fail to read it, and instead, crawl the default version. You are recommended to optimize your default version for search.
With the help of the Google’s crawler, there may never be a need for you to submit your site because it will automatically be discovered. However, this approach has a disadvantage, and that is, it relies on the timeframe of Google to crawl and index the content of your website, and this may take longer than you would like.

Checking to See If Your Site Is Included in Google’s Listings

If you want to see whether your website is listed in Google, simply start your search with: “Site: Yoursitename.com”. If there isn’t any content that has been indexed yet for your site, Google will inform you that your search didn’t match any results. In such a case, creating a sitemap which can be submitted to Google should be your next step.

The Time It Takes To Index Content

A content marketer and SEO specialist by the name of Casey Henry wondered how long it takes Search Engines to index web content. In order to satisfy his curiosity, he did a test to find out the amount of time that Google & yahoo takes to crawl & index content. From the results, Casey discovered that it took Yahoo and Google 1,773 minutes and 1,375 minutes respectively to just crawl his content.
Alternatively, when he submitted an updated sitemap, he discovered that it took Yahoo and Googlebot 245 minutes and 14 minutes respectively to visit the page. This implies that if you submit an updated sitemap after launching a new site or adding a few web pages, you may be able to start generating traffic as well as conversions on that very same day.

How to Submit Your Website to Google

If you have a new website, before submitting it at http://www.google.com/webmasters/tools/submit-url, you must first verify your ownership in Google Search Console. On the other hand, if you are updating an existing website with a few new pages, you should update the sitemap so as to make sure that your new content is listed as soon as possible.
To update a sitemap, sign in to Google search console, go to the Crawl tab, and then to Sitemaps. While you are there, submit your updated sitemap so that Google can start crawling it at the earliest possible time.
You may or may not need to submit an updated sitemap whenever you publish a page. If you are dealing with content which is critically important and needs to be indexed within the shortest time possible, it would be best to go through the submission process manually. On the other hand, if you are simply making small corrections or changes to pages, you may wait for Google to crawl those pages and update its index.
  
WebDesign499 is a national Web Design & SEO Agency based out of Wellington, FL. They can be reached at (561) 506-0398.