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Great Content Marketing For Florida Small Business Owners

Besides always breaking news stories and crazy cat videos, the Internet is “the place to go” to seek information. That’s important for Florida small business owners and marketing managers to keep in mind as they’re building and maintaining their websites.

The reality is that most websites are pretty static.

That means they’re not being updated and there is no online marketing plan in place. If you’re competing with websites like that, you can very easily and very quickly outrank these websites using Content Marketing.

Content Marketing FloridaContent marketing is a marketing approach that involves the creation and sharing of online material (such as videos, blogs, and social media posts) to attract website traffic and potential customers.

Unbelievably, most small and mid-sized businesses still don’t use this method!

Savvy marketers such as WebDesign499 can quickly — and easily — outrank other advertisers in local Florida markets by making just a few updates per month to their website.

And the easiest place to get content for your site? Just listen to what your customers are asking!

There are hundreds of thousands of questions asked online within Google Search every single day. Questions like:

* Closest burger joint in St. Pete?
* What’s the weather in Jacksonville?
* Best plastic surgeon in Miami?
* Experienced personal injury attorney Orlando area?

All you have to do is answer them!

Google, in its efforts to provide search engine users with the most relevant and most authoritative answers to questions, will comb through your website, and if the information is good and relevant to what people are searching for, Google will serve it up.

That means, if you sell products or services locally in whatever area you’re in (Tampa, West Palm Beach, Orlando, Wellington, etc), you want to “be found” when people have questions. If they have questions, they’re gathering information so they can make a decision – often a buying decision.

That’s when you want to be found, right?
So, how can you rank your Florida business website better (and higher) within Google? You just need to answer Frequently Asked Questions (FAQs) that are related to 1) Your Business and 2) Your Local Area.

One very important way to generate content that is detailed, rich, useful and current is to provide answers to common FAQs that other customers or clients have had (or may have) about your product or service.

Write a new page on your website that talks about your years of experience as a Ft. Myers HVAC Repair Company. Write a new blog post about how your Commercial Pest Control Company in Tallahassee battles termites. Shoot a short video about your Clearwater Moving Company wraps expensive furniture in blankets for a scratch free move.

If you’ve been in business for more than about 3 hours, you will have already encountered many questions related to your business, what it does and how it can help customers. A good website should feature a FAQ page with answers to key questions. Blog posts also offer a great way to drill down and fully answer frequently asked questions.

Not only does having an FAQ section or pages devoted to FAQs help your customers, it also helps Google better understand what your business does. CONTENT MARKETING FLORIDAThis “better understanding” will allow Google to rank you higher in the search returns.

This is content a business owner should be able to create within about 30 minutes. Doing this a couple of times per month on your website will help you outrank other competitors who don’t or won’t put forth this very small effort.

You’ll have more pages on your website (a plus for SEO) and that content should be “keyword rich” with keywords, keyword phrases and similar keywords (i.e. use of lawyer, law firm, attorney, legal). BTW – Google is very good at knowing that lawyer and attorney are the same things).

Some more examples of local FAQ to benefit your Florida business:

* do you offer free consultations (FAQ for Tampa law firms)?
* how often should I water my lawn during the summer (FAQ for Apopka landscaping company)?
* what documents do I need to file my business taxes (FAQ for St. Augustine CPA firms)?
* why visit urgent care over the emergency room (FAQ for Bradenton urgent care centers)?
* what does factory certified mean (FAQ for a Lakeland auto parts dealer or mechanic)?

Obviously, the number of FAQs are varied and endless…

FAQs allow you to get useful information about your business in front of potential new clients and customers. Importantly, creating FAQs and their answers should be about one of the easiest things you as a marketer or business owner can do. All of the information is in your head. It just needs to be put onto your website.

NOTE: FAQs also make for good Social Media Updates. Posting to your company Facebook page, LinkedIn page, etc provides you things to post about and can extend your reach.

Post Sponsored by Office Furniture 911 of Tampa, Florida: Office Furniture 911 of Tampa offers both new and used office furniture inventory to small, medium and large companies throughout Florida. A relatively young company itself, Office Furniture 911 has used content marketing and FAQs to outrank established office furniture and supply companies in Tampa and around Central Florida.

Are You A Beginning Internet Marketer? You Need To Read This!

Many people are hoping for success in the world of Internet business, so it is important to create a strategy that works and is unique. Failure to implement such a plan can result in you not only losing your competitive edge, but also lead to the loss of customers who go to companies that use cutting-edge Internet marketing. Here is some advice that will help your marketing efforts more effective.

Make sure that your website has a high content-to-code ratio. A content-to-code ratio, also called signal-to-noise ratio, is the quantity of text in relation to the amount of HTML code on a web page. If your web pages have a high content-to-code ratio, it will be easier to rank them highly with search engines.

According to an Austin SEO Consultant, distraction is the worst enemy of a good internet marketing site. If you are going to get your customer’s attention, you are going to have to do it very fast. Your descriptions and other website content have to be incredibly focused, appealing and concise. If you do this you will capture your audiences attention.

Internet Marketing WebDesign499 CompanyGetting a start in Internet marketing can be daunting for a beginner but starting with an audience that already has an interest in your product can give you a big advantage. Rather than targeting a large audience and hoping for interest, narrow your focus to those that already want your product.

When you are trying to build your internet marketing empire, remember to put unique content on your site. The more specialized and creative your content, the more attractive it is to your customers. People are drawn to conversational websites. Have a place on your site where people can comment for best results.

Make sure that you add as many anti-spam blocks as you need to in order to make sure that your site is free of spam. Having spam on your site will send a red flag to users and they will be less likely to visit your site in the future.

If you’re trying to build your Backlinks, don’t forget to also build traffic and create links to the pages with those Backlinks. That will automatically increase the quality of your Backlinks, Internet Marketing Palm Beach Floridagiving you yet another way to expand potential traffic to your site(s), and encourage search engines to give all your linked pages higher rankings.

Careful use of annotations on your online videos can be a powerful marketing tool for your website. Annotations can be used to give your potential customers the information they need, such as the URL of your website or a call to action. By using annotations, you make it easier for viewers to go from just watching your video to actually visiting your site.

To have a successful internet marketing advertisement it is good to include the word “important”. People tend to stop and listen to the advertisement upon hearing that they could experience something important and life changing upon listening to your advertisement. People tend to stop doing what they are doing and take notice of the advertisement.

Most businesses with websites also sell their products online, but not all business make that an easy process. Marketing not only involves driving traffic to your website but getting people to purchase your product. Make it as easy as possible for them by using a large, highly visible purchase link and a well-known payment processing service, such as Paypal.

Comment on popular blogs related to your website’s niche and include a hyperlink to your website. This is a good search engine optimization technique as blog comments provide high quality backlinks to your website and can increase your website’s search engine results page rank. Make sure you chose reputable blogs which have a high page rank themselves.

Keep the size of the pictures on your site small to reduce the time that it takes to load on a customer’s computer. Wellington, FL SEO says, they will have the ability to increase the size of an object if it is too small. Your goal should be to reel the customer into your site by any means necessary.

Exercise extreme caution before you pay anyone for internet marketing advice. Books, videos and courses sold on the subject come from “experts.” Remember these “experts” are making their money selling you books instead of running internet marketing campaigns. Check the background of such experts before giving them money; make sure they have the experience to know what they are talking about.

Internet Marketing Beginner WebDesign499Make your internet marketing efforts distinctive and stand out from your competitors. The world of online marketing is not so big that someone out there is not selling a similar product using similar tactics to yours. Research these competitors carefully and see what you can do to differentiate your services from theirs. A potential customer presented with multiple similar pitches is going to select the one that stands out.

Unless you are marketing a well-known national brand, you may only have one chance to convert a site visitor into a paying customer. Check all links on your site to ensure that there are no breaks in navigation or info transmission; this is especially true if you are marketing luxury goods or high-dollar items.

instead of having long pages of text that lead to more long pages of text, try adding some cool graphics to your site to place between all of the words. When things are broken down like that they seem shorter than they actually are and it will increase the likelihood that user will read all of the information you present.

Creating and maintaining an interesting blog is a great way to draw in visitors. Make sure to keep you content new and exciting by posting often. People are far more likely to revisit your site if they realize that they will see new content each time they view it. Facebook Marketing in West Palm Beach, FL is always lucrative for small businesses that are located there.

After reading these tips, you should have a better idea of what makes an Internet marketing campaign successful. If you know what you are doing, you can implement an online marketing strategy that will produce great results.