When it comes to logo designs, there is a solid reason why they shouldn’t come cheap. If somebody offers to make your company’s logo for $30, do a 180 — fast. Sure, your office has a strict budget and all, but when it comes to the first thing that potential clients see about you, it pays to make an investment.
South Florida business logos are no exception. Whether you’re setting up shop locally or are gunning for a wider, state or nation-wide coverage, how your logo is made matters. This is why you should leave it to the pros to help you conceptualize and build a symbol that will define your company, even without words. Creating a logo that does this and more requires talent, experience and expertise. It’s not a mere drawing with colors or a mash-up of symbols and letters. It is your company’s identity.
Why Logos Don’t Come Cheap
South Florida business logo experts, and all design gurus for that matter, say that no self-respecting logo should come with a price tag that’s less than $200. In fact, $200 is the barest minimum. Sounds expensive? Not once we truly understand what’s at stake.
The common misconception among those who don’t do design is that designers have it easy. Everybody seems to think differently about what a logo maker needs to have to make a symbol that works. Remember that the task of creating a logo that will turn heads, convert to actual sales and last a lifetime is the real challenge here. A mere design enthusiast might chance upon a good one, but that’s just by luck. A true pro knows how to make a logo happen and do so consistently. This is why their expertise is not something we shortchange.
Here are 5 reasons why a logo is worth $200 and up.
1. Designing takes work — a lot of work
Logo creation is serious business. This is why graphic designers don’t just spring out of nowhere. They invest in their trainings and do continuous study to get with the latest trends and strategies when it comes to market appetites. They don’t just tinker with their computers all day and do nothing.
2. They went to school for it.
There are even full university courses that focus on graphic design alone, with some subjects solely about logos. While it takes talent and a keen eye for details, creating a logo is not something that happens overnight. Graphic designers have bachelor’s degrees on their backs and these cost money. More likely, they still have student loans to pay off well after they have earned their diplomas.
3. They need special, and expensive, equipment.
The software alone comes with a huge price tag (upwards of $2000). Throw in the price of the computer, the specs necessary and the publishing tools and you have an office that costs a lot more than what they’re charging for logos. Graphic design requires special tools and, hence, should be reciprocated with a commensurate price.
4. So much goes into the process of logo design
Making a logo isn’t about just throwing things together and presenting to a client. There is a process that’s long and, at times, frustrating. First, the designer meets with client to find out what he or she wants. More often than not, the client won’t know exactly and will need guidance.
This is why the designer then creates a brief and a proposal based on what he or she has researched about your company. Once several prototypes are made, these are presented to the client who then gives feedback. The logos go back and forth until both parties agree on a final product. This can take weeks. Some clients argue that it shouldn’t take days to make a logo happen, but a true professional will tell you that while you can whip something up in minutes, you can’t expect it to be good.
5. There is so much at stake on your logo.
A business logo for a South Florida business bears a lot of responsibility. It’s not something that’s plastered on every letter, storefront or marketing collateral that you produce. A good — or bad — logo can make or break your reputation. It is the foundation of your brand’s identity. It is what most people will instantly remember about your company. It is what will stick in everyone’s mind way after any campaign you might launch. This is why investing in it matters — big time.
Every successful business in South Florida has an unforgettable and defining logo to make its brand stand out. Sure, you can probably compel a newbie designer to charge you only $30 for one, but you have to be ready with the consequences. Once your logo is out there, it will be very difficult to erase the impact that is has made on your market. Do things right the first time — every single time.