How does an SEO strategy benefit my business and do I really need it? This is a question that many digital marketers get asked often. Because we see advertisements on TV, billboards and even online, a lot of business owners wonder what else SEO can bring to the table. The challenge for the SEO consultant is to prove that an ROI (return on investment) exists.
Here, we talk about the three things every SEO consultant should fulfil and master in order to have a good working relationship with your client. These are traffic, visibility and, of course, ROI.
Many business owners make the mistake of not bothering to lure traffic in once they set up their website. Build and they will come, right? Wrong. Simply launching a website with no follow-through is like opening up a shop in the middle of nowhere. You have to tell people that you exist and show them how they can find you.
The goal of an SEO strategist is to create an easy way for your target market to “discover” your website. Experienced search specialists should take the time to understand your company’s goals, learn about your products and services and create marketing methods that truly speak to your target market.
The initial goal of a SEO strategy is to increased visibility online. Many consumers carry this belief that the brands or websites that appear on the first page of Google searches are the ones that are the “best.” Although marketers know that this is not the case. Still, what every website aims to achieve is a page 1 ranking. Your SEO consultant should be able to present a strategy that would help increase organic traffic to your site based on specific keywords.
Effective SEO exists not just to protect your brand and create only a positive stream of information when search results appear, but also to make sure that your target market sees you. And even if they don’t purposely try to find you, there must be a set of keywords that when keyed in would make your website appear.
Deliver Real ROI
Because you are paying for a professional service, so should you expect to see an ROI. Your SEO consultant should be able to project when and how much of an ROI is expected. However, you should also understand that these are not set in stone. Each business has a particular set of goals and your SEO strategy should be working in line with them.
There are business goals that cut across all industries, like leads and sales. Your SEO strategist will map out how the campaign will play a role in generating these and to do so means employing the right monitoring and tracking tools. A good way to monitor is Google Analytics. With this, you can measure how much impact your SEO efforts have made on your business. You can then report the findings via Data Studio.
The ultimate goal of an SEO strategy is not just to rank your page and drive traffic to your website. It’s to attract an audience that will do something about their visit. They should buy. They should employ your services. They should get in touch with you to know more about you and ask for a meeting. Search engines are very powerful tools to building and making your business succeed. Maximize its power.