If you’re looking to start your own blog or website but have zero knowledge on how to create one from scratch, there is a good chance that you have considered using website builders over hiring professional web designers. This may be because you think that it will cost you a lot less money and effort to do so.
Still, you should know that there is an endless debate as to whether algorithms running do-it-yourself website builders can replace real people in creating an SEO-friendly website. There have been complaints that these website building platforms don’t perform well in the SERPs. Meanwhile, pro-builders explained that how you use them is what matters.
However, this debate won’t really matter since you probably have different circumstances and needs than others. Taking that into account, we have compiled the pros and cons of using website builders to help you make a good decision for you and your yet-to-be-born website.
- No Coding Skills Needed
This is one of the most obvious reasons why people still use DIY website builders. Let’s face it, not everyone was gifted with a talent for coding and certainly did not spend years in school studying it. Since a majority of people who own websites use it for business purposes, it is good to have ready-made websites they can use to achieve their goal.
- Quick and Affordable
DIY website builders uphold their promise of quick and easy website creation at a low, if not zero, cost. The drag-and-drop features that allow you to select features to include in your website is definitely a big plus.
- Easy to Use
Aside from hassle-free website creation, builders also have the advantage of allowing the easy administrative use of the page. In fact, some even automatically add a mobile-friendly version of your website right off the bat.
There are also options for you to customize the appearance of your website based on templates provided. This means you won’t have to have artistic sensibilities to create a presentable page for your business or blog.
- Ease of Export
Although some DIY builders don’t have this feature, there are others that allow easy export of website domain. This is useful when a customer finally sheds off his or her newbie coat and try to compete with other big players.
- Limited Customization
Although website builders offer a selection of customization options for its users, they don’t have the flexibility to allow changes to be made in their closed-source programs.
- Shared Hosting
Shared hosting is one of the major drawbacks of website builders as it won’t allow you to maximize your capacity to create content. There is also the matter of the terms and conditions set by the platform which, if violated, can cause your website to be shut down.
- Poor SEO
Some builders create websites with messy and unstructured codes. This means that URLs created from these platforms also tend to have no hierarchy compared to pages created from scratch. Another effect this can have on your website is the inability to rank higher.
And, because the creation of the website is free, the SEO part of it tends to come as an added cost. Taking advantage of the mess they created, these platforms then offer SEO services to help your website rank. When you think about it, it’s somewhat contradictory to their offer of affordable website creation since you are required to pay for every single improvement to make full use of the website.
Below are other factors that affect the poor SEO performance of a website created by builders.
Most website builders are Flash-based. This can hurt your chances to rank simply because pages that are mainly created from Flash cannot be crawled by web spiders.
- Slow Loading Time
Load time is another factor that affects SEO since it can make or break the user’s experience. Most free website builders tend to trail behind ones made from paid platforms in terms of load speed.
- Limited Features and Pages
Free or cheap website builder plans comes with limited features and pages. This is a way they can convince customers to opt for a higher plan.