Marketing in this day and age means acknowledging the power of the Internet to build a brand. While traditional channels, like print, radio, and TV, are still very much alive, the Web presents a valuable (and cheap) option to let the public know what your business has to offer. In choosing the online platform to market one’s brand, social media channels Facebook and Twitter first come to mind. Is one better than the other? Or would a business benefit from having a presence on both (or on all others)?
Firstly, these two have different ways of presenting your business. Twitter has more of a micro-approach to marketing, targeting people who are always on the go or have short attention spans (as most online users are). Meanwhile, Facebook offers more white space to enter text and, thus, a more in-depth take on advertising. Each has its own merit and online marketing specialists would often say it is beneficial for a brand to maximize the services of both. Here are the advantages of having a business profile on Twitter and Facebook.
Facebook for Business
Facebook has set up an account format that’s specific to businesses, where brands can form a Page instead. As a Page, a brand can create a Shop, where customers can view items and services along with their respective prices. It also allows businesses to adopt a more professional approach to marketing their product, as opposed to the personal accounts.
Signing up for a business page on Facebook is free, same with its other general services. However, if you want to release a Sponsored Post or an actual ad, you will need to pay a minimal amount. The good thing about these Sponsored Posts is that they are more likely to appear on news feeds of your general target market. The system itself determines who your target buyers are based on their online activity and Likes. Given that almost everybody nowadays has a Facebook account, it is a quick, easy, and low-cost way to communicate to your would-be customers.
In addition to marketing, by constantly updating your Facebook page with the latest news about your brand and sharing relevant content (text, video, audio, etc.), you establish brand loyalty. They can even share your updates with their own friends and family, thus, expanding your network and reach.
Twitter for Business
Twitter is perfect for direct engagement with people whom you follow and your set of followers. Because of its shortened format, it is often preferred by many entrepreneurs and celebrities because it allows people to browse on the go without needing to read so much.
The system is simple, with limited characters for content. You can craft a short copy that’s direct to the point and then just redirect your reader to a longer site should he or she wish to find out more. It is a fast and convenient way to digest information about your brand while still steering your readers toward your official business website. In addition, through Replies and Mentions, you can communicate directly and instantly with your market.
Either or Both?
Overall, for your business to maximize its reach, it is smart to create a profile on both social media platforms so you can cater to different types of customers. People have different preferences when it comes to acknowledging advertising material. By being present on two of the biggest social platforms, you create leverage for your brand. You might even want to throw in accounts on the likes of Instagram, Google+, and LinkedIn, as well.