For both SEO and web design, users are the key to determining whether a website is well-made. More specifically, what they need and want will define what a good design is and what is not. Thus, the term “user-friendly” becomes relevant. In fact, even Google, the biggest search engine we have today, released plenty of updates to please these highly demanding users.
While it may seem like a one-sided deal, designing a website for users is actually a logical thing to do. After all, they are the ones who visit the page and bring revenue in. No website will make any money if not for its visitors. That said, here are nine things you should accomplish for your web design to be considered user-friendly.
- Mobile-First and Responsive
Most search engine users nowadays access Google via their smartphones, so it is fairly easy to understand why the Internet giant released the algorithm update dubbed as Mobilegeddon. Also, responsiveness is the key to any website design if you want users to explore your website more.
- Simple Navigation
Users have a very limited attention span and tend to be impatient when navigating a website is a bit tricky. Simplicity is the key. Ditch the layered and complex navigation and keep sub-level pages at a minimum.
- Visible Logo
Ideally, a website’s logo should be placed on the top left corner of the website. This is because users expect it to be located there. One study even revealed that that is the spot where people’s eyes land first. So instead of getting “creative” and placing it in the most unexpected location, just give them what they want.
- Quick Website Loading
A study conducted by Google’s DoubleClick revealed that mobile users tend to navigate away from a page that takes longer in 3 seconds of loading time. In the same research, it was discovered that even those that use PCs wait for a page to load for a maximum of 5 seconds. This means your website loading should be as quick as lightning, else you won’t stand a chance.
- Add Contact Information
Putting a contact information in a place that can easily be seen on your website will make users very happy. If you want to make them even happier, add as many ways to contact you as possible. This way, the users can choose which is most convenient for them.
- Be as Informative as Possible
While it is well and good to have your potential customers send you messages, it is even better to provide the information they need when they visit your website the first time. Having the complete information of product variations (sizes, color, etc.) available on the same page as the product will help you achieve this. For other concerns, you can create a Frequently Asked Questions (FAQ) page.
- Create Concise Content
Just throwing content randomly won’t cut it. Make sure to get straight to the point. Users don’t really read every single word you put on your website, so the best way to deliver concise information is to employ the bulleted lists technique.
- Link to Social Media
Make sure your website is shareable to allow users to share their experience with your company. This means you should add social media icons that will help them share content that caught their interest.
- Add Clear Call-to-Actions
Call-to-Action (CTA) encourages visitors to convert into leads. Because of this, experts highly recommend that web developers add clear CTAs in the most clickable places on every page. This will increase the chances that visitors will convert. Some of the examples of CTAs are phrases like “Click Here to Order,” “Download Now,” “Contact Us,” and “Get a Quote,” among others.