The large community of SEO has numerous internet search engines, companies, opinions more. Google suggests one point, Bing another, and then agencies or professionals as well as message boards tell you not to do something that was suggested. People will truly tell you that the only way to rank is by doing this or that. SERPS, organic rankings, search marketing, formula updates, penalties, backlinks, this hat or that hat and more … it can become extremely overwhelming to try to determine just how Search Engine Optimization functions and also where to begin. WebDesign499 works hard to make what we do clear and easy to understand. With that being said, here’s our quick overview of just how this stuff all works.
SEO is built on backlinks and backlink profiles
In the early days, the creators of online search engines sought a way to index the web pages of the Internet as well as to offer quality websites in feedback to a question. The idea was that the more times a site was connected to by other sites (called backlinks), the more “reputable” or “relevant” that linked-to website was, therefore the higher in the positions it would be ranked or show up in the search results. Algorithms were developed to automate this process and thus sites like Google were birthed.
When initially developed, an issue arose as individuals caught on to the way it worked and started manipulating the formulas to get the outcomes they wanted, not Google. Numerous businesses would construct “link network” websites whose sole function was to connect various other websites with each other, hence artificially raising the ranking of their participant websites. Often times, when you employed an SEO Agency such as WebDesign499, you would be asked to create a web links page on your site that noted other websites as “companions.”
Google, mostly, has actually actively combated against these methods (utilized by just what several call “black hat” SEO firms), and also have actually placed an emphasis on high quality material and also public track record. It has actually developed many different new algorithms in order to help remove these black hat strategies: Penguin to combat web link building approaches, Panda to fight web content that is geared purely to keyword ranking, the newer Pigeon for neighborhood results and other Google Updates. Bing, as well as other internet search engines, have somewhat various approaches although the foundations are usually the exact same.
So, exactly how do I rank my business well in online search engines?
Because of these programs, the method to rank well in the SERPs (online search engine results pages) is at a fundamental level, the following:
- Write top quality material and content for your Brand or website.
- Distribute and also publicize your web content across various platforms and syndications.
- Your content and material is shared across the web by other people.
- Backlinks to your content or material is built on other authority websites.
- Your online credibility rises with more people “talking” about you.
- Your ranking in the search engines increases and gets better.
At a super fundamental level, this pretty much explains it. It appears to be a very easy concept, yet there is a great deal entailed. You need to ensure your web site is integrated in a way that’s favorable to the user, as well as meets the criteria of the search engines (on-page SEO). This means that it needs to be quick, useful, tidy, as well as interesting. When it comes to on-page SEO, there are certain industry standards and practices to follow to ensure the best ranking possible. When you write your web content, you do want to make sure to keep ideal methods in mind, but still write it as if you’re writing to individuals, not robots. You should then proceed to use correct advertising and also public relations approaches to strategically place your material/content before the eyes of readers that are interested in what you are writing about or what your business offers.
If you follow these simple policies and standards, you’ll find yourself ranking well in your niche. Ranking well on Google and other online search engines is a marathon, not a sprint. Don’t be lured by Search Engine Optimization agencies or firms who guarantee you Google Page 1 Rankings overnight. They might be able to make quick and aggressive progress, however the next time an algorithm update happens, you might find yourself penalized with a large drop in your search rankings or perhaps completely removed and de-indexed from online search engines period.
If you’re interested in partnering with an agency that cares about your Return on Investment (ROI) and would like a 100% Free SEO Analysis of your website, please call us at (561) 506-0398 or visit us online at www.WebDesign499.com.