7 Top Web Design Tips For SEO

Web design is an important part of search engine optimization. Contrary to what many people think, SEO goes beyond links and keyword optimization— it also requires an interface that will not only attracts users into navigating the page but also helps the website rank in the SERPs.

According to experts, a website’s design should be developed in accordance with Google’s rules. Basically, this can be interpreted as making a website that is user-friendly. After all, users are the bread and butter of websites and search engines alike.

To help you develop a web design that will launch your website to the top of search engine results, we have compiled 7 top web design tips for SEO.

  1. Make Site Navigation Search Engine-Friendly

Since search engines provide most of the traffic directed to your website, it is safe to say that you should develop a web design that they can navigate easily. Google and other search engines make use of web crawlers to help them index websites around the world wide web.

Because of this, you should remember to balance the use of Flash and JavaScripts as both have been known to cause problems for web crawlers. The best thing you can do is research how to use these platforms well before adding them to your website.

  1. Put Scripts Outside the HTML Document

When using Scripts, it is imperative for a web designer to put them outside the HTML document to avoid slowing down crawlers. This is because Scripts that are incorporated in the HTML are usually placed before the actual content and would make indexing more difficult, something that search engine crawlers don’t take kindly.

  1. Incorporate Crawler-Friendly Content

Modern SEO is now centered on quality content because it provides the users with the information they need. Since it is the very reason why their customers turned to search engines in the first place, it is imperative for websites to provide ease of access to the content for web crawlers so that they can index them properly for their customers. With that said, SEO-friendly web design should have an ample amount of content, else it will surely struggle in the SERPs.

  1. Make URLs SEO-Friendly

URLs also play a critical role in search engine optimization. Because of this, experts highly recommend optimizing the data included in them and only use niche- or business-relevant keywords to give users enough information about what your website is all about. It is also wise not to use too many keywords in them to avoid over-optimizing.

  1. Web Design Should Be Responsive

Unresponsive web design is a big no-no in SEO. However, Google has a unique definition of what a kind of web design that is. According to experts, the Internet giant can only consider a web design as “responsive” if it is designed for multiple devices, including mobile. This means a website should have the same URL for mobile devices and PCs.

  1. Optimize Page Load Time

Load time is a critical factor in user engagement. Since it is no secret that people have very little patience on top of a very limited attention span, web designers are advised to optimize the website they work on in a way that would reduce load time as much as possible.

  1. Establish Sitemaps

Based on Google’s definition of the term, a sitemap is a list of web pages that indicates the organization of a website’s content. It is highly recommended, especially for bigger websites, to make web crawling easier for the search engine. It also helps with archives of pages that are isolated as well as those with new ones that are linked externally.

Web Design 2018: How To Optimize For Mobile

SEO is now more mobile-centric, thanks to the Google algorithm update released on April 21, 2015. If your website hasn’t been updated and optimized for mobile users, then you have probably seen a decline in traffic and ranking for over three years now.

Fortunately, there is still a way for you to improve your website to be more mobile-friendly. What you need to do is understand how mobile optimization works and how it can be related to web design.

Mobilegeddon Explained

In April 2015, Google announced that they unleashed a major algorithm update that rewards websites that have already made their web design mobile-friendly. This sent a clear message to all web developers and website owners: “Update for mobile or be gone from the SERPs.”

The Internet giant’s decision to assign its mobile version as the primary search engine index has made a lot of website administrators rushing to get their pages updated for mobile. However, the reason for the change was obvious: the majority of search engine users are now on mobile. With that said, the Mobile-First update, a.k.a. “Mobilegeddon,” turned out to be useful for many reasons, which is why it has become a must-know for all web designers.

How Does Mobile-Friendly Web Design Work?

At the time of the Mobilegeddon rollout, Google advised website administrators to change their m-dot domain into a fully responsive website. This practically means that the Internet giant wants the URLs for both desktop and mobile to be one and the same. On top of that, content and features for both website formats should also be fully equivalent.

But what is a mobile website really?

According to specialists from a web design firm, mobile web users have even less attention directed at their search engine queries compared to desktop users. This means a mobile website should allow quick access to relevant information the users are searching for and should be optimized to provide them with on-the-go data.

Optimizing for mobile should also revolve around the key focus of a website among other things, such as the type of users visiting it, what they do upon arrival to the page, the location and time it is being accessed from, and the reason why it is being used in the first place. Once a web designer fully comprehends these, it should be easy enough to create a fully-functional mobile-friendly web design.

search-engine-optimization-seoThings To Consider In Designing Mobile-Friendly Websites

When designing a mobile-friendly website, it is imperative that you take into consideration the following factors:

  • Finger compatibility. Click targets should be at least 30 to 40 pixels and should have ample whitespace for easier selection.
  • Vertical scrolling. It maximizes the users’ familiarity with the motion while reducing chances of missed content.
  • Load time. If this takes too long, users tend to leave the website even without seeing the home page.
  • Extra graphics. Additional graphics often cause lags which, in turn, increases the loading time which is why it is best to remove unnecessary videos and images from the mobile version of a website.
  • Background image. It is not advisable for a mobile web design to have a background image as it may decrease the readability of the content.
  • Large form fields. Some websites use forms to collect data from users. However, this may not be successful of the form fields are very small to the point that they cannot tap on a specific item with their thumb.
  • Minimal form requirements. Mobile websites are a great avenue to collect data from users, but it won’t be as effective if they are repelled by too many information being required. Be sure to seek information that is absolutely needed.
  • Modern code. Using an outdated code may not be as mobile-friendly as it is cheap. Experts advise using HTML5 for your coding needs.

6 SEO Hacks When Using DIY Website Platforms

Many business owners prefer to create their websites using do-it-yourself platforms like GoDaddy, Squarespace, Weebly, Wix, and WordPress because they are a lot cheaper than having one built from scratch. On top of that, establishing a website from these allows the entrepreneurs themselves to engage in digital marketing without needing a professional web designer onboard.

However, there are also certain disadvantages to having this kind of website, including its limitations in getting found by search engines like Google. Fortunately, some experts revealed that it is possible to incorporate effective SEO campaigns even if your website was created through DIY platforms.

Below are 6 hacks you can apply to make your DIY website SEO-friendly:

Choose A Good Website Builder

Note: If you already built your website using a platform, you can skip this tip as it won’t be applicable to your situation. Otherwise, read on.

The website builder you choose plays a critical role in SEO. In fact, several experts have varying opinions on what is the best platform for a DIY website with consideration to search engine optimization. Among the top recommended builders based on speed and load time are Shopify, Weebly, Bigcommerce, and Wix. These four are also the leaders when it comes to editing features as well as their flexibility, and implementation.

However, it is important to note that users who want to design their own website using builders should do a more thorough research to know which platform suits their needs best.

Choose Keywords According To Your Target Market’s Preference

Your keywords should be based on the specific industry you are working on. This means you should first have to listen to certain questions from your target market to determine what kinds of keywords will make your website perform well.

After gathering these questions, try to answer them through keyword research. There are tools you can use for free when performing this task, including Google’s AdWords Keyword Planner. You can also maximize the Internet giant’s search engine features like the Related Searches and other associated terms that appear in a drop-down menu as you type in your keywords in the search bar.

Decide on a Home Page Title

Adding a homepage title is more than choosing a name for your business— it also plays a significant role in SEO. In fact, experts recommend adding a title tag beside your shop’s name to help users and web crawlers quickly identify the kind of business you are running.

Pen Meta Descriptions

Meta descriptions have no known benefits to improve SEO efficacy in terms of ranking, but it can definitely help with traffic. This is because these metadata provide search engines with a way to identify what your website is all about, making it easier to recommend your page to users searching for the kind of business you have.

Add Alt Attributes

Photographs are incorporated to websites not only to break the monotony of texts but also to provide better web crawling for search engines. Crawlers have no way to know what images are about by themselves, so it is important for a web designer to include alt attributes to them. This way, web crawlers can establish a relationship between the image and the website by interpreting alt attributes.

Make Good, Customized URLs

Customizing your URL in a way that would reflect the kind of business you are running is also a great way to optimize a page built using DIY website platforms. While most of these platforms automatically set the URL upon creation of a website, it can be changed through the settings menu. When doing this, you should also ensure that users are redirected from the previous URL to the new one.

SEO vs SEM: What’s The Difference?

Search engine optimization (SEO) and search engine marketing (SEM) are often mistaken to be one and the same, but experts clarified that it is not the case. The two processes have the same goal: to boost visibility online. However, they are two different things since SEO is part of SEM, meaning search engine marketing goes beyond the known optimization practices.

For most web developers and bloggers, SEO is an ever-changing Holy Grail as it provides better traffic from search engines like Google, Yahoo, and Bing. The best part is, traffic from these search engines, more commonly known as “organic traffic,” are free in a sense that differs it from paid advertising or promotion.

Understanding SEO and Its Components

SEO is also defined as the process of improving a website to get the highest possible number of users visiting a website by being featured in the first few spots in search engine results pages. Because of this, SEO strategies constantly change since Google and other search engines tend to update their algorithm to improve user experience.

Even so, there are two things that remain constant no matter how big algorithm changes are: the on-page and off-page optimization.

On-Page

As the name suggests, on-page SEO are tactics used to improve the actual page or website that is being optimized. Among the activities included in this component are using keywords in headings, meta descriptions, alt text, and titles, concise formatting of URLs, optimizing load speed, content quality, and others.

Off-Page

Off-page SEO, on the other hand, tackles everything that covers optimization outside the website such as backlinks, social media shares, social bookmarks (e.g. Reddit), votes from other websites, and several others. Often, experts in the field refer to this as the link building strategy which involves not just the quantity of websites and blogs linking to your page, but also their quality, reputation, and relevance to your niche.

Understanding SEM and Its Components

Also popular as Search Marketing, SEM is the broader of the two processes discussed in this article. As mentioned earlier, SEM covers SEO practices and so much more. This includes other tactics like paid search marketing, social media marketing, and pay per click listings.

People often use the terms search engine optimization and search engine marketing interchangeably because all SEO efforts are also considered a step towards SEM goals. However, it only means that SEM covers SEO and a lot more things, so it is best to use SEM sparingly when discussing optimization tactics.

Which is better: SEO or SEM?

Despite clarifying the difference between SEO and SEM, many people still wish to compare the two in terms of achieving better online visibility. This is understandable since no businessman wishes to waste efforts in something that is not considered the best strategy. With that said, below is a table of the pros and cons of SEO and SEM.

SEO SEM
Pros Cons Pros Cons
Stronger branding and higher trust rating and credibility Time-consuming Better control to maximize results Requires a significant amount of investment since you pay for exposure
Lets you build stronger relationships with your audience Higher number of competitors Showcase products better with images and more information Exposes your campaign to competitors, thereby risking copycats
More traffic due to broader reach Requires hiring professionals for content strategy Higher brand visibility  
Lower cost Regular monitoring is needed for backlinks Can be more targeted if you know your audience well enough  
Higher investment returns   Quick turnaround of results and real-time feedback  
Better sustainability      

 

After understanding all the benefits and drawbacks of both SEO and SEM, some may only choose to employ just one in their quest for better visibility in the worldwide web. However, experts highly recommend having a balance of both PPCs and SEO strategies for one covers shortcomings of the other, thus, allowing you to have benefits from both.

How To Boost Your Website’s Performance Through Web Design

Many web developers and bloggers are focusing all their efforts and energy on SEO strategies like link building and keyword optimization, but only a few actually see the importance of web design. However, this doesn’t change the fact that web design plays a critical role in SEO because it is the first thing users look at before even reading an article.

To top that off, no website that is poorly designed have ever made it to the top of the SERPs simply because Google and other search engines do not reward low-quality pages. After all, web design isn’t only about the looks, but also the efficiency of a web page.

Below are some of the most important things you should know about to boost your website’s performance through web design:

  1. Make Navigation Exciting

Improving user experience is the top priority of almost every search engine algorithm update. Because of this, it is imperative for websites to make navigation of their respective pages appealing to the easily-bored audience. Once they land on a page, users will typically try to look for the information they intended to find in it in the first place.

One of the highly recommended ways of making navigation exciting is incorporating attention-grabbing search technologies in place of the traditional website menu. For example, web designers can add a three-dimensional slide show instead of the typical drop-down menu to make navigating more appealing to the user.

  1. Busy-Looking Pages Fare Better

Most people would think that minimalism would generally be a safe choice for most things that require artistic sensibilities, but this is not true when it comes to optimizing web design. In fact, experts discovered that the more busy-looking a website is, the better the users’ response are. Of course, the design shouldn’t look messy, so make sure to stick to themes that are related to your branding.

  1. Always Add Videos

Videos are already commonplace in news and other informative pages as it not only provides websites with an avenue to put up an ad, it also tends to attract more visitors. The prediction that moving pictures will become a staple in the worldwide web has come true as it is more efficient in delivering messages and attracting potential customers than mere blocks of texts and still images.

  1. Optimize for Better Mobile Experience

Mobile users dominate search engines today which is why Google released an algorithm update that requires websites to be more mobile-friendly. Dubbed as “Mobilegeddon,” the change rolled out in 2015 may forfeit any chance a website with non-mobile-friendly web design has to be included in the SERPs.

  1. Make Users Want To Use CTAs

Having visitors use call-to-action or CTA features is one way of convert them into customers that will actually acquire products or services offered. Because of this, expert recommend web designers to incorporate attractive and easy-to-understand CTAs. These may vary from email newsletter subscriptions to chat boxes with customer service agents, so long as the website is able to gather important contact information like email addresses and contact numbers of potential customers.

  1. Consider Loading Speed

SEO has been all about user experience and so is web design. With that said, another thing to consider when using your website’s layout in optimization is the load speed. While it is well and good to add a lot of features in your web design to make it more appealing to users, you should still balance it well with how long it will take for a single page to load. This is because the looks of a website won’t matter if the loading will take a long time which would eventually make users want to view a different page instead even before they see your home page.

5 Things To Consider Before Hiring A Professional Web Designer

Web design plays a key role in successful SEO as it provides more than a good look for the page. Most search engines reward websites with web design that are easy to navigate and are interactive, which means you’ll have more chances to gain higher traffic.

Because of this, web designers play a critical role in the success of any kind of website. Here are five things you need to consider and do before hiring a professional web designer or web design firm.

  1. Consider Experience and Skill

Web designers are in demand, no doubt, which may be why there are plenty of novices going about looking for jobs. While it is well and good to try out whether they have what it takes to boost your traffic through web design, most business owners prefer experienced professionals for obvious reasons.

However, experience isn’t the only thing you should consider. Experts believe that it is best to hire web designers who have already tried working on a similar business like yours or, better yet, one that is within the same industry. This way, you won’t need to struggle through explaining every single detail of what your website should look like because, chances are, he or she would already have an idea what to do.

  1. Know the Appropriate Rate Based on Credentials

Whether you are planning to hire an individual or an entire web design firm, it is imperative that you know the appropriate rates based on the credentials of the candidates. One good way of shortening your list of candidates is to set a specific budget. After that, let the applicants know how much you are planning to set aside for the project.

  1. Have A Look at Their Proposal

Aside from their resumes and portfolios, proposals will also be submitted to you once you put up an ad about your search, so be sure to scrutinize them carefully. This is because some web design firms offer more than the creation of a website. In fact, many of them have already dabbled with SEO practices such as content creation and link building, so be sure to look for companies that will give you your money’s worth.

  1. Always Read the Fine Print

The thing about people and contracts is that many of us neglect the fine print or the “Terms and Conditions.” People tend to simply sign away without having a thorough read of the document. This shouldn’t be the case, especially when you’re dealing with web designers.

Some of the things you should look at closely are the payment terms and fees, the services they should deliver, contingency plans should something go wrong, refunds, and many more. It would be wise to get a lawyer to have a look at your contract as well so that you are sure that you have protection.

  1. Ask These Questions in an Interview

Interviewing candidates for any job is something that shouldn’t be neglected when searching for a professional web designer as it is your chance to clarify things that aren’t immediately clear in the proposal or contract they submitted and determine whether the person or company you are planning to hire have work ethics that align to yours.

Below are few of many questions you should consider asking:

Do you offer continued website maintenance? Is there a guarantee?

–    By asking this, you are assured that the person or company you are hiring are confident of their work. Plus, having the same people who built the website maintain it has its advantages.

How do you plan on approaching usability?

–    This is a question that will help you determine whether the web designer know the best SEO practice of creating a website that is built for visitors, and not the business owner.

Are you capable of building my site in a content management system?

–    Content management systems like WordPress provide an easy way of managing content for a website if you do not have any knowledge of using Dreamweaver or HTML. This way, you wouldn’t have to rely on the web designer when you need to add more content

The Importance of a Content Calendar in Ensuring the Success of Your Content Marketing Efforts

Calendars are a real lifesaver. We rely on this tool to remind us of what we need to do and to make sure we don’t overlook an important appointment. And while some people are natural-born organizers, there’s always this unfortunate chance of missing a thing or two. That being said, calendars can be really helpful, especially in your content marketing activities.

Growing Your Blog

Wouldn’t it be nice to own a blog that ran without bumps or hiccups along the way? There would be a process, a system, and a plan from the very beginning all the way to publication. You can have this kind of blog by using a content calendar. Below are the reasons why a content calendar is important.

  1. It Helps You Become Organized.

The thing about being human is that we’re naturally creative and can generate amazing ideas from scratch. However, these ideas are more often than not disorganized; so it’s not surprising if you have blog topics scattered across Evernote, Trello, Google Docs, or even your notebooks and Post-it notes.

If everything is scattered, you won’t be able to come up with one solid blog post that has all the information your readers need. If you keep a content calendar, however, every phase of writing a blog post will be organized in one tool, and you can keep track of topics and deadlines easily.

  1. It Shows What You Need to Write About Next

It may seem like a Herculean task, but creating a content calender with a month’s worth of tasks will help you big time. Using your content calendar, you’ll know at a glance what your next topic is, and what other topics needed to be covered in weeks to come. This will help you keep track of what your blog is currently lacking, so you won’t miss a subject or answer that your readers could be looking for.

  1. It Develops Consistency

While a new blog post everyday can be great, it may not be necessary all the time. What’s important in blog maintenance, however, is consistency. Assigning dates to each content and publishing them strategically and on schedule will maximize and sustain your audience. What you have to remember, though, is that your content calendar must be realistic, meaning, you have to make sure that you follow each item. Do not be a superhero and include deadlines and topics that you’ll have a hard time delivering.

Content Marketing Gems

Since many people already have their blogs and intend to earn money from them, you should not let yourself and your blog be left behind. Keep up with everyone in the competition through strategizing in capturing the interests of those in social networking sites and content sharing service providers.

You should keep your blog user-friendly in many ways. Provide them the information and entertainment they need while bridging to them using popular online activities today. Here are some tips to make your blog social networking- and content sharing-friendly.

  • Focus on the content by making them sufficiently filled with information that readers want to know about a specific topic. Avoid being redundant and putting more information than an average reader can handle.
  • Place images in the blog. Most people will be enticed by the content if they see an interesting introductory picture shared on social networking sites and similar platforms.
  • Install plug-ins to your blog so that sharing will be easy for readers especially those who are not Internet savvy.
  • At the end of your blog, express your willingness to have your work shared throughout the online thread. Do not forget to thank the readers, too, especially since you do not know who will share your work and who will not.

 

This is Why SEO and Social Media Can Boost Your Marketing Campaign

SEO and social media are often thought of as marketing practices that are mutually exclusive. Most companies or businesses have already set up their own websites where they can feature everything about their company. Having a website is a great way to connect and interact with your existing clients, as well as reach your target market. However, this won’t be possible without SEO.

On the other hand, business owners have also recognized the importance of having a good and effective social marketing team that will handle the promotion of the company’s products and/or services. Times have certainly changed in the aspect of marketing or promoting a particular brand. Many organizations rely on the Internet to advertise and show off what they can offer.

So how can these two methods boost your marketing campaign? Read on to find out.

Share Content Across Platforms

Search Engine Optimization could be a tricky world and there are a lot of things you need to know and keep in mind, including the need for services in the design of various social media sites that you are using to promote. With the right design, blueprint and overall look, it will be a lot easier for you to encourage and get the attention of your future clients.

Whether you are currently running a local operation, a small business or are interested to start growing it globally, the statistics could be more important. One thing is for sure: all your customers are online. Almost 90 percent of people around the world are using social media to interact and purchase the different products and services they need. This means that you will have better sales when you expand your local business; not just on social media, but through organic SEO, as well.

Social Media vs. SEO

Small businesses do not only use social media to promote their products and services. Even big recruitment advertising agencies use these to increase their online presence. One of the agencies that have made a big switch is andSome. According to the agency’s co-founder Mark Rice, this switch made a big statement for the firm. The switch has gathered 2,000 followers on Twitter and more than 200 likes on Facebook. But does social media marketing only work for certain industries?

Creating a blog on WordPress, Tumblr, or any other blog site is very cheap. You don’t need to spend much just to create an online presence. However, you still need to make an investment so you can pay for the additional features.

With social media services, you don’t have to pay for anything because they are for free. You just need to create an account or a page to promote your business online. You also don’t need to watch over your page the whole day just to see if there is an improvement.

But this type of marketing strategy isn’t enough for some industries. If you are in e-commerce, you should create your own website to post the products you are selling and work on your SEO along with it.

Christopher Schwarz, the chief executive of Outreach Kings, says that it is important to consider the return of time invested. He also says that there are certain businesses that become popular because of social media, while there are industries that need to create websites for their business.

Which Is More Important?

SEO and social media have their own importance. They increase both your sales and your online presence. Time and hard work are also necessary to increase your visibility. If you don’t put your 100 percent effort into your marketing plan, these strategies will be useless.

Web Development Vs. Web Design : The Differences

Businesses that have branched out to the digital marketplace are in search of both web development and web design. These terms have often been used interchangeably, but there are actually stark differences between these two website building processes. For one, each requires different skill sets.

If you’re trying to build a website, it’s crucial you know the differences between web development and web design. It’s also worth noting that you need both for your business, so let’s define each of these processes and find out how they can help you.

Web Design and Web Development in a Nutshell

Essentially, web design is the term used to refer to the usability and visual aesthetics of a website. This includes the layout, color scheme, information flow, and every visual element of a website. Web designers mainly use design programs like Adobe Photoshop to create an attractive and usable space.

Meanwhile, web development governs all the code that makes a website functional. This aspect involves the more complicated part of building a website, as it includes PHP, Javascript, CSS, HTML, and other programming languages that make a website move.

Web Design

Web designers usually start their work by finding out what the objective of a client is. Only then can he move on to the next step — Information Architecture (IA). IA sets a website’s information hierarchy in order for the design process to be easier.

Before the design stage, web designers need to create wireframes first. This involves basic design principles to come up with a layout that’s pleasing to look at and, at the same time, provides the user with a seamless experience.

Navigation is a top priority of the web designer, because he’s the one who’s most responsible for it. For example, 404 errors can be fixed by the technicians of the site. As for the look and feel of every page, it solely rests in the hands of the web designer. He should also inform the webmaster with regard to sitemap usage in case there are too many orphaned pages lying about.

Web Development

Also called programmers, web developers build a site that’s fully functional out of the design. It’s the developer’s job to bring a picture to life and make sure that it becomes interactive for the users. In a nutshell, dynamic websites are those that are fully customizable and updateable; thanks to special scripting and programming languages used during the development cycle.

Web development also includes the use of several tools, ranging from debugging tools to framework tools, testing tools to optimizing tools, and documentation tools to security tools.

Because of web development, sites are becoming more and more self-contained, organized, and easy to manipulate. Many of the things that web developers were forced to write up and program individually can now be streamlined, compartmentalized, and organized using a variety of useful tools and features. These ensure a more efficient and versatile site.

Building a Website

If you’re planning to create a website for your business, always remember:

  1. Define your objectives
  2. Identify your budget
  3. Deal with providers
  4. Choose the right company

When dealing with the providers that closely match your requirements, you should be able to examine how much of experts they truly are. Find out about designs that they have already made. Check to see if they offer support in case there are hiccups in the system and in the design. Would they be readily available to coordinate with you at all times? Make sure that you discuss your timeframe and have them assure you that they will stay within schedule and budget.

5 Web Design Trends Your Business Should Apply In 2018

One of the ways to survive in the tough business environment of a global economy in crisis is through an aggressive online marketing campaign. This can be made possible by hiring the technical expertise of adaptive web design firms that can make a compelling website and also know SEO.

These firms offer other related services such Pay Per Click (PPC), provide analytics and periodic reports to your company, and email web hosting, among others. Every business owner must know the benefits that each of these services can do. It also helps if within the organization an IT and content expert is hired to maintain the website and the company’s database.

Once you have hired the services of a web design expert, develop an internal IT program or plan for these technologies to be synchronized. Assign a team dedicated to online marketing alone.

The team’s function can include creating content and blogs for the website, providing graphics, videos, or photos. It is not good to rely on catalogues or readily available templates since it curtails the creativity of the team. Good managers know how to hire talents and tap into the potential of its human resources.

Websites provide companies with a tool to gauge what the public wants. Hence, it has to be managed well to protect the reputation of your business. The demands of the market changes with the advancement of technology and availability of new resources. Thus, companies will need to adapt if they want to remain relevant. Here are five web design trends your business should start following this year.

Long-Form Multimedia

To bring your products and services to life, immersive multimedia long-form should be used. This trend is growing in popularity in 2018, and is far richer than any blog post or infographic. With the use of multimedia, your online audience is able to visualize what you’re offering, resulting to a compelling marketing initiative.

We’ve seen this in various media outlets, including National Geographic, ESPN, and CNN, so there’s no reason businesses shouldn’t follow suit. Long-form multimedia is a brand new way of storytelling, and helps customers foresee and somewhat experience what you can deliver.

Principles-First Web Design

Your website shouldn’t be just for your existing customers. You should always assume that anyone can stumble upon your website with no prior knowledge of what your business is all about. For this reason, your website should be designed in a way that represents your brand clearly and correctly, so that even new visitors will know at a glance what you’re trying to tell.

Web Books

According to Forbes, web books are ebooks of the future. Think of your website as a grand representation of your brand; meaning you have to establish authority over a certain topic, service, or product. If you have information that can be valuable to your customers or potential customers, make sure to integrate it to your website well, and give your visitors the option to download it. For sure, your visitors will thank you for the imparted knowledge.

Videos

Anyone whose time is mostly spent on the internet knows for a fact that videos are a huge thing. Everybody is into watching videos, whether for fun or for educational purposes. On your website, don’t just offer written content. Give your users something to watch. This will encourage them to stay in your website more.

Playing with Color

Colors do not exist just for the sole purpose of not having to settle for black and white. In fact, color psychology is a legit thing. Choosing colors efficiently will benefit your website, so tread lightly on this matter. The good thing is, there are now tools available in order to generate the right palette for your website. This should make it easier for you to execute.