3 Ways To Boost Traffic Without Writing A New Blog Post

One of the main and most challenging tasks in blogging is writing posts that are SEO-friendly. This requires thorough planning and skillful execution. There are specific techniques that will help make a blog fare better than the others with numbers. The strategy called batching, for instance, which aims to increase the blogger’s productivity level, is an impact aspect of the planning process. Otherwise, your entire blogging quest will be for naught.

While it is an essential part of the process, creating new content can actually be avoided while improving your blog’s performance at the same time. You won’t always have a savvy writer to get the text out for you, or you probably simply don’t feel like writing anytime soon. All hope is not lost. Here are three ways to boost traffic without writing a new blog post.

  1. Purge Dead Weight Posts

One of the best ways to improve a blog’s rank and traffic is to deal with posts that are considered “dead weight.” There are the ones that tend to have mediocre— if not poor— performance both traffic- and rank-wise. Sometimes, they are even deemed as a waste of virtual space because dead weight posts do not actually provide any “nourishment” and can even be a cause of negative consequences for the website.

That said, experts recommend going through your least successful articles and evaluate them. Determine whether the posts are of any use at all or if it is completely outdated; if they can still be updated into something relevant for the blog’s target audience; and if there is a newer, more relevant post covering the same topic. After that, see if there are any links— both internal and external— that are connected to such post and decide whether the post is of any value for the page at all.

You should unpublish all posts that you deem “dead weight” to help the overall traffic. This will aid web crawlers and give them a better idea of what you really have to offer.

  1. Deal with Keyword Cannibalization

Keyword cannibalization is a bad practice in SEO because it tends to target the same keywords within a single website. This practice may bear more negative results than positive.

It is recommended that you go through all your blog posts to see which ones target similar keyword phrases or those that use broad keywords, such as service cost and pricing. List them all down and organize them. Combine all your top-performing posts that have the highest number of views, external links, and Google rank.

Expect that there may be multiples, but don’t spend too much time overthinking it. Instead, start with one and determine the information that should be added to make it more relevant to the audience. You may also opt to rewrite the entire post to make it more concise and user-friendly.

After updating it, don’t forget to update the post’s URL as well so that it matches the revised content. Also, ensure that all posts linking to old articles with a similar topic with the revised one are updated as well.

  1. Establish Content Pillars

Content pillars are like a “one-stop shop” sort of page for all the highly relevant information that can be found on your blog as provide your audience with access to bits of significant data. Experts believe that this is one of the best ways to combine all the knowledge you have for a single topic you put in your blog without boring your audience into bouncing from your blog, thereby improving your engagement rate.

It is also used for an organized internal linking as the post connects the audience to the vast collection of in-depth information about the subtopics it contains. The best part is, it not only works for real people but also for web crawlers since it sends out a clear signal as to what your blog is all about.

5 Trends In Digital Marketing That Are Sure To Impact The Industry In 2019 & Beyond

Digital marketing is already becoming one of the greatest revolutions in the business and it is not likely to die down anytime soon. In fact, market observers are predicting some forms of this innovation to be part of campaigns for various types of businesses the same way social media and mobile marketing became staples in promoting products and services.

Here are five trends that are sure to impact digital marketing in 2019 and the years to come.

  1. Augmented Reality (AR) and Virtual Reality (VR)

The hype brought about by Pokemon Go in 2016 led many business owners to see the potential of augmented and virtual reality in digital marketing. The mere fact that mobile users of all ages are willing to walk around their neighborhood and beyond, despite possible consequences (traffic, trespassing, and even collision accidents), is proof that the world is ready for an entirely new version of reality that is more exciting than the one we live in.

After a year of being on top since pioneering AR, Pokemon Go’s popularity subsided. However, several large-scale businesses caught onto the potential of the new technology, including Swedish-founded furniture manufacturer IKEA and famed kids’ entertainment network Nickelodeon. Now, customers are able to enjoy virtual reality kitchens, as well as AR and VR landscapes.

  1. AI-Assisted Solutions

Artificial intelligence (AI) has been subject of sci-fi movies since time immemorial, but this technology is no longer fiction as more brands have started to experiment on AI and machine learning (ML) in 2018. With that said, many experts are predicting that these firms would have perfected this new digital marketing trend by 2019 and will already be able to provide better customer-centric marketing.

  1. Optimizing For Voice Search

In SEO, voice optimization is already considered a staple after Google released a virtual search assistance feature that can be activated by saying “OK, Google.” Shortly after, the Internet giant also unleashed the Assistant which can be activated by saying “Hey, Google.”

While both features allow users to tell their smartphones what they want to do (texts, calls, emails, music, and others), the Voice Search has not been performing as well as expected, which may be why the company opted to bury it all together and transition all useful functions to Google Assistant.

Either way, digital marketers still ought to optimize for voice search using the natural flow of language in page content. This also means you should consider what keywords customers would speak and not focus on what people would type, so it is best to stick to phrases that have a more conversational tone to it.

  1. Video Marketing

Videos have dominated the Internet as predicted. This is not surprising considering that people have very short attention spans and would rather watch a concise with pictures and other graphics rather than reading blocks of texts in articles.

With that said, video marketing is expected to continue to be a viable digital marketing tool through 2019. In fact, many companies are already conducting live video feeds to encourage people active on social media and worldwide web to click and share. That is, of course, if the video is created competitively.

  1. Programmed Advertising

Programmed advertising is gaining momentum and is seen to be viable in promoting products and services in 2019 and beyond. It has already been growing in 2018 and is predicted to dominate the industry. What is interesting here, however, is that digital display advertisements are also expected to help traditional media join the trend, as well.

Writing SEO Optimized Content That Isn’t Drowning In Keywords

SEO basically entails endorsing a particular product or service online. Just like any other marketing strategy, it is a must to know your product and believe in what it can offer. You will never be successful in marketing if you do not believe that your product can do what it claims to do. This is why it is a must to be familiar with your product and create content that will ultimately convert readers into customers.

SEO Optimized Content and Content Marketing

Content writing is a huge industry when it comes to search engine positioning. Enriched content is of huge significance as it can carry more and better traffic to a website by boosting rankings, visibility, and accessibility.

To create quality content, you must start equipping yourself with the right skills and knowledge. Let us all be reminded that SEO has a wide scope. It tackles a lot of things and there are several ways to come up with reliable articles without stuffing your content with keywords. Keyword stuffing is an old practice that’s considered obsolete (and poorly executed) in today’s marketing efforts.

Characteristic of SEO Optimized Content

  • Clear: The writer should drop flowery words and sentences because this may render your content meaningless. Being direct to the point is an advantage online. Remember that Internet readers have very short attention spans and it will not do you well to meander.
  • Consistent: Be firm in your recommendations and make sure that you can stand by the statements you make online. Make a strong point. Readers love to read articles that pose an argument and will find neutral stances boring.
  • Concise: Report only the facts or at least form an opinion based on hard truths to avoid being branded as an unreliable writer.

Basic Dos To Come Up With Excellent Content

Becoming a writer is easy especially if you have the passion for the craft. At the moment, there are plenty of writers working on the four corners of the Web, although those that can deliver real quality are few.

For one, a website’s lifespan is anchored on the quality of its content, both in written and visual form. Because Internet readers are easy to turn off and can quickly click something else in just a second, delivering a good hook is crucial. Quality content relies on how much time you have spent to fill the pages with interesting information and how you presented it visually. Both go hand-in-hand if you want readers to stay on your website, keep reading, and continue clicking on the other articles you have on offer.

SEO focuses on the features of a site and also how to make it a dependable source of information for definite keywords from a user’s point of view first, search engines second.

Thus, one of the basic skills that a writer should develop is being controversial yet reliable. Controversy and shock-value is what will drive a reader to choose your article among the thousands that turn up on search results. Quality, readability, and reliability is what will make them stay — and come back for more. And if your reader will sense even a whiff of keyword stuffing, guaranteed they are out the door in seconds.

 

7 Top Web Design Tips For SEO

Web design is an important part of search engine optimization. Contrary to what many people think, SEO goes beyond links and keyword optimization— it also requires an interface that will not only attracts users into navigating the page but also helps the website rank in the SERPs.

According to experts, a website’s design should be developed in accordance with Google’s rules. Basically, this can be interpreted as making a website that is user-friendly. After all, users are the bread and butter of websites and search engines alike.

To help you develop a web design that will launch your website to the top of search engine results, we have compiled 7 top web design tips for SEO.

  1. Make Site Navigation Search Engine-Friendly

Since search engines provide most of the traffic directed to your website, it is safe to say that you should develop a web design that they can navigate easily. Google and other search engines make use of web crawlers to help them index websites around the world wide web.

Because of this, you should remember to balance the use of Flash and JavaScripts as both have been known to cause problems for web crawlers. The best thing you can do is research how to use these platforms well before adding them to your website.

  1. Put Scripts Outside the HTML Document

When using Scripts, it is imperative for a web designer to put them outside the HTML document to avoid slowing down crawlers. This is because Scripts that are incorporated in the HTML are usually placed before the actual content and would make indexing more difficult, something that search engine crawlers don’t take kindly.

  1. Incorporate Crawler-Friendly Content

Modern SEO is now centered on quality content because it provides the users with the information they need. Since it is the very reason why their customers turned to search engines in the first place, it is imperative for websites to provide ease of access to the content for web crawlers so that they can index them properly for their customers. With that said, SEO-friendly web design should have an ample amount of content, else it will surely struggle in the SERPs.

  1. Make URLs SEO-Friendly

URLs also play a critical role in search engine optimization. Because of this, experts highly recommend optimizing the data included in them and only use niche- or business-relevant keywords to give users enough information about what your website is all about. It is also wise not to use too many keywords in them to avoid over-optimizing.

  1. Web Design Should Be Responsive

Unresponsive web design is a big no-no in SEO. However, Google has a unique definition of what a kind of web design that is. According to experts, the Internet giant can only consider a web design as “responsive” if it is designed for multiple devices, including mobile. This means a website should have the same URL for mobile devices and PCs.

  1. Optimize Page Load Time

Load time is a critical factor in user engagement. Since it is no secret that people have very little patience on top of a very limited attention span, web designers are advised to optimize the website they work on in a way that would reduce load time as much as possible.

  1. Establish Sitemaps

Based on Google’s definition of the term, a sitemap is a list of web pages that indicates the organization of a website’s content. It is highly recommended, especially for bigger websites, to make web crawling easier for the search engine. It also helps with archives of pages that are isolated as well as those with new ones that are linked externally.

Web Design 2018: How To Optimize For Mobile

SEO is now more mobile-centric, thanks to the Google algorithm update released on April 21, 2015. If your website hasn’t been updated and optimized for mobile users, then you have probably seen a decline in traffic and ranking for over three years now.

Fortunately, there is still a way for you to improve your website to be more mobile-friendly. What you need to do is understand how mobile optimization works and how it can be related to web design.

Mobilegeddon Explained

In April 2015, Google announced that they unleashed a major algorithm update that rewards websites that have already made their web design mobile-friendly. This sent a clear message to all web developers and website owners: “Update for mobile or be gone from the SERPs.”

The Internet giant’s decision to assign its mobile version as the primary search engine index has made a lot of website administrators rushing to get their pages updated for mobile. However, the reason for the change was obvious: the majority of search engine users are now on mobile. With that said, the Mobile-First update, a.k.a. “Mobilegeddon,” turned out to be useful for many reasons, which is why it has become a must-know for all web designers.

How Does Mobile-Friendly Web Design Work?

At the time of the Mobilegeddon rollout, Google advised website administrators to change their m-dot domain into a fully responsive website. This practically means that the Internet giant wants the URLs for both desktop and mobile to be one and the same. On top of that, content and features for both website formats should also be fully equivalent.

But what is a mobile website really?

According to specialists from a web design firm, mobile web users have even less attention directed at their search engine queries compared to desktop users. This means a mobile website should allow quick access to relevant information the users are searching for and should be optimized to provide them with on-the-go data.

Optimizing for mobile should also revolve around the key focus of a website among other things, such as the type of users visiting it, what they do upon arrival to the page, the location and time it is being accessed from, and the reason why it is being used in the first place. Once a web designer fully comprehends these, it should be easy enough to create a fully-functional mobile-friendly web design.

search-engine-optimization-seoThings To Consider In Designing Mobile-Friendly Websites

When designing a mobile-friendly website, it is imperative that you take into consideration the following factors:

  • Finger compatibility. Click targets should be at least 30 to 40 pixels and should have ample whitespace for easier selection.
  • Vertical scrolling. It maximizes the users’ familiarity with the motion while reducing chances of missed content.
  • Load time. If this takes too long, users tend to leave the website even without seeing the home page.
  • Extra graphics. Additional graphics often cause lags which, in turn, increases the loading time which is why it is best to remove unnecessary videos and images from the mobile version of a website.
  • Background image. It is not advisable for a mobile web design to have a background image as it may decrease the readability of the content.
  • Large form fields. Some websites use forms to collect data from users. However, this may not be successful of the form fields are very small to the point that they cannot tap on a specific item with their thumb.
  • Minimal form requirements. Mobile websites are a great avenue to collect data from users, but it won’t be as effective if they are repelled by too many information being required. Be sure to seek information that is absolutely needed.
  • Modern code. Using an outdated code may not be as mobile-friendly as it is cheap. Experts advise using HTML5 for your coding needs.

6 SEO Hacks When Using DIY Website Platforms

Many business owners prefer to create their websites using do-it-yourself platforms like GoDaddy, Squarespace, Weebly, Wix, and WordPress because they are a lot cheaper than having one built from scratch. On top of that, establishing a website from these allows the entrepreneurs themselves to engage in digital marketing without needing a professional web designer onboard.

However, there are also certain disadvantages to having this kind of website, including its limitations in getting found by search engines like Google. Fortunately, some experts revealed that it is possible to incorporate effective SEO campaigns even if your website was created through DIY platforms.

Below are 6 hacks you can apply to make your DIY website SEO-friendly:

Choose A Good Website Builder

Note: If you already built your website using a platform, you can skip this tip as it won’t be applicable to your situation. Otherwise, read on.

The website builder you choose plays a critical role in SEO. In fact, several experts have varying opinions on what is the best platform for a DIY website with consideration to search engine optimization. Among the top recommended builders based on speed and load time are Shopify, Weebly, Bigcommerce, and Wix. These four are also the leaders when it comes to editing features as well as their flexibility, and implementation.

However, it is important to note that users who want to design their own website using builders should do a more thorough research to know which platform suits their needs best.

Choose Keywords According To Your Target Market’s Preference

Your keywords should be based on the specific industry you are working on. This means you should first have to listen to certain questions from your target market to determine what kinds of keywords will make your website perform well.

After gathering these questions, try to answer them through keyword research. There are tools you can use for free when performing this task, including Google’s AdWords Keyword Planner. You can also maximize the Internet giant’s search engine features like the Related Searches and other associated terms that appear in a drop-down menu as you type in your keywords in the search bar.

Decide on a Home Page Title

Adding a homepage title is more than choosing a name for your business— it also plays a significant role in SEO. In fact, experts recommend adding a title tag beside your shop’s name to help users and web crawlers quickly identify the kind of business you are running.

Pen Meta Descriptions

Meta descriptions have no known benefits to improve SEO efficacy in terms of ranking, but it can definitely help with traffic. This is because these metadata provide search engines with a way to identify what your website is all about, making it easier to recommend your page to users searching for the kind of business you have.

Add Alt Attributes

Photographs are incorporated to websites not only to break the monotony of texts but also to provide better web crawling for search engines. Crawlers have no way to know what images are about by themselves, so it is important for a web designer to include alt attributes to them. This way, web crawlers can establish a relationship between the image and the website by interpreting alt attributes.

Make Good, Customized URLs

Customizing your URL in a way that would reflect the kind of business you are running is also a great way to optimize a page built using DIY website platforms. While most of these platforms automatically set the URL upon creation of a website, it can be changed through the settings menu. When doing this, you should also ensure that users are redirected from the previous URL to the new one.

SEO vs SEM: What’s The Difference?

Search engine optimization (SEO) and search engine marketing (SEM) are often mistaken to be one and the same, but experts clarified that it is not the case. The two processes have the same goal: to boost visibility online. However, they are two different things since SEO is part of SEM, meaning search engine marketing goes beyond the known optimization practices.

For most web developers and bloggers, SEO is an ever-changing Holy Grail as it provides better traffic from search engines like Google, Yahoo, and Bing. The best part is, traffic from these search engines, more commonly known as “organic traffic,” are free in a sense that differs it from paid advertising or promotion.

Understanding SEO and Its Components

SEO is also defined as the process of improving a website to get the highest possible number of users visiting a website by being featured in the first few spots in search engine results pages. Because of this, SEO strategies constantly change since Google and other search engines tend to update their algorithm to improve user experience.

Even so, there are two things that remain constant no matter how big algorithm changes are: the on-page and off-page optimization.

On-Page

As the name suggests, on-page SEO are tactics used to improve the actual page or website that is being optimized. Among the activities included in this component are using keywords in headings, meta descriptions, alt text, and titles, concise formatting of URLs, optimizing load speed, content quality, and others.

Off-Page

Off-page SEO, on the other hand, tackles everything that covers optimization outside the website such as backlinks, social media shares, social bookmarks (e.g. Reddit), votes from other websites, and several others. Often, experts in the field refer to this as the link building strategy which involves not just the quantity of websites and blogs linking to your page, but also their quality, reputation, and relevance to your niche.

Understanding SEM and Its Components

Also popular as Search Marketing, SEM is the broader of the two processes discussed in this article. As mentioned earlier, SEM covers SEO practices and so much more. This includes other tactics like paid search marketing, social media marketing, and pay per click listings.

People often use the terms search engine optimization and search engine marketing interchangeably because all SEO efforts are also considered a step towards SEM goals. However, it only means that SEM covers SEO and a lot more things, so it is best to use SEM sparingly when discussing optimization tactics.

Which is better: SEO or SEM?

Despite clarifying the difference between SEO and SEM, many people still wish to compare the two in terms of achieving better online visibility. This is understandable since no businessman wishes to waste efforts in something that is not considered the best strategy. With that said, below is a table of the pros and cons of SEO and SEM.

SEO SEM
Pros Cons Pros Cons
Stronger branding and higher trust rating and credibility Time-consuming Better control to maximize results Requires a significant amount of investment since you pay for exposure
Lets you build stronger relationships with your audience Higher number of competitors Showcase products better with images and more information Exposes your campaign to competitors, thereby risking copycats
More traffic due to broader reach Requires hiring professionals for content strategy Higher brand visibility  
Lower cost Regular monitoring is needed for backlinks Can be more targeted if you know your audience well enough  
Higher investment returns   Quick turnaround of results and real-time feedback  
Better sustainability      

 

After understanding all the benefits and drawbacks of both SEO and SEM, some may only choose to employ just one in their quest for better visibility in the worldwide web. However, experts highly recommend having a balance of both PPCs and SEO strategies for one covers shortcomings of the other, thus, allowing you to have benefits from both.

How To Boost Your Website’s Performance Through Web Design

Many web developers and bloggers are focusing all their efforts and energy on SEO strategies like link building and keyword optimization, but only a few actually see the importance of web design. However, this doesn’t change the fact that web design plays a critical role in SEO because it is the first thing users look at before even reading an article.

To top that off, no website that is poorly designed have ever made it to the top of the SERPs simply because Google and other search engines do not reward low-quality pages. After all, web design isn’t only about the looks, but also the efficiency of a web page.

Below are some of the most important things you should know about to boost your website’s performance through web design:

  1. Make Navigation Exciting

Improving user experience is the top priority of almost every search engine algorithm update. Because of this, it is imperative for websites to make navigation of their respective pages appealing to the easily-bored audience. Once they land on a page, users will typically try to look for the information they intended to find in it in the first place.

One of the highly recommended ways of making navigation exciting is incorporating attention-grabbing search technologies in place of the traditional website menu. For example, web designers can add a three-dimensional slide show instead of the typical drop-down menu to make navigating more appealing to the user.

  1. Busy-Looking Pages Fare Better

Most people would think that minimalism would generally be a safe choice for most things that require artistic sensibilities, but this is not true when it comes to optimizing web design. In fact, experts discovered that the more busy-looking a website is, the better the users’ response are. Of course, the design shouldn’t look messy, so make sure to stick to themes that are related to your branding.

  1. Always Add Videos

Videos are already commonplace in news and other informative pages as it not only provides websites with an avenue to put up an ad, it also tends to attract more visitors. The prediction that moving pictures will become a staple in the worldwide web has come true as it is more efficient in delivering messages and attracting potential customers than mere blocks of texts and still images.

  1. Optimize for Better Mobile Experience

Mobile users dominate search engines today which is why Google released an algorithm update that requires websites to be more mobile-friendly. Dubbed as “Mobilegeddon,” the change rolled out in 2015 may forfeit any chance a website with non-mobile-friendly web design has to be included in the SERPs.

  1. Make Users Want To Use CTAs

Having visitors use call-to-action or CTA features is one way of convert them into customers that will actually acquire products or services offered. Because of this, expert recommend web designers to incorporate attractive and easy-to-understand CTAs. These may vary from email newsletter subscriptions to chat boxes with customer service agents, so long as the website is able to gather important contact information like email addresses and contact numbers of potential customers.

  1. Consider Loading Speed

SEO has been all about user experience and so is web design. With that said, another thing to consider when using your website’s layout in optimization is the load speed. While it is well and good to add a lot of features in your web design to make it more appealing to users, you should still balance it well with how long it will take for a single page to load. This is because the looks of a website won’t matter if the loading will take a long time which would eventually make users want to view a different page instead even before they see your home page.

5 Things To Consider Before Hiring A Professional Web Designer

Web design plays a key role in successful SEO as it provides more than a good look for the page. Most search engines reward websites with web design that are easy to navigate and are interactive, which means you’ll have more chances to gain higher traffic.

Because of this, web designers play a critical role in the success of any kind of website. Here are five things you need to consider and do before hiring a professional web designer or web design firm.

  1. Consider Experience and Skill

Web designers are in demand, no doubt, which may be why there are plenty of novices going about looking for jobs. While it is well and good to try out whether they have what it takes to boost your traffic through web design, most business owners prefer experienced professionals for obvious reasons.

However, experience isn’t the only thing you should consider. Experts believe that it is best to hire web designers who have already tried working on a similar business like yours or, better yet, one that is within the same industry. This way, you won’t need to struggle through explaining every single detail of what your website should look like because, chances are, he or she would already have an idea what to do.

  1. Know the Appropriate Rate Based on Credentials

Whether you are planning to hire an individual or an entire web design firm, it is imperative that you know the appropriate rates based on the credentials of the candidates. One good way of shortening your list of candidates is to set a specific budget. After that, let the applicants know how much you are planning to set aside for the project.

  1. Have A Look at Their Proposal

Aside from their resumes and portfolios, proposals will also be submitted to you once you put up an ad about your search, so be sure to scrutinize them carefully. This is because some web design firms offer more than the creation of a website. In fact, many of them have already dabbled with SEO practices such as content creation and link building, so be sure to look for companies that will give you your money’s worth.

  1. Always Read the Fine Print

The thing about people and contracts is that many of us neglect the fine print or the “Terms and Conditions.” People tend to simply sign away without having a thorough read of the document. This shouldn’t be the case, especially when you’re dealing with web designers.

Some of the things you should look at closely are the payment terms and fees, the services they should deliver, contingency plans should something go wrong, refunds, and many more. It would be wise to get a lawyer to have a look at your contract as well so that you are sure that you have protection.

  1. Ask These Questions in an Interview

Interviewing candidates for any job is something that shouldn’t be neglected when searching for a professional web designer as it is your chance to clarify things that aren’t immediately clear in the proposal or contract they submitted and determine whether the person or company you are planning to hire have work ethics that align to yours.

Below are few of many questions you should consider asking:

Do you offer continued website maintenance? Is there a guarantee?

–    By asking this, you are assured that the person or company you are hiring are confident of their work. Plus, having the same people who built the website maintain it has its advantages.

How do you plan on approaching usability?

–    This is a question that will help you determine whether the web designer know the best SEO practice of creating a website that is built for visitors, and not the business owner.

Are you capable of building my site in a content management system?

–    Content management systems like WordPress provide an easy way of managing content for a website if you do not have any knowledge of using Dreamweaver or HTML. This way, you wouldn’t have to rely on the web designer when you need to add more content

The Importance of a Content Calendar in Ensuring the Success of Your Content Marketing Efforts

Calendars are a real lifesaver. We rely on this tool to remind us of what we need to do and to make sure we don’t overlook an important appointment. And while some people are natural-born organizers, there’s always this unfortunate chance of missing a thing or two. That being said, calendars can be really helpful, especially in your content marketing activities.

Growing Your Blog

Wouldn’t it be nice to own a blog that ran without bumps or hiccups along the way? There would be a process, a system, and a plan from the very beginning all the way to publication. You can have this kind of blog by using a content calendar. Below are the reasons why a content calendar is important.

  1. It Helps You Become Organized.

The thing about being human is that we’re naturally creative and can generate amazing ideas from scratch. However, these ideas are more often than not disorganized; so it’s not surprising if you have blog topics scattered across Evernote, Trello, Google Docs, or even your notebooks and Post-it notes.

If everything is scattered, you won’t be able to come up with one solid blog post that has all the information your readers need. If you keep a content calendar, however, every phase of writing a blog post will be organized in one tool, and you can keep track of topics and deadlines easily.

  1. It Shows What You Need to Write About Next

It may seem like a Herculean task, but creating a content calender with a month’s worth of tasks will help you big time. Using your content calendar, you’ll know at a glance what your next topic is, and what other topics needed to be covered in weeks to come. This will help you keep track of what your blog is currently lacking, so you won’t miss a subject or answer that your readers could be looking for.

  1. It Develops Consistency

While a new blog post everyday can be great, it may not be necessary all the time. What’s important in blog maintenance, however, is consistency. Assigning dates to each content and publishing them strategically and on schedule will maximize and sustain your audience. What you have to remember, though, is that your content calendar must be realistic, meaning, you have to make sure that you follow each item. Do not be a superhero and include deadlines and topics that you’ll have a hard time delivering.

Content Marketing Gems

Since many people already have their blogs and intend to earn money from them, you should not let yourself and your blog be left behind. Keep up with everyone in the competition through strategizing in capturing the interests of those in social networking sites and content sharing service providers.

You should keep your blog user-friendly in many ways. Provide them the information and entertainment they need while bridging to them using popular online activities today. Here are some tips to make your blog social networking- and content sharing-friendly.

  • Focus on the content by making them sufficiently filled with information that readers want to know about a specific topic. Avoid being redundant and putting more information than an average reader can handle.
  • Place images in the blog. Most people will be enticed by the content if they see an interesting introductory picture shared on social networking sites and similar platforms.
  • Install plug-ins to your blog so that sharing will be easy for readers especially those who are not Internet savvy.
  • At the end of your blog, express your willingness to have your work shared throughout the online thread. Do not forget to thank the readers, too, especially since you do not know who will share your work and who will not.