Mobile Friendly Vs. Responsive Web Design: What’s The Difference?

For years, SEO practitioners have dealt with Google’s algorithm updates, including Mobilegeddon. In 2015, this algorithm changed the search engine so that it would boost the ranking of websites that are mobile-friendly.

However, there seems to be a confusion between the flurry of terms that entered the picture. Now, optimizers are asked not just to make websites mobile-friendly, but responsive too. But is there a difference, really?

The answer is a resounding “yes.”

While some people use the terms interchangeably, it is important to understand that mobile-friendly isn’t the same thing as mobile-responsive when it comes to web design.

Understanding What “Mobile-Friendly” Really Means

A website is considered “mobile-friendly” if it can be accessed via smartphones and tablets without the need to add the “m.” at the beginning of the original URL.

One of the main characteristics of such design is that it is a copy of the website and displays all the content that are available on the same page when accessed via desktop computer. This means that everything— from text-based contact information to non-Flash slideshows of images— should be made available in the page even when the user is using a tablet or smartphone to access it.

However, it is merely a smaller version of the website as converted by the server. While the content appears smaller, all functionalities still work. Unfortunately, there’s a kink in this particular mobile-based format: it is not ideal for stubby fingers. This gave birth to a new, more advanced optimization dubbed as the “mobile-responsive” web design.

What is Considered as Responsive in Mobile Web Design

Many experts in SEO and web design prefer responsive mobile web design. This is because it provides better chances of ranking and reduces load time. It is also more all-encompassing compared to mobile-friendly websites as it supports more browsers, including Mozilla Firefox, Google Chrome, and Internet Explorer.

Mobile-responsive web designs automatically change its format to suit reading and browsing using smaller, portrait-oriented screens. For this type of design, the website’s format changes in a way that would show bigger text and images while allowing fluidity. This makes it easier for users to read the text and enjoy the images without the need to zoom in on a particular portion of the page. And the best part of it is that users can already browse using only one hand— or one thumb, to be precise.

Mobile-Friendly vs. Mobile-Responsive: Which Provides Better UX?

webdesignSince user experience has become the center of all website optimization, it is only appropriate to choose a mobile web design that will provide the best UX possible. After learning about the main differences between mobile-friendly and responsive designs, you should already have a good idea that the latter is preferred by both users and search engine.

In fact, Google claimed that responsiveness is the key to gaining better rank on mobile as it allows users to enjoy the page to its fullest, no matter what device they are viewing it on. This means that the flexibility lent by mobile-responsive web designs make them more SEO-friendly than ones that are only mobile-friendly.

Still, it is important to note that there are certain types of websites that can make do with mobile-friendly and focusing on better experience on desktop computers. These are the ones who cater to people who spend more time browsing the web in their computers, rather than in their smartphones.

Experts revealed that having responsive web designs are also more expensive because of its benefits. Even so, they consider this particular advancement in web designing as a worthy investment as it can help businesses reach new heights. This is especially true for online selling because it allows users to make purchases even when they’re on-the-go.

8 Mobile Web Design Optimization Tips You Should Know About

Web design was able to advance progressively towards making pages as mobile-friendly as possible. Over the years, all unnecessary elements were removed from pages as guided by the principles of mobile-first design to make way for the improvement of the essential elements. The goal of these changes is to deliver the best user experience (UX) possible.

Taking that into consideration, a web designer who doesn’t consider UX from the onset of his project is akin to a painter randomly splashing paint onto a canvas without much thought. It goes without saying that taking the standpoint of users makes the web design more favorable for search engines like Google.

Here are some tips you should know about to achieve mobile web design optimization.

  1. Determine User Purpose

Users are the bread-and-butter of a website. This is the only reason you need to create a web design that revolves around their needs and wants. After deciding to create a mobile-first page, you must also determine a user’s purpose for visiting your webpage. That should help you outline the features you must add to the page.

  1. Create a Clear Path of Navigation

Interface action should be effortless for the users. This means you should establish a clear navigational path to allow them to easily browse the website.

  1. Design Fluid Layouts

As the name implies, this type of layout provides users with a fluid browsing experience. This is because they are based on percentages instead of definite measurements (e.g. pixels). While they can be tricky, they come with a lot of benefits in the long run.

  1. Choose Images and Font Size Wisely

Images and fonts will be the focus of your website visitors, so make sure to make them as legible and visible as possible. Google has certain recommendations for this matter, including using 16 CSS pixels as the base font size and adjusting it as needed, adding a vertical space between text with a recommended line-height of 1.2em, and avoiding an overly complex design by limiting the number of fonts.

  1. Aim for Functionality

Functionality plays a critical role in UX. Because of this, experts strongly recommend putting useful tools and call-to-actions appropriately based on the stated purpose of the website. If it is about selling a product, make sure to add navigation features for product reviews, nearest store locations, and product search where users can easily access them.

  1. Make Content Available to All

Some web designers tend to hide some elements of their website from mobile users because they feel it’s too complex for mobile. However, this shouldn’t be the case as it will backfire in the long-run. Instead, try to overcome obstacles that led you to strip down the website bare in the first place to avoid losing potential patrons for the page. You can simplify the layout for mobile or simply organize it in a way that it will still be there.

  1. Design for Touch

Humans aren’t created for smartphones. As a web designer, you should overcome certain physical limitations that come with it. This means you should build a website in a way that will allow easy navigation no matter the size and shape of the users’ fingers.

  1. Make Sure Your Website Loads Lightning Fast

Loading speed is one of the most important factors for better traffic and ranking. In fact, studies have shown that users shy away from pages that load longer than 3 seconds. One of the best ways to achieve this is to limit the content (images and text) can make page loading a lot faster. If you decide that they are necessary for the page, you should opt to compress and resize them instead.

8 Ways To Make Flash Websites SEO-Friendly

Search engine optimization is a collection of strategies that help improve a website’s performance. It can improve both a site’s ranking in the SERPs as well as the overall traffic or visitor count. However, there is one particular type of web content that cannot be optimized back in the day: Flash.

Before July 2008, Flash websites weren’t— and had no reason to be— SEO friendly. Even so, that doesn’t change the fact that search engines were not able to index such pages because web crawlers cannot process the content. Fortunately, advancements in SEO paved the way to break this wall. Pages using Flash can now be optimized to help search engines crawl them.

Flash and SEO: Google’s Baby Steps

According to developers of the Opera browser in 2009, as much as 40 percent of all pages they tested contained Flash files. This numbers represented the chunk of the pie that was partially or weren’t indexed at all. It was during this period that one can safely assume that SEO and Flash cannot mix.

However, Google has been making baby steps towards indexing Adobe Flash files.

At one point, the Internet giant made it possible for crawlers to find and index text that users can see while they interact with Flash content. It was also confirmed that link within Flash files is discoverable by the search engine as well as external content associated with them. To top that off, common JavaScript and ActionScript techniques are now supported for embedding Flash content.

How To Do Flash SEO

For the past decade, Google is making good progress to aid in ranking websites that still use Adobe Flash content. Search engine optimizers and web designers have also taken part in this developing relationship by explaining how others can achieve harmony between Google and Flash.

Below are 8 ways you can make Flash websites SEO-friendly.

  1. Put the use of HTML text links on your top priority. While you can use other technologies, it is imperative that you give precedence to HTML to help your website rank better.
  2. Refrain from using Flash as the main navigation system for your website.
  3. Maximize the use of meta descriptions and page title pages to help crawlers find your site.
  4. Break down content into multiple Flash files. Make sure they have different HTML pages. Never include the whole website in one Flash.
  5. Flash should be used for design elements and content that have lower importance. On the other hand, opt for HTML for the more significant parts of the page.
  6. Enhance web fonts with Flash instead of replacing the HTML. This will help you achieve better aesthetics without sacrificing the crawlability of the page.
  7. Include relevant keywords in your content, even if it is in Flash files. This will still be readable for Google.
  8. Remember to add an HTML layer for your Flash videos. This should contain all necessary links that appear in the Flash file. Refrain from using JavaScript to execute the links.

Flash Content and Mobile

Even after following these steps, you may find that there are certain browsers that still won’t index your website. This is not unusual. It becomes even more troubling when you find out that Flash won’t really work that much if your target audience is using mobile since the software still requires the use of a keyboard and a mouse to work.

For Android and iOS devices, it was revealed that companies that made the smartphone operating systems don’t like the software because it drains batteries very quickly and performed poorly when first used on phones. But the biggest reason behind it is that Adobe no longer supports it.

4 Signs That Would Tell You Your Web Designer Has Zero Knowledge In SEO

Although search engine optimization is not an exact science, it doesn’t change the fact that it provides better chances for your website to get ranked. And ranking means traffic. But what if your web designer appears to have no idea about SEO?

While most web designers nowadays incorporate best SEO practices on the websites they helped create, there are still those who have zero knowledge in optimization. Some may even have heard about it but don’t see how they can benefit from it, so they decide to just shrug it off and simply do what they do.

To help you discern whether your web designer is either of the two, we have listed down signs you should look out for, so you could save yourself from the trouble of dealing with them.

  1. Use of Flash

Finding out if your web designer has an inkling as to what an SEO-friendly website is will depend on his answer to the question: “What kind of code will you use to render the major design elements of the website?”

If his answer is Flash, you might want to reconsider. This is because Flash videos have long been considered as a big no-no in the search engine optimization industry for several reasons.

First, search engine spiders that crawl the worldwide web to index websites cannot figure out rich media content aren’t in text format. Second, “Flash only” websites don’t provide unique URLs for different pages on your website which is a significant factor in ranking. Third, Flash websites tend to load a lot slower since the browser must load the flash player first.

  1. Recommending Splash Pages as Website’s Home Page Content

Another major hint that your web designer has no idea about SEO is his suggestion of using splash pages as the website’s homepage content. While it is a good way to tease comic book readers, it is far from pleasing in the eyes of website users. And a non-user-friendly website means a lower rank in SEO.

There is also a good chance that your website won’t get crawled when you use splash pages. Some splash pages can be overridden by returning users through cookies. However, you must remember that search engines don’t download cookies, and, thus, won’t be able to reach the actual content of your website, failing to index.

  1. The SEO Catch: 301 Redirect vs. 302 Redirect

Web designers ignorant of best SEO practices may also say that there is no significant difference between the 301 and 302 redirects when moving a web page to an entirely new location. While it is true that both appear the same on the users’ end, only the 301 redirect is actually good for SEO. This is because using 302 redirect means you are only temporarily transferring the web page to another location. The 301, on the other hand, is permanent and will be able to transfer the benefits of inbound links from the previous location which is good for traffic and ranking.

  1. URL Appearance Don’t Matter

URL appearance does matter. Don’t let that ignorant web developer tell you otherwise. Back in the day, URLs look like a mumbo-jumbo of alphanumeric combinations that are generated per session. However, the advancement of technology gave birth to Internet cookies that handle the session IDs. Users can— and should— be able to access a single website multiple times without the need for messed up URLs.

Also, SEO-friendly URLs have keywords in them that allow for better ranking in the SERPs. This means that search engines will care if the URL of your website about dog food contains combinations of numbers that don’t make any sense.

Pros and Cons of Using Website Builders

If you’re looking to start your own blog or website but have zero knowledge on how to create one from scratch, there is a good chance that you have considered using website builders over hiring professional web designers. This may be because you think that it will cost you a lot less money and effort to do so.

Still, you should know that there is an endless debate as to whether algorithms running do-it-yourself website builders can replace real people in creating an SEO-friendly website. There have been complaints that these website building platforms don’t perform well in the SERPs. Meanwhile, pro-builders explained that how you use them is what matters.

However, this debate won’t really matter since you probably have different circumstances and needs than others. Taking that into account, we have compiled the pros and cons of using website builders to help you make a good decision for you and your yet-to-be-born website.

Pros

  1. No Coding Skills Needed

This is one of the most obvious reasons why people still use DIY website builders. Let’s face it, not everyone was gifted with a talent for coding and certainly did not spend years in school studying it. Since a majority of people who own websites use it for business purposes, it is good to have ready-made websites they can use to achieve their goal.

  1. Quick and Affordable

DIY website builders uphold their promise of quick and easy website creation at a low, if not zero, cost. The drag-and-drop features that allow you to select features to include in your website is definitely a big plus.

  1. Easy to Use

Aside from hassle-free website creation, builders also have the advantage of allowing the easy administrative use of the page. In fact, some even automatically add a mobile-friendly version of your website right off the bat.

There are also options for you to customize the appearance of your website based on templates provided. This means you won’t have to have artistic sensibilities to create a presentable page for your business or blog.

  1. Ease of Export

Although some DIY builders don’t have this feature, there are others that allow easy export of website domain. This is useful when a customer finally sheds off his or her newbie coat and try to compete with other big players.

Cons

  1. Limited Customization

Although website builders offer a selection of customization options for its users, they don’t have the flexibility to allow changes to be made in their closed-source programs.

  1. Shared Hosting

Shared hosting is one of the major drawbacks of website builders as it won’t allow you to maximize your capacity to create content. There is also the matter of the terms and conditions set by the platform which, if violated, can cause your website to be shut down.

  1. Poor SEO

Some builders create websites with messy and unstructured codes. This means that URLs created from these platforms also tend to have no hierarchy compared to pages created from scratch. Another effect this can have on your website is the inability to rank higher.

And, because the creation of the website is free, the SEO part of it tends to come as an added cost. Taking advantage of the mess they created, these platforms then offer SEO services to help your website rank. When you think about it, it’s somewhat contradictory to their offer of affordable website creation since you are required to pay for every single improvement to make full use of the website.

Below are other factors that affect the poor SEO performance of a website created by builders.

  1. Flash-Based

Most website builders are Flash-based. This can hurt your chances to rank simply because pages that are mainly created from Flash cannot be crawled by web spiders.

  1. Slow Loading Time

Load time is another factor that affects SEO since it can make or break the user’s experience. Most free website builders tend to trail behind ones made from paid platforms in terms of load speed.

  1. Limited Features and Pages

Free or cheap website builder plans comes with limited features and pages. This is a way they can convince customers to opt for a higher plan.

How To Create A User-Friendly Web Design

For both SEO and web design, users are the key to determining whether a website is well-made. More specifically, what they need and want will define what a good design is and what is not. Thus, the term “user-friendly” becomes relevant. In fact, even Google, the biggest search engine we have today, released plenty of updates to please these highly demanding users.

While it may seem like a one-sided deal, designing a website for users is actually a logical thing to do. After all, they are the ones who visit the page and bring revenue in. No website will make any money if not for its visitors. That said, here are nine things you should accomplish for your web design to be considered user-friendly.

  1. Mobile-First and Responsive

Most search engine users nowadays access Google via their smartphones, so it is fairly easy to understand why the Internet giant released the algorithm update dubbed as Mobilegeddon. Also, responsiveness is the key to any website design if you want users to explore your website more.

  1. Simple Navigation

Users have a very limited attention span and tend to be impatient when navigating a website is a bit tricky. Simplicity is the key. Ditch the layered and complex navigation and keep sub-level pages at a minimum.

  1. Visible Logo

Ideally, a website’s logo should be placed on the top left corner of the website. This is because users expect it to be located there. One study even revealed that that is the spot where people’s eyes land first. So instead of getting “creative” and placing it in the most unexpected location, just give them what they want.

  1. Quick Website Loading

A study conducted by Google’s DoubleClick revealed that mobile users tend to navigate away from a page that takes longer in 3 seconds of loading time. In the same research, it was discovered that even those that use PCs wait for a page to load for a maximum of 5 seconds. This means your website loading should be as quick as lightning, else you won’t stand a chance.

  1. Add Contact Information

Putting a contact information in a place that can easily be seen on your website will make users very happy. If you want to make them even happier, add as many ways to contact you as possible. This way, the users can choose which is most convenient for them.

  1. Be as Informative as Possible

While it is well and good to have your potential customers send you messages, it is even better to provide the information they need when they visit your website the first time. Having the complete information of product variations (sizes, color, etc.) available on the same page as the product will help you achieve this. For other concerns, you can create a Frequently Asked Questions (FAQ) page.

  1. Create Concise Content

Just throwing content randomly won’t cut it. Make sure to get straight to the point. Users don’t really read every single word you put on your website, so the best way to deliver concise information is to employ the bulleted lists technique.

  1. Link to Social Media

Make sure your website is shareable to allow users to share their experience with your company. This means you should add social media icons that will help them share content that caught their interest.

  1. Add Clear Call-to-Actions

Call-to-Action (CTA) encourages visitors to convert into leads. Because of this, experts highly recommend that web developers add clear CTAs in the most clickable places on every page. This will increase the chances that visitors will convert. Some of the examples of CTAs are phrases like “Click Here to Order,” “Download Now,” “Contact Us,” and “Get a Quote,” among others.

Google Penguin Update 2018: What You Need To Know

After finding out about Black Hat SEO tactics, Google has released nearly a dozen named algorithms in over a decade. That is on top of unnamed core updates that have significantly changed how websites are being ranked in the SERPs. One of them is the so-called “Penguin” algorithm.

What is the Penguin Algorithm?

Released in 2012, this particular algorithm covers bad practices in link building and was initially known as the “webspam algorithm update.” Basically, an algorithm by Google is a software crafted to determine a webpage’s rank in the search engine results depending on various factors.

Shortly after the Penguin algorithm was released, Google explained that it is an effort to rid the SERPs of violators of the regulations on “webspam.” Also known as “link spam,” this term refers to a black hat SEO tactics that utilize backlinks from other websites. Most of these pages are of low-quality and have little or no relevance to search queries, making it a top target for Google’s crusade.

The History

When Google unleashed Penguin, many websites dropped in SERP ranking. After some thorough research and observation by webmasters, they found out that the algorithm was aimed at pages with spammy backlinks.

However, the algorithm rollout wasn’t the end of it. In fact, Google continued to release periodic updates to make it more efficient. Its second version which was rolled out in May 2013 changed its approach to a holistic scrutiny of websites. It went beyond the home pages and into the top-level category pages. From there on out, Penguin started to go deeper into each website’s contents in search of link spam.

In 2014, a third version was released. Although it was actually just a data refresh, Google Penguin 3.0 allowed webmasters to start anew by letting those that cleaned up their backlinks to recover and penalizing those who were missed in the earlier releases.

By the third quarter of 2016, Penguin has become an integral part of Google’s core algorithm. This allowed more websites that were “cleaned” to regain their footing in the SERPs and refreshing results were more instant this time around.

Understanding Penguin 4.0

After the fourth and most current version of Google’s Penguin algorithm was released, the Internet company presented websites that are being targeted by competitors with more protection. That is, through Penguin 4.0’s devaluation of bad links.

This makes more sense than punishing websites that use them. After all, not every website with bad links actually has 100 percent of the fault. According to SEO experts, there are instances when malicious webmasters threw spammy links at competitor websites to bring their rank down. Fortunately, Penguin rendered bad links useless as they are now equivalent to garbage and considered non-existent links.

How To Abide By Penguin

Since the Penguin algorithm is all about having reputable backlinks, the main thing a website must have to avoid getting pushed down the SERPs is to have quality links. However, it is not the only thing you can do.

According to specialists, it is imperative that you monitor the quality of links to and on your website. There are plenty of online tools to achieve this, although a general rule is to avoid adult-themed websites. Some foreign websites, especially those that aren’t well-known, also tend to have love-quality content.

Webmasters are also advised to check if your anchor texts are naturally incorporated in the flow of sentences. This means you shouldn’t use the same anchor texts every single time.

Avoiding paid links are also in your best interest as there is no guarantee that these would remain on the website for longer periods of time. Moreover, this tactic is considered as black hat SEO and shouldn’t be practiced if you wish to be on Google’s good side.

Why Your Web Design Should Understand SEO

A website owner needs to know search engine optimization or have someone well-versed with it to help him make his website SEO-friendly. Even if your site is a simple WordPress blog, it’s still vital for you to gain SEO services in order to gather as much traffic as possible with the help of search engines.

That’s SEO in a nutshell; your website should contain high-quality content and terms relating to your field or industry in order to help search engines categorize your site and make it appear in their search engine results pages (SERPs) every time certain keywords are typed.

Web Design Trends

Having a good-looking website just doesn’t cut it. It must be informative. It must be hip. It must be easy to use. Animated banners are okay but without any valuable content in your website, they become useless and ineffective. You must be able to provide your readers with a 24/7 website that can reach and provide services in a global scale.

Your site must adapt with the latest trends in order to reach a wider audience and promote your products or services with ease. With quality web design and SEO integration, your business can draw attention by having a great first impression, virtually.

Responsive Web Design

Responsive web design refers to the adaptability of your website regardless of the platform or device being used. The website literally responds and can be viewed with ease no matter what the gadget it is opened on.

A good web designer is someone who makes sure that the entire site is working for desktop and mobile devices. When a website reflects poorly from a user’s point of view, the web designer should inform the people closest to the debugging pipeline regarding the problem. The website that you create should be as flawless and perfect as possible.

Prominent Links

One of the most effective ways to increase your business website rankings is by the use of backlinks. However, keep in mind that having thousands of links that directs to your website is not necessarily mean that the approach of a specific SEO service provides are efficient and effective.

Back link relevancy is what your business website need. It is all about quality not the quantity. Ensure that the links you are going to use are somehow related to your primary website’s niche. Some SEO providers offer thousands of irrelevant links. However, those links they provide are basically worthless in search engines’ crawlers. What you need are high quality and authority links.

Unique and Quality Content

Each time, search engine administrators check the quality of your material to match up the requirements of these users. To be able to beat the competition, you have to be unique in a way that your goal is to generate a website with the least competition but with an imminent population of user search each period. This way, you can monopolize the demand if you happen to be of quality in your content, as well.

Less is More

Phrases and sentences are more likely to be poor keywords to be used in your web content. These keywords are links from one domain to another depending on how you manage your website. However, in considering the notion about keywords, you have to only keep it light to encourage audiences to click on those links and add up readers to another domain. This may sound easy but when you are already confronted by the reality that marketing is such a hard task, you will develop the skill to stick to a word keyword and let it have once only in your material.

Regardless of the SEO expert you pick, they need to ensure that your webpage contains on-and-off-page attributes that make it worthy enough to receive traffic from the top search engines at present.

Local SEO & What Influences It

Undeniably, the Internet is the great source of good customers that is why more and more product and services developers put up websites to promote their business locally. This is because of the presence of the effective search engines that benefit both users and businesses regarding interaction in the virtual world for convenience sake.

The main purpose of a web search engine is to make a user’s search a lot of easier. This means that users would rather conveniently search what they need online than manually visit brick and mortar establishments. With this notion, you have to understand that your website must be visible in order to gain the maximum number of audiences for your page.

What Local SEO Does

Local SEO is an excellent way of advertising small businesses online. It is a form of online advertising wherein links to your page or advertisements regarding your product become more visible to your customers. More visibility is an attempt at increasing customer traffic coming into your website and hopefully, allowing your business to become well-known and successful.

Several firms are available that provide the said service; check the company’s track record to help you narrow down your list of choices. Local SEO services help your site to get more visitors and increase traffic.

Of course, high traffic does not always equate to a more successful business; ultimately, it is up to the company to provide good service to the actual customers that come upon the site. Definitely, there is a direct proportion to the odds of having more customers see the product and the traffic of the website.

What Influences Local SEO

These firms who specialize in marketing and advertisement do local SEO services to increase the number of customers who find your website or your product. An indicator of an efficient firm who delivers such services is the ability to increase your “natural search traffic.” This is traffic to the website caused by actual customers.

They have plenty of ways to do this with the tools they are equipped with, including:

  • Optimizing your business website
  • Tweak the title, appearance, descriptions, keywords and sentences and the code so customers can easily find their way to your website.
  • Improve your online site such that the keywords that customers would commonly type in will lead them to yours.
  • Research the most efficient and commonly used words by target customers so they would easily be directed to your website instead of the dozens of other companies who provide a similar service to yours.

This is all done so that whenever a potential customer uses the search engine with some keywords, your site will be among the first to pop up.

Considerations

Do not forget, these are all done to increase customer traffic to your site. It’s important to note, however, that although natural traffic ballooned in your site due to local SEO services, customers still wouldn’t end up sticking around and cause an increase in sales. These steps merely augments your visibility; the actual success of the company is still solely dependent on itself. As long as they provide quality customer service, easy payment options and quality products, then they are sure to be on the road to success.

So if you are having trouble with the visitors to your site, the number of customers you cater to in a day or having some difficulty getting your name known, then you must highly consider hiring the aid of an SEO agency that provides Local Search Engine Optimization services. As long as you keep your customer service in tip-top shape, then they will help you in keeping the customers coming.

Google’s GDPR Approach Spurs Frustration Among Publishers

The enforcement of the General Data Protection Regulation (GDPR) on May 25 has left many publishers frustrated with Google and how it plans to make its ad services compliant to GDPR.

Google’s announcement in March stated that it will require publishers to take “extra steps” in acquiring consent from users, particularly in the search giant’s ad services. Included in the company’s process is to be the “co-controller” of data together with the publisher.

GDPR requires clear consent for any collection of personal data from users. The newly imposed guidelines have prompted companies to alter their collection and privacy practices. However, uncertainty is still hovering mid-air among many companies, with some of them still unprepared even after the enforcement date had already taken place.

Google updated its policy roughly two months ago, saying publishers will use certain data for purposes beyond simply serving ads to their sites. This includes ensuring the accuracy of its ad forecasting system, improving user experiences, and testing algorithms.

The new policy also informed publishers what they’re not allowed to do; however, publishers argue that the information Google has provided isn’t enough with regard to acquiring consent from users.

GDPR Causes Confusion

GDPR has been hardly around for a week, and for publishers and many companies, getting their business GDPR-compliant is a highly complex, arduous task. Furthermore, interpretations of what’s allowed and what’s not ended up being different from industry to industry due to the vagueness in the law and how it exactly should businesses alter or update their contracts and products that cover their own liability.

This confusion has led many publishers to feel that they are being cornered, as they look to protect themselves while making sure they can still keep working with the ad tech partners they are heavily reliant on.

Benefits to Consumers

On a lighter note, GDPR has been positively received by consumers. Under it, consumers have a variety of right; chief among them the right to their own information. This means that organizations must acquire consent before gathering data, and they cannot be sold to third parties. In a way, the promise of privacy has finally been fulfilled, albeit the negativity being thrown at GDPR.

Gathering information online is a big help for a lot of users that need information about everything and anything that can be found on the Internet. But on the other hand, it is also risky for someone whose information is exposed online. It might be the cause of unwanted circumstances like getting scammed and being hacked.

GDPR gives importance on the success of the business venture as well as the risk if the information to be used for illegal doings. We cannot control anyone who uses the internet and the purpose of their online activities. With this new “consumer bill,” internet users can now safely submit their information online without having to worry of cyber attacks that have been rampant as of late.

There will be fines for non-compliance of GDPR, which can be crippling to businesses that are not yet GDPR-ready. According to the GDPR website, an organization can be penalized up to 4% of global revenues or €20 million.

Businesses across Europe have now started to comply to the new guidelines, and Australia and Canada are now in the process of updating their rules on privacy as well. Experts agree that other countries will soon follow suit including the US.

Only time will tell when GDPR will be enforced on a global scale. Considering it’s still in its first weeks, it’s possible more regulations will be added to protect the rights of consumers and internet users. As for Google, the company is yet to announce the conclusion of its agreement with publishers.