The Impact of Duplicate Content in Search Engine Rankings

Duplicate content happens when content appears on the web in more than one unique website address or URL. Content, when duplicated, isn’t exactly a cause for a penalty; however, when there are pieces of it that appears similar in more than one place on the internet, search engines will have a hard time deciding which one is more relevant to a search query.

Why is Duplicate Content a Big Deal?

Duplicate content can cause problems for search engines as they won’t know which one will be included or excluded from their indices. Directing link metrics like link equity, anchor text, authority, and trust will also become a problem; search engines won’t know whether to put it all in multiple areas or in one page. In a way, Google will be “confused” which version should be ranked.

For site owners, duplicate content will cause traffic losses and lower rankings. Google for one rarely shows multiple versions of the same content. This means the search engine is forced to choose which version appears to be better. As a result, other pages with similar content won’t be visible in SERPs.

Further, link equity is as good as gone due to the fact that other sites have to choose which version is the best. Instead of directing all inbound links to one page, they have to link it to a lot of places, thereby spreading the link equity among the duplicates.

Site owners know for a fact that inbound links weighs so much when it comes to ranking. If links are scattered, visibility is diluted.

Mending Issues on Duplicate Content

A clear fix on duplicate content issues is to avoid copying content at all cost. Content does not only include editorial content or blog posts, but also information on products. A single Google search will show you thousands of similar results, so if you’re writing a copy, make sure to present a unique idea or angle if it has already been covered.

You’ll often see blog posts published over and over again on different multiple sites, but duplicate content also happens in eCommerce sites via product information. Online vendors often sell similar products and they wind up using the product information provided by the manufacturer. If you own an eCommerce site, make sure your info stands out among the rest.

Many website owners don’t realize that having separate versions of their site — and — is one of the reasons why duplicate content happens, especially if there is similar content in both versions. The same goes with sites that maintain both an http:// and an https://.

Duplicate content can be both intentional and unintentional. If you’re a site owner, remember never to scrape content and be careful not to host the exact same information in your site. Always check.

The Importance of Off-Site SEO and Why it Matters

Off-site SEO or off-page SEO are the activities done outside of your website in order to affect the rankings found in search engine results pages. Its goal is to enhance user and search engine perception when it comes to authority, trustworthiness, relevance, and popularity.

Off-page SEO is done by using other reputable areas on the Internet, be it people, site, or other pages, which promotes your website. When other sources vouch for your content, your rank will see an improvement.

Why Off-Site SEO Matters

Over the years, ranking factors and search algorithms have changed vastly, but a thing that remains constant is that a site should be trustworthy, relevant, and has authority over a certain niche. This is what off-site SEO is for.

Nobody knows the full extent of Google’s algorithm in terms of ranking data, but experts believe that off-page SEO affects more than 50% of the ranking factor weight.

Link Practices

The heart of off-page SEO, essentially, is building backlinks. Google uses backlinks to gauge the quality of a site’s content, so having quality backlinks means you’ll rank better than the competition who has fewer backlinks.

Links are categorized into three types: self-created links, manually built links, and natural links. They are defined by how they were earned.

  1. Self-created links are those added in press releases, blog comment signatures, forums, or online directories, which come with an optimized anchor text.
  2. Manually built links are the ones your site gets by deliberately “asking” users to share your content or ask your customers to link to your website.
  3. Natural links are acquired without the effort of the page owner. A web user may like a content of yours and decides to use it on a blog post.

Other Off-Site SEO Practices

Earning links from external sources is the essence of off-page SEO, but there are other activities outside of your own website that could impact your ranking on SERPs, such as influencer marketing, linked and unlinked brand mentions, guest blogging, and social media marketing.

Off-page SEO practices are reliant on human behavior, which is why your content should be worth sharing or referencing. For this reason, it applies to both local and organic SEO. It’s very much the same with brick-and-mortar businesses wherein high quality products are the ones that often get talked about and thus acquire referrals from current buyers — this is exactly the online counterpart of off-page SEO.

Applying Off-Page SEO

Off-site SEO, simply, is improving a site’s quality from a user standpoint and for search engines as well. This will take place upon getting backlinks from trustworthy and reputable sites, if other sources mention your brand, and share your content.

Website Versus Social Media: Which Will Work Best For Your Small Business

Starting a business in this highly technologically-advanced world can be confusing. After all, not all business-minded people are techies. Even so, you shouldn’t underestimate the power of the Internet when you start your business, even if it is only in a small-scale.

In fact, there are a lot of ways business has changed for the better because the Internet was born. Business became faster and reduced overhead costs. It even changed how we do advertising and customer service.

Website Vs. Social Media: What Your Small Business Needs

If you are running a small-scale business, there is a good chance that you have a limited budget for things like online marketing. Even so, you shouldn’t hesitate to create at least a social media page for it. This shouldn’t be a problem because the creation of business pages is free. Or is it?

There has been a long-standing debate about what works better for small to medium businesses: social media or website? Whether you like it or not, it is your time to get involved in this argument if you want your business to grow.

Perks of Being on Social Media

  1. No Need for In-Depth Knowledge

No one needs to take a months-long course to know how to work the social media. In fact, even people who have little to no technical expertise. All you need to learn about is how to work the Internet using a mobile phone or PC.

  1. Automatic Search Engine Optimization

Search engine optimization is a craft that requires expertise. Fortunately, social media is already optimized for search engines, which means you won’t have to be an expert in SEO to get your social media posts found by Google.

  1. Integrated Marketing Tools

Marketing is a relatively expensive part of doing business. Because of this, social media platforms created tools to make a business owner’s life easy.

  1. Ease of Generating Buzz Within Your Target Audience

Nothing generates buzz better than social media. The best part is, it is cheap and effective.

  1. Helps Build Relationships with Professionals and Other Businesses

website-maintenance-serviceAside from potential customers, you can also connect with other businesses through social media. It is also a great means to locate the best partner or superstar employee amid the sea of strangers you see online.

Why Build A Website

  1. Boosted Company Credibility

Websites are great for showing people that you mean business. Because most consumers are now after easy access to information, having a website that contains all information potential customers would want and, ultimately, provide virtual proof of your company’s credibility.

  1. Enhanced Online Presence

About 47 percent of the world’s entire population go online all day to search for information, share things on social media, and buy things from e-commerce websites. Take this neat statistical data and turn this to your advantage by enhancing your online presence by creating an SEO-friendly website that not only will promote your business but also make operating a business more flexible.

  1. Improved Working Relationship with Target Market

A website provides users with a peek at the identity of a company. This means that when you build a website for your business, you introduce it to them. It can also help you establish a strong working relationship with them by incorporating a web-based customer service program and address their needs.

  1. Efficient Business Promotion

While it is well and good to promote your business the old way, some experts consider it a waste of valuable resources. After all, you have the power of the Internet at your fingers tips, so you might as well use it.

How You Can Make Your Web Design Work Well With Your SEO

Web design and SEO work together in making a website successful, in every sense of the word. Both search engine optimization and the website appearance and functionality contribute to a page’s rank, which is why companies are strongly advised to establish a close relationship between their web design and SEO team if not combine them entirely.

How Significant is SEO in Web Design?

The significance of SEO in web design cannot be understated. In fact, it has been proven time and again that without SEO, web design is pretty pictures and text slapped together without any purpose. To understand this further, we have listed down how an optimized web design can affect the website’s performance:

Keywords, Content, and Links

SEO is about optimizing content for a website’s target market through keywords and links. This means that a web design that integrates the target keywords will make it easier for content to be optimized, thereby boosting the website’s performance in search engines. The same is true with links. SEO-friendly web design makes for easier and more efficient link building.

Ranking and Visual Appeal

Web design plays a critical role in engaging users. After all, aside from content, the visual appeal and ease of navigating a page. So, web design affects a website’s ranking, albeit indirectly.

4 Things You Can Do to Ensure Your Web Design Works Well With SEO

There is a common misconception that search engine optimization can fix problems in ranking and traffic caused by a web design that is not SEO-friendly. This is wrong. SEO and web design should have been together since the very beginning. Put simply: SEO is not a band-aid for a “wounded” web design that wasn’t optimized for search engines in the first place.

Despite this fact, it is not too late to turn your virtual life around. You can still do something to ensure that your SEO efforts are not wasted because of your web design and we have listed down some of these things to help you out.

  1. Determine Your Website’s Usability Rating

User experience is the topmost priority in SEO-friendly web design. With that said, you should make sure that your page has excellent usability, no matter which device (mobile or PC) users may use.

  1. Check the Load Speed

Load speed also plays a critical role in ranking as it is the first factor that will affect whether a user will stay or not. As far as users are concerned, a page should be done loading in 3 seconds or less. To check your page’s load speed, you can use tools like the Google Chrome extension Page Load Time. Your page’s bounce rate stated in the Google Analytics may also indicate whether you have a user-acceptable load time or not.

  1. Create a Design Where Content Can Be Discovered Easily

Discoverability is another thing you should prioritize. After all, you cannot measure user experience if no user can ever find your website. This is where search engines come in. Search engines find pages that are relevant to a user’s search query through web crawlers which index the page appropriately. A web designer should not only consider aesthetics but “crawlability” as well.

  1. Draw a Plan for High-Quality Content

Modern SEO is all about content, so you should also integrate this into your web design. Whether you are about to design a website from scratch or are about to redesign, you should always plan for high-quality content. This means you should determine whether a certain element is needed to package the content for the optimum user experience.

4 Things You Can Do To Rank Higher In Local Searches

The website’s ranking is one of the top key performance indicators of a website. However, some businessmen tend to aim too high that they miss the target entirely. This is because what they should have done is to aim high but shoot low— as in, aim for a high rank, but shoot low and within the locality.

What Makes Local Searches Important in SEO?

Being part of the first page in the SERPs globally is a dream come true for many websites. In fact, it remains as the most coveted seat in the virtual land we know as the Internet. Unfortunately, the fact remains that only very few pages can reach this pinnacle and for just a limited period of time.

Because of this, SEO experts have diverted their attention to local searches. Although it may sound like it is easier to get into, SEO professionals explained that it is actually a bit tricky. Even so, the fact remains that a website that reaches the top spot for searches done within the vicinity of its business is bound to get new customers.

How To Rank High In Local Searches

Although it isn’t easy, ranking in local searches is not impossible. Far from it, in fact. If you are still confused as to how to go about on this, here are 4 things you should try to do to improve your local search ranking:

  1. Be Accurate and Consistent in Local Listings

Local listings provide the so-called “information trinity” that users need: the business name, address, and phone number. Known as the NAP for short, the accuracy and consistency of this information plays a critical role in ranking high in local listings. This is to ensure that users get the correct information and search engines see the exact same data across the worldwide web.

  1. Claim Your Rightful Spot in Google My Business

Google My Business is a massive directory that can make or break your chances of ranking high in local searches because it is run by the biggest search engine. Aside from being free, it lends a website with incredible exposure if it is optimized enough to get to the top three spots in Google’s search results.

It is also exclusive to your business address as the company performs verification by sending a postcard with a PIN that you can use to confirmed that the address is indeed your business’s physical location. It is through this verification process that your Google My Business listing is confirmed and that only the owner of the business can apply for this exclusive page.

  1. Get More Positive Reviews

It is no secret that most consumers turn to the Internet to check a company’s reputation and history with previous customers. Because of this, it is imperative for a website supporting a business to feature positive reviews as 84 percent of users trust these online comments as much as they would a personal recommendation.

  1. Pen A Blog

Blogging is a great SEO practice in general, but it can also be useful to boost a website’s position in in local search rankings. While it may take time to plan and create a blog, it is totally worth it. You see, blogs tend to engage customers by informing them about developments in a company. This includes new products or services as well as any important event that your business may be sponsoring. The bottom line is that a blog can be optimized for search engines as well and will, therefore, improve your website’s chances of being found in local listings.

7 Common Web Design Mishaps You Should Avoid For Better SEO

When designing a website, people often make mistakes that tip off the balance of aesthetics and search engine optimization. While it is well and good to create a stunning homepage for your users to land on, it is also important to help search engines find the page. After all, how will users know how to get to your website if search engines cannot even find it?

Ideally, a website should provide the best user-friendly experience, a continuous flow of leads, and unending revenue for its owner. However, this cannot be achieved when you or your web designer make these 7 common web design mishaps that aren’t best-suited for SEO.

  1. Missing H1 Tags

Picturesque websites don’t necessarily perform well in terms of traffic. Even with their well thought out graphics and text, there are certain pages that don’t get many visitors. Why? Because the web designer probably forgot to add essential SEO elements.

Among the most common mistakes made is the absence of H1 tags. Some developers remove it simply because it messes up the appearance of the home page, but the truth is, they are removing an essential factor in the website’s SEO performance. Experts explain that H1 tags are actually the first thing crawlers look at to determine what the page is all about. They factor it into ranking based on a website’s targeted keywords. This means no H1 tags equals no high rank in the SERPs.

  1. Unclear Call To Action

Call-to-Action (CTA) answers the “what,” “where,” and “how” for most small business websites. However, the lack of a clear CTA will reduce the conversion of visitors the website gets. Because of this, it is imperative that a website— especially those engaging in entrepreneurship— should have clear CTAs that come in the form of buttons with the texts “Subscribe Now,” “Add To Cart,” and so on.

  1. Huge Media Files and Images

Massive media and image files can slow down a website’s load speed. Since today’s SEO best practice is about great user experience, this obviously makes it more difficult for users to achieve their purpose in accessing the website and, in turn, is bad for page ranking.

Learn to balance aesthetics with optimization by reducing image files to a relatively smaller size, choosing the right file format for images, and maximizing the SEO potential of all non-text content of the page.

  1. Popups

Search engines don’t like websites with a lot of popup windows in it as it interrupts the user. Because of this, Google warned that web designers should avoid incorporating such interstitials. The same is true for mobile. Make sure to reconsider other advertisement formats to avoid popups as much as possible.

  1. Incorporated Text in Images

Incorporating text in images makes it harder for search engines to crawl the content. But even with this knowledge, the problem seems to be more widespread than you’d imagine. Check if texts in your website are added as another layer if it needs to be put on top of an image to ensure that it can be “read” or “seen” properly by Google’s bots. After all, users and search engines don’t view it the same way.

  1. Unending Scroll

Adding scroll is not fundamentally bad for a website’s SEO. That is, of course, if it is done the right way.

Some websites have a seemingly unending scroll that loads more content while users continue to browse down the page. This not only takes a longer loading time but also impedes the users’ experience in the process.

One alternative is to cut to the most recent posts, but this also has an SEO disadvantage since web crawlers can only read websites through links and have no way to know if there is more content beyond the first 10 posts.

Of course, there is a way on how to make infinite scrolls SEO-friendly. All you have to do is follow Google’s instructions via the Webmaster Blog to avoid compromising either web design or SEO.

  1. Insufficient Content

Content is king in SEO. Because of this, lack of content is considered a blunder by SEO specialists as it doesn’t provide all the information users might need from the first time they land on the page and, therefore, is not promoting optimal user experience.

5 SEO Benefits of Responsive Web Designs

Web design is more than just making a website look good— it also provides the page with a boost in traffic and ranking. In the digital age we live in, mobile-responsive websites perform better in almost every aspect compared to those that are not. This is because more people are now addicted to smartphones and tablets.

Unfortunately, there are still web developers who lack the vision to see this as both the present and future of SEO. In fact, about 60 percent of the number of websites in the worldwide web remain unresponsive to responsive web design, so much so that their websites fail to see better days in terms of traffic and rank.

Taking that into consideration, we have compiled 5 SEO benefits of responsive web design to hopefully convince those skeptical about this new trend that there’s no other way but forward.

  1. Better Website Usability

Website usability and ease of navigation determine whether users will continue using your page or not. Since Google takes heed of users’ needs and wants, it incorporated the duration of a users’ stay on a page as an indicator of whether the website effectively.

This means web designers should convince users to stay longer by providing them with the best experience possible. And how would they do that? By engaging them with a responsive web design that not only makes navigation a breeze but also enhances the quality of content which makes users visit the page in the first place.

  1. Lightning Fast Load Speed

In this technologically advanced world, it is no secret that people have a shorter attention span. Users tend to get bored very quickly. Because of this, websites should load faster to avoid visitors from leaving even before they get to see the awesome web design you worked day and night to achieve.

Responsive web design loads faster, especially when accessed via a smartphone or other similar devices. That means you’ll have a better chance at reducing the 40 to 50 percent visitor loss if your page loads within three seconds or less.

  1. Reduced Bounce Rate

According to research, 61 percent of users abandon a website that isn’t optimized for mobile. To top that off, 48 percent declared that they are less likely to use a brand with a website that doesn’t work well with their handheld devices, even if they liked the product itself.

While these numbers are indeed worrying, there is a simple and viable solution to prevent users from bouncing: responsiveness. A website that is responsive can convince users to stay and complete their search objective. This also means that Google and other search engines would see the lower bounce rate and decide that the page is worth ranking higher in the SERPs.

  1. Fewer Duplicate Content

Some web developers create two versions of a website to answer Google’s command at mobile-friendliness. But instead of creating a good reputation with the search engine, they are actually doing the opposite. This is because having two versions of the website means there are also duplicate content— something that Google bots aren’t very fond of.

Responsive web design not only achieves the mobile-friendliness that Google requires, but also makes it in a way that duplicate content isn’t generated.

  1. Improved Social Sharing

Responsive web design is created for a better social sharing experience. While it may not directly affect ranking, social sharing has certain SEO benefits. This includes a bigger audience and better traffic and engagement rate. Once the responsive website gains such popularity on Twitter, Facebook, and other social media platforms, Google is bound to notice the page’s boosted reputation.

Mobile Friendly Vs. Responsive Web Design: What’s The Difference?

For years, SEO practitioners have dealt with Google’s algorithm updates, including Mobilegeddon. In 2015, this algorithm changed the search engine so that it would boost the ranking of websites that are mobile-friendly.

However, there seems to be a confusion between the flurry of terms that entered the picture. Now, optimizers are asked not just to make websites mobile-friendly, but responsive too. But is there a difference, really?

The answer is a resounding “yes.”

While some people use the terms interchangeably, it is important to understand that mobile-friendly isn’t the same thing as mobile-responsive when it comes to web design.

Understanding What “Mobile-Friendly” Really Means

A website is considered “mobile-friendly” if it can be accessed via smartphones and tablets without the need to add the “m.” at the beginning of the original URL.

One of the main characteristics of such design is that it is a copy of the website and displays all the content that are available on the same page when accessed via desktop computer. This means that everything— from text-based contact information to non-Flash slideshows of images— should be made available in the page even when the user is using a tablet or smartphone to access it.

However, it is merely a smaller version of the website as converted by the server. While the content appears smaller, all functionalities still work. Unfortunately, there’s a kink in this particular mobile-based format: it is not ideal for stubby fingers. This gave birth to a new, more advanced optimization dubbed as the “mobile-responsive” web design.

What is Considered as Responsive in Mobile Web Design

Many experts in SEO and web design prefer responsive mobile web design. This is because it provides better chances of ranking and reduces load time. It is also more all-encompassing compared to mobile-friendly websites as it supports more browsers, including Mozilla Firefox, Google Chrome, and Internet Explorer.

Mobile-responsive web designs automatically change its format to suit reading and browsing using smaller, portrait-oriented screens. For this type of design, the website’s format changes in a way that would show bigger text and images while allowing fluidity. This makes it easier for users to read the text and enjoy the images without the need to zoom in on a particular portion of the page. And the best part of it is that users can already browse using only one hand— or one thumb, to be precise.

Mobile-Friendly vs. Mobile-Responsive: Which Provides Better UX?

webdesignSince user experience has become the center of all website optimization, it is only appropriate to choose a mobile web design that will provide the best UX possible. After learning about the main differences between mobile-friendly and responsive designs, you should already have a good idea that the latter is preferred by both users and search engine.

In fact, Google claimed that responsiveness is the key to gaining better rank on mobile as it allows users to enjoy the page to its fullest, no matter what device they are viewing it on. This means that the flexibility lent by mobile-responsive web designs make them more SEO-friendly than ones that are only mobile-friendly.

Still, it is important to note that there are certain types of websites that can make do with mobile-friendly and focusing on better experience on desktop computers. These are the ones who cater to people who spend more time browsing the web in their computers, rather than in their smartphones.

Experts revealed that having responsive web designs are also more expensive because of its benefits. Even so, they consider this particular advancement in web designing as a worthy investment as it can help businesses reach new heights. This is especially true for online selling because it allows users to make purchases even when they’re on-the-go.

8 Mobile Web Design Optimization Tips You Should Know About

Web design was able to advance progressively towards making pages as mobile-friendly as possible. Over the years, all unnecessary elements were removed from pages as guided by the principles of mobile-first design to make way for the improvement of the essential elements. The goal of these changes is to deliver the best user experience (UX) possible.

Taking that into consideration, a web designer who doesn’t consider UX from the onset of his project is akin to a painter randomly splashing paint onto a canvas without much thought. It goes without saying that taking the standpoint of users makes the web design more favorable for search engines like Google.

Here are some tips you should know about to achieve mobile web design optimization.

  1. Determine User Purpose

Users are the bread-and-butter of a website. This is the only reason you need to create a web design that revolves around their needs and wants. After deciding to create a mobile-first page, you must also determine a user’s purpose for visiting your webpage. That should help you outline the features you must add to the page.

  1. Create a Clear Path of Navigation

Interface action should be effortless for the users. This means you should establish a clear navigational path to allow them to easily browse the website.

  1. Design Fluid Layouts

As the name implies, this type of layout provides users with a fluid browsing experience. This is because they are based on percentages instead of definite measurements (e.g. pixels). While they can be tricky, they come with a lot of benefits in the long run.

  1. Choose Images and Font Size Wisely

Images and fonts will be the focus of your website visitors, so make sure to make them as legible and visible as possible. Google has certain recommendations for this matter, including using 16 CSS pixels as the base font size and adjusting it as needed, adding a vertical space between text with a recommended line-height of 1.2em, and avoiding an overly complex design by limiting the number of fonts.

  1. Aim for Functionality

Functionality plays a critical role in UX. Because of this, experts strongly recommend putting useful tools and call-to-actions appropriately based on the stated purpose of the website. If it is about selling a product, make sure to add navigation features for product reviews, nearest store locations, and product search where users can easily access them.

  1. Make Content Available to All

Some web designers tend to hide some elements of their website from mobile users because they feel it’s too complex for mobile. However, this shouldn’t be the case as it will backfire in the long-run. Instead, try to overcome obstacles that led you to strip down the website bare in the first place to avoid losing potential patrons for the page. You can simplify the layout for mobile or simply organize it in a way that it will still be there.

  1. Design for Touch

Humans aren’t created for smartphones. As a web designer, you should overcome certain physical limitations that come with it. This means you should build a website in a way that will allow easy navigation no matter the size and shape of the users’ fingers.

  1. Make Sure Your Website Loads Lightning Fast

Loading speed is one of the most important factors for better traffic and ranking. In fact, studies have shown that users shy away from pages that load longer than 3 seconds. One of the best ways to achieve this is to limit the content (images and text) can make page loading a lot faster. If you decide that they are necessary for the page, you should opt to compress and resize them instead.

8 Ways To Make Flash Websites SEO-Friendly

Search engine optimization is a collection of strategies that help improve a website’s performance. It can improve both a site’s ranking in the SERPs as well as the overall traffic or visitor count. However, there is one particular type of web content that cannot be optimized back in the day: Flash.

Before July 2008, Flash websites weren’t— and had no reason to be— SEO friendly. Even so, that doesn’t change the fact that search engines were not able to index such pages because web crawlers cannot process the content. Fortunately, advancements in SEO paved the way to break this wall. Pages using Flash can now be optimized to help search engines crawl them.

Flash and SEO: Google’s Baby Steps

According to developers of the Opera browser in 2009, as much as 40 percent of all pages they tested contained Flash files. This numbers represented the chunk of the pie that was partially or weren’t indexed at all. It was during this period that one can safely assume that SEO and Flash cannot mix.

However, Google has been making baby steps towards indexing Adobe Flash files.

At one point, the Internet giant made it possible for crawlers to find and index text that users can see while they interact with Flash content. It was also confirmed that link within Flash files is discoverable by the search engine as well as external content associated with them. To top that off, common JavaScript and ActionScript techniques are now supported for embedding Flash content.

How To Do Flash SEO

For the past decade, Google is making good progress to aid in ranking websites that still use Adobe Flash content. Search engine optimizers and web designers have also taken part in this developing relationship by explaining how others can achieve harmony between Google and Flash.

Below are 8 ways you can make Flash websites SEO-friendly.

  1. Put the use of HTML text links on your top priority. While you can use other technologies, it is imperative that you give precedence to HTML to help your website rank better.
  2. Refrain from using Flash as the main navigation system for your website.
  3. Maximize the use of meta descriptions and page title pages to help crawlers find your site.
  4. Break down content into multiple Flash files. Make sure they have different HTML pages. Never include the whole website in one Flash.
  5. Flash should be used for design elements and content that have lower importance. On the other hand, opt for HTML for the more significant parts of the page.
  6. Enhance web fonts with Flash instead of replacing the HTML. This will help you achieve better aesthetics without sacrificing the crawlability of the page.
  7. Include relevant keywords in your content, even if it is in Flash files. This will still be readable for Google.
  8. Remember to add an HTML layer for your Flash videos. This should contain all necessary links that appear in the Flash file. Refrain from using JavaScript to execute the links.

Flash Content and Mobile

Even after following these steps, you may find that there are certain browsers that still won’t index your website. This is not unusual. It becomes even more troubling when you find out that Flash won’t really work that much if your target audience is using mobile since the software still requires the use of a keyboard and a mouse to work.

For Android and iOS devices, it was revealed that companies that made the smartphone operating systems don’t like the software because it drains batteries very quickly and performed poorly when first used on phones. But the biggest reason behind it is that Adobe no longer supports it.