5 WordPress Tips New Business Bloggers Should Know

Every person who blogs has a reason.


Perhaps you’re a stay-at-home home with delightful stories to tell — the joys and struggles of raising kids, or you might have some share-worthy how-to tips that’d make anyone’s day. Maybe you’re a makeup enthusiast who knows a whole bunch of juicy information when it comes to accentuating one’s face with the best hues, lines, and shades. Or perhaps you simply want to express pent-up emotions through writing.


Yes, blogs come in countless forms, covering different types of niches. While it’s easy to start blogging, it’s hard as hell to maintain it. Good for you if you’ve managed to make blogging a full-time revenue stream. That’s all the more reason why you should put more effort into it.


So how do you become successful at blogging? Here are five tips you might want to consider.


  1. Setting Up Your Blog

 One common mistake new bloggers make is the choice of platform. Most people often turn to WordPress for their blogging needs, but what they don’t realize is the differences between WordPress.COM and WordPress.ORG.

You can still blog using WordPress.com, but if you want to install plugins with lots of customization options, choose WordPress.org instead. It’s still free. Of course, you’ll have to set it up and host it yourself.

If you’re not afraid to invest a little in your blogging endeavor, you’ll need a web host and a domain name. The domain is the name of your website,– the one you type on the address bar — and the host is where your website will live. Luckily, it doesn’t cost much to pay for both services. There are lots of affordable options these days to make your blog more legit.


  1. Write About What You Really Love

This is the one rule that makes each write up effective. You have to be very passionate about what you’re writing about. Liking a particular topic over countless others will make you more knowledgeable about it; and this enthusiasm will show through in your writing. It comes with double benefits. You have an easier and enjoyable time writing and your readers will likely love it more because it is easy to read.


  1. Go For A Clean-Looking Website

It’s easy to get overwhelmed by the countless choices of themes on WordPress. In fact, you can get a lot of good ones for free. You might even be tempted by some fancy themes, too. Above all that, remember that a layout that is too elaborate will put a lot of readers off and will erase that “professional” feel of your site. Keep things clean, simple, and easy to digest.

Choose a WordPress theme that will make reading and navigating through your blog a seamless experience. Your goal is for people to linger on your website; not click it and close it almost immediately.


  1. Be Communicative With Your Audience


Each WordPress blog, no matter what your chosen niche is, definitely has a chance to gain an audience. You might get one or two comments in the beginning, but to gain hundreds, make it a habit to reply to each one of them. You’ll be surprised how a simple engagement can encourage more readers to comment. In time, you’ll witness growth.


  1. Add Social Sharing Buttons


Your WordPress account gives you options to customize your site in a way that your content can be shared across various social media networks. You can add them at the bottom of each post so you can share it yourself on your personal accounts and allow others to do so.  Simple things like these allow further engagement and for your content to reach the widest range of audiences as possible.


Starting a blog is basic, but make sure you maintain it by adding relevant content on a regular basis. It can be in the form of an article, a video, an image, etc. Marketing experts say two to three times a week of updates is the minimum. Posting will let your audience know that you’re active and enthusiastic about the whole blogging thing – so they will feel enthusiastic about visiting your pages, too.

5 Types of Content Every Business Website Should Have

One of the most common misconceptions about business websites is that it will survive with “evergreen” content. This consists of articles, photos, or videos that are considered timeless and will have no need to be changed every now and then. This is just wrong in so many levels.

For a website to succeed and actually rank in the first page of search engine results, it has to be chock-full of updated and fresh content. Google crawlers notice when a site is active and will look into its movement to determine viability. If you have an inactive site, even with generic content, you might as well declare yourself dead.

However, merely posting articles isn’t what a quality website is all about. There are basic elements to a business site that will ensure customers know who you are, what you offer, and how to connect with you. Content is a way to build interest and engagement, but there are “must-haves” that should always be put up. Their presence is non-negotiable. Here are the five key elements of a business website.

1. Home Page

The home page is the first thing that your market sees when they click your site’s URL. You have to make a very good first impression. The things that are critical to your home page include a simple and straighforward design, fast loading time, quality content, and a call to action. All these should appear above the fold, so readers can easily spot the essential information at one glance. Don’t make them scroll down and have to look for where to click. If you make them “work” at understand you, remember that it’s very easy for them to click that X button and move elsewhere.

2. What We Do Page

This is page that lists your products and/or services. If you have an e-commerce site, you will need as many pages according to your product categories. If you’re selling a service, a single-page description is enough. As with all advertising copy, keep your text short and the to-the-point; leaving lots of white space all around. Don’t stress your reader out with huge blocks of text. Bullet points are also very helpful.

3. About Us Page

While customers are concerned more about your product or service, they will also want to know who they are dealing with. They’re not really interested in your full history, so keep this part concise. Focus on how you came up with a solution that will benefit your clients, what you’re doing to meet their needs, and how they can benefit from their connection with you. About Us is about you, but make it also about them.

4. Contact Us Page

Make it easy for customers to get in touch with you. That’s how you land business and make money. Post your phone number, email address, physical address, etc. If you opt to use a Contact Us form, don’t neglect to still include all these information. If you just use an online form and do not disclose your actual contact details, it’ll seem like you’re hiding siding. Customers want transparency, so give it to them.

5. Blog Page

Your blog is your way of connecting and engaging with your target market. Take note that blog entries don’t always have to be promotional. It can include the latest news about your industry or tips on how to do things in relation to your product or service. A blog allows your reader to agree or post comments — to actually engage in a conversation with you. It also helps establish your brand as an authority in the industry. More importantly, a blog is a powerful way of optimizing your website for search engine purposes.

Other items that should be part of your business website are social media icons that lead your customer to your Facebook, Twitter, Instagram (etc.) accounts when they click it, an opt-in form to collect email addresses of your visitors, a copyright notice, privacy policy, and a site map for easy navigation.

How To Use Facebook & Twitter As Your Key Marketing Tools

Marketing in this day and age means acknowledging the power of the Internet to build a brand. While traditional channels, like print, radio, and TV, are still very much alive, the Web presents a valuable (and cheap) option to let the public know what your business has to offer. In choosing the online platform to market one’s brand, social media channels Facebook and Twitter first come to mind. Is one better than the other? Or would a business benefit from having a presence on both (or on all others)?


Firstly, these two have different ways of presenting your business. Twitter has more of a micro-approach to marketing, targeting people who are always on the go or have short attention spans (as most online users are). Meanwhile, Facebook offers more white space to enter text and, thus, a more in-depth take on advertising. Each has its own merit and online marketing specialists would often say it is beneficial for a brand to maximize the services of both. Here are the advantages of having a business profile on Twitter and Facebook.


Facebook for Business

Facebook has set up an account format that’s specific to businesses, where brands can form a Page instead. As a Page, a brand can create a Shop, where customers can view items and services along with their respective prices. It also allows businesses to adopt a more professional approach to marketing their product, as opposed to the personal accounts.


Signing up for a business page on Facebook is free, same with its other general services. However, if you want to release a Sponsored Post or an actual ad, you will need to pay a minimal amount. The good thing about these Sponsored Posts is that they are more likely to appear on news feeds of your general target market. The system itself determines who your target buyers are based on their online activity and Likes. Given that almost everybody nowadays has a Facebook account, it is a quick, easy, and low-cost way to communicate to your would-be customers.


In addition to marketing, by constantly updating your Facebook page with the latest news about your brand and sharing relevant content (text, video, audio, etc.), you establish brand loyalty. They can even share your updates with their own friends and family, thus, expanding your network and reach.


Twitter for Business


Twitter is perfect for direct engagement with people whom you follow and your set of followers. Because of its shortened format, it is often preferred by many entrepreneurs and celebrities because it allows people to browse on the go without needing to read so much.

The system is simple, with limited characters for content. You can craft a short copy that’s direct to the point and then just redirect your reader to a longer site should he or she wish to find out more. It is a fast and convenient way to digest information about your brand while still steering your readers toward your official business website. In addition, through Replies and Mentions, you can communicate directly and instantly with your market.


Either or Both?


Overall, for your business to maximize its reach, it is smart to create a profile on both social media platforms so you can cater to different types of customers. People have different preferences when it comes to acknowledging advertising material. By being present on two of the biggest social platforms, you create leverage for your brand. You might even want to throw in accounts on the likes of Instagram, Google+, and LinkedIn, as well.

Why Your Business Website Needs The Touch Of A Professional

There are certain things that get done better if you go the do-it-yourself route. Unfortunately, that cannot be said for business website management and design. Because your website serves as your potential client’s first impression of you, you cannot afford to make mistakes. Having drab-looking pages with random photos, a messy layout, and an ultra slow loading speed will definitely break your chances of landing a deal. You’d be lucky if your audience will still persist at looking for your contact details and actually calling you after a negative website experience.

One of the biggest blocks to getting a website done by a professional is budget. Why hire someone when you can DIY or have a friend do it in exchange for a free meal, right? This is where most businesses are wrong. While having a talented buddy design your website is economical, think about that beautiful thing called return on investment (ROI). Professional websites make money for business, while bad websites incur costs in the long run.

Here are five reasons why your business website should be made by a true professional.

  1. Expertise

A designer’s role is different from that of a developer’s. Both have different skill sets and will need to work as a team to make your website come to life. In a well-developed professional system, you get access to talent that has been honed by either comprehensive training or experience (or both!). These experts will not only know how to create your website, they will also produce awesome content, analyze your SEO, and provide digital marketing guidance — all in one go. There might be a few revisions along the way, but you can rest assured that things are being handled by people who are actually trained in what they do.

  1. Commitment

A friend might not have the same motivation and incentive to make your website look awesome as someone who is being paid to do a great job. Professionals in website design and development are people who are absolutely passionate about what they do and consider their work a piece of art. That’s the type of talent you want around you if you intend to make your website a true success.

  1. Responsive design

Your customers will be accessing your website from different types of devices. That’s why a responsive design is one of the most important elements of web delveopment. Regardless if your audience will see you via a PC, a tablet, or a smart phone, you should be ready to provide a seamless and positive experience. According to research, about 55 percent of Internet users access websites using their mobile gadgets. A professional will design a site with a mobile interface at the forefront and then adjust it for desktop and tablet viewing.

  1. Professional content

It’s not just about usability and design. Having a pro behind you also ensures that you get quality content. A web professional can provide valuable recommendations in terms of look and technical elements to ensure that every page delivers the ultimate client experience. Well-placed, well-edited, and well-written content are crucial to getting your clients’ attentions and for lead generation.

  1. Time

Getting a website up and running takes weeks to months. If you asked a friend to build it and you find yourself wanting to make advanced changes as you move forward, chances are he or she won’t have the time or the resources to do so. What happens if a new version of a web browser comes out and your site isn’t optimized for the change?

You can’t expect your friend to regularly maintain your website for nothing. At some point, you will need to pay him or her for the ongoing services, which may not be feasible. With a professional designer and developer, you can fully maintain your site’s content and interface so that it always has the latest information and is operating with the newest technology.

5 Common Logo Design Mistakes You Should Totally Avoid

A logo is one of the most crucial elements of a brand. It is what will represent you everywhere. Even without words or images, a powerfully designed logo will determine how big of an impact you make on the market and how memorable you will be. Perfect examples of an excellent design include McDonald’s, Apple, and Coca-Cola.

Some companies make the mistake of not thinking about a logo during the startup phase and then realize later that they could have been better marketed if they had their “face” figured out as they grew. A logo is like your official spokesperson in any situation. This is why it should be carefully thought out and professionally done. Without the fundamentals of an effective design, you might end up with an amateurish look that could be the reason why people don’t take you seriously.

Here are five of the most common logo design mistakes that should not happen with your brand.

  1. It relies too much on trends.

Trends come and go; what works now might no longer matter next month. Plus, you don’t want your brand to be associated with cliche-ic work. Gradients may be the “in” thing now, but in a few years it could all be about flats. A good design is one that is timeless and devoid of any tricks. The job of a logo maker is to build a unique identity for the client, so whatever gimmick you might think will catch attention should be thrown out the window.

  1. Poor font choices.

Font is probably the most important decision in the logo’s design. The poor choice of font can instantly transform a respected brand into a global laughingstock. Adding to this mistake is using too many. It’s like showing somebody an entire photo album in one blow. Design experts say that a maximum of two fonts of different weights is the rule. This greatly enhances legibility and boosts brand recall.

  1. It relies on color for its identity.

Do not rely on color to build your identity. When designing, you should also consider how it will look if applied in black and white. This way, however your logo is printed, people will still recognize who you are. In fact, design experts say that color should be the last consideration during the design process. Creators should first work in black and white and then later build on the choice of shades.

  1. It uses stock images.

This is a common mistake of business owners that have their logos done by amateurs or just take stuff off the Internet without thought. Acquiring stock vectors off websites is not a crime, but it can potentially cause trouble for you in the future if you place it in your logo. In short, your logo should be original and unique — and the licensing agreement should be for the client ONLY. Another risk with using a stock image is that it may already be another company’s branding tool somewhere else in the world; thus, making you a copycat.

  1. It’s not professionally done.

The biggest and most painful mistake in logo design is that it is not done by a professional. Many business owners think that because a logo is small, it’s easy to make; so they just hire their friend’s son who dabbles in graphic design in exchange for a few bucks. A good logo is the result of careful planning, research, and creativity. These skills are not acquired out of the blue and take years of training and experience to perfect.

Hiring an established and professional logo creator ensures that you will not have any issues down the line. It also means that you will get a solid look that will last for many years without the need to redesign. Of course, the business owner’s input in the creation process is valuable. Because a logo is basically the first thing your market sees, you will need to make a strong and professional impact. This isn’t something your neighbor with a computer and Photoshop can do.

5 Reasons Why A Blog Is Essential To Your Business Website

Google’s new algorithm for its search engine feature is simple: go for quality content if you want to appear on the first page. As a business owner, whether for a corporation or a small startup, having a blog that’s constantly updated is your ticket to keeping your presence fresh and relevant. If your pages are not at all optimized, or have only minimal content for Google to crawl, you can’t expect to be anywhere in the first 10 pages, even if you’re in a very specific and limited niche.

A blog is your business website’s way of providing this quality content. The more of these beautiful articles you have, the more relevant you will be in the industry — and the more visible you are to Google. The most common questions asked on the relevance of blogs include:

– My industry is too boring and bland; who would want to read about lug nuts and bolts?
– Who would bother click on the blog section of my website?
– What’s my ROI if I start a blog?
– Who will write the articles and update it?

Here are five reasons why your business website needs to have a blog section.

  1. It establishes your expertise.

A well-written blog featuring topics relevant to your industry positions you as an authority in the business. The more content you upload, the more knowledge you impart to your readers, and the more reliable you will appear to your customers. If content is king, quantity is its queen. The more you know and share about a topic, the more trust and respect you earn from both the market and your competitors. Of course, quality content does not just land on your lap. If you can’t update your blog regularly yourself, you should hire a professional writer who understands your business to make sure your site is regularly populated and search engine optimized.

  1. It shows off your voice and personality.

One of the biggest perks of blogging is that it connects you with people who have the same interest as you. While these readers may just be fans at first, it is this very crowd who will become your brand evangelists. Eventually, you draw in the kinds of personalities that your business wants to link up with. By showing that a real person is behind the awesome content, your brand becomes even more attractive to your target market.

  1. It helps generate more leads.

The ultimate goal of your website, and why you are blogging in the first place, is to build a reputation for your business and to generate more customers. Having a vast content base will boost your ssearch engine rankings, thus exposing you to plenty more eyes who might want to buy or partner up with you. A great website is one that is well designed to impress and convert clients. Blogging is the perfect way to bring people in.

  1. It brings your brand to life.

A mere website has none of the “personal” touch that many readers are looking for these days. You want your website to truly connect to your market and interact with your potential clients on a whole new and positive plane. With a blog, you set up a platform to engage with your readers and give helpful advice (not necessarily to sell, although that’s subjective). You can provide the latest news and updates about your industry and customers will you as their go-to site anytime they need information.

  1. It is inexpensive.

A blog is a relatively inexpensive tool to market your business. It also doesn’t cost much to operate. Of course, you need to invest in a person or a team who can update it regularly with high-quality content. The problem with some blogs nowadays is that they are pretty much empty, even with a vast bank of articles. A good writer will ensure that the content is fresh and relevant, so that people will want to continue reading and coming back for more.

To make your blog stand out more, you can integrate videos, graphs, case studies, and photos. Remember that not all Internet users enjoy reading. Some of them want to just watch or listen. By applying different forms of media to reinforce your articles will also generate a new type of market to further boost your conversion rates.

5 Reasons Why An SEO Strategy Is Crucial To Your Website’s Success

Search engine optimization (SEO) is a huge deal in the digital marketing industry right now. In fact, companies are clamoring not just for an online presence but a solid SEO campaign to get their target market to notice them. Especially now that Google searches are more content driven, the need for a marketing strategy that incorporates powerful SEO techniques is not just preferred but absolutely necessary. You can’t just publish a website without considering SEO; you won’t survive.

Here are five reasons why an SEO strategy is crucial to your business’s longevity.

SEO sets your business apart in a highly competitive field.

There are over a billion websites on the Internet and this numbers is growing by the day. Because it has been easier for businesses to create a website or set up blogs, it has also been harder to stand out. Fortunately, slick SEO strategies give companies ample elbow power to land a seat at the dinner table. It’s not just that. Research shows that about 75 percent of Internet searches don’t even go past the first or second page of results. This makes the environment all the more like World War Z. A solid and continuous SEO campaign will not only help your brand stand out, it will also hold the competition off.

Sponsored ads barely scratch the surface of what SEO can do.

Sure, your paid ad will place your website at the top of searches. However, studies show that people don’t really bother clicking those results that say “ad” on them. Instead, they go for the organic results from the first and second pages. While you may get a few un-savvy Internet users to click you, today’s online user is so smart that he or she will definitely just scroll past anything that smells like a sponsored post in favor of something more “authentic.” That level of authenticity can be achieved with a solid SEO plan.

A powerful content strategy can unleash your brand’s potential.

A full-fledged digital marketing campaign has the power to boost your site’s revenue by 40 percent and your traffic by 2,000 percent. SEO won’t do that alone, but it is crucial to the program’s overall success. Content is what tells people about your brand and what you can do. Be sure that what you write is properly optimized so people get to read it.

SEO is cost-effective and provides excellent ROI.

SEO, because of its targeted nature, translates to quality leads. Compared to just blasting your information everywhere, placing sponsored posts, cold calling, or handing out flyers, SEO focuses on your target market because they are lead to your site by typing in specific search terms. That means they are looking for somebody like you. This has a higher conversion rate compared to random handouts.

Hiring an SEO and content professional will make your life easier.

SEO is not a one-time thing and is certainly not a one-size-fits-all formula. It is a customized program that is designed according to your website’s specific needs. More importantly, it is continuous process that requires constant updating, refreshing, and redesigning according to the needs of the times. By consistently optimizing your website, you continue to enjoy being on top your industry.

Email Marketing: 5 Reasons Why It Should Be Part Of Your Marketing Strategy

Whoever said email marketing is dead does not know how to maximize the opportunities from this channel at all. In fact, with the growing number of Internet users and a parallel volume of new email subscribers, this method remains one of the most effective.

Many will argue that social media is the way to go these days. While they are not wrong, they are not totally correct. Why? There is a huge difference between how Internet users digest emails and how they view social media posts and messages. In fact, research has shown that email marketing delivers an ROI of 3,800 percent, making it a formidable advertising platform for businesses.

Here are five reasons why you should include sales emails in your digital marketing strategy.

People check for new email, but the just skim social media timelines

There’s so much going on in everyone’s timelines and news feeds that it feels like you’re in a crowded room and everybody’s talking at the same time. Email offers a one-on-one atmosphere and potential customers get to see who you are in a steady-paced manner. There’s no noise and no unnecessary chatter. Research also shows that emails are checked at least twice a day for updates and majority have one or two accounts. Meanwhile, people have an average of five social media accounts and just scroll through most of them mindlessly.

An email doesn’t get drowned in a news feed

With so many new posts getting added, like, and shared, it seems that the social media news feed never ends. When you skip a post and want to get back to it later, it can be very difficult to find it again. Meanwhile, an email stays where it is — in your inbox, until you decide to move it elsewhere. You might not have the time to see it now, but you can definitely find it easily when you’re ready.

Your promo is personalized

An email feels like you’re talking to your customer one-to-one. If you have a list of addresses, you can also find the time to get to know the owners of these emails better so you can connect with them on a more personal level. This establishes a more positive and genuine rapport, as opposed to a generic call to action posted on your Twitter or Facebook page.

You get to speak directly to your target market

As a digital marketer or business owner, surely you know better than to just blast off your sales email to random addresses and pray somebody will reply. No. The strategist will be smart to list email addresses of people who might actually find something value from what you are offering. Usually, this list comes from those who registered at the trade show you recently participated in, or the people who dropped their business cards inside your fishbowl at the conference.

Email provides a sense of privacy

Because an email is personal, it gives your potential customer a higher sense of privacy compared to the general posts on social media news feeds. The more people feel secure about an offer, the greater the possibility that they will engage with you and provide information. The more they respond, the more targeted and personalized your replies will be.

Of course, there is a right way and wrong way to write a marketing email. First, just because there’s plenty of space on the Compose box, doesn’t mean you should fill it. Make your email short and direct to the point. Even if your business has so many things to offer, you should focus on just one product for now and make that one shine. The rest can be mentioned as backup or saved for another time.

Second, online readers hate beating around the bush, so state your purpose right off the bat. Whether you’re announcing a launch, offering a new deal, or getting your reader to buy, say so right away. Third, don’t forget your links and make your call to action easy to find. That’s how you drive traffic to your site. And when you reader finally gives you a call, replies to your email, or instantly clicks “buy,” then you’ve succeeded. Congratulations!

4 Digital Marketing Blunders You Should Never Make

Digital marketing is no longer just an adjunct to a full marketing campaign. What used to be a filler a few years ago is now a major element, if not the key player, in many advertising programs. This is because people now look to the Internet as a primary source of information. Everybody nowadays has at least one cell phone that’s connected to the Web. In fact, the world now revolves so much around the online world that businesses without an Internet presence cannot expect to thrive and survive.

Times have, indeed, changed. Now, digital marketing takes up a huge chunk of the advertising budget. While traditional platforms like TV, print, and radio still exist, sales teams pour most of their energies into getting online attention and even going viral. However, it’s not that easy to succeed in this realm. Often, digital marketers make little mistakes that can skew the public’s impression of a brand or a company. That instead of making a positive name for oneself, one tiny error that could have been easily swept under the rug is magnified a millionfold through social media “shares.”

Here are four digital marketing blunders that your business cannot afford to make.

  1. Don’t easily bite into shiny new apps

Most digital marketers make the mistake of creating content for a new trendy app without first understanding how it relates to the business. When Snapchat first came out, everybody was quick to jump into the bandwagon thinking that having an official account and posting some supposedly interesting snaps would be enough. There are plenty of these brands that post wayward updates on the likes of Periscope and Meerkat without thought about their relevance. The result is zero engagement. Worse, they become viral in negative and laughable ways.

  1. Don’t rely on social networks to do everything

Sure, your official social media account and sponsored posts promise exposure to 1 million viewers. However, that shouldn’t be the be-all-end-all of your campaign. Remember that every active Facebook, Twitter or Instagram user sees hundreds and thousands of posts on their timelines each day and it’s very easy to just scroll through yours without even blinking. You will be swimming in a sea of white noise. How will you rise above that and get noticed? That’s your true challenge.

  1. Don’t limit your efforts to just digital

The most successful online campaigns are not solely focused on the digital platform. Instead, they create a powerful digital spiel and back it up with actual events on location, TV placements, crowd campaigns, concerts, and more. While digital is the way to go, you simply cannot dismiss the power of traditional media to reinforce your online efforts. Take note that people are not on their laptops or phones 24/7. Be everywhere.

  1. Don’t overspend on tech

Don’t put all your eggs in one basket, as the saying goes. The same applies to digital marketing. Spread your resources evenly to make sure that while the technology is robust, the people who are manning it are also happy where they are. Remember that the Internet is still driven by the people who write the content, create the designs, and post the social media updates. Invest in people. Spend money on talent.

Any business aspiring to be the best cannot survive without a solid digital marketing strategy, especially in this modern time. Whether you choose to just maintain a Facebook or Twitter account for now, or go all-out with a full-fledged digital campaign, the objective is to be everywhere people are looking. You need to get the customers’ attention to bring in sales for your brand — and today’s market is looking at his phone.

4 Web Design Mistakes That Can Hurt Your SEO Strategy

The design of your company’s website it crucial to building a new client base and maintaining your old one. Given that majority of customers are now connected online, a poorly created landing page and website could make or break your reputation. This is why it is important that you hire a professional who knows his or her way around the Internet and has a good understanding of how the online audience behaves and thinks.

Even the most talented designers can still make mistakes that can harm your marketing strategy if they don’t understand how SEO works. When developing your website, it’s best to a hire a team that has both design and SEO skills down pat, just to be on the safe side. Or you can bring in a specialist from each area so they can check each other’s work and give recommendations where necessary.

Here are four ways your web development choices can hamper your SEO strategy.

  1. You focused too much on aesthetics that you forgot about quality content

Of course it’s the web developer’s job to make your website pretty and user-friendly. Depending on their design background, he or she might even recommend that you focus more on imagery and keep the words to a minimum. This is where your online marketing strategy can fail. Without text, search engines will not find you anywhere and, hence, will not likely put you on the top of list of search results. Without content, there is nothing for spiders to crawl, index, and rank.

Thus, try to strike a positive balance between your website’s modern and sophisticated look and quality text. Update your pages from time to time with fresh articles and make sure you don’t have outdated content still going live. For your website to gain a significant audience, it has to be SEO friendly — and mere images will not do that for you.

  1. You forgot about the meta elements

Talk to you web developer about inserting meta elements, such as meta descriptions and title tags, during the creation process. Most of the time, these sections are just left blank and, once again, there’s nothing for search engines to use. Meta elements tell visitors and search engines what every page is all about. This is why each page should have a unique set of titles and descriptions that contain keywords.

If you’re using Word Press, this is easy, because there’s a section that really asks for you to put these elements in. However, if your web developer is working from scratch, make sure that he or she knows what each page should contain.

  1. You don’t maximize redirects

So your website has an old and outdate article, it’s easy to just have your web developer delete that, right? Not really. While you should delete that page, searches should not result in an empty space that tells it no longer exists. Instead, use the power of redirects to lead searches to a related article or your top performing piece so the audience is given an alternative. Don’t waste a good opportunity to market your brand further or to introduce your reader to something new. Simply landing on an error page is lazy and will do nothing to boost your SEO strategy.

  1. You don’t track activity and performance

Ask your web developer to insert a tracking code so you can monitor how a page is doing and the amount of traffic your site gets at certain times. This way, you can quantify and say for sure if your SEO strategy was successful and if your online marketing efforts are working. It also lets you know what techniques are doing poorly so you can cut them out and replace them with new tricks.

Remember that web developers are focused on usability and aesthetics. It’s technically not their job to worry about your SEO. Thus, you should point this out at the start or, better yet, hire an SEO specialist to work hand-in-hand with your developer so you are sure to get what you want out of the finished product.