Designing a website can be fun and exciting but when it comes right down to it, the process is actually meticulous and overwhelming. When designing a website from scratch, you have to consider absolutely every detail – from the font down to the color scheme. If you are still on the process of designing your website, this article will help you find the right color scheme to help boost your web traffic.
First, you should match or harmonize the color of your website to your brand or physical store (if you have any). That way, there will be easier brand recall and association with your brand/product or store. You should greatly put into consideration the colors to be used for your logo or headline because it will be the first thing that site visitors will notice.
If you are thinking of taking the minimalist route, it’s definitely fine — as long as you don’t decide to ditch putting colors in your website. A web page without any color might give site visitors an impression that your website might still be under maintenance, and you wouldn’t really want that to happen, right?
Combination Of Colors
Once you have already chosen the set of colors for your web page, you can already start to combine complementary colors so you can come up with a perfect scheme. Background color will also play a big role in your website so it would be best if you choose a color that is universal and easy to work around with other colors.
Demographics & Target Market
Another thing to consider when choosing colors for your website is your target market or niche. By considering the said factors, it will be easier for you to choose a color scheme because you will simply have to think about what you think would best catch the attention of your market.
Age, gender, culture, location, etc. are just some of the things to consider to help you come up with a very specific, targeted and powerful brand and website color that can help boost traffic.