Mobile Friendly Vs. Responsive Web Design: What’s The Difference?

For years, SEO practitioners have dealt with Google’s algorithm updates, including Mobilegeddon. In 2015, this algorithm changed the search engine so that it would boost the ranking of websites that are mobile-friendly.

However, there seems to be a confusion between the flurry of terms that entered the picture. Now, optimizers are asked not just to make websites mobile-friendly, but responsive too. But is there a difference, really?

The answer is a resounding “yes.”

While some people use the terms interchangeably, it is important to understand that mobile-friendly isn’t the same thing as mobile-responsive when it comes to web design.

Understanding What “Mobile-Friendly” Really Means

A website is considered “mobile-friendly” if it can be accessed via smartphones and tablets without the need to add the “m.” at the beginning of the original URL.

One of the main characteristics of such design is that it is a copy of the website and displays all the content that are available on the same page when accessed via desktop computer. This means that everything— from text-based contact information to non-Flash slideshows of images— should be made available in the page even when the user is using a tablet or smartphone to access it.

However, it is merely a smaller version of the website as converted by the server. While the content appears smaller, all functionalities still work. Unfortunately, there’s a kink in this particular mobile-based format: it is not ideal for stubby fingers. This gave birth to a new, more advanced optimization dubbed as the “mobile-responsive” web design.

What is Considered as Responsive in Mobile Web Design

Many experts in SEO and web design prefer responsive mobile web design. This is because it provides better chances of ranking and reduces load time. It is also more all-encompassing compared to mobile-friendly websites as it supports more browsers, including Mozilla Firefox, Google Chrome, and Internet Explorer.

Mobile-responsive web designs automatically change its format to suit reading and browsing using smaller, portrait-oriented screens. For this type of design, the website’s format changes in a way that would show bigger text and images while allowing fluidity. This makes it easier for users to read the text and enjoy the images without the need to zoom in on a particular portion of the page. And the best part of it is that users can already browse using only one hand— or one thumb, to be precise.

Mobile-Friendly vs. Mobile-Responsive: Which Provides Better UX?

webdesignSince user experience has become the center of all website optimization, it is only appropriate to choose a mobile web design that will provide the best UX possible. After learning about the main differences between mobile-friendly and responsive designs, you should already have a good idea that the latter is preferred by both users and search engine.

In fact, Google claimed that responsiveness is the key to gaining better rank on mobile as it allows users to enjoy the page to its fullest, no matter what device they are viewing it on. This means that the flexibility lent by mobile-responsive web designs make them more SEO-friendly than ones that are only mobile-friendly.

Still, it is important to note that there are certain types of websites that can make do with mobile-friendly and focusing on better experience on desktop computers. These are the ones who cater to people who spend more time browsing the web in their computers, rather than in their smartphones.

Experts revealed that having responsive web designs are also more expensive because of its benefits. Even so, they consider this particular advancement in web designing as a worthy investment as it can help businesses reach new heights. This is especially true for online selling because it allows users to make purchases even when they’re on-the-go.

7 Common Web Design Mishaps You Should Avoid For Better SEO

When designing a website, people often make mistakes that tip off the balance of aesthetics and search engine optimization. While it is well and good to create a stunning homepage for your users to land on, it is also important to help search engines find the page. After all, how will users know how to get to your website if search engines cannot even find it?

Ideally, a website should provide the best user-friendly experience, a continuous flow of leads, and unending revenue for its owner. However, this cannot be achieved when you or your web designer make these 7 common web design mishaps that aren’t best-suited for SEO.

  1. Missing H1 Tags

Picturesque websites don’t necessarily perform well in terms of traffic. Even with their well thought out graphics and text, there are certain pages that don’t get many visitors. Why? Because the web designer probably forgot to add essential SEO elements.

Among the most common mistakes made is the absence of H1 tags. Some developers remove it simply because it messes up the appearance of the home page, but the truth is, they are removing an essential factor in the website’s SEO performance. Experts explain that H1 tags are actually the first thing crawlers look at to determine what the page is all about. They factor it into ranking based on a website’s targeted keywords. This means no H1 tags equals no high rank in the SERPs.

  1. Unclear Call To Action

Call-to-Action (CTA) answers the “what,” “where,” and “how” for most small business websites. However, the lack of a clear CTA will reduce the conversion of visitors the website gets. Because of this, it is imperative that a website— especially those engaging in entrepreneurship— should have clear CTAs that come in the form of buttons with the texts “Subscribe Now,” “Add To Cart,” and so on.

  1. Huge Media Files and Images

Massive media and image files can slow down a website’s load speed. Since today’s SEO best practice is about great user experience, this obviously makes it more difficult for users to achieve their purpose in accessing the website and, in turn, is bad for page ranking.

Learn to balance aesthetics with optimization by reducing image files to a relatively smaller size, choosing the right file format for images, and maximizing the SEO potential of all non-text content of the page.

  1. Popups

Search engines don’t like websites with a lot of popup windows in it as it interrupts the user. Because of this, Google warned that web designers should avoid incorporating such interstitials. The same is true for mobile. Make sure to reconsider other advertisement formats to avoid popups as much as possible.

  1. Incorporated Text in Images

Incorporating text in images makes it harder for search engines to crawl the content. But even with this knowledge, the problem seems to be more widespread than you’d imagine. Check if texts in your website are added as another layer if it needs to be put on top of an image to ensure that it can be “read” or “seen” properly by Google’s bots. After all, users and search engines don’t view it the same way.

  1. Unending Scroll

Adding scroll is not fundamentally bad for a website’s SEO. That is, of course, if it is done the right way.

Some websites have a seemingly unending scroll that loads more content while users continue to browse down the page. This not only takes a longer loading time but also impedes the users’ experience in the process.

One alternative is to cut to the most recent posts, but this also has an SEO disadvantage since web crawlers can only read websites through links and have no way to know if there is more content beyond the first 10 posts.

Of course, there is a way on how to make infinite scrolls SEO-friendly. All you have to do is follow Google’s instructions via the Webmaster Blog to avoid compromising either web design or SEO.

  1. Insufficient Content

Content is king in SEO. Because of this, lack of content is considered a blunder by SEO specialists as it doesn’t provide all the information users might need from the first time they land on the page and, therefore, is not promoting optimal user experience.

5 SEO Benefits of Responsive Web Designs

Web design is more than just making a website look good— it also provides the page with a boost in traffic and ranking. In the digital age we live in, mobile-responsive websites perform better in almost every aspect compared to those that are not. This is because more people are now addicted to smartphones and tablets.

Unfortunately, there are still web developers who lack the vision to see this as both the present and future of SEO. In fact, about 60 percent of the number of websites in the worldwide web remain unresponsive to responsive web design, so much so that their websites fail to see better days in terms of traffic and rank.

Taking that into consideration, we have compiled 5 SEO benefits of responsive web design to hopefully convince those skeptical about this new trend that there’s no other way but forward.

  1. Better Website Usability

Website usability and ease of navigation determine whether users will continue using your page or not. Since Google takes heed of users’ needs and wants, it incorporated the duration of a users’ stay on a page as an indicator of whether the website effectively.

This means web designers should convince users to stay longer by providing them with the best experience possible. And how would they do that? By engaging them with a responsive web design that not only makes navigation a breeze but also enhances the quality of content which makes users visit the page in the first place.

  1. Lightning Fast Load Speed

In this technologically advanced world, it is no secret that people have a shorter attention span. Users tend to get bored very quickly. Because of this, websites should load faster to avoid visitors from leaving even before they get to see the awesome web design you worked day and night to achieve.

Responsive web design loads faster, especially when accessed via a smartphone or other similar devices. That means you’ll have a better chance at reducing the 40 to 50 percent visitor loss if your page loads within three seconds or less.

  1. Reduced Bounce Rate

According to research, 61 percent of users abandon a website that isn’t optimized for mobile. To top that off, 48 percent declared that they are less likely to use a brand with a website that doesn’t work well with their handheld devices, even if they liked the product itself.

While these numbers are indeed worrying, there is a simple and viable solution to prevent users from bouncing: responsiveness. A website that is responsive can convince users to stay and complete their search objective. This also means that Google and other search engines would see the lower bounce rate and decide that the page is worth ranking higher in the SERPs.

  1. Fewer Duplicate Content

Some web developers create two versions of a website to answer Google’s command at mobile-friendliness. But instead of creating a good reputation with the search engine, they are actually doing the opposite. This is because having two versions of the website means there are also duplicate content— something that Google bots aren’t very fond of.

Responsive web design not only achieves the mobile-friendliness that Google requires, but also makes it in a way that duplicate content isn’t generated.

  1. Improved Social Sharing

Responsive web design is created for a better social sharing experience. While it may not directly affect ranking, social sharing has certain SEO benefits. This includes a bigger audience and better traffic and engagement rate. Once the responsive website gains such popularity on Twitter, Facebook, and other social media platforms, Google is bound to notice the page’s boosted reputation.

A Few Simple Web Design Techniques That Work

Many people feel that flashy websites are attractive and can attract more viewers, but that’s only true for those with faster connections. The most successful sites are simply and tastefully designed for user friendliness. The tips below will make your site the best it can be.

Scour forums for ideas and instructions on how to get the most out of web design. Use your preferred search engine to get sound information that will help you learn for free.

Have a site map. These are useful to your clients and the search engines, as they give a detailed overview of your entire website. It can be a guide for viewers searching for a certain part of your site, and also allow you to keep track of its structure and layout.

WebDesign499 Web Design Techniques

According to a prominent web design agency located in Sarasota County, Florida, you should test your website before it goes live. There’s nothing worse then launching your new website and having to take it down right away due to bugs or other issues. Get a group of people together who are using different web browsers and computer platforms, and ask them to use a beta version of your website, writing down any issues they come across.

While you might be inclined to add a lot of bells and whistles to your website, flashing graphics, loud music and neon colors will just distract from the purpose of your website. Visitors who are bombarded by too many sights and sounds might be inclined to leave your website before they even start browsing. Keep the colors simple and the content relevant and your website design will be a winner.

To help you attract a more professional crowd to your site, make sure you design your site with no spelling errors. When designing the site, utilize a spell checker and if need to, a grammar checker. If you have a site with poor spelling and grammar, people will not want to do business with you because they will think it is unprofessional.

Learn the basics of HTML and CSS. Although there are many templates that allow you to just fill in the blanks, in order to create a web page, these templates provide only limited design possibilities. Understanding how the mark-up language and stylesheet work together will enable you to customize your website to your heart’s content.

To help your website visitors find their way home on your site, always include a link to your homepage on each page of your site. Having a home page link that is visible allows your reader to easily make their way back to starting point. If you do not have a home page link then your visitors might get frustrated and leave your site altogether.

Encourage visitors to come back to a website repeatedly, by offering them a newsletter. This can be an excellent way of building your client base. It is good practice to place the newsletter signup form in your website’s side bar. Furthermore, you should always keep track of everyone who signs up. Do not distribute the newsletter to people who have not specifically requested it; otherwise, recipients might become irritated.

If you want more visitors to your site, you need to design it in a way that makes it easy to update content, says Christopher Ryan Schwarz, owner of WebDesign499. If your site can be easily updated it helps you to be able to quickly add new and relevant information. A site that is constantly updated will keep your visitors coming back for more.

Ensure that your user’s needs are a priority. The site designer should always be working on the needs of the user. Interaction and ease of use are paramount concerns here. These are primary considerations you must factor in. Therefore, it is important to look at the site from their angle.

WebDesign499 Web Design Techniques

If you already have a particular web hosting solution that you know you are going to use, keep its limitations in mind as you design your website. For example, do not create a website that relies on specific programming languages if your web host does not support these languages. It is fairly simple to find out which technologies are supported by your web host. Make certain that your design is something that is within the limitations of your host.

Avoid frames at all costs. Just don’t use them. While they can make it simple for your menu or header to appear all throughout your site, the address bar won’t change on each page. This can make it impossible for your visitors to link to any specific page on your site.

Forums are going to be your best friend in the next few weeks, this is because there’s a lot of information to be gained from various forums where you have the ability to gain endless amounts of knowledge from people all over the world. So check out what websites and forums can help you along your way with web design.

Proofread everything before publishing. Your goal is for people to be able to read it easily and quickly. If you have a lot of errors, your site will be viewed as unprofessional and may actually be ridiculed.

Avoid every instance of spammy “sell language” that you possibly can. Studies show that users are likely to jump off of a webpage the instant they pick up the “salesman” vibe. This is because it is said to actually trigger a predatory response in human brain function! So next time you want to sell a product, remember that the potential consumer may view you as a predator and run!

As mentioned earlier, flash websites are visually attractive, but the load times are not worth it. Instead, design a solid website that is user-friendly. Apply the tips from this article from WebDesign499 to build yourself a nice looking site that does not distract the visitor.

For more information, please call us at +1 (561) 506-0398 or e-mail hello@wd499.net.

Website Versus Social Media: Which Will Work Best For Your Small Business

Starting a business in this highly technologically-advanced world can be confusing. After all, not all business-minded people are techies. Even so, you shouldn’t underestimate the power of the Internet when you start your business, even if it is only in a small-scale.

In fact, there are a lot of ways business has changed for the better because the Internet was born. Business became faster and reduced overhead costs. It even changed how we do advertising and customer service.

Website Vs. Social Media: What Your Small Business Needs

If you are running a small-scale business, there is a good chance that you have a limited budget for things like online marketing. Even so, you shouldn’t hesitate to create at least a social media page for it. This shouldn’t be a problem because the creation of business pages is free. Or is it?

There has been a long-standing debate about what works better for small to medium businesses: social media or website? Whether you like it or not, it is your time to get involved in this argument if you want your business to grow.

Perks of Being on Social Media

  1. No Need for In-Depth Knowledge

No one needs to take a months-long course to know how to work the social media. In fact, even people who have little to no technical expertise. All you need to learn about is how to work the Internet using a mobile phone or PC.

  1. Automatic Search Engine Optimization

Search engine optimization is a craft that requires expertise. Fortunately, social media is already optimized for search engines, which means you won’t have to be an expert in SEO to get your social media posts found by Google.

  1. Integrated Marketing Tools

Marketing is a relatively expensive part of doing business. Because of this, social media platforms created tools to make a business owner’s life easy.

  1. Ease of Generating Buzz Within Your Target Audience

Nothing generates buzz better than social media. The best part is, it is cheap and effective.

  1. Helps Build Relationships with Professionals and Other Businesses

website-maintenance-serviceAside from potential customers, you can also connect with other businesses through social media. It is also a great means to locate the best partner or superstar employee amid the sea of strangers you see online.

Why Build A Website

  1. Boosted Company Credibility

Websites are great for showing people that you mean business. Because most consumers are now after easy access to information, having a website that contains all information potential customers would want and, ultimately, provide virtual proof of your company’s credibility.

  1. Enhanced Online Presence

About 47 percent of the world’s entire population go online all day to search for information, share things on social media, and buy things from e-commerce websites. Take this neat statistical data and turn this to your advantage by enhancing your online presence by creating an SEO-friendly website that not only will promote your business but also make operating a business more flexible.

  1. Improved Working Relationship with Target Market

A website provides users with a peek at the identity of a company. This means that when you build a website for your business, you introduce it to them. It can also help you establish a strong working relationship with them by incorporating a web-based customer service program and address their needs.

  1. Efficient Business Promotion

While it is well and good to promote your business the old way, some experts consider it a waste of valuable resources. After all, you have the power of the Internet at your fingers tips, so you might as well use it.

The Impact of Duplicate Content in Search Engine Rankings

Duplicate content happens when content appears on the web in more than one unique website address or URL. Content, when duplicated, isn’t exactly a cause for a penalty; however, when there are pieces of it that appears similar in more than one place on the internet, search engines will have a hard time deciding which one is more relevant to a search query.

Why is Duplicate Content a Big Deal?

Duplicate content can cause problems for search engines as they won’t know which one will be included or excluded from their indices. Directing link metrics like link equity, anchor text, authority, and trust will also become a problem; search engines won’t know whether to put it all in multiple areas or in one page. In a way, Google will be “confused” which version should be ranked.

For site owners, duplicate content will cause traffic losses and lower rankings. Google for one rarely shows multiple versions of the same content. This means the search engine is forced to choose which version appears to be better. As a result, other pages with similar content won’t be visible in SERPs.

Further, link equity is as good as gone due to the fact that other sites have to choose which version is the best. Instead of directing all inbound links to one page, they have to link it to a lot of places, thereby spreading the link equity among the duplicates.

Site owners know for a fact that inbound links weighs so much when it comes to ranking. If links are scattered, visibility is diluted.

Mending Issues on Duplicate Content

A clear fix on duplicate content issues is to avoid copying content at all cost. Content does not only include editorial content or blog posts, but also information on products. A single Google search will show you thousands of similar results, so if you’re writing a copy, make sure to present a unique idea or angle if it has already been covered.

You’ll often see blog posts published over and over again on different multiple sites, but duplicate content also happens in eCommerce sites via product information. Online vendors often sell similar products and they wind up using the product information provided by the manufacturer. If you own an eCommerce site, make sure your info stands out among the rest.

Many website owners don’t realize that having separate versions of their site — site.com and www.site.com — is one of the reasons why duplicate content happens, especially if there is similar content in both versions. The same goes with sites that maintain both an http:// and an https://.

Duplicate content can be both intentional and unintentional. If you’re a site owner, remember never to scrape content and be careful not to host the exact same information in your site. Always check.

4 Things You Can Do To Rank Higher In Local Searches

The website’s ranking is one of the top key performance indicators of a website. However, some businessmen tend to aim too high that they miss the target entirely. This is because what they should have done is to aim high but shoot low— as in, aim for a high rank, but shoot low and within the locality.

What Makes Local Searches Important in SEO?

Being part of the first page in the SERPs globally is a dream come true for many websites. In fact, it remains as the most coveted seat in the virtual land we know as the Internet. Unfortunately, the fact remains that only very few pages can reach this pinnacle and for just a limited period of time.

Because of this, SEO experts have diverted their attention to local searches. Although it may sound like it is easier to get into, SEO professionals explained that it is actually a bit tricky. Even so, the fact remains that a website that reaches the top spot for searches done within the vicinity of its business is bound to get new customers.

How To Rank High In Local Searches

Although it isn’t easy, ranking in local searches is not impossible. Far from it, in fact. If you are still confused as to how to go about on this, here are 4 things you should try to do to improve your local search ranking:

  1. Be Accurate and Consistent in Local Listings

Local listings provide the so-called “information trinity” that users need: the business name, address, and phone number. Known as the NAP for short, the accuracy and consistency of this information plays a critical role in ranking high in local listings. This is to ensure that users get the correct information and search engines see the exact same data across the worldwide web.

  1. Claim Your Rightful Spot in Google My Business

Google My Business is a massive directory that can make or break your chances of ranking high in local searches because it is run by the biggest search engine. Aside from being free, it lends a website with incredible exposure if it is optimized enough to get to the top three spots in Google’s search results.

It is also exclusive to your business address as the company performs verification by sending a postcard with a PIN that you can use to confirmed that the address is indeed your business’s physical location. It is through this verification process that your Google My Business listing is confirmed and that only the owner of the business can apply for this exclusive page.

  1. Get More Positive Reviews

It is no secret that most consumers turn to the Internet to check a company’s reputation and history with previous customers. Because of this, it is imperative for a website supporting a business to feature positive reviews as 84 percent of users trust these online comments as much as they would a personal recommendation.

  1. Pen A Blog

Blogging is a great SEO practice in general, but it can also be useful to boost a website’s position in in local search rankings. While it may take time to plan and create a blog, it is totally worth it. You see, blogs tend to engage customers by informing them about developments in a company. This includes new products or services as well as any important event that your business may be sponsoring. The bottom line is that a blog can be optimized for search engines as well and will, therefore, improve your website’s chances of being found in local listings.

8 Mobile Web Design Optimization Tips You Should Know About

Web design was able to advance progressively towards making pages as mobile-friendly as possible. Over the years, all unnecessary elements were removed from pages as guided by the principles of mobile-first design to make way for the improvement of the essential elements. The goal of these changes is to deliver the best user experience (UX) possible.

Taking that into consideration, a web designer who doesn’t consider UX from the onset of his project is akin to a painter randomly splashing paint onto a canvas without much thought. It goes without saying that taking the standpoint of users makes the web design more favorable for search engines like Google.

Here are some tips you should know about to achieve mobile web design optimization.

  1. Determine User Purpose

Users are the bread-and-butter of a website. This is the only reason you need to create a web design that revolves around their needs and wants. After deciding to create a mobile-first page, you must also determine a user’s purpose for visiting your webpage. That should help you outline the features you must add to the page.

  1. Create a Clear Path of Navigation

Interface action should be effortless for the users. This means you should establish a clear navigational path to allow them to easily browse the website.

  1. Design Fluid Layouts

As the name implies, this type of layout provides users with a fluid browsing experience. This is because they are based on percentages instead of definite measurements (e.g. pixels). While they can be tricky, they come with a lot of benefits in the long run.

  1. Choose Images and Font Size Wisely

Images and fonts will be the focus of your website visitors, so make sure to make them as legible and visible as possible. Google has certain recommendations for this matter, including using 16 CSS pixels as the base font size and adjusting it as needed, adding a vertical space between text with a recommended line-height of 1.2em, and avoiding an overly complex design by limiting the number of fonts.

  1. Aim for Functionality

Functionality plays a critical role in UX. Because of this, experts strongly recommend putting useful tools and call-to-actions appropriately based on the stated purpose of the website. If it is about selling a product, make sure to add navigation features for product reviews, nearest store locations, and product search where users can easily access them.

  1. Make Content Available to All

Some web designers tend to hide some elements of their website from mobile users because they feel it’s too complex for mobile. However, this shouldn’t be the case as it will backfire in the long-run. Instead, try to overcome obstacles that led you to strip down the website bare in the first place to avoid losing potential patrons for the page. You can simplify the layout for mobile or simply organize it in a way that it will still be there.

  1. Design for Touch

Humans aren’t created for smartphones. As a web designer, you should overcome certain physical limitations that come with it. This means you should build a website in a way that will allow easy navigation no matter the size and shape of the users’ fingers.

  1. Make Sure Your Website Loads Lightning Fast

Loading speed is one of the most important factors for better traffic and ranking. In fact, studies have shown that users shy away from pages that load longer than 3 seconds. One of the best ways to achieve this is to limit the content (images and text) can make page loading a lot faster. If you decide that they are necessary for the page, you should opt to compress and resize them instead.

4 SEO Practices for Structuring URLs

The structure of URLs and domain names is one aspect of SEO website owners should pay focus on. The practices listed below will give your site the chance to rank, but take note that these may not apply to every page you create. Search engines have undergone tremendous changes throughout the years, but no matter what strategy use, bear in mind that the easier we make things for search engines and its users, better results can be expected. 

  1. Readable URLs

The idea of having a readable URL is something that should be thought about right from the very beginning. SEO is all about accessibility, even more so today that search engines favor the feedback of users than relying on bots alone.

Your SEO strategies need not be perfect, but at the very least, ensure that your URL is easy to read and understand, and at the same time relevant to anybody looking for content.

  1. Keywords in URLs

To this day, including your keywords in your URLs is still a good thing. This is the easiest way to get people click on your link, especially if it’s posted in an email or on social media. URLs also get copied and pasted often, and when there’s no anchor text used in a link, the URL itself will serve as the anchor text.

Remember that keywords in your URL also appear in search results, and experts have said that the URL contributes greatly in a user’s perspective whether to click it or not. That said, make sure that the keywords you’re targeting are well researched. 

  1. Shorter URLs

Though this may be always the case, from a general standpoint, shorter URLs are better. You don’t need to shorten yours to the extreme and if it’s already than 60 characters, you’re good. If you have something that’s near a hundred or more characters, however, you should maybe start thinking about rewriting it.

Search engines don’t have a problem reading long URLs, though. Instead, it will benefit your users more when it comes to usability. Shorter URLs are easier to embed, share, copy and paste, parse, and read. It may seem like it does very little to improve your SEO, but remember that every engagement counts.

  1. Spammy URLs

Repetition and keyword stuffing in your URL doesn’t look good and — in a word — are pointless. In fact, it makes your site look spammy. Don’t make the tragic mistake of repeating your targeted keywords in your URL; one is enough. Search engines don’t work the same way anymore, where more keywords are better.

Your URL is often the first thing users see, so make sure it’s not too complicated to understand.

Finding The Right Color Scheme To Help Boost Your Web Traffic

Designing a website can be fun and exciting but when it comes right down to it, the process is actually meticulous and overwhelming. When designing a website from scratch, you have to consider absolutely every detail – from the font down to the color scheme. If you are still on the process of designing your website, this article will help you find the right color scheme to help boost your web traffic.

Color Consideration

First, you should match or harmonize the color of your website to your brand or physical store (if you have any). That way, there will be easier brand recall and association with your brand/product or store. You should greatly put into consideration the colors to be used for your logo or headline because it will be the first thing that site visitors will notice.

If you are thinking of taking the minimalist route, it’s definitely fine — as long as you don’t decide to ditch putting colors in your website. A web page without any color might give site visitors an impression that your website might still be under maintenance, and you wouldn’t really want that to happen, right?

Combination Of Colors

Once you have already chosen the set of colors for your web page, you can already start to combine complementary colors so you can come up with a perfect scheme. Background color will also play a big role in your website so it would be best if you choose a color that is universal and easy to work around with other colors.

Demographics & Target Market

Another thing to consider when choosing colors for your website is your target market or niche. By considering the said factors, it will be easier for you to choose a color scheme because you will simply have to think about what you think would best catch the attention of your market.

Age, gender, culture, location, etc. are just some of the things to consider to help you come up with a very specific, targeted and powerful brand and website color that can help boost traffic.