Archive for category: Frontpage Article

Finding The Right Color Scheme To Help Boost Your Web Traffic

Designing a website can be fun and exciting but when it comes right down to it, the process is actually meticulous and overwhelming. When designing a website from scratch, you have to consider absolutely every detail – from the font down to the color scheme. If you are still on the process of designing your website, this article will help you find the right color scheme to help boost your web traffic.

Color Consideration

First, you should match or harmonize the color of your website to your brand or physical store (if you have any). That way, there will be easier brand recall and association with your brand/product or store. You should greatly put into consideration the colors to be used for your logo or headline because it will be the first thing that site visitors will notice.

If you are thinking of taking the minimalist route, it’s definitely fine — as long as you don’t decide to ditch putting colors in your website. A web page without any color might give site visitors an impression that your website might still be under maintenance, and you wouldn’t really want that to happen, right?

Combination Of Colors

Once you have already chosen the set of colors for your web page, you can already start to combine complementary colors so you can come up with a perfect scheme. Background color will also play a big role in your website so it would be best if you choose a color that is universal and easy to work around with other colors.

Demographics & Target Market

Another thing to consider when choosing colors for your website is your target market or niche. By considering the said factors, it will be easier for you to choose a color scheme because you will simply have to think about what you think would best catch the attention of your market.

Age, gender, culture, location, etc. are just some of the things to consider to help you come up with a very specific, targeted and powerful brand and website color that can help boost traffic.

SEO Website Design Tips: Content Is Still King In 2019

Creating and maintaining an impressive and relevant website takes a lot of time, effort and skill. It’s not just about aesthetics – it’s also about the content, the interface, the mobile-compatibility, etc. When a website has a great design and relevant content, users will be enticed to browse and explore the website longer than expected. If you want to enhance your SEO through website design, below are some practical tips you can apply.

Boost SEO Ranking

When designing a website, you should consider some factors that will greatly affect your page’s SEO edge. For example, you need to consider how fast your page loads. If you are using high-res images on your page, the loading speed is expected to be slow which ends up with a poor user experience. Try to optimize the images and content without compromising quality. You can still have medium-res images while letting users enjoy high-quality loading speed on your website.

Promote Relevant Content

One of the most common mistakes of web designers is putting content that is either irrelevant or full of fluff. Users are now getting smarter and pickier and they tend to lose trust in a website that is offering irrelevant content. This is why it’s very important that content and design always go hand in hand. No matter how beautiful or impressive a website is, if the content is just like an empty shell, the SEO rank and organic traffic will definitely decline.

SEO & Engagement 

Web designers aim to get high SEO rankings and engagement. However, is it really possible to achieve? The answer is yes – it may not be easy, but it is highly possible. You can actually use the power of efficient SEO to gain more engagement from users.

By simply making relevant information on your website accessible, you can slowly gain the trust of users and they will find themselves spending more time browsing your page. Over time, this will bring a great improvement in your website’s SEO ranking.

5 Ways To Retain or Increase Your Website’s Traffic During A Redesign

Building a website is like building a house – it needs time, effort, money and skills. Painstaking as it is, a website also needs to be updated from time to time, or better yet, overhauled. Marketers are usually concerned about what would happen to their website’s traffic during a redesign. That said, below are five ways to retain or increase web traffic during a redesign.

Prepare For Big Changes

When redesigning a website, you should be aware that the SEO department will be the first to be greatly affected. When done properly, a website redesign can drastically boost organic traffic. However, one false move and a redesign could also be the demise of your website. That said, you would want to have the redesign as quickly as possible, right? For you to do that, you have to be very specific about what kind of change you want to see. It might be the content, the color, the font, the layout – whatever it is, get right down to business so your website can go back to business right away.

Optimize Web Content 

A website is not just all about aesthetics. If you want to increase or retain organic traffic to your website, make sure that you offer relevant content to your visitors – both old and new. When your website is known to offer relevant or timely content, you will definitely earn loyal visitors.

Heighten SEO Efforts

Together Twitter Facebook Exchange Of Information

Stop beating around the bush and use available tools to help you with your SEO needs while redesigning. One technique is keyword research and mapping which is basically using keywords found in high-ranking websites in articles featured in your site.

Manage Mobile Compatibility

While redesigning your website, don’t forget to ensure its mobile responsiveness as well. More and more users are browsing the internet on their phones so you might as well keep up with the mobile responsiveness pace.

Call-To-Action Magic 

Call-to-action buttons are like a magic portal that plays a big part in traffic conversion. Make sure to use a catchy or unique phrase to peak the interest of visitors and eventually make them click the button.

Understanding Internet Behavior And How Your Website Can Take Advantage

Any business can build their own website. However, not all business can build an effective website, one that reaches out to their customers and target market. In fact, one of the most common mistakes of web designers is making information difficult to find. Understanding internet behavior is very important so that you can design your website accordingly.

There are different reasons why an individual is browsing the internet and you need to understand that each person also has a different way of getting information. Below are seven types of information seeking patterns in a digital setting.

Directed Browsing – this process is systematic and fast as the user already has a specific topic in mind. These kinds of users tend to ignore other information handed out to them and simply focuses on relevant content to what they are searching for.

Semi-directed Browsing – this is quite similar to directed browsing only that the user has a general idea instead of a specific idea. The process is still relatively fast but more content will be scanned to get more information.

Undirected Browsing – this process can be likened to channel surfing. Social media sites are a great example of undirected browsing. Users are not looking for specific content and might just be browsing out of curiosity or entertainment.

Known-item Search – this is much more specific than directed browsing. In this process, users already have a specific name for an item or product that they want to search and are most likely to use shortcuts to get their desired information.

Exploratory Seeking – this process can be considered as a very vague search because a user has a general idea of what they need but cannot exactly articulate it. This kind of internet behavior is perhaps the most time consuming and a lot of content are taken in.

Don’t Know What You Need To Know – Users who exhibit this internet behavior are the ones who usually read product reviews, online discussions and buyer guides.

Re-finding –  Literally speaking, this pertains to users who are trying to look for content that they have already searched for or read. A lot of websites have a hefty percentage of returning visitors, most of which are retracing their search history.