Archive for category: Frontpage Article

7 Common Web Design Mishaps You Should Avoid For Better SEO

When designing a website, people often make mistakes that tip off the balance of aesthetics and search engine optimization. While it is well and good to create a stunning homepage for your users to land on, it is also important to help search engines find the page. After all, how will users know how to get to your website if search engines cannot even find it?

Ideally, a website should provide the best user-friendly experience, a continuous flow of leads, and unending revenue for its owner. However, this cannot be achieved when you or your web designer make these 7 common web design mishaps that aren’t best-suited for SEO.

  1. Missing H1 Tags

Picturesque websites don’t necessarily perform well in terms of traffic. Even with their well thought out graphics and text, there are certain pages that don’t get many visitors. Why? Because the web designer probably forgot to add essential SEO elements.

Among the most common mistakes made is the absence of H1 tags. Some developers remove it simply because it messes up the appearance of the home page, but the truth is, they are removing an essential factor in the website’s SEO performance. Experts explain that H1 tags are actually the first thing crawlers look at to determine what the page is all about. They factor it into ranking based on a website’s targeted keywords. This means no H1 tags equals no high rank in the SERPs.

  1. Unclear Call To Action

Call-to-Action (CTA) answers the “what,” “where,” and “how” for most small business websites. However, the lack of a clear CTA will reduce the conversion of visitors the website gets. Because of this, it is imperative that a website— especially those engaging in entrepreneurship— should have clear CTAs that come in the form of buttons with the texts “Subscribe Now,” “Add To Cart,” and so on.

  1. Huge Media Files and Images

Massive media and image files can slow down a website’s load speed. Since today’s SEO best practice is about great user experience, this obviously makes it more difficult for users to achieve their purpose in accessing the website and, in turn, is bad for page ranking.

Learn to balance aesthetics with optimization by reducing image files to a relatively smaller size, choosing the right file format for images, and maximizing the SEO potential of all non-text content of the page.

  1. Popups

Search engines don’t like websites with a lot of popup windows in it as it interrupts the user. Because of this, Google warned that web designers should avoid incorporating such interstitials. The same is true for mobile. Make sure to reconsider other advertisement formats to avoid popups as much as possible.

  1. Incorporated Text in Images

Incorporating text in images makes it harder for search engines to crawl the content. But even with this knowledge, the problem seems to be more widespread than you’d imagine. Check if texts in your website are added as another layer if it needs to be put on top of an image to ensure that it can be “read” or “seen” properly by Google’s bots. After all, users and search engines don’t view it the same way.

  1. Unending Scroll

Adding scroll is not fundamentally bad for a website’s SEO. That is, of course, if it is done the right way.

Some websites have a seemingly unending scroll that loads more content while users continue to browse down the page. This not only takes a longer loading time but also impedes the users’ experience in the process.

One alternative is to cut to the most recent posts, but this also has an SEO disadvantage since web crawlers can only read websites through links and have no way to know if there is more content beyond the first 10 posts.

Of course, there is a way on how to make infinite scrolls SEO-friendly. All you have to do is follow Google’s instructions via the Webmaster Blog to avoid compromising either web design or SEO.

  1. Insufficient Content

Content is king in SEO. Because of this, lack of content is considered a blunder by SEO specialists as it doesn’t provide all the information users might need from the first time they land on the page and, therefore, is not promoting optimal user experience.

5 SEO Benefits of Responsive Web Designs

Web design is more than just making a website look good— it also provides the page with a boost in traffic and ranking. In the digital age we live in, mobile-responsive websites perform better in almost every aspect compared to those that are not. This is because more people are now addicted to smartphones and tablets.

Unfortunately, there are still web developers who lack the vision to see this as both the present and future of SEO. In fact, about 60 percent of the number of websites in the worldwide web remain unresponsive to responsive web design, so much so that their websites fail to see better days in terms of traffic and rank.

Taking that into consideration, we have compiled 5 SEO benefits of responsive web design to hopefully convince those skeptical about this new trend that there’s no other way but forward.

  1. Better Website Usability

Website usability and ease of navigation determine whether users will continue using your page or not. Since Google takes heed of users’ needs and wants, it incorporated the duration of a users’ stay on a page as an indicator of whether the website effectively.

This means web designers should convince users to stay longer by providing them with the best experience possible. And how would they do that? By engaging them with a responsive web design that not only makes navigation a breeze but also enhances the quality of content which makes users visit the page in the first place.

  1. Lightning Fast Load Speed

In this technologically advanced world, it is no secret that people have a shorter attention span. Users tend to get bored very quickly. Because of this, websites should load faster to avoid visitors from leaving even before they get to see the awesome web design you worked day and night to achieve.

Responsive web design loads faster, especially when accessed via a smartphone or other similar devices. That means you’ll have a better chance at reducing the 40 to 50 percent visitor loss if your page loads within three seconds or less.

  1. Reduced Bounce Rate

According to research, 61 percent of users abandon a website that isn’t optimized for mobile. To top that off, 48 percent declared that they are less likely to use a brand with a website that doesn’t work well with their handheld devices, even if they liked the product itself.

While these numbers are indeed worrying, there is a simple and viable solution to prevent users from bouncing: responsiveness. A website that is responsive can convince users to stay and complete their search objective. This also means that Google and other search engines would see the lower bounce rate and decide that the page is worth ranking higher in the SERPs.

  1. Fewer Duplicate Content

Some web developers create two versions of a website to answer Google’s command at mobile-friendliness. But instead of creating a good reputation with the search engine, they are actually doing the opposite. This is because having two versions of the website means there are also duplicate content— something that Google bots aren’t very fond of.

Responsive web design not only achieves the mobile-friendliness that Google requires, but also makes it in a way that duplicate content isn’t generated.

  1. Improved Social Sharing

Responsive web design is created for a better social sharing experience. While it may not directly affect ranking, social sharing has certain SEO benefits. This includes a bigger audience and better traffic and engagement rate. Once the responsive website gains such popularity on Twitter, Facebook, and other social media platforms, Google is bound to notice the page’s boosted reputation.

Finding The Right Color Scheme To Help Boost Your Web Traffic

Designing a website can be fun and exciting but when it comes right down to it, the process is actually meticulous and overwhelming. When designing a website from scratch, you have to consider absolutely every detail – from the font down to the color scheme. If you are still on the process of designing your website, this article will help you find the right color scheme to help boost your web traffic.

Color Consideration

First, you should match or harmonize the color of your website to your brand or physical store (if you have any). That way, there will be easier brand recall and association with your brand/product or store. You should greatly put into consideration the colors to be used for your logo or headline because it will be the first thing that site visitors will notice.

If you are thinking of taking the minimalist route, it’s definitely fine — as long as you don’t decide to ditch putting colors in your website. A web page without any color might give site visitors an impression that your website might still be under maintenance, and you wouldn’t really want that to happen, right?

Combination Of Colors

Once you have already chosen the set of colors for your web page, you can already start to combine complementary colors so you can come up with a perfect scheme. Background color will also play a big role in your website so it would be best if you choose a color that is universal and easy to work around with other colors.

Demographics & Target Market

Another thing to consider when choosing colors for your website is your target market or niche. By considering the said factors, it will be easier for you to choose a color scheme because you will simply have to think about what you think would best catch the attention of your market.

Age, gender, culture, location, etc. are just some of the things to consider to help you come up with a very specific, targeted and powerful brand and website color that can help boost traffic.

SEO Website Design Tips: Content Is Still King In 2019

Creating and maintaining an impressive and relevant website takes a lot of time, effort and skill. It’s not just about aesthetics – it’s also about the content, the interface, the mobile-compatibility, etc. When a website has a great design and relevant content, users will be enticed to browse and explore the website longer than expected. If you want to enhance your SEO through website design, below are some practical tips you can apply.

Boost SEO Ranking

When designing a website, you should consider some factors that will greatly affect your page’s SEO edge. For example, you need to consider how fast your page loads. If you are using high-res images on your page, the loading speed is expected to be slow which ends up with a poor user experience. Try to optimize the images and content without compromising quality. You can still have medium-res images while letting users enjoy high-quality loading speed on your website.

Promote Relevant Content

One of the most common mistakes of web designers is putting content that is either irrelevant or full of fluff. Users are now getting smarter and pickier and they tend to lose trust in a website that is offering irrelevant content. This is why it’s very important that content and design always go hand in hand. No matter how beautiful or impressive a website is, if the content is just like an empty shell, the SEO rank and organic traffic will definitely decline.

SEO & Engagement 

Web designers aim to get high SEO rankings and engagement. However, is it really possible to achieve? The answer is yes – it may not be easy, but it is highly possible. You can actually use the power of efficient SEO to gain more engagement from users.

By simply making relevant information on your website accessible, you can slowly gain the trust of users and they will find themselves spending more time browsing your page. Over time, this will bring a great improvement in your website’s SEO ranking.

5 Ways To Retain or Increase Your Website’s Traffic During A Redesign

Building a website is like building a house – it needs time, effort, money and skills. Painstaking as it is, a website also needs to be updated from time to time, or better yet, overhauled. Marketers are usually concerned about what would happen to their website’s traffic during a redesign. That said, below are five ways to retain or increase web traffic during a redesign.

Prepare For Big Changes

When redesigning a website, you should be aware that the SEO department will be the first to be greatly affected. When done properly, a website redesign can drastically boost organic traffic. However, one false move and a redesign could also be the demise of your website. That said, you would want to have the redesign as quickly as possible, right? For you to do that, you have to be very specific about what kind of change you want to see. It might be the content, the color, the font, the layout – whatever it is, get right down to business so your website can go back to business right away.

Optimize Web Content 

A website is not just all about aesthetics. If you want to increase or retain organic traffic to your website, make sure that you offer relevant content to your visitors – both old and new. When your website is known to offer relevant or timely content, you will definitely earn loyal visitors.

Heighten SEO Efforts

Together Twitter Facebook Exchange Of Information

Stop beating around the bush and use available tools to help you with your SEO needs while redesigning. One technique is keyword research and mapping which is basically using keywords found in high-ranking websites in articles featured in your site.

Manage Mobile Compatibility

While redesigning your website, don’t forget to ensure its mobile responsiveness as well. More and more users are browsing the internet on their phones so you might as well keep up with the mobile responsiveness pace.

Call-To-Action Magic 

Call-to-action buttons are like a magic portal that plays a big part in traffic conversion. Make sure to use a catchy or unique phrase to peak the interest of visitors and eventually make them click the button.

Understanding Internet Behavior And How Your Website Can Take Advantage

Any business can build their own website. However, not all business can build an effective website, one that reaches out to their customers and target market. In fact, one of the most common mistakes of web designers is making information difficult to find. Understanding internet behavior is very important so that you can design your website accordingly.

There are different reasons why an individual is browsing the internet and you need to understand that each person also has a different way of getting information. Below are seven types of information seeking patterns in a digital setting.

Directed Browsing – this process is systematic and fast as the user already has a specific topic in mind. These kinds of users tend to ignore other information handed out to them and simply focuses on relevant content to what they are searching for.

Semi-directed Browsing – this is quite similar to directed browsing only that the user has a general idea instead of a specific idea. The process is still relatively fast but more content will be scanned to get more information.

Undirected Browsing – this process can be likened to channel surfing. Social media sites are a great example of undirected browsing. Users are not looking for specific content and might just be browsing out of curiosity or entertainment.

Known-item Search – this is much more specific than directed browsing. In this process, users already have a specific name for an item or product that they want to search and are most likely to use shortcuts to get their desired information.

Exploratory Seeking – this process can be considered as a very vague search because a user has a general idea of what they need but cannot exactly articulate it. This kind of internet behavior is perhaps the most time consuming and a lot of content are taken in.

Don’t Know What You Need To Know – Users who exhibit this internet behavior are the ones who usually read product reviews, online discussions and buyer guides.

Re-finding –  Literally speaking, this pertains to users who are trying to look for content that they have already searched for or read. A lot of websites have a hefty percentage of returning visitors, most of which are retracing their search history.

 

Why Web Design Remains Solidly Relevant In 2019

Online or digital marketing has seen a rising trend in the past few years as more and more businesses are embracing its potential. While there may be other platforms available for digital marketing, like social media pages and specific apps, a website or a web page still remains to be solidly relevant in 2019.

Why is this so? Basically, websites are considered to be the holy grail when it comes to incorporating SEO strategies and online marketing efforts. The positive outcomes of an effective website may not be seen right away, but most website owners, if not all, actually see progress in the long run. If you would like to boost your online presence, it would be best to start with choosing the best web design.

First Impressions Last 

Now that you have already acknowledged the importance of having a website to boost your online presence, you now have to ensure that your landing page is at its best in terms of design, graphics, navigation, content, visual elements, etc. Customers are highly-visual people and their overall impression of your website can definitely make or break your business reputation.

To avoid making your landing page look saturated or overwhelming, you might want to suggest the concept of minimalism with your chosen web designer. Keep in mind that customers tend to be turned off when they see a website that looks messy, cluttered or difficult to read.

When designing your website, make sure that you strike a balance between an impressive user interface and design so you can end up with a higher conversion rate, and in turn result to an increase in sales and revenues.

Prepare A Budget For Web Design

If you want a website that is designed just the way you like it, you need to work with a professional web designer to get your desired results. Remember, your website is like the facade of your physical store. You would definitely want it to look its best, right? Once you see the trend in the rising profit of your business, you will be convinced that investing in high-quality web design is truly worth it.

Top Web Design Trends To Jumpstart Your 2019 Strategy

It’s 2019, and everyone’s heading to the final chapter of another decade. The internet and digital technology is undeniably one of the strongest forces in almost every industry and that’s why it’s very important to strengthen websites more than ever.

The internet and web-design have seen the rise and fall of trends and with the digital media growing stronger than ever, it is important to ride on with the trend this 2019. Below are top web design trends to jumpstart your 2019 strategy.

The Age Of The Serifs

Serif and San Serif are widely-used whether for print or screen. Their universal readability make them a favorite and it is fairly understandable why. The said fonts are clean, readable yet decorative. Maximize these fonts to give your website a clean, fresh vibe.

Abstract Visuals – Natural, Organic Graphics

Professional web pages usually have these things in common – systematic grids and lines with sharp corners. However, more and more websites are adapting to more vibrant visuals with organic shapes and imperfect asymmetrical designs paired with a burst of colors.

The Age Of The Chatbots 

Chatbots are not new to the website industry but 2019 will definitely see more of these AI minions. Websites are expected to have smarter and customized chatbots that will make user-experience more personalized. Aesthetically-wise, chatbots interface are also expected to be more enticing with brighter colors.

More Videos

If before, only readable content is prominent on websites, videos are now used to further enhance the user’s website visit. Users who are not so keen on reading appreciate videos more. Videos actually diversify the page and make it more interesting.

The Rise Of Minimalism

Marie Kondo’s de-cluttering trend has influenced a lot of individuals all around the world. Truly, her approach is quite simple but has a very big impact. Who likes clutter, right?

Same goes with websites – cluttered and over-designed website are unpleasant and overwhelming for users. A page that is neat, clean and highly-minimalist will quickly show users what they are looking for, increasing efficiency and site readability.