Many businesses are becoming frustrated with the SEO process due to neglect, broken promises and hyped up crap with zero results in the end. Not to mention that part about the price of Search Engine Optimization being costly, yet effective if done properly. Very effective, if done properly, is the key. So, we understand when a business owner comes to us frustrated and miserable because he or she is being taken for an “SEO Ride” as we like to call it. Your SEO agency is throwing you for a loop yet again. They never forget your credit card number, but it seems like they forget everything else about you, your business, your goals, and especially your SEO campaign. That monthly invoice shows up on time each month, month after month. You’re shaking your head because the phones aren’t ringing and nobody is finding your business on the Internet. Sound familiar? As much as I hope you muttered “no” to the screen, the sad truth is that a large majority of small business owners face this situation day in and day out, including many of our clients. In fact, many of our clients have used tons of different so-called “SEO agencies” before working with us, with little to no results, period. Usually, when they get to the end of their wits and give us a call at WebDesign499, we make it there last. We strive day in and day out to provide our clients the best possible services in the industry!
Now, we are certainly not saying that every SEO agency sucks except for WebDesign499. That would be an assumption that no decent SEO agency would make. (Hint: If they do, that’s a no-no in itself right there!)
The truth of the matter is that there are plenty of talented, very successful SEO companies out there that offer solutions and services similar to ours, but unfortunately, for each reputable SEO agency that exists now-a-days, we can count 50+ that are willing to just accept your monthly retainer and run with it. So, we have compiled this list of some red flags to look out for before hiring an SEO agency for your business. Take a look below.
1. Too-Good-To-Be-True Promises & Guarantees
Have you ever heard the saying “If it seems to good to be true, it probably is”? We hope so, because you’ll need to keep it in mind when choosing your next SEO company to represent and work on behalf of your business. Now, plenty of people or agencies can promise your company a #1 spot on Google, Yahoo or Bing, but the truth of the matter is, nobody can predict how the Search Engines are going to respond. If an agency is promising you a page 1 guarantee, they are not being fully honest with you. Listen, WebDesign499 ranks many, many clients on the first page of the SERPs, but there is always the chance that the first page will be too competitive and it might not happen. It’s not that a reputable SEO agency like ours can’t consistently bring quality traffic and a return on investment to any website, it’s the simple fact that we don’t control the search algorithms, and therefore, we can only guarantee you’ll get our absolute best, which in many cases, is the first page top spots!
2. Take A Look At The Agency’s Online Reviews
Internet users see online search as the most trusted source of information about people and companies, and you should consider that powerful statistic before choosing any SEO agency. Pro tip, don’t rely solely on client testimonials posted on the company you’re considerings website, but make sure you visit and look through reviews on non-biased platforms such as Yelp, YellowPages and other directory websites. Chances are you’ll find little to no negative or constructive feedback on their website, but will find the truth here and there on other non-biased directory sites.
A simple google search for the company’s name with “reviews” appended to the end should do the trick. At the same time, not all negative feedback is created equal. Keep in mind that there are malicious people out there and competitor’s that will go out of their way to ruin someone or some place’s reputation online. Ensure you fully understand each situation to the best of your ability and use this existing client feedback as a platform to help you understand the reputability of the considered SEO company in question.
3. Not An Open Book (Non-Transparent)
This is very important and holds a lot of weight on our list. If a Search Engine Optimization company can’t be upfront with you about their link building techniques and strategies, their sources for content writing and their overall strategy, how can you trust them with your company’s online presence? Are you willing to risk a Google penalty and de-indexation over some shady techniques or strategies? I sure would hope not! Black-hat SEO methods can land you in big trouble with the Search Engines today and recovering from those penalties can be a massive uphill battle. If an SEO firm isn’t transparent and super-open about their methods, chances are there’s a good reason for that lack of transparency – they are covering something up or hiding something.
4. No Reports Or Statistics Shown Or Offered
Keeping the client “in the loop,” per say, is extremely important during an SEO campaign. If you can’t keep track of what your Search Engine Optimization agency is doing for you, how can you trust they’re doing anything at all? Chances are, they’re not! Do they send out Analytics reports? Do they set up goal tracking? Do they have any type of project management system? These are all important questions to ask a Search Engine Optimization agency before signing on with them to represent your business online.
When you work with WebDesign499, we will provide you weekly reports and updates to keep you “in the loop” during our link-building and SEO strategies. We use Google Analytics and goal tracking to keep you up to date on every statistic important to you and your business. In addition, we provide a detailed rank tracking report sent out weekly for our rankings we are going after. For lead generation based campaigns, we also set up robust call tracking tools to keep you informed of every call or lead that we generate for your business, as well as the source of each call, whether PPC, Organic, Social, etc.
5. Bottom-Of-The-Barrel Pricing (Low-Balling)
According to https://placementseo.com/philadelphia-seo/, everyone loves a good deal, but don’t make the mistake of deciding on an SEO firm strictly based on their cheap, cheap price. Everyone knows you get what you pay for, in every scenario, including SEO. Have you ever heard the saying, “You don’t know how expensive it is to hire an amateur until you do?” It’s true! Hiring an agency with little skill or experience because they offered you a $300/month SEO service is going to be very, very bad in the end. When it really comes down to it, good SEO isn’t cheap. Quality SEO services require time, dedication, research, a quality, native-speaking content writer, a constantly evolving strategy, the list goes on. So if your potential SEO partner is quick to lowball their prices in an attempt to get you to sign on, it’s probably not a good sign. If they don’t value their services, why should you? Please, save yourself a lot of time and headaches and don’t hire the agency or individual offering you $300/month SEO and guaranteeing a page one ranking! Just don’t, please!
6. Absolutely Zero Evidence Of Their Work (No Proof)
Unless your SEO-to-be is a student, or a friend or family member looking to gain experience and build a portfolio, then there’s really no excuse to not have a portfolio or case studies of some sort, to showcase their skill set and their accomplishments. Look for complimentary or similar companies to yours that have had success. Don’t hesitate to reach out directly to those individuals as well and ask them how they’ve enjoyed working with the firm in question. You might be surprised at what you learn! (Hopefully a good surprise…) Any SEO agency worth their weight will be able to show you several page one, top three position rankings. If you google Wellington SEO, you will see that our agency, WebDesign499, is #1 for our market for multiple key search terms. If you google West Palm Beach SEO or Palm Beach SEO, you will also see that we are an extremely competitive firm and go after our rankings hard. The point is, please, research the company’s SERP positions. Don’t take their word for it! Ask them for proof of rankings and examples of client’s they have ranked on the Search Engines!
The Bottom Line
What all of this really comes down to is the fact that if you don’t take the time to do your research and make an informed decision regarding your choice for hiring an SEO agency, it will more than likely come back to haunt you in your nightmares. Don’t make that mistake! Fully investigate each and every aspect of any Search Engine Optimization firm you are considering. Ask plenty of questions like the points we’ve made clear in this article and make sure to get the answers you’re looking for. Don’t settle for cheap or inexperienced SEO agencies.
At WebDesign499, we take seriously our responsibility as an SEO provider to give you all the information you need to make an informed decision about whether or not to partner with us to help grow your business online. If we don’t think we’re a good fit, we’ll tell you! What we offer is not for every business out there! We get it and we’re willing to take the time to sit down and help you get it too! If you’d like to talk with us further about potentially joining the ranks of other successful WebDesign499 clients, we’d love to chat with you. Give us a call today at (561) 506-0398 or visit http://www.webdesign499.com/discovery-form/ and we will put together a beautiful website audit for your company and show you how WebDesign499 can benefit you today!