All About Google AMP

Accelerated Mobile Pages (AMP)

Gone are the days when people rushed home to catch the news. Today, you can stay up to speed with the latest news through your phone or tablet. Publishers have taken advantage of this by continuously publishing tablet and phone accessible content because they gain a lot when their audience read their content. They get to earn money through ads shown on their pages as well as grow their online traffic. However, for a long time, publishers have lost numerous ad clients due to slow loading of web pages. Target audiences give up on reading content when the pages fail to load fast. As a result, they do not end up seeing the ads. This makes ad companies to stop advertising on the pages and it is a huge loss for the publishers. Publishers are not the only people facing this problem. Technological companies and other web-based businesses also face this challenge. Many discussions were done with technological companies and publishers and the Google AMP (Accelerated Mobile Pages) was created to solve the problem. WebDesign499 takes full advantage of the benefits of this wonderful new technology called Accelerated Mobile Pages.

What is Google AMP?

AMP is a project backed up by Google that aims at helping publishers and technology companies to have web pages that load faster than normal on mobile devices. In action, this project is made up of three parts. These include; AMP HTML, AMP JS, and Google AMP cache. The main difference between regular HTML and AMP HTML is the fact that AMP HTML includes the AMP properties. The properties make it possible to come up with very rich content compared to what you would be able to come up with when using HTML. They also give you a more reliable performance. AMP JS is basically responsible for implementing the performance you experience. It does this by managing the loading of resources and giving you all the custom tags that are required in order for you to have a fast and reliable speed. Google AMP Cache gets the AMP HTML pages and caches them and also improves the performance of your pages automatically.

How Does Google AMP Work?

AMP was designed to contain a number of optimizations that enable it to make web pages load at faster speed. First and foremost, AMP only allows asynchronous scripts. This is important because it prevents JavaScript from blocking DOM constructions that cause page rendering delay. AMP is also able to statistically size all external source such as ads and images before they are downloaded hence preventing re-layout upon reloading of resources. The other optimization that makes AMP so effective is the fact that it has been designed to prevent blocking of page rendering caused by extension mechanisms. Google AMP also keeps all the third-party JavaSripts from the critical path to ensure they do not cause any blockage or delays. It also prioritizes resource loading, only runs GPU-accelerated animations, minimizes style recalculations and ensures font triggering is efficient, among other important beneficial things.

AMP Supported Platforms

The platforms that support Google AMP are constantly growing and increasing. The support is either in form of provision of AMP components or getting the advanced integration of AMP pages into their platforms. Numerous Ad companies such as AdSense, Nend, Nokta and Holder and many others are utilizing the benefits of AMP. Analytics also finds Google AMP very advantageous. Some of them include; Parsely, Piano, ChatBeat and OEWA. Content platforms using Google AMP include; Twitter, LinkedIn, Reddit, Google, Nuzzel and Ghost among others. Last but not least, CMS is also utilizing Google AMP. Some of them include; Squarespace, WordPress, and Hatena. AMP is spreading to even more platforms since more and more people are beginning to see the benefits of having it integrated into their platforms.

Supported Google AMP Browsers

Currently, Google AMP only supports the 2 latest Chrome, Safari Firefox, Edge and Opera browsers. This support includes desktop, phone and tablet versions of the browsers. However, there are fixes for browsers that have a market share exceeding 1%. You should expect different performance on different devices since the performance is not the same. However, you shouldn't have any problems loading your pages fast.

Benefits of Google AMP

There are a number of benefits you get from having Google AMP integration for your business. First and foremost, your users get to enjoy faster loading of pages. This is something you need if you have a website for your business. Research has shown that most users will abandon a website in less than only 3 seconds if it takes too long to load. This is a

problem you do not have to worry about with AMP. You can be assured that your audience will keep coming back. Google has already started using loading speed and mobile friendliness as a way to rank websites. Websites that utilize Google AMP are more likely to have higher rankings on search engines compared to those that have a slow page loading speed and are less user-friendly. You also get to enjoy increased visibility. This is because when you use Google AMP, your website is given a green symbol which makes the user know you have AMP. This will definitely increase your traffic since more people are likely to click on a website that is proven to be fast compared to one that is not. Therefore, it is a good idea to take advantage of this project. Ad companies will also want to advertise on your website because of your high traffic. This will increase the number of profits you get from advertising through your website which is good for you and your website. Last but not least, you get to utilize the AMP visitor analytics which enables you to know your audience's activity on your website. This is important because it enables you to know what changes you need to make to ensure your audience is hooked to your content.

Google AMP Conclusion

In conclusion, Google AMP is becoming very popular among publishers and technological users. However, it is a great initiative that everyone who owns a blog or online business ought to take part in. It will not only help in growing your online presence but will also help your users have an easy time going through your online content. Do not be left behind. Get on board with Google Accelerated Mobile Pages!


WebDesign499 is a national Web Design and SEO agency based out of North Port, FL. We are a professional web design agency specializing in website design, search engine optimization, e-commerce and advanced web development. Businesses of all types and sizes rely on us for our dedication, expertise, creativity, and the results we garner for each client. There’s more to a website than just a design. We bring your site to life with vivid colors and seamless navigation, but also combine it with exceptional marketing, social media and SEO expertise to deliver a solid return on investment. We put your website to work for you.