Web design is more than just making a website look good— it also provides the page with a boost in traffic and ranking. In the digital age we live in, mobile-responsive websites perform better in almost every aspect compared to those that are not. This is because more people are now addicted to smartphones and tablets.
Unfortunately, there are still web developers who lack the vision to see this as both the present and future of SEO. In fact, about 60 percent of the number of websites in the worldwide web remain unresponsive to responsive web design, so much so that their websites fail to see better days in terms of traffic and rank.
Taking that into consideration, we have compiled 5 SEO benefits of responsive web design to hopefully convince those skeptical about this new trend that there’s no other way but forward.
Better Website Usability
Website usability and ease of navigation determine whether users will continue using your page or not. Since Google takes heed of users’ needs and wants, it incorporated the duration of a users’ stay on a page as an indicator of whether the website effectively.
This means web designers should convince users to stay longer by providing them with the best experience possible. And how would they do that? By engaging them with a responsive web design that not only makes navigation a breeze but also enhances the quality of content which makes users visit the page in the first place.
Lightning Fast Load Speed
In this technologically advanced world, it is no secret that people have a shorter attention span. Users tend to get bored very quickly. Because of this, websites should load faster to avoid visitors from leaving even before they get to see the awesome web design you worked day and night to achieve.
Responsive web design loads faster, especially when accessed via a smartphone or other similar devices. That means you’ll have a better chance at reducing the 40 to 50 percent visitor loss if your page loads within three seconds or less.
Reduced Bounce Rate
According to research, 61 percent of users abandon a website that isn’t optimized for mobile. To top that off, 48 percent declared that they are less likely to use a brand with a website that doesn’t work well with their handheld devices, even if they liked the product itself.
While these numbers are indeed worrying, there is a simple and viable solution to prevent users from bouncing: responsiveness. A website that is responsive can convince users to stay and complete their search objective. This also means that Google and other search engines would see the lower bounce rate and decide that the page is worth ranking higher in the SERPs.
Fewer Duplicate Content
Some web developers create two versions of a website to answer Google’s command at mobile-friendliness. But instead of creating a good reputation with the search engine, they are actually doing the opposite. This is because having two versions of the website means there are also duplicate content— something that Google bots aren’t very fond of.
Responsive web design not only achieves the mobile-friendliness that Google requires, but also makes it in a way that duplicate content isn’t generated.
Improved Social Sharing
Responsive web design is created for a better social sharing experience. While it may not directly affect ranking, social sharing has certain SEO benefits. This includes a bigger audience and better traffic and engagement rate. Once the responsive website gains such popularity on Twitter, Facebook, and other social media platforms, Google is bound to notice the page’s boosted reputation.