The structure of URLs and domain names is one aspect of SEO website owners should pay focus on. The practices listed below will give your site the chance to rank, but take note that these may not apply to every page you create. Search engines have undergone tremendous changes throughout the years, but no matter what strategy use, bear in mind that the easier we make things for search engines and its users, better results can be expected.
- Readable URLs
The idea of having a readable URL is something that should be thought about right from the very beginning. SEO is all about accessibility, even more so today that search engines favor the feedback of users than relying on bots alone.
Your SEO strategies need not be perfect, but at the very least, ensure that your URL is easy to read and understand, and at the same time relevant to anybody looking for content.
- Keywords in URLs
To this day, including your keywords in your URLs is still a good thing. This is the easiest way to get people click on your link, especially if it’s posted in an email or on social media. URLs also get copied and pasted often, and when there’s no anchor text used in a link, the URL itself will serve as the anchor text.
Remember that keywords in your URL also appear in search results, and experts have said that the URL contributes greatly in a user’s perspective whether to click it or not. That said, make sure that the keywords you’re targeting are well researched.
- Shorter URLs
Though this may be always the case, from a general standpoint, shorter URLs are better. You don’t need to shorten yours to the extreme and if it’s already than 60 characters, you’re good. If you have something that’s near a hundred or more characters, however, you should maybe start thinking about rewriting it.
Search engines don’t have a problem reading long URLs, though. Instead, it will benefit your users more when it comes to usability. Shorter URLs are easier to embed, share, copy and paste, parse, and read. It may seem like it does very little to improve your SEO, but remember that every engagement counts.
- Spammy URLs
Repetition and keyword stuffing in your URL doesn’t look good and — in a word — are pointless. In fact, it makes your site look spammy. Don’t make the tragic mistake of repeating your targeted keywords in your URL; one is enough. Search engines don’t work the same way anymore, where more keywords are better.
Your URL is often the first thing users see, so make sure it’s not too complicated to understand.