One of the main and most challenging tasks in blogging is writing posts that are SEO-friendly. This requires thorough planning and skillful execution. There are specific techniques that will help make a blog fare better than the others with numbers. The strategy called batching, for instance, which aims to increase the blogger’s productivity level, is an impact aspect of the planning process. Otherwise, your entire blogging quest will be for naught.
While it is an essential part of the process, creating new content can actually be avoided while improving your blog’s performance at the same time. You won’t always have a savvy writer to get the text out for you, or you probably simply don’t feel like writing anytime soon. All hope is not lost. Here are three ways to boost traffic without writing a new blog post.
- Purge Dead Weight Posts
One of the best ways to improve a blog’s rank and traffic is to deal with posts that are considered “dead weight.” There are the ones that tend to have mediocre— if not poor— performance both traffic- and rank-wise. Sometimes, they are even deemed as a waste of virtual space because dead weight posts do not actually provide any “nourishment” and can even be a cause of negative consequences for the website.
That said, experts recommend going through your least successful articles and evaluate them. Determine whether the posts are of any use at all or if it is completely outdated; if they can still be updated into something relevant for the blog’s target audience; and if there is a newer, more relevant post covering the same topic. After that, see if there are any links— both internal and external— that are connected to such post and decide whether the post is of any value for the page at all.
You should unpublish all posts that you deem “dead weight” to help the overall traffic. This will aid web crawlers and give them a better idea of what you really have to offer.
- Deal with Keyword Cannibalization
Keyword cannibalization is a bad practice in SEO because it tends to target the same keywords within a single website. This practice may bear more negative results than positive.
It is recommended that you go through all your blog posts to see which ones target similar keyword phrases or those that use broad keywords, such as service cost and pricing. List them all down and organize them. Combine all your top-performing posts that have the highest number of views, external links, and Google rank.
Expect that there may be multiples, but don’t spend too much time overthinking it. Instead, start with one and determine the information that should be added to make it more relevant to the audience. You may also opt to rewrite the entire post to make it more concise and user-friendly.
After updating it, don’t forget to update the post’s URL as well so that it matches the revised content. Also, ensure that all posts linking to old articles with a similar topic with the revised one are updated as well.
- Establish Content Pillars
Content pillars are like a “one-stop shop” sort of page for all the highly relevant information that can be found on your blog as provide your audience with access to bits of significant data. Experts believe that this is one of the best ways to combine all the knowledge you have for a single topic you put in your blog without boring your audience into bouncing from your blog, thereby improving your engagement rate.
It is also used for an organized internal linking as the post connects the audience to the vast collection of in-depth information about the subtopics it contains. The best part is, it not only works for real people but also for web crawlers since it sends out a clear signal as to what your blog is all about.