The year 2018 is fast approaching and, more likely than not, you are among the many business owners who have once again resurrected the same New Year’s resolution: to increase profits. But that’s easier said than done, as we already. Like the age-old resolution of finally losing that extra weight, getting your sales to go up by double digits requires a strategy (and commitment). You can make sure that your business resolution actually does happen and sticks by following these three golden rules for increasing traffic in 2018.
Keep Your Website Fresh & Updated
Every business needs a website. This is because customers will likely search about your brand or product first online and try to know more about who you are before they choose to transact with you. If you already have one, good. But make sure that it’s updated with your latest contact details, photos and menu of services. If you don’t have one yet, enlist the services of a pro so you’re on the right track.
How your website looks and “feels” matters a lot. Your potential client will judge you based on his or her experience while navigating the pages. Much like how an interviewer initially gauges an applicant based on how he or she presents himself or herself, so does your market form an early opinion of your brand based on your site’s aesthetics and ease of use.
A study of Internet behavior shows that many would-be customers who search about a certain company or product end up with dead links and erroneous URLs. This is a surefire and quick way of losing a possible client who might be interested in your services. If your page does exist and it contains wrong information, not only will your client get annoyed after finding out that it’s not the same business address anymore, he or she could choose to never do business with you again after all the trouble.
Maximize Your Social Media Presence
Many old-school business owners think that social media is just for kids and consists of just “noise.” Meanwhile, there are some entrepreneurs who have an over-reaching definition of how these can help a brand succeed. It’s true that popular business pages on the likes of Twitter, Facebook or Instagram managed to gain impressive followings on their own, but that’s not always the case. In fact, simply having a social media page is not enough.
Some brands manage to achieve to viral status after a controversial tweet, video or similar strategy. However, many struggle with follow-through. Your viral video may have had 1,000,000 millions but if it failed to position your brand positively or in a way that makes people want to know more about you, then you’ve failed at the attempt. One other thing is follower numbers. Sure, 100,000 people LIKE your page, but are they really engaging? Are they actually buying?
Let’s take Facebook, for example. Simply having a page is good, we don’t discount that. However, if that page does not engage your audience, then it will be forgotten like many other page that exist. Find a way to connect to your LIKERS through a promo, contest or just Q&As that appeal to their emotions and sense of nostalgia. If you don’t have that many followers yet, it would be smart to invest in a sponsored post to reach a wider market. Word-of-mouth marketing is effective, but if you’re a new business, it might only go as far as your family and friends.
Strategize & Market Aggressively
So you have an updated and sleek website, plus an active social media presence — what to do now? Integrate everything into a solid marketing campaign. In the past, the only way people know about your brand is if people talked about it, or if you spent so much on the likes of TV ads and billboards. Now, you don’t need to shell out so much just to get noticed — not just locally but even internationally. Remember that the Internet can be accessed by anyone all over the world. Keep your website clean, clear and fun. Who knows, you might get a client from another country, right?
Give your audience something to browse and read. Your website is not simply a business card. It’s a virtual experience for your potential market. Produce quality content from time to time and keep the visuals fresh with new photos and videos. Make every time a person clicks into your site a new and refreshing experience. This way, he or she will want to keep coming back for more.
There are plenty of opportunities to make sure your 2018 business resolutions happen — and more. Our advice is to take every bit of advertising window and maximize their capacities. Never take anything for granted.