Web design and SEO work together in making a website successful, in every sense of the word. Both search engine optimization and the website appearance and functionality contribute to a page’s rank, which is why companies are strongly advised to establish a close relationship between their web design and SEO team if not combine them entirely.
How Significant is SEO in Web Design?
The significance of SEO in web design cannot be understated. In fact, it has been proven time and again that without SEO, web design is pretty pictures and text slapped together without any purpose. To understand this further, we have listed down how an optimized web design can affect the website’s performance:
Keywords, Content, and Links
SEO is about optimizing content for a website’s target market through keywords and links. This means that a web design that integrates the target keywords will make it easier for content to be optimized, thereby boosting the website’s performance in search engines. The same is true with links. SEO-friendly web design makes for easier and more efficient link building.
Ranking and Visual Appeal
Web design plays a critical role in engaging users. After all, aside from content, the visual appeal and ease of navigating a page. So, web design affects a website’s ranking, albeit indirectly.
4 Things You Can Do to Ensure Your Web Design Works Well With SEO
There is a common misconception that search engine optimization can fix problems in ranking and traffic caused by a web design that is not SEO-friendly. This is wrong. SEO and web design should have been together since the very beginning. Put simply: SEO is not a band-aid for a “wounded” web design that wasn’t optimized for search engines in the first place.
Despite this fact, it is not too late to turn your virtual life around. You can still do something to ensure that your SEO efforts are not wasted because of your web design and we have listed down some of these things to help you out.
- Determine Your Website’s Usability Rating
User experience is the topmost priority in SEO-friendly web design. With that said, you should make sure that your page has excellent usability, no matter which device (mobile or PC) users may use.
- Check the Load Speed
Load speed also plays a critical role in ranking as it is the first factor that will affect whether a user will stay or not. As far as users are concerned, a page should be done loading in 3 seconds or less. To check your page’s load speed, you can use tools like the Google Chrome extension Page Load Time. Your page’s bounce rate stated in the Google Analytics may also indicate whether you have a user-acceptable load time or not.
- Create a Design Where Content Can Be Discovered Easily
Discoverability is another thing you should prioritize. After all, you cannot measure user experience if no user can ever find your website. This is where search engines come in. Search engines find pages that are relevant to a user’s search query through web crawlers which index the page appropriately. A web designer should not only consider aesthetics but “crawlability” as well.
- Draw a Plan for High-Quality Content
Modern SEO is all about content, so you should also integrate this into your web design. Whether you are about to design a website from scratch or are about to redesign, you should always plan for high-quality content. This means you should determine whether a certain element is needed to package the content for the optimum user experience.