Getting your audience to want to continue browsing your website is a huge challenge for the designer and the developer. How your pages look and the overall experience of navigating through the pages is a big deal. This is because online readers behave differently from the traditional reader. Literally, it takes only a split-second for someone on the Internet to decide if your website is worth his or her time. Otherwise, that mouse will hover towards X.
The moment people arrive at your website, their subconscious instantly evaluates the environment and sends the signal to leave or stay. While factors like content, layout and usability matter, it is the element of intrigue that will reel them in and want to learn more. People’s online decisions are driven by everything from the actual content of the site to its visual aesthetics. Your goal is to make your audience feel welcome and invited the second they encounter your page, so that they will want to continue with the experience.
Create website designs that make an impact.
When it comes to your site’s visual appeal, the objective is to make your audience feel intrigued and comfortable at the same time. The colors, the way the photos are positioned and font styles and sizes matter. Because it’s your reader’s first time to navigate your site, you need to make it easy for him or her to move around. Make categories easily visible and keep your pages as clean and concise as possible.
Cluttered pages can spell the death of your site. If there are too many things going around, your audience will feel bombarded with text and photos and that can be very exhausting. Keep things simple and easy to understand. Label categories and directionals as clearly as possible. You can get creative with your labels and headings, but make sure that your reader will still know what it is about at first look.
Words are powerful.
Your actual content is also a major factor that affects the subconscious. What people read is what will appeal to their emotions and your goal is to build a positive experience. Make your audience feel good about being in your website. Understand why they are coming to your site in the first place and present what you have to offer. Knowing this allows you to meet your audience halfway. Ensure that your audience arrives happy and leaves happy.
You might have a flair for words, but if your audience cannot understand what you are talking about, then you have failed. Use an informal tone and employ simple words that anybody can easily relate to. Write content that makes them feel like they are talking to a friend, instead of just a page on a machine.
Keep things simple.
Even seemingly minor design issues like alignment and white space matter to your audience’s subsconscious decision to continue reading your website. If all elements are properly aligned, your reader will have a positive experience clicking through the pages. Make things easy to find and easy on the eyes. Keep introductions short, subheadings concise and text readable.
Of course, ensure that your site’s performance also follows through on the goal of giving a positive experience. Pages have to work on not lead to dead ends. They also have to load properly and quickly. Remember, people experience your website in different manners. Some do it via a desktop, some via a laptop and others through a smartphone. Take all these platforms into consideration when designing your website.
The subsconscious is a powerful and quiet decision maker. And you need it’s attention and interest for your website to get the clicks and returns it needs. Website design is a technical process, but it’s not really rocket science. The basic issue really is to understand what your audience’s needs. When you have made a connection with your reader, even subsconsciously, it becomes more likely for him or her to be involved and engaged.