The Internet is a treasure trove of possibilities for the budding business owner. If you have a new business and have a website to promote, there are certain rules of engagement to follow before you start your online marketing campaign. We talk about marketing to Internet users here because, let’s face it — it IS the day and age of technology. If you have a business and you don’t have an online presence, you might as well prepare to close shop anytime soon.
Here are 5 ways to improve your Internet marketing game and make sure your business stays above the fold.
- Identify your target market
Who are your customers? To whom will you offer your product or service? Who do you think will benefit from your brand? Make a draft of the personalities of your target market. You don’t need to conduct deep research or hire a company to do this. Being the developer of your own business, you already have some sense of who you are building products and services for. You can start from this knowledge.
Along the way, as your business progresses, you will find the other markets that will find benefits in what you are serving. For example, if you’re marketing apple cider vinegar, you’re not just marketing to chefs and foodies because ACV has been found to be good for skincare and for healing a wide range of diseases, as well.
- Set measurable and realistic goals
How do you define a successful business? There are different types of metrics that will objectively tell you if your business is all right or if it needs to reorganize. These include revenues, profits, expenses, and other key performance indicators for all your activities.
Now that you’ve added Internet marketing to the list, you should also pay attention to total unique site visits, bounce rate, audience retention rate, and more. These metrics will enable you to monitor performance, so you can create new strategies that will be targeted toward those that are not delivering high numbers.
3. Plan your budget
It’s okay to be thrifty but not at the expense of your business’s online performance. Before you decide to cut corners on your online marketing budget, first evaluate the things that are working and are not working. Go back to your metrics and point out weak points to see if these just need restructuring or need to be let go entirely.
- Be your brand
In short, be involved in your online marketing campaign. Make your social media accounts active not just by posting announcements regularly, but by actually engaging with your audience. Did somebody comment on your post? Talk to them online to keep the conversation going. When your target market sees that your digital presence is more than just someone who schedules posts, the more emphatic they will feel towards your brand. The more likely they are to keep patronizing you and to recommend you to their friends.
- Pay attention to your SEO
SEO is a tried and tested way of reaching your target market, even when they are not actively searching for you. When a person types a certain keyphrase into search engines, make sure that you appear among the top search results. A good SEO strategy will help you achieve this.