Many web developers and bloggers are focusing all their efforts and energy on SEO strategies like link building and keyword optimization, but only a few actually see the importance of web design. However, this doesn’t change the fact that web design plays a critical role in SEO because it is the first thing users look at before even reading an article.
To top that off, no website that is poorly designed have ever made it to the top of the SERPs simply because Google and other search engines do not reward low-quality pages. After all, web design isn’t only about the looks, but also the efficiency of a web page.
Below are some of the most important things you should know about to boost your website’s performance through web design:
- Make Navigation Exciting
Improving user experience is the top priority of almost every search engine algorithm update. Because of this, it is imperative for websites to make navigation of their respective pages appealing to the easily-bored audience. Once they land on a page, users will typically try to look for the information they intended to find in it in the first place.
One of the highly recommended ways of making navigation exciting is incorporating attention-grabbing search technologies in place of the traditional website menu. For example, web designers can add a three-dimensional slide show instead of the typical drop-down menu to make navigating more appealing to the user.
- Busy-Looking Pages Fare Better
Most people would think that minimalism would generally be a safe choice for most things that require artistic sensibilities, but this is not true when it comes to optimizing web design. In fact, experts discovered that the more busy-looking a website is, the better the users’ response are. Of course, the design shouldn’t look messy, so make sure to stick to themes that are related to your branding.
- Always Add Videos
Videos are already commonplace in news and other informative pages as it not only provides websites with an avenue to put up an ad, it also tends to attract more visitors. The prediction that moving pictures will become a staple in the worldwide web has come true as it is more efficient in delivering messages and attracting potential customers than mere blocks of texts and still images.
- Optimize for Better Mobile Experience
Mobile users dominate search engines today which is why Google released an algorithm update that requires websites to be more mobile-friendly. Dubbed as “Mobilegeddon,” the change rolled out in 2015 may forfeit any chance a website with non-mobile-friendly web design has to be included in the SERPs.
- Make Users Want To Use CTAs
Having visitors use call-to-action or CTA features is one way of convert them into customers that will actually acquire products or services offered. Because of this, expert recommend web designers to incorporate attractive and easy-to-understand CTAs. These may vary from email newsletter subscriptions to chat boxes with customer service agents, so long as the website is able to gather important contact information like email addresses and contact numbers of potential customers.
- Consider Loading Speed
SEO has been all about user experience and so is web design. With that said, another thing to consider when using your website’s layout in optimization is the load speed. While it is well and good to add a lot of features in your web design to make it more appealing to users, you should still balance it well with how long it will take for a single page to load. This is because the looks of a website won’t matter if the loading will take a long time which would eventually make users want to view a different page instead even before they see your home page.