Why Mobile Responsiveness Is Crucial To Web Design 

Maintaining a strong and relevant digital campaign is a very important digital marketing strategy and it commonly involves designing a web page. However, it is important to understand that mobile responsiveness must also be taken into consideration because not all browsers or site visitors are viewing from PCs or laptops.

Good web design does not only include impressive graphics, navigation, content, etc. It also includes the responsiveness of a web design that can easily adapt to a viewer’s viewport. In other words, the web site must adjust to a visitor’s screen size/device and not the other way around.

Benefits Of Responsive Web Design

The concept of responsive web design has already existed for decades but it was only until the mid-2000s that developers began applying and appreciating its benefits. This is understandable because it was during that period of time when the rise of mobile phones began.

Flexible, Functional Art 

Designing a web page that is not only aesthetic but also functional is a skill. Not everyone can do it and that’s why hiring a professional web designer can be quite pricey. However, the end result will be definitely worth it.

With all the devices on the market today – desktops, smartwatches, tablets and smartphones, developers must ensure that websites will be attractive and functional by creating flexible layouts. Today, more and more users are accessing the internet through their smartphones which makes mobile responsiveness very crucial to web design.

Going Extinct

No matter how big, established or popular a company’s website may be, if it doesn’t cater to mobile users, it would definitely go extinct. Consumers are pushing forward down the digital lane and mobile responsiveness is one of their greatest demands.

Understanding Internet Behavior And How Your Website Can Take Advantage

Any business can build their own website. However, not all business can build an effective website, one that reaches out to their customers and target market. In fact, one of the most common mistakes of web designers is making information difficult to find. Understanding internet behavior is very important so that you can design your website accordingly.

There are different reasons why an individual is browsing the internet and you need to understand that each person also has a different way of getting information. Below are seven types of information seeking patterns in a digital setting.

Directed Browsing – this process is systematic and fast as the user already has a specific topic in mind. These kinds of users tend to ignore other information handed out to them and simply focuses on relevant content to what they are searching for.

Semi-directed Browsing – this is quite similar to directed browsing only that the user has a general idea instead of a specific idea. The process is still relatively fast but more content will be scanned to get more information.

Undirected Browsing – this process can be likened to channel surfing. Social media sites are a great example of undirected browsing. Users are not looking for specific content and might just be browsing out of curiosity or entertainment.

Known-item Search – this is much more specific than directed browsing. In this process, users already have a specific name for an item or product that they want to search and are most likely to use shortcuts to get their desired information.

Exploratory Seeking – this process can be considered as a very vague search because a user has a general idea of what they need but cannot exactly articulate it. This kind of internet behavior is perhaps the most time consuming and a lot of content are taken in.

Don’t Know What You Need To Know – Users who exhibit this internet behavior are the ones who usually read product reviews, online discussions and buyer guides.

Re-finding –  Literally speaking, this pertains to users who are trying to look for content that they have already searched for or read. A lot of websites have a hefty percentage of returning visitors, most of which are retracing their search history.

 

Why Web Design Remains Solidly Relevant In 2019

Online or digital marketing has seen a rising trend in the past few years as more and more businesses are embracing its potential. While there may be other platforms available for digital marketing, like social media pages and specific apps, a website or a web page still remains to be solidly relevant in 2019.

Why is this so? Basically, websites are considered to be the holy grail when it comes to incorporating SEO strategies and online marketing efforts. The positive outcomes of an effective website may not be seen right away, but most website owners, if not all, actually see progress in the long run. If you would like to boost your online presence, it would be best to start with choosing the best web design.

First Impressions Last 

Now that you have already acknowledged the importance of having a website to boost your online presence, you now have to ensure that your landing page is at its best in terms of design, graphics, navigation, content, visual elements, etc. Customers are highly-visual people and their overall impression of your website can definitely make or break your business reputation.

To avoid making your landing page look saturated or overwhelming, you might want to suggest the concept of minimalism with your chosen web designer. Keep in mind that customers tend to be turned off when they see a website that looks messy, cluttered or difficult to read.

When designing your website, make sure that you strike a balance between an impressive user interface and design so you can end up with a higher conversion rate, and in turn result to an increase in sales and revenues.

Prepare A Budget For Web Design

If you want a website that is designed just the way you like it, you need to work with a professional web designer to get your desired results. Remember, your website is like the facade of your physical store. You would definitely want it to look its best, right? Once you see the trend in the rising profit of your business, you will be convinced that investing in high-quality web design is truly worth it.

Top Web Design Trends To Jumpstart Your 2019 Strategy

It’s 2019, and everyone’s heading to the final chapter of another decade. The internet and digital technology is undeniably one of the strongest forces in almost every industry and that’s why it’s very important to strengthen websites more than ever.

The internet and web-design have seen the rise and fall of trends and with the digital media growing stronger than ever, it is important to ride on with the trend this 2019. Below are top web design trends to jumpstart your 2019 strategy.

The Age Of The Serifs

Serif and San Serif are widely-used whether for print or screen. Their universal readability make them a favorite and it is fairly understandable why. The said fonts are clean, readable yet decorative. Maximize these fonts to give your website a clean, fresh vibe.

Abstract Visuals – Natural, Organic Graphics

Professional web pages usually have these things in common – systematic grids and lines with sharp corners. However, more and more websites are adapting to more vibrant visuals with organic shapes and imperfect asymmetrical designs paired with a burst of colors.

The Age Of The Chatbots 

Chatbots are not new to the website industry but 2019 will definitely see more of these AI minions. Websites are expected to have smarter and customized chatbots that will make user-experience more personalized. Aesthetically-wise, chatbots interface are also expected to be more enticing with brighter colors.

More Videos

If before, only readable content is prominent on websites, videos are now used to further enhance the user’s website visit. Users who are not so keen on reading appreciate videos more. Videos actually diversify the page and make it more interesting.

The Rise Of Minimalism

Marie Kondo’s de-cluttering trend has influenced a lot of individuals all around the world. Truly, her approach is quite simple but has a very big impact. Who likes clutter, right?

Same goes with websites – cluttered and over-designed website are unpleasant and overwhelming for users. A page that is neat, clean and highly-minimalist will quickly show users what they are looking for, increasing efficiency and site readability.

The Worst Web Design Mistakes You Should Avoid In 2019

The first tell-tale sign that something’s off with a certain website is by its traffic. Users who are not happy or contented with what a website has to offer almost always leave the page and never come back again.

So what do users see first when visiting a website? The design, of course! When users are satisfied with the interface and design of a page, it increases the conversion rate of the web page. To further boost the success of your website, below are some of the worst web design mistakes you should avoid in 2019.

Too Much Minimalism

There’s helpful minimalism then there’s too much minimalism. When a website has too much minimalism, users end up getting frustrated due to the page’s lack of information. When practicing minimalism, make sure that the website still has ample information, photos and links to serve the needs of the visitors.

Flaky Content

It’s a big turn off for users when they visit a website and read irrelevant content instead of coming up with important information. A website should not merely offer content, it should offer relevant content that users will benefit from.

Aside from irrelevant content, subpar content also makes a website questionable. Featuring articles with wrong grammar and spelling can also be a big turn-off for website visitors.

Ad Misplacement

Websites who feature advertisements or pop-ups inappropriately might send off the wrong impression to their page visitors. Some page visitors may find the ads or pop-ups annoying and might end up getting irritated with all the unnecessary things going on in the page. It is very important to analyze ad placements like a hawk because it can definitely make or break a website’s success.

Information Overload

Too much minimalism is a no-no but there’s also a thing as too much information. A website that lays down too much information on the landing page is making a big mistake. When visitors can’t understand a website a few seconds after opening it, it means that there is something wrong with how the content is presented.

5 Things Your Website Needs To Look And Feel Professional

A successful website is not purely aesthetics – it is an interplay of content, navigation, and visual graphics. A website needs to be designed based on its niche or category so it can look and feel professional. Below are 5 tips to ensure that your website can achieve the professional look and be a hit with users.

Minimalism Is Key

No one wants to see clutter – whether it be at home, in a drawer, in the closet or kitchen. There is nothing pleasant about clutter and that is what you should also put in mind when designing a website. Practice minimalism when creating or designing a website so that users won’t be visually overwhelmed when visiting your site.

The Essence Of Visual Hierarchy

This goes hand in hand with minimalism as it emphasizes the need to arrange the tabs and content in a neat and efficient manner. This way, users won’t feel lost when using the website. Also ensure that the spacing, size, contrast and color are well-balanced to make the website visually pleasant.

Readability Is Magic

Everything is shortened, summarized or has a shortcut. That is what’s happening in this age of digital technology and that is what the contents of the website should also be. Ensuring the readability of the site’s content will increase the chances of users scanning the website more than they need to because they actually enjoy browsing through it.

Remember that the display also plays an important role in the readability factor. Make sure that the contrast is well-balanced and the fonts are easy to read.

Easy Navigation

Users visit a website to browse or get information at their fingertips. They do not need to play games or go on a digital wild goose chase. In other words, keep the website basic and uncomplicated. Do not give them links that go on other links and as much as possible, avoid annoying pop-ups as these are major turnoffs for users.

Mobile Friendly Version

Almost everyone is using their smartphones to browse through websites and if your website still doesn’t have a mobile-friendly version, it’s time to keep pace. You can use Wix to automatically create a mobile-friendly version of your website.

 

4 SEO Practices for Structuring URLs

The structure of URLs and domain names is one aspect of SEO website owners should pay focus on. The practices listed below will give your site the chance to rank, but take note that these may not apply to every page you create. Search engines have undergone tremendous changes throughout the years, but no matter what strategy use, bear in mind that the easier we make things for search engines and its users, better results can be expected. 

  1. Readable URLs

The idea of having a readable URL is something that should be thought about right from the very beginning. SEO is all about accessibility, even more so today that search engines favor the feedback of users than relying on bots alone.

Your SEO strategies need not be perfect, but at the very least, ensure that your URL is easy to read and understand, and at the same time relevant to anybody looking for content.

  1. Keywords in URLs

To this day, including your keywords in your URLs is still a good thing. This is the easiest way to get people click on your link, especially if it’s posted in an email or on social media. URLs also get copied and pasted often, and when there’s no anchor text used in a link, the URL itself will serve as the anchor text.

Remember that keywords in your URL also appear in search results, and experts have said that the URL contributes greatly in a user’s perspective whether to click it or not. That said, make sure that the keywords you’re targeting are well researched. 

  1. Shorter URLs

Though this may be always the case, from a general standpoint, shorter URLs are better. You don’t need to shorten yours to the extreme and if it’s already than 60 characters, you’re good. If you have something that’s near a hundred or more characters, however, you should maybe start thinking about rewriting it.

Search engines don’t have a problem reading long URLs, though. Instead, it will benefit your users more when it comes to usability. Shorter URLs are easier to embed, share, copy and paste, parse, and read. It may seem like it does very little to improve your SEO, but remember that every engagement counts.

  1. Spammy URLs

Repetition and keyword stuffing in your URL doesn’t look good and — in a word — are pointless. In fact, it makes your site look spammy. Don’t make the tragic mistake of repeating your targeted keywords in your URL; one is enough. Search engines don’t work the same way anymore, where more keywords are better.

Your URL is often the first thing users see, so make sure it’s not too complicated to understand.

The Impact of Duplicate Content in Search Engine Rankings

Duplicate content happens when content appears on the web in more than one unique website address or URL. Content, when duplicated, isn’t exactly a cause for a penalty; however, when there are pieces of it that appears similar in more than one place on the internet, search engines will have a hard time deciding which one is more relevant to a search query.

Why is Duplicate Content a Big Deal?

Duplicate content can cause problems for search engines as they won’t know which one will be included or excluded from their indices. Directing link metrics like link equity, anchor text, authority, and trust will also become a problem; search engines won’t know whether to put it all in multiple areas or in one page. In a way, Google will be “confused” which version should be ranked.

For site owners, duplicate content will cause traffic losses and lower rankings. Google for one rarely shows multiple versions of the same content. This means the search engine is forced to choose which version appears to be better. As a result, other pages with similar content won’t be visible in SERPs.

Further, link equity is as good as gone due to the fact that other sites have to choose which version is the best. Instead of directing all inbound links to one page, they have to link it to a lot of places, thereby spreading the link equity among the duplicates.

Site owners know for a fact that inbound links weighs so much when it comes to ranking. If links are scattered, visibility is diluted.

Mending Issues on Duplicate Content

A clear fix on duplicate content issues is to avoid copying content at all cost. Content does not only include editorial content or blog posts, but also information on products. A single Google search will show you thousands of similar results, so if you’re writing a copy, make sure to present a unique idea or angle if it has already been covered.

You’ll often see blog posts published over and over again on different multiple sites, but duplicate content also happens in eCommerce sites via product information. Online vendors often sell similar products and they wind up using the product information provided by the manufacturer. If you own an eCommerce site, make sure your info stands out among the rest.

Many website owners don’t realize that having separate versions of their site — site.com and www.site.com — is one of the reasons why duplicate content happens, especially if there is similar content in both versions. The same goes with sites that maintain both an http:// and an https://.

Duplicate content can be both intentional and unintentional. If you’re a site owner, remember never to scrape content and be careful not to host the exact same information in your site. Always check.

The Importance of Off-Site SEO and Why it Matters

Off-site SEO or off-page SEO are the activities done outside of your website in order to affect the rankings found in search engine results pages. Its goal is to enhance user and search engine perception when it comes to authority, trustworthiness, relevance, and popularity.

Off-page SEO is done by using other reputable areas on the Internet, be it people, site, or other pages, which promotes your website. When other sources vouch for your content, your rank will see an improvement.

Why Off-Site SEO Matters

Over the years, ranking factors and search algorithms have changed vastly, but a thing that remains constant is that a site should be trustworthy, relevant, and has authority over a certain niche. This is what off-site SEO is for.

Nobody knows the full extent of Google’s algorithm in terms of ranking data, but experts believe that off-page SEO affects more than 50% of the ranking factor weight.

Link Practices

The heart of off-page SEO, essentially, is building backlinks. Google uses backlinks to gauge the quality of a site’s content, so having quality backlinks means you’ll rank better than the competition who has fewer backlinks.

Links are categorized into three types: self-created links, manually built links, and natural links. They are defined by how they were earned.

  1. Self-created links are those added in press releases, blog comment signatures, forums, or online directories, which come with an optimized anchor text.
  2. Manually built links are the ones your site gets by deliberately “asking” users to share your content or ask your customers to link to your website.
  3. Natural links are acquired without the effort of the page owner. A web user may like a content of yours and decides to use it on a blog post.

Other Off-Site SEO Practices

Earning links from external sources is the essence of off-page SEO, but there are other activities outside of your own website that could impact your ranking on SERPs, such as influencer marketing, linked and unlinked brand mentions, guest blogging, and social media marketing.

Off-page SEO practices are reliant on human behavior, which is why your content should be worth sharing or referencing. For this reason, it applies to both local and organic SEO. It’s very much the same with brick-and-mortar businesses wherein high quality products are the ones that often get talked about and thus acquire referrals from current buyers — this is exactly the online counterpart of off-page SEO.

Applying Off-Page SEO

Off-site SEO, simply, is improving a site’s quality from a user standpoint and for search engines as well. This will take place upon getting backlinks from trustworthy and reputable sites, if other sources mention your brand, and share your content.

Website Versus Social Media: Which Will Work Best For Your Small Business

Starting a business in this highly technologically-advanced world can be confusing. After all, not all business-minded people are techies. Even so, you shouldn’t underestimate the power of the Internet when you start your business, even if it is only in a small-scale.

In fact, there are a lot of ways business has changed for the better because the Internet was born. Business became faster and reduced overhead costs. It even changed how we do advertising and customer service.

Website Vs. Social Media: What Your Small Business Needs

If you are running a small-scale business, there is a good chance that you have a limited budget for things like online marketing. Even so, you shouldn’t hesitate to create at least a social media page for it. This shouldn’t be a problem because the creation of business pages is free. Or is it?

There has been a long-standing debate about what works better for small to medium businesses: social media or website? Whether you like it or not, it is your time to get involved in this argument if you want your business to grow.

Perks of Being on Social Media

  1. No Need for In-Depth Knowledge

No one needs to take a months-long course to know how to work the social media. In fact, even people who have little to no technical expertise. All you need to learn about is how to work the Internet using a mobile phone or PC.

  1. Automatic Search Engine Optimization

Search engine optimization is a craft that requires expertise. Fortunately, social media is already optimized for search engines, which means you won’t have to be an expert in SEO to get your social media posts found by Google.

  1. Integrated Marketing Tools

Marketing is a relatively expensive part of doing business. Because of this, social media platforms created tools to make a business owner’s life easy.

  1. Ease of Generating Buzz Within Your Target Audience

Nothing generates buzz better than social media. The best part is, it is cheap and effective.

  1. Helps Build Relationships with Professionals and Other Businesses

website-maintenance-serviceAside from potential customers, you can also connect with other businesses through social media. It is also a great means to locate the best partner or superstar employee amid the sea of strangers you see online.

Why Build A Website

  1. Boosted Company Credibility

Websites are great for showing people that you mean business. Because most consumers are now after easy access to information, having a website that contains all information potential customers would want and, ultimately, provide virtual proof of your company’s credibility.

  1. Enhanced Online Presence

About 47 percent of the world’s entire population go online all day to search for information, share things on social media, and buy things from e-commerce websites. Take this neat statistical data and turn this to your advantage by enhancing your online presence by creating an SEO-friendly website that not only will promote your business but also make operating a business more flexible.

  1. Improved Working Relationship with Target Market

A website provides users with a peek at the identity of a company. This means that when you build a website for your business, you introduce it to them. It can also help you establish a strong working relationship with them by incorporating a web-based customer service program and address their needs.

  1. Efficient Business Promotion

While it is well and good to promote your business the old way, some experts consider it a waste of valuable resources. After all, you have the power of the Internet at your fingers tips, so you might as well use it.