Web design was able to advance progressively towards making pages as mobile-friendly as possible. Over the years, all unnecessary elements were removed from pages as guided by the principles of mobile-first design to make way for the improvement of the essential elements. The goal of these changes is to deliver the best user experience (UX) possible.
Taking that into consideration, a web designer who doesn’t consider UX from the onset of his project is akin to a painter randomly splashing paint onto a canvas without much thought. It goes without saying that taking the standpoint of users makes the web design more favorable for search engines like Google.
Here are some tips you should know about to achieve mobile web design optimization.
- Determine User Purpose
Users are the bread-and-butter of a website. This is the only reason you need to create a web design that revolves around their needs and wants. After deciding to create a mobile-first page, you must also determine a user’s purpose for visiting your webpage. That should help you outline the features you must add to the page.
- Create a Clear Path of Navigation
Interface action should be effortless for the users. This means you should establish a clear navigational path to allow them to easily browse the website.
- Design Fluid Layouts
As the name implies, this type of layout provides users with a fluid browsing experience. This is because they are based on percentages instead of definite measurements (e.g. pixels). While they can be tricky, they come with a lot of benefits in the long run.
- Choose Images and Font Size Wisely
Images and fonts will be the focus of your website visitors, so make sure to make them as legible and visible as possible. Google has certain recommendations for this matter, including using 16 CSS pixels as the base font size and adjusting it as needed, adding a vertical space between text with a recommended line-height of 1.2em, and avoiding an overly complex design by limiting the number of fonts.
- Aim for Functionality
Functionality plays a critical role in UX. Because of this, experts strongly recommend putting useful tools and call-to-actions appropriately based on the stated purpose of the website. If it is about selling a product, make sure to add navigation features for product reviews, nearest store locations, and product search where users can easily access them.
- Make Content Available to All
Some web designers tend to hide some elements of their website from mobile users because they feel it’s too complex for mobile. However, this shouldn’t be the case as it will backfire in the long-run. Instead, try to overcome obstacles that led you to strip down the website bare in the first place to avoid losing potential patrons for the page. You can simplify the layout for mobile or simply organize it in a way that it will still be there.
- Design for Touch
Humans aren’t created for smartphones. As a web designer, you should overcome certain physical limitations that come with it. This means you should build a website in a way that will allow easy navigation no matter the size and shape of the users’ fingers.
- Make Sure Your Website Loads Lightning Fast
Loading speed is one of the most important factors for better traffic and ranking. In fact, studies have shown that users shy away from pages that load longer than 3 seconds. One of the best ways to achieve this is to limit the content (images and text) can make page loading a lot faster. If you decide that they are necessary for the page, you should opt to compress and resize them instead.