Web design is an important part of search engine optimization. Contrary to what many people think, SEO goes beyond links and keyword optimization— it also requires an interface that will not only attracts users into navigating the page but also helps the website rank in the SERPs.
According to experts, a website’s design should be developed in accordance with Google’s rules. Basically, this can be interpreted as making a website that is user-friendly. After all, users are the bread and butter of websites and search engines alike.
To help you develop a web design that will launch your website to the top of search engine results, we have compiled 7 top web design tips for SEO.
- Make Site Navigation Search Engine-Friendly
Since search engines provide most of the traffic directed to your website, it is safe to say that you should develop a web design that they can navigate easily. Google and other search engines make use of web crawlers to help them index websites around the world wide web.
- Put Scripts Outside the HTML Document
When using Scripts, it is imperative for a web designer to put them outside the HTML document to avoid slowing down crawlers. This is because Scripts that are incorporated in the HTML are usually placed before the actual content and would make indexing more difficult, something that search engine crawlers don’t take kindly.
- Incorporate Crawler-Friendly Content
Modern SEO is now centered on quality content because it provides the users with the information they need. Since it is the very reason why their customers turned to search engines in the first place, it is imperative for websites to provide ease of access to the content for web crawlers so that they can index them properly for their customers. With that said, SEO-friendly web design should have an ample amount of content, else it will surely struggle in the SERPs.
- Make URLs SEO-Friendly
URLs also play a critical role in search engine optimization. Because of this, experts highly recommend optimizing the data included in them and only use niche- or business-relevant keywords to give users enough information about what your website is all about. It is also wise not to use too many keywords in them to avoid over-optimizing.
- Web Design Should Be Responsive
Unresponsive web design is a big no-no in SEO. However, Google has a unique definition of what a kind of web design that is. According to experts, the Internet giant can only consider a web design as “responsive” if it is designed for multiple devices, including mobile. This means a website should have the same URL for mobile devices and PCs.
- Optimize Page Load Time
Load time is a critical factor in user engagement. Since it is no secret that people have very little patience on top of a very limited attention span, web designers are advised to optimize the website they work on in a way that would reduce load time as much as possible.
- Establish Sitemaps
Based on Google’s definition of the term, a sitemap is a list of web pages that indicates the organization of a website’s content. It is highly recommended, especially for bigger websites, to make web crawling easier for the search engine. It also helps with archives of pages that are isolated as well as those with new ones that are linked externally.